Similar to Abercrombie & Fitch's moose logo and Hollister Co.'s seagull, Ruehl featured a French bulldog named "Trubble" embroidered on its clothing and accessories.
On June 17, 2009, Abercrombie & Fitch announced it would cease operations of the Ruehl brand.[1]
After the financial success of Hollister in 2000, Mike Jeffries began developing three additional retail concepts. The first of these to be revealed was Ruehl in September 2004. The first location opened at the International Plaza and Bay Street mall in Tampa, Florida, followed by Woodfield Mall in Chicago, and the third at the Garden State Plaza in Paramus, New Jersey. These stores were used to test the market before future expansion. While the clothing was similar to that of Abercrombie & Fitch, Ruehl was priced 22% higher.[4]
Stores
Ruehl storefront at Fashion Valley Mall.
Ruehl's storefront was meant to resemble a series of brownstone buildings, with concrete walkways, hedges, flower boxes, and iron gates at the front door. The interior was sectioned off into numerous bedrooms, living rooms, and conservatories meant to mimic the interior of a home. Bookshelves lined the "living room", chandeliers hung from the ceiling of the "bedrooms", portraits sat on the floor, tilted against walls, and a central hallway divided the store in half.
Locations
At the time of the concept's closure, Ruehl had 29 full-line store locations in the United States:[1]
In July 2007, Levi Strauss & Co. filed a lawsuit against Abercrombie & Fitch for trademark infringement, alleging that Ruehl jeans and other products used Levi's trademarked pocket design of connected arches. Levi's filed a similar suit against Polo Ralph Lauren.[6]
References
^ abcGeller, Martinne (June 17, 2009). "Abercrombie to close Ruehl, amends credit pact". Reuters.
^Berfield, Susan; Rupp, Lindsey (January 22, 2015). "The Aging of Abercrombie & Fitch". Bloomberg Businessweek.
^"Retailers see growth zone beyond children's stores". Chicago Tribune. October 10, 2004.
^Mangum, Aja (December 5, 2005). "Ruehl Opens on Bleecker Street". New York.
^"Levi's says Abercrombie pick pocketed design (Denim maker files another lawsuit, this time against teen clothier Abercrombie & Fitch, over theft of its trademarked back-pocket design)". CNN. July 26, 2007.
January 28, 2023
ruehl, ruehl, redirects, here, surname, rühl, upscale, clothing, brand, owned, abercrombie, fitch, selling, apparel, leather, goods, luxury, goods, themed, after, york, city, greenwich, village, store, meant, attract, post, graduate, individuals, aged, competi. Ruehl redirects here For the surname see Ruhl Ruehl No 925 was an upscale clothing brand owned by Abercrombie amp Fitch selling apparel leather goods and luxury goods Themed after New York City s Greenwich Village the store was meant to attract post graduate individuals aged 22 to 35 competing primarily with J Crew Polo Ralph Lauren and American Eagle Outfitters equally short lived spinoff Martin Osa Ruehl was the only brand in the Abercrombie portfolio that sold clothing in the color black 2 Ruehl No 925TypeDivisionIndustryRetailFoundedSeptember 2004DefunctJanuary 2010HeadquartersNew Albany Ohio U S Number of locations29 1 Area servedUnited StatesKey peopleMike Jeffries CEO Revenue 50 2 million USD 2007 OwnerAbercrombie amp FitchTrubble embroidered The first Ruehl No 925 stores opened on September 24 2004 at Westfield Garden State Plaza in Paramus New Jersey Woodfield Mall in Schaumburg Illinois and at International Plaza and Bay Street in Tampa Florida 3 Similar to Abercrombie amp Fitch s moose logo and Hollister Co s seagull Ruehl featured a French bulldog named Trubble embroidered on its clothing and accessories On June 17 2009 Abercrombie amp Fitch announced it would cease operations of the Ruehl brand 1 Contents 1 History 1 1 Conception 1 2 Stores 1 2 1 Locations 2 Levi Strauss lawsuit 3 ReferencesHistory EditConception Edit After the financial success of Hollister in 2000 Mike Jeffries began developing three additional retail concepts The first of these to be revealed was Ruehl in September 2004 The first location opened at the International Plaza and Bay Street mall in Tampa Florida followed by Woodfield Mall in Chicago and the third at the Garden State Plaza in Paramus New Jersey These stores were used to test the market before future expansion While the clothing was similar to that of Abercrombie amp Fitch Ruehl was priced 22 higher 4 Stores Edit Ruehl storefront at Fashion Valley Mall Ruehl s storefront was meant to resemble a series of brownstone buildings with concrete walkways hedges flower boxes and iron gates at the front door The interior was sectioned off into numerous bedrooms living rooms and conservatories meant to mimic the interior of a home Bookshelves lined the living room chandeliers hung from the ceiling of the bedrooms portraits sat on the floor tilted against walls and a central hallway divided the store in half Locations Edit At the time of the concept s closure Ruehl had 29 full line store locations in the United States 1 Westfield Topanga Canoga Park California Americana at Brand Glendale California Westfield San Francisco Centre San Francisco California Fashion Valley Mall San Diego California The Oaks Thousand Oaks California Fashion Show Mall Las Vegas Nevada Aventura Mall Aventura Florida International Plaza and Bay Street Tampa Florida Westfield Annapolis Annapolis Maryland Oakbrook Center Oak Brook Illinois Woodfield Mall Schaumburg Illinois Burlington Mall Burlington Massachusetts Natick Mall Natick Massachusetts Ala Moana Center Honolulu Hawaii Twelve Oaks Mall Novi Michigan Mall of America Bloomington Minnesota Westfield Garden State Plaza Paramus New Jersey Freehold Raceway Mall Freehold Township New Jersey Walden Galleria Buffalo New York Smith Haven Mall Lake Grove New York Roosevelt Field Garden City New York Easton Town Center Columbus Ohio The Domain Austin Texas Galleria Dallas Dallas Texas The Shops at La Cantera San Antonio Texas Washington Square Tigard Oregon Tysons Corner Center McLean Virginia The brand also operated one off mall accessories store a 600 sq ft 56 m2 store at 370 Bleecker Street New York City New York 5 Levi Strauss lawsuit EditIn July 2007 Levi Strauss amp Co filed a lawsuit against Abercrombie amp Fitch for trademark infringement alleging that Ruehl jeans and other products used Levi s trademarked pocket design of connected arches Levi s filed a similar suit against Polo Ralph Lauren 6 References Edit a b c Geller Martinne June 17 2009 Abercrombie to close Ruehl amends credit pact Reuters Berfield Susan Rupp Lindsey January 22 2015 The Aging of Abercrombie amp Fitch Bloomberg Businessweek Retailers see growth zone beyond children s stores Chicago Tribune October 10 2004 Exclusive A amp F s New Ruehl 2 September 2004 Mangum Aja December 5 2005 Ruehl Opens on Bleecker Street New York Levi s says Abercrombie pick pocketed design Denim maker files another lawsuit this time against teen clothier Abercrombie amp Fitch over theft of its trademarked back pocket design CNN July 26 2007 Retrieved from https en wikipedia org w index php title Ruehl No 925 amp oldid 1086062036, wikipedia, wiki, book, books, library,
