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Wikipedia

Doritos

December 15, 2023

This article is about the snack. Doritos is also war commentator slang for delta-winged Geran-2 drones.

Doritos (/dəˈriːtoʊz/) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo.[2][3] The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.

Doritos
"Nacho Cheese" flavored Doritos
Product typeTortilla chip
OwnerPepsiCo (via Frito-Lay)
CountryUnited States
Introduced1964; 59 years ago (1964) (nationwide in 1966)
Related brands
MarketsInternational
Tagline"Another Level"[1]
Websitedoritos.com

In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972.[4][5] Now, the chips are available in a wide variety of flavors, differing regionally.

Doritos has also gained notability for its marketing campaigns, including many ads aired during the Super Bowl. The Doritos brand is also used for similarly-seasoned products, like Doritos 3D and taco shells at Taco Bell.

History

The term dorito is a contraction of Spanish doradito (little fried and golden thing), which is a diminutive of dorado (fried and golden thing).

The original product was made at the Casa de Fritos (now Rancho Del Zocalo) at Disneyland in Anaheim, California, during the early 1960s. Using surplus tortillas and taking the original idea from the traditional Mexican snack known as totopo, the company-owned restaurant cut them up, fried them, and added basic seasoning, resembling the Mexican chilaquiles, but in this case being dry. Arch West was the vice president of marketing of Frito-Lay at the time, and noticed their popularity. He made a deal in 1964 with Alex Foods, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant.[6][7]

Doritos were released nationwide in 1966, the first tortilla chip to be launched nationally in the United States.[8]

According to Information Resources International, in 1993, Doritos earned $1.2 billion in retail sales, one-third of the total Frito-Lay sales for the year.

The company was sued in 1993 by Charles Grady, who claimed that his throat had been damaged while eating Doritos. According to his lawsuit, the shape and rigidity of the chips made them inherently dangerous.[9] Grady attempted to admit into evidence a study by a former chemistry professor that calculated how best to safely swallow the chips. The Pennsylvania Supreme Court later ruled that the study did not meet scientific standards and could not be presented as evidence.[10]

In the costliest redesign in Frito-Lay history, in 1994 the company spent $50 million to redesign Doritos. Roger J. Berdusco, the vice president of tortilla chip marketing, said a primary reason for the change was "greater competition from restaurant-style tortilla chips, that are larger and more strongly seasoned".[11] The design change was the result of a two-year market research study that involved 5,000 chip eaters. The new design made the chips 20% larger, 15% thinner, and gave each chip rounded corners, making it easier to eat and reducing the scrap resulting from broken corners. Each chip was also given more seasoning, resulting in a stronger flavor. The redesigned chips were released in four flavors beginning in January 1995.[11]

In the United States, Frito-Lay eliminated trans fat from all Doritos varieties in 2002. The same year, the Doritos brand began complying with U.S. Food and Drug Administration labeling regulations, four years before the regulations became mandatory.[10]

In 2005, sales of Doritos in the United States fell by 1.7% to $595 million. To increase sales in 2006, the company launched several new flavors, a new label, and more bilingual advertising. Frito-Lay vice president Joe Ennen described this as "the most significant rebranding and relaunch in Doritos' 38-year history."[12]

On February 21, 2013, the Doritos logo was changed again,[13] and the advertising slogan "for the bold" was adopted.[14]

In 2015, Doritos introduced a limited edition Rainbow Doritos product, which were only available to those making a minimum donation of $10 to the It Gets Better Project, a non-profit organization that supports LGBT youth.[15] The promotion raised $100,000 for the organization, despite some controversy.[16]

Ingredients

The original plain chips (Toasted Corn, a discontinued US variety as of 2019, but available in the UK branded as 'Lightly Salted') are made of ground corn (maize), vegetable oil, and salt. Other ingredients vary across the flavored chip varieties. Doritos made for the US market generally do not use pork-derived animal rennet in the making of the cheese flavorings used on the chip.[17]

In 1996, The Onion, a satirical newspaper and website, featured an article with the headline "Doritos Celebrates One Millionth Ingredient", lampooning Frito-Lay for the sheer number of ingredients found in Doritos.[19]

Concerns have been raised that the oils, flavorings and additives used in Doritos and other Frito-Lay products may be unhealthy.[20]

Flavors

Doritos are sold in many countries worldwide in assorted flavors. They launched nationally in the United States in 1966,[8] with only one flavor: Toasted Corn.[4] The product proved successful, but additional market research revealed that many consumers outside the Southwest and West considered the chip to be too bland and not spicy enough for what was perceived as a Mexican snack. Frito-Lay therefore developed taco-flavored Doritos, which also became successful after they were introduced nationally in 1967.[4] National distribution of nacho cheese-flavored Doritos began in 1972, and were also a hit.[4] In 1978, Sour Cream and Onion flavored Doritos were introduced, but were discontinued in the early 1980s. A Sesame seed flavored chip was also available for a short time in the late 1970s.[21] Around 1985, the original taco flavor recipe was changed to include a sour cream flavoring. In 1986, Cool Ranch Doritos made their debut and also became popular.[4] Cool Ranch Doritos are sold under the name "Cool Original" in the UK and are called "Cool American" elsewhere in Europe, as ranch dressing is less common in those places.[22]

In the 1990s, in partnership with parent company PepsiCo's fast food brands, two new flavors of Doritos were introduced, Taco Bell's Taco Supreme (incorporating a "beef" flavoring that was quite different from the original 1960s "Taco" incarnation) and Pizza Hut's Pizza Cravers. After PepsiCo spun off its restaurant division in 1997, the flavors were simply renamed taco and pizza, respectively, with the pizza flavor discontinued in some markets. At around the same time, due to the popularity of Frito-Lay's Tostitos brand the unflavored Toasted Corn was briefly discontinued, then brought back. In 2008, the Taco Bell (complete with the brand name attached) flavor was temporarily re-released under the "Back by Popular Demand" label along with Four Cheese.

In 1990, Jumpin' Jack Monterey Cheese flavored Doritos were introduced. This flavor was later discontinued. In 1995, Chester's Cheese Doritos were available for a limited time. This flavor introduced the familiar Cheetos flavor cheese on the typical Doritos tortilla chip.[23] In 1997, Spicy Nacho was introduced.

For a brief period in 2004, Doritos introduced new shape and form called "Rollitos", which were corn chips shaped into small tubes, like a regular triangular Dorito was "rolled" up. Rollitos flavors included Nacho Cheesier, Zesty Taco, Cooler Ranch and Queso Picante. In 2013, this idea was reintroduced and rebranded as "Dinamitas", or little sticks of dynamite. There are two varieties, a chili lime combo (similar to Takis Fuego), and the Mojo Criollo (Creole magic), a lemon-lime and garlic flavored rolled Doritos. Dinamitas differs slightly in style than Rollitos. Rollitos had the chips baked, the tube formed with an oil-submersible box press to fry. Currently it is rolled into a tube before the baking and frying, a much simpler process.[24]

Six versions of "Doritos Collisions", which include two different flavors in the same bag, have been produced. Those varieties of Doritos Collisions are Hot Wings/Blue Cheese, Zesty Taco/Chipotle Ranch, Habanero/Guacamole, Cheesy Enchilada/Sour Cream, Pizza Cravers/Ranch, and Blaze/Ultimate Cheddar.[25]

In 2007, Doritos ran a campaign called "Doritos X-13D Flavor Experiment" where black, unidentified bags of Doritos were on the market for consumers to identify and name the flavor. The only flavor identification on these chips was "All American Classic".[citation needed]

 
Cool ranch Doritos

Reincarnations and relaunches of taco-flavored Doritos, including the 2008 "Back By Popular Demand" campaign, were different from the original taco flavor (a sour cream flavor had been added to the recipe around 1985). The taco chips included in the Zesty Taco and Chipotle Ranch "Collisions" bags were thought by customers to be closer to the original, but were later discontinued in most of the United States.[26] In late 2010, the modified taco flavor recipe introduced in the mid 1980s returned in a limited edition "retro" styled bag incorporating the original Doritos logo, and in early 2011, Frito-Lay announced that this incarnation would remain in the permanent product line-up.[27]

In 2008, Doritos debuted a "mystery flavor" Quests with prizes being given as puzzles were solved. The mystery flavor was Mountain Dew.[28] In 2009, Doritos released some new flavors under the banner "Doritos Late Night": "Tacos at Midnight" and "Last Call Jalapeño Popper". They also modified the X-13D Flavor as All Nighter Cheeseburger.

2010 saw the release of three successively spicy "Degree Burn" flavors (Blazin' Jalapeño/Jalapeño Fire, Fiery Buffalo and Scorchin' Habanero), cross promoted to "cool down" with Pepsi's lime "Cease Fire/Max Citrus Freeze", and the wasabi flavored Mr. Dragon's Fire Chips. 2010 saw the introduction of Doritos to New Zealand and with it flavors including Nacho Cheese, Cheese Supreme, Salted, and Salsa.

In the spring of 2011, a Tapatio hot sauce flavor was released. In February 2011, Doritos Canada ran a competition to write the end of a commercial for two new flavors ("Onion Rings n' Ketchup" and "Blazin' Buffalo and Ranch"), and to vote for which of the two flavors would be taken off shelves when the contest ended. Onion Rings n' Ketchup received the most votes and remained on sale.[29]

In the spring of 2015, Doritos Roulette was released to US markets for a limited time. While all chips appeared to look the same on the outside, one out of every six chips would be extra spicy.[30] Owing to the spicy nature of one variety contained in the pack, in July 2015, George Pindar School reported an incident where an asthmatic student "suffered some difficulty breathing after eating one".[31] Doritos Roulette returned to store shelves on April 12, 2021.[32] On October 6, 2022, Doritos launched two new flavors in the UK inspired by the nations favorite pizzas, Triple Cheese Pizza and Loaded Pepperoni Pizza flavors were launched and added to the range.[33][34][35]

Marketing

The brand's marketing campaigns have included many television commercials featuring Avery Schreiber,[36] Jay Leno,[3] and Ali Landry,[37] as well as product placement in movies, such as Wayne's World.[38]

Super Bowl

For many years, Doritos advertised heavily during the Super Bowl. According to Thomas L. Harris's Value-Added Public Relations, "the most-used single video news release of 1995" was a Doritos Super Bowl Commercial featuring recently defeated US state governors Mario Cuomo and Ann Richards. The pair were discussing change and the ad ended with viewers aware that the change they referred to was not political, but rather a new packaging for Doritos. The ad generated a great deal of publicity before it ever ran and much discussion afterward. The governors later parodied their ad; when they were interviewed on the CBS news program 60 Minutes, the two were often seen eating Doritos.[39]

In 1998, Doritos cast former Miss USA Ali Landry in a new Super Bowl Commercial. In the ad, filmed in a Laundromat, she plays a sexy customer who catches Doritos chips in her mouth as they come flying helter-skelter. The ad was such a success that Frito-Lay signed Landry, who became known as "The Doritos Girl," to a three-year contract.[40]

For Super Bowl XLI, Doritos launched a contest, Crash the Super Bowl, to allow consumers to create their own Doritos commercial. The general public was allowed to vote for their favorite of five finalists. According to Doritos, the vote was so close that just before the game the company decided to run two of the ads rather than just one. Both commercials finished highly in ratings of commercials during this Super Bowl.[41] The following year, Doritos sponsored a contest to find a musician to feature in a Super Bowl ad. Although the ad, featuring winner Kina Grannis, generated a lot of publicity, it ranked last in popularity among the program's ads.[42]

For Super Bowl XLIII, Doritos relaunched the fan-created commercials, with the winning vote going to the "Free Doritos" ad, which featured an office worker (Comedian Steve Booth) with a snow globe (believing it to be a crystal ball) "predicting" that everyone in the office would get free Doritos, then subsequently throws the snow globe into a vending machine selling nothing but Nacho Cheese & Cool Ranch Doritos.[43] The commercial was ranked by the USA Today Super Bowl Ad Meter as the best ad for the year, earning the creators of the ad – Joe and Dave Herbert – a $1 million prize.[44] They again aired two ads during the game ads and the second place ad also placed in the top five according to USA Today. This ad featured a man who discovers that each crunch from his bag of Doritos causes whatever is on his mind to become reality (until he runs out of chips). Another popular commercial from the group of finalist included an executive making a presentation to other executives on a new (fictional) Doritos flavor called "Doritos Beer", which, as the name implies, is beer-flavored Doritos, with each chip containing as much alcohol as an equivalent of a 16-oz. can of beer. The executive making the presentation, eating the beer-flavored chips, ends up drunk on the chips and is down to his underwear and a tie by the end of the commercial.[45] For Super Bowl XLIV, four ads were entered, and if three of the commercials sweep the top three positions in that year's Ad Meter contest, all of the creators would be awarded a total of $5 million, broken down as $1 million for first place, $600,000 for second and $400,000 for third, plus each maker would get an additional $1 million.[46]

For the Super Bowl XLIII as aired in Canada, Doritos aired the "Chip Hat" commercial[47] advertising their new "unidentified flavor" chip flavor that offers a prize of CDN $25,000 + 1% of all associated sales to someone that can both name, and create an ad for the new flavor.[48] The new winning name, Scream Cheese (or, in French, Fromage Fracassant), was submitted by Ryan Coopersmith of Montreal.

For the Super Bowl XLIV Doritos aired the "House Rules" commercial, as a "Crash the Super Bowl" finalist. It was ranked by ADBOWL as the second best ad of the year.

For Super Bowl XLVI, an ad aired featuring a Grandma and a baby attempting to get a bag of Doritos by a slingshot activated by a wheelchair. The bag was stolen by a child, constantly teasing them in the process. The baby reaches the bag and steals it back with just enough force to reach it. Flattering the child, Grandma and the baby eat the Doritos with ease.

For Super Bowl XLIX, the ad featured a father offering a large bag of Doritos to his son only if he made pigs fly. The son then proceeded to attach rockets to a pig and the father then gave the bag of Doritos to his son.

Other

In 2008, Doritos were promoted by an "out-of-this-world" advertising campaign, literally beaming a 30-second advertisement for Doritos brand tortilla chips into a planetary system 42 light years away. The project was in collaboration with EISCAT Space Center in Svalbard, Norway. The "You Make It, We'll Play It" contest chose the winning advertisement that was transmitted on June 12, 2008. The ad was beamed towards 47 Ursae Majoris, a distant star within the Ursa Major constellation that is orbited by planets which may harbor life.[49]

Doritos was the main sponsor of Wolverhampton Wanderers for the 2002/03 and 2003/04 seasons, the latter of which was spent in the Premier League. Doritos officially sponsored the "Hail to the Cheese Stephen Colbert's Nacho Cheese Doritos 2008 Presidential Campaign Coverage."[50] The money given to Colbert could not be used to directly fund his campaign, so he used the money to fund The Colbert Report. He claimed that he would not use his show to plug Doritos, but plugged the chips during these claims. After the campaign flopped, Colbert joked that his "body will stop producing bright orange waste."[51] In March 2008, Colbert partnered with Doritos, specifically the Spicy Sweet Chili flavor, to promote his Philadelphia-based coverage of the Pennsylvania primaries.[52]

In 2010, Doritos Canada launched a "Viralocity" competition, asking the public to name a new flavor and to produce an online video advertising the fictional new flavor. Natalie Armstrong submitted her video, and before long she received the most points based on numerous factors, including most widely viewed, winning a cash prize.[53]

In 2010, Doritos launched for the first time in New Zealand with Nacho Cheese, Cheese Supreme, Salsa, and Salted flavors. It replaced the long-running CC's brand.

On September 20, 2011, retired Frito-Lay marketing executive Arch West, who was credited for creating Doritos as the first national tortilla chip brand, died in Dallas at age 97.[54] It is said that corporate response showed little enthusiasm to the tortilla chip idea, but more marketing research led to the Doritos release.

To coincide with the 50th anniversary of Taco Bell, Doritos and Taco Bell partnered to form the Doritos Locos Tacos, introduced on March 8, 2012. The taco is a standard Crunchy Taco. The taco comes either as a Doritos Locos Taco Supreme (ground beef, lettuce, diced tomatoes, shredded cheese, and sour cream), or a Regular Doritos Locos Taco (ground beef, lettuce, and shredded cheese), but the taco shell is made out of Nacho Cheese Doritos.[55] From 1978 to 1997, both Taco Bell and Doritos were under the same corporate umbrella within PepsiCo until PepsiCo spun off its restaurant business into what would eventually become what is now Yum! Brands.

In March 2012, a new line of Doritos were introduced: Doritos Jacked. The chips are 40% larger than standard Doritos.[56]

In March 2013, Doritos redesigned its packaging and logo as part of its first global marketing campaign. The "For the Bold" campaign will use crowdsourcing initiatives from 37 countries, emphasizing Dorito's focus on its consumers "living for the moment" attitude. The campaign kicked off at the South by Southwest Music Conference.[57]

In April 2013, Doritos released Doritos Locos Chips with Nacho Cheese and Cool Ranch to match Taco Bells campaign. In July 2014, 7-11 released a new snack called Doritos Loaded. The breaded cheese snack was released by PepsiCo's as its first frozen food product, also available in grocery stores.[58][59]

Current flavors of Doritos (as of November 2014) marketed in Canada are Nacho Cheese, Zesty Cheese, Cool Ranch, Spicy Nacho, Jalapeño Cheddar, Intense Pickle, Roulette (Nacho Cheese with 1 in 7 chips being hot) and Sweet Chili Heat. Brief stints of Jacked, Taco, Guacamole, Locos Nacho (taco and nacho), Locos Cool Ranch (taco and cool ranch) and Ketchup have been introduced with Guacamole lined to make a return in early 2015. Doritos Roasted Corn, Tapatio Hot Sauce, and Salsa Verde are also popular American flavors. Other Lines of Doritos are Doritos Jacked flavors such as Buffalo Wings and Spicy Street Taco and the Dinamita flavor lines shaped in tubes. Dinamita come in flavors such as Chile Limon, Nacho Picoso, and Spicy Habanero flavors.[60]

In January 2017, Doritos entered the Indonesian market. Flavors of Doritos marketed in Indonesia include Nacho Cheese, Barbecue and Roasted Corn, both of which are distributed by Indofood.[61] It was initially imported from Saudi Arabia. As of late 2017, it is currently produced locally by Indofood Fritolay Makmur (currently Indofood Fortuna Makmur) at its factory in Tangerang, Indonesia. In September 2021, the brand of Doritos in Indonesia was renamed to Maxicorn because the license agreement between Indofood Fritolay Makmur and PepsiCo had ended.[62]

Doritos 3D

Doritos 3D is a line of puffed Doritos originally introduced in 1998 and discontinued in the United States in 2004.[63] These snacks have been described as "Doritos-meets-Bugles".[64] Flavors included Jalapeño Cheddar, Nacho Cheese and Zesty Ranch.[65] The Doritos 3D line of puffed Doritos is still sold in Mexico.[citation needed] On December 21, 2020, it was announced that Doritos 3D would be returning to shelves on December 28. The snack is now available in Chili Cheese Nacho and Spicy Ranch flavors.[63][66]

See also

References

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  • Harris, Thomas L. (1999). Value-Added Public Relations. McGraw-Hill Professional. ISBN 978-0-8442-3412-0.
  • Smith, Andrew F. (2006). Encyclopedia of Junk Food and Fast Food. Greenwood Publishing Group. ISBN 978-0-313-33527-3.
  • Stalk, George; Lachenauer, Rob; Butman, John (2004). Hardball: Are You Playing to Play or Playing to Win?. Harvard Business Press. ISBN 978-1-59139-167-8.

External links

 
Wikimedia Commons has media related to Doritos.
  • Frito-Lay North America website for Doritos. May 24, 2019, at the Wayback Machine.
  • Doritos UK

December 15, 2023
doritos, this, article, about, snack, also, commentator, slang, delta, winged, geran, drones, american, brand, flavored, tortilla, chips, produced, frito, wholly, owned, subsidiary, pepsico, concept, originated, disneyland, restaurant, managed, frito, nacho, c. This article is about the snack Doritos is also war commentator slang for delta winged Geran 2 drones Doritos d e ˈ r iː t oʊ z is an American brand of flavored tortilla chips produced by Frito Lay a wholly owned subsidiary of PepsiCo 2 3 The concept for Doritos originated at Disneyland at a restaurant managed by Frito Lay Doritos Nacho Cheese flavored DoritosProduct typeTortilla chipOwnerPepsiCo via Frito Lay CountryUnited StatesIntroduced1964 59 years ago 1964 nationwide in 1966 Related brandsLay sTostitosCheetosMarketsInternationalTagline Another Level 1 Websitedoritos wbr comIn 1966 Doritos became the first tortilla chip available nationally in the United States The initial flavor was simply toasted corn followed by taco in 1967 and the now ubiquitous nacho cheese in 1972 4 5 Now the chips are available in a wide variety of flavors differing regionally Doritos has also gained notability for its marketing campaigns including many ads aired during the Super Bowl The Doritos brand is also used for similarly seasoned products like Doritos 3D and taco shells at Taco Bell Contents 1 History 2 Ingredients 3 Flavors 4 Marketing 4 1 Super Bowl 4 2 Other 5 Doritos 3D 6 See also 7 References 8 Bibliography 9 External linksHistoryThe term dorito is a contraction of Spanish doradito little fried and golden thing which is a diminutive of dorado fried and golden thing The original product was made at the Casa de Fritos now Rancho Del Zocalo at Disneyland in Anaheim California during the early 1960s Using surplus tortillas and taking the original idea from the traditional Mexican snack known as totopo the company owned restaurant cut them up fried them and added basic seasoning resembling the Mexican chilaquiles but in this case being dry Arch West was the vice president of marketing of Frito Lay at the time and noticed their popularity He made a deal in 1964 with Alex Foods the provider of many items for Casa de Fritos at Disneyland and produced the chips for a short time regionally before it was overwhelmed by the volume and Frito Lay moved the production in house to its Tulsa plant 6 7 Doritos were released nationwide in 1966 the first tortilla chip to be launched nationally in the United States 8 According to Information Resources International in 1993 Doritos earned 1 2 billion in retail sales one third of the total Frito Lay sales for the year The company was sued in 1993 by Charles Grady who claimed that his throat had been damaged while eating Doritos According to his lawsuit the shape and rigidity of the chips made them inherently dangerous 9 Grady attempted to admit into evidence a study by a former chemistry professor that calculated how best to safely swallow the chips The Pennsylvania Supreme Court later ruled that the study did not meet scientific standards and could not be presented as evidence 10 In the costliest redesign in Frito Lay history in 1994 the company spent 50 million to redesign Doritos Roger J Berdusco the vice president of tortilla chip marketing said a primary reason for the change was greater competition from restaurant style tortilla chips that are larger and more strongly seasoned 11 The design change was the result of a two year market research study that involved 5 000 chip eaters The new design made the chips 20 larger 15 thinner and gave each chip rounded corners making it easier to eat and reducing the scrap resulting from broken corners Each chip was also given more seasoning resulting in a stronger flavor The redesigned chips were released in four flavors beginning in January 1995 11 In the United States Frito Lay eliminated trans fat from all Doritos varieties in 2002 The same year the Doritos brand began complying with U S Food and Drug Administration labeling regulations four years before the regulations became mandatory 10 In 2005 sales of Doritos in the United States fell by 1 7 to 595 million To increase sales in 2006 the company launched several new flavors a new label and more bilingual advertising Frito Lay vice president Joe Ennen described this as the most significant rebranding and relaunch in Doritos 38 year history 12 On February 21 2013 the Doritos logo was changed again 13 and the advertising slogan for the bold was adopted 14 In 2015 Doritos introduced a limited edition Rainbow Doritos product which were only available to those making a minimum donation of 10 to the It Gets Better Project a non profit organization that supports LGBT youth 15 The promotion raised 100 000 for the organization despite some controversy 16 IngredientsThe original plain chips Toasted Corn a discontinued US variety as of 2019 but available in the UK branded as Lightly Salted are made of ground corn maize vegetable oil and salt Other ingredients vary across the flavored chip varieties Doritos made for the US market generally do not use pork derived animal rennet in the making of the cheese flavorings used on the chip 17 Nacho Cheese Doritos ingredients U S in order of percent of product whole corn vegetable oil corn soybean and or sunflower oil salt cheddar cheese milk cheese cultures salt enzymes maltodextrin whey monosodium glutamate buttermilk solids romano cheese part skim cow s milk cheese cultures salt enzymes whey protein concentrate onion powder partially hydrogenated soybean and cottonseed oil corn flour disodium phosphate lactose natural and artificial flavor dextrose tomato powder spices lactic acid artificial color including Yellow 6 Yellow 5 Red 40 citric acid sugar garlic powder red and green bell pepper powder sodium caseinate disodium inosinate disodium guanylate nonfat milk solids whey protein isolate corn syrup solids 18 In 1996 The Onion a satirical newspaper and website featured an article with the headline Doritos Celebrates One Millionth Ingredient lampooning Frito Lay for the sheer number of ingredients found in Doritos 19 Concerns have been raised that the oils flavorings and additives used in Doritos and other Frito Lay products may be unhealthy 20 FlavorsDoritos are sold in many countries worldwide in assorted flavors They launched nationally in the United States in 1966 8 with only one flavor Toasted Corn 4 The product proved successful but additional market research revealed that many consumers outside the Southwest and West considered the chip to be too bland and not spicy enough for what was perceived as a Mexican snack Frito Lay therefore developed taco flavored Doritos which also became successful after they were introduced nationally in 1967 4 National distribution of nacho cheese flavored Doritos began in 1972 and were also a hit 4 In 1978 Sour Cream and Onion flavored Doritos were introduced but were discontinued in the early 1980s A Sesame seed flavored chip was also available for a short time in the late 1970s 21 Around 1985 the original taco flavor recipe was changed to include a sour cream flavoring In 1986 Cool Ranch Doritos made their debut and also became popular 4 Cool Ranch Doritos are sold under the name Cool Original in the UK and are called Cool American elsewhere in Europe as ranch dressing is less common in those places 22 In the 1990s in partnership with parent company PepsiCo s fast food brands two new flavors of Doritos were introduced Taco Bell s Taco Supreme incorporating a beef flavoring that was quite different from the original 1960s Taco incarnation and Pizza Hut s Pizza Cravers After PepsiCo spun off its restaurant division in 1997 the flavors were simply renamed taco and pizza respectively with the pizza flavor discontinued in some markets At around the same time due to the popularity of Frito Lay s Tostitos brand the unflavored Toasted Corn was briefly discontinued then brought back In 2008 the Taco Bell complete with the brand name attached flavor was temporarily re released under the Back by Popular Demand label along with Four Cheese In 1990 Jumpin Jack Monterey Cheese flavored Doritos were introduced This flavor was later discontinued In 1995 Chester s Cheese Doritos were available for a limited time This flavor introduced the familiar Cheetos flavor cheese on the typical Doritos tortilla chip 23 In 1997 Spicy Nacho was introduced For a brief period in 2004 Doritos introduced new shape and form called Rollitos which were corn chips shaped into small tubes like a regular triangular Dorito was rolled up Rollitos flavors included Nacho Cheesier Zesty Taco Cooler Ranch and Queso Picante In 2013 this idea was reintroduced and rebranded as Dinamitas or little sticks of dynamite There are two varieties a chili lime combo similar to Takis Fuego and the Mojo Criollo Creole magic a lemon lime and garlic flavored rolled Doritos Dinamitas differs slightly in style than Rollitos Rollitos had the chips baked the tube formed with an oil submersible box press to fry Currently it is rolled into a tube before the baking and frying a much simpler process 24 Six versions of Doritos Collisions which include two different flavors in the same bag have been produced Those varieties of Doritos Collisions are Hot Wings Blue Cheese Zesty Taco Chipotle Ranch Habanero Guacamole Cheesy Enchilada Sour Cream Pizza Cravers Ranch and Blaze Ultimate Cheddar 25 In 2007 Doritos ran a campaign called Doritos X 13D Flavor Experiment where black unidentified bags of Doritos were on the market for consumers to identify and name the flavor The only flavor identification on these chips was All American Classic citation needed nbsp Cool ranch DoritosReincarnations and relaunches of taco flavored Doritos including the 2008 Back By Popular Demand campaign were different from the original taco flavor a sour cream flavor had been added to the recipe around 1985 The taco chips included in the Zesty Taco and Chipotle Ranch Collisions bags were thought by customers to be closer to the original but were later discontinued in most of the United States 26 In late 2010 the modified taco flavor recipe introduced in the mid 1980s returned in a limited edition retro styled bag incorporating the original Doritos logo and in early 2011 Frito Lay announced that this incarnation would remain in the permanent product line up 27 In 2008 Doritos debuted a mystery flavor Quests with prizes being given as puzzles were solved The mystery flavor was Mountain Dew 28 In 2009 Doritos released some new flavors under the banner Doritos Late Night Tacos at Midnight and Last Call Jalapeno Popper They also modified the X 13D Flavor as All Nighter Cheeseburger 2010 saw the release of three successively spicy Degree Burn flavors Blazin Jalapeno Jalapeno Fire Fiery Buffalo and Scorchin Habanero cross promoted to cool down with Pepsi s lime Cease Fire Max Citrus Freeze and the wasabi flavored Mr Dragon s Fire Chips 2010 saw the introduction of Doritos to New Zealand and with it flavors including Nacho Cheese Cheese Supreme Salted and Salsa In the spring of 2011 a Tapatio hot sauce flavor was released In February 2011 Doritos Canada ran a competition to write the end of a commercial for two new flavors Onion Rings n Ketchup and Blazin Buffalo and Ranch and to vote for which of the two flavors would be taken off shelves when the contest ended Onion Rings n Ketchup received the most votes and remained on sale 29 In the spring of 2015 Doritos Roulette was released to US markets for a limited time While all chips appeared to look the same on the outside one out of every six chips would be extra spicy 30 Owing to the spicy nature of one variety contained in the pack in July 2015 George Pindar School reported an incident where an asthmatic student suffered some difficulty breathing after eating one 31 Doritos Roulette returned to store shelves on April 12 2021 32 On October 6 2022 Doritos launched two new flavors in the UK inspired by the nations favorite pizzas Triple Cheese Pizza and Loaded Pepperoni Pizza flavors were launched and added to the range 33 34 35 MarketingThe brand s marketing campaigns have included many television commercials featuring Avery Schreiber 36 Jay Leno 3 and Ali Landry 37 as well as product placement in movies such as Wayne s World 38 Super Bowl For many years Doritos advertised heavily during the Super Bowl According to Thomas L Harris s Value Added Public Relations the most used single video news release of 1995 was a Doritos Super Bowl Commercial featuring recently defeated US state governors Mario Cuomo and Ann Richards The pair were discussing change and the ad ended with viewers aware that the change they referred to was not political but rather a new packaging for Doritos The ad generated a great deal of publicity before it ever ran and much discussion afterward The governors later parodied their ad when they were interviewed on the CBS news program 60 Minutes the two were often seen eating Doritos 39 In 1998 Doritos cast former Miss USA Ali Landry in a new Super Bowl Commercial In the ad filmed in a Laundromat she plays a sexy customer who catches Doritos chips in her mouth as they come flying helter skelter The ad was such a success that Frito Lay signed Landry who became known as The Doritos Girl to a three year contract 40 For Super Bowl XLI Doritos launched a contest Crash the Super Bowl to allow consumers to create their own Doritos commercial The general public was allowed to vote for their favorite of five finalists According to Doritos the vote was so close that just before the game the company decided to run two of the ads rather than just one Both commercials finished highly in ratings of commercials during this Super Bowl 41 The following year Doritos sponsored a contest to find a musician to feature in a Super Bowl ad Although the ad featuring winner Kina Grannis generated a lot of publicity it ranked last in popularity among the program s ads 42 For Super Bowl XLIII Doritos relaunched the fan created commercials with the winning vote going to the Free Doritos ad which featured an office worker Comedian Steve Booth with a snow globe believing it to be a crystal ball predicting that everyone in the office would get free Doritos then subsequently throws the snow globe into a vending machine selling nothing but Nacho Cheese amp Cool Ranch Doritos 43 The commercial was ranked by the USA Today Super Bowl Ad Meter as the best ad for the year earning the creators of the ad Joe and Dave Herbert a 1 million prize 44 They again aired two ads during the game ads and the second place ad also placed in the top five according to USA Today This ad featured a man who discovers that each crunch from his bag of Doritos causes whatever is on his mind to become reality until he runs out of chips Another popular commercial from the group of finalist included an executive making a presentation to other executives on a new fictional Doritos flavor called Doritos Beer which as the name implies is beer flavored Doritos with each chip containing as much alcohol as an equivalent of a 16 oz can of beer The executive making the presentation eating the beer flavored chips ends up drunk on the chips and is down to his underwear and a tie by the end of the commercial 45 For Super Bowl XLIV four ads were entered and if three of the commercials sweep the top three positions in that year s Ad Meter contest all of the creators would be awarded a total of 5 million broken down as 1 million for first place 600 000 for second and 400 000 for third plus each maker would get an additional 1 million 46 For the Super Bowl XLIII as aired in Canada Doritos aired the Chip Hat commercial 47 advertising their new unidentified flavor chip flavor that offers a prize of CDN 25 000 1 of all associated sales to someone that can both name and create an ad for the new flavor 48 The new winning name Scream Cheese or in French Fromage Fracassant was submitted by Ryan Coopersmith of Montreal For the Super Bowl XLIV Doritos aired the House Rules commercial as a Crash the Super Bowl finalist It was ranked by ADBOWL as the second best ad of the year For Super Bowl XLVI an ad aired featuring a Grandma and a baby attempting to get a bag of Doritos by a slingshot activated by a wheelchair The bag was stolen by a child constantly teasing them in the process The baby reaches the bag and steals it back with just enough force to reach it Flattering the child Grandma and the baby eat the Doritos with ease For Super Bowl XLIX the ad featured a father offering a large bag of Doritos to his son only if he made pigs fly The son then proceeded to attach rockets to a pig and the father then gave the bag of Doritos to his son Other In 2008 Doritos were promoted by an out of this world advertising campaign literally beaming a 30 second advertisement for Doritos brand tortilla chips into a planetary system 42 light years away The project was in collaboration with EISCAT Space Center in Svalbard Norway The You Make It We ll Play It contest chose the winning advertisement that was transmitted on June 12 2008 The ad was beamed towards 47 Ursae Majoris a distant star within the Ursa Major constellation that is orbited by planets which may harbor life 49 Doritos was the main sponsor of Wolverhampton Wanderers for the 2002 03 and 2003 04 seasons the latter of which was spent in the Premier League Doritos officially sponsored the Hail to the Cheese Stephen Colbert s Nacho Cheese Doritos 2008 Presidential Campaign Coverage 50 The money given to Colbert could not be used to directly fund his campaign so he used the money to fund The Colbert Report He claimed that he would not use his show to plug Doritos but plugged the chips during these claims After the campaign flopped Colbert joked that his body will stop producing bright orange waste 51 In March 2008 Colbert partnered with Doritos specifically the Spicy Sweet Chili flavor to promote his Philadelphia based coverage of the Pennsylvania primaries 52 In 2010 Doritos Canada launched a Viralocity competition asking the public to name a new flavor and to produce an online video advertising the fictional new flavor Natalie Armstrong submitted her video and before long she received the most points based on numerous factors including most widely viewed winning a cash prize 53 In 2010 Doritos launched for the first time in New Zealand with Nacho Cheese Cheese Supreme Salsa and Salted flavors It replaced the long running CC s brand On September 20 2011 retired Frito Lay marketing executive Arch West who was credited for creating Doritos as the first national tortilla chip brand died in Dallas at age 97 54 It is said that corporate response showed little enthusiasm to the tortilla chip idea but more marketing research led to the Doritos release To coincide with the 50th anniversary of Taco Bell Doritos and Taco Bell partnered to form the Doritos Locos Tacos introduced on March 8 2012 The taco is a standard Crunchy Taco The taco comes either as a Doritos Locos Taco Supreme ground beef lettuce diced tomatoes shredded cheese and sour cream or a Regular Doritos Locos Taco ground beef lettuce and shredded cheese but the taco shell is made out of Nacho Cheese Doritos 55 From 1978 to 1997 both Taco Bell and Doritos were under the same corporate umbrella within PepsiCo until PepsiCo spun off its restaurant business into what would eventually become what is now Yum Brands In March 2012 a new line of Doritos were introduced Doritos Jacked The chips are 40 larger than standard Doritos 56 In March 2013 Doritos redesigned its packaging and logo as part of its first global marketing campaign The For the Bold campaign will use crowdsourcing initiatives from 37 countries emphasizing Dorito s focus on its consumers living for the moment attitude The campaign kicked off at the South by Southwest Music Conference 57 In April 2013 Doritos released Doritos Locos Chips with Nacho Cheese and Cool Ranch to match Taco Bells campaign In July 2014 7 11 released a new snack called Doritos Loaded The breaded cheese snack was released by PepsiCo s as its first frozen food product also available in grocery stores 58 59 Current flavors of Doritos as of November 2014 marketed in Canada are Nacho Cheese Zesty Cheese Cool Ranch Spicy Nacho Jalapeno Cheddar Intense Pickle Roulette Nacho Cheese with 1 in 7 chips being hot and Sweet Chili Heat Brief stints of Jacked Taco Guacamole Locos Nacho taco and nacho Locos Cool Ranch taco and cool ranch and Ketchup have been introduced with Guacamole lined to make a return in early 2015 Doritos Roasted Corn Tapatio Hot Sauce and Salsa Verde are also popular American flavors Other Lines of Doritos are Doritos Jacked flavors such as Buffalo Wings and Spicy Street Taco and the Dinamita flavor lines shaped in tubes Dinamita come in flavors such as Chile Limon Nacho Picoso and Spicy Habanero flavors 60 In January 2017 Doritos entered the Indonesian market Flavors of Doritos marketed in Indonesia include Nacho Cheese Barbecue and Roasted Corn both of which are distributed by Indofood 61 It was initially imported from Saudi Arabia As of late 2017 it is currently produced locally by Indofood Fritolay Makmur currently Indofood Fortuna Makmur at its factory in Tangerang Indonesia In September 2021 the brand of Doritos in Indonesia was renamed to Maxicorn because the license agreement between Indofood Fritolay Makmur and PepsiCo had ended 62 Doritos 3DDoritos 3D is a line of puffed Doritos originally introduced in 1998 and discontinued in the United States in 2004 63 These snacks have been described as Doritos meets Bugles 64 Flavors included Jalapeno Cheddar Nacho Cheese and Zesty Ranch 65 The Doritos 3D line of puffed Doritos is still sold in Mexico citation needed On December 21 2020 it was announced that Doritos 3D would be returning to shelves on December 28 The snack is now available in Chili Cheese Nacho and Spicy Ranch flavors 63 66 See also nbsp Food portalList of brand name snack foodsReferences Doritos Another Level The Drum Archived from the original on March 19 2022 Retrieved March 14 2022 T Rees Shapiro September 26 2011 Arch West 97 invented Doritos for Frito Lay Washington Post Archived from the original on July 21 2017 Retrieved August 26 2017 a b PepsiCo s History Timeline Archived from the original on July 4 2007 Retrieved July 2 2007 a b c d e Edwards Gavin January 31 2012 The Legend Doritos How One Snack Came To Rule Them All Maxim Archived from the original on November 12 2020 Retrieved March 9 2017 History A History of Doritos a history project Archived from the original on June 3 2021 Retrieved May 30 2021 Gustavo Arellano April 5 2012 How Doritos Were Born At Disneyland OC Weekly Archived from the original on June 28 2018 Retrieved October 22 2012 Gustavo Arellano 2013 Taco USA How Mexican Food Conquered America Simon amp Schuster pp 208 209 ISBN 9781439148624 Archived from the original on July 15 2023 Retrieved September 15 2017 a b Bashin Kim The Psychological Secrets Behind Nacho Cheese Doritos Business Insider Archived from the original on February 21 2015 Retrieved January 17 2015 Grady v Frito Lay PDF Archived PDF from the original on December 8 2021 Retrieved September 28 2020 a b Collier Gene January 7 2004 An expert weighs in on the Dorito case Pittsburgh Post Gazette Pittsburgh PA Archived from the original on December 1 2008 Retrieved November 12 2008 a b Collins Glenn November 3 1994 Pepsico Pushes a Star Performer New York Times Archived from the original on January 20 2013 Retrieved November 12 2008 Van Riper Tom January 9 2006 PepsiCo to Zest Up Doritos Campaign Forbes Retrieved November 12 2008 dead link Selwyn Jeremy February 28 2013 Doritos gets a new logo again taquitos net Archived from the original on February 15 2015 Retrieved January 16 2015 For the Bold Archived from the original on April 2 2015 Retrieved January 17 2015 Boyer Lauren September 17 2015 Doritos Introduces Rainbow Doritos Archived from the original on March 19 2022 Retrieved August 26 2017 Huckabee asks Frito Lay to drop pro LGBT Rainbow Doritos partnership Fox News Channel September 25 2015 Archived from the original on December 7 2016 Retrieved September 28 2015 U S Products Made Without Pork Porcine Enzymes Frito Lay October 18 2012 Archived from the original on January 16 2013 Retrieved October 22 2012 Snacks fritolay com Archived from the original on January 26 2013 Retrieved November 10 2011 Doritos Celebrates One Millionth Ingredient The Onion May 14 1996 Archived from the original on August 21 2012 Retrieved October 22 2012 Huffington Post Dump Your Doritos Fritos and Cheetos There s No Excuse for Eating Junk Food AnymoreArchived January 4 2016 at the Wayback Machine Doritos Sour Cream amp Onion commercial YouTube September 4 2007 Archived from the original on November 14 2021 Retrieved October 22 2012 Lapetina Adam January 20 2015 In Some Countries Cool Ranch Doritos Are Called Cool American Thrillist Archived from the original on May 8 2020 Retrieved May 8 2020 Most cheese lovers with love new chips Deseret News November 7 1995 Archived from the original on March 19 2022 Retrieved November 20 2013 Wooba com Doritos Rollitos Review wooba com Archived from the original on January 16 2013 Retrieved November 1 2012 Collisions page at Doritos com Collisions doritos com Archived from the original on December 12 2007 Retrieved July 15 2009 Endangered and Extinct Taco flavored Doritos Chowhound chow com September 13 2000 Archived from the original on August 15 2012 Retrieved October 22 2012 Snack Chat Feeling Retro Good Doritos Taco is Back for a Limited Time Snacks com December 22 2010 Archived from the original on January 16 2013 Retrieved October 22 2012 Koski Genevieve June 17 2008 Taste Test Mountain Dew Quest Doritos A V Club Archived from the original on April 27 2009 Retrieved July 15 2009 Doritos The End Frito Lay Canada May 5 2011 Archived from the original on April 8 2011 Retrieved May 5 2011 One Dorito In This Handful Could Melt Your Face adage com April 27 2015 Archived from the original on May 1 2015 Retrieved May 4 2015 Doritos Roulette School warns parents not to give children crisps after pupil left struggling to breathe The Independent UK July 16 2015 Archived from the original on July 19 2015 Retrieved July 17 2015 Pannell Ni kesia April 6 2021 Doritos Roulette Is Returning So You Never Know When You Might Get A Spicy Chip Delsih com Archived from the original on May 30 2022 Retrieved April 24 2022 Hadfield Charlotte October 6 2022 Doritos launch two new flavours including boldest yet Liverpool Echo Archived from the original on October 6 2022 Retrieved October 6 2022 Shaw Neil October 6 2022 Doritos launches two new flavours inspired by nation s favourite pizzas Glasgow Live Archived from the original on October 6 2022 Retrieved October 6 2022 Radio Virgin October 6 2022 Love pizza Doritos launches new three cheese and pepperoni flavour crisps virgin Radio Archived from the original on October 6 2022 Retrieved October 6 2022 Avery Schreiber 66 Doritos Funnyman The New York Times January 9 2002 Archived from the original on November 11 2012 Retrieved July 2 2007 Doritos Girl Ali Landry Scores A Three peat at Super Bowl XXXV in New Doritos Commercial Archived from the original on June 13 2007 Retrieved July 2 2007 Memorable quotes for Wayne s World IMDb Archived from the original on July 11 2007 Retrieved July 2 2007 Harris 1999 p 112 Horovitz Bruce February 1 2002 From zero to hero in 30 seconds flat USA Today Archived from the original on January 7 2009 Retrieved November 12 2008 Elliott Stuart February 6 2007 Thanks to the Web the Scorekeeping on the Super Bowl has just begun New York Times Archived from the original on May 30 2013 Retrieved November 12 2008 Viskowitz Susan February 16 2008 Super Bowl boosts digital sales for Petty and others Washington Post Archived from the original on November 11 2012 Retrieved November 12 2008 Doritos Super Bowl XLIII Commercial Free Doritos YouTube January 27 2009 Archived from the original on February 13 2012 Retrieved July 15 2009 null Editor and Publisher April 16 2009 Archived from the original on April 18 2009 Retrieved July 15 2009 Doritos Super Bowl XLIII Commercial New Flavor Pitch YouTube January 27 2009 Archived from the original on June 19 2010 Retrieved July 15 2009 Doritos reveals six ads competing for 5 million in crash the super bowl XLIV Archived April 10 2017 at the Wayback Machine Dabitch adland tv 01 07 10 Doritos Guru Talking Toys YouTube January 29 2009 Archived from the original on November 14 2021 Retrieved July 15 2009 Become the Doritos Guru Doritosguru ca April 5 2009 Archived from the original on February 19 2009 Retrieved July 15 2009 Highfield Roger March 7 2008 UK astronomers to broadcast adverts to aliens Telegraph London Archived from the original on October 19 2008 Retrieved July 15 2009 Colbert video from Comedy Central Indecision2008 com October 18 2007 Archived from the original on March 25 2008 Retrieved July 15 2009 Schiller Gail Doritos still the word for Colbert The Hollywood Reporter Retrieved November 23 2016 For the First Time Ever The Colbert Report Hits the Road The Colbert Report Dorito s Spicy Sweet Pennsylvania Primary Coverage From Chili Delphi Retrieved April 4 2008 dead link Brown Davis February 8 2010 Doritos wants chip namers to go viral Marketer News Archived from the original on June 27 2010 Retrieved February 23 2010 Shapiro T Rees September 26 2011 Arch West 97 invented Doritos for Frito Lay The Washington Post Archived from the original on July 21 2017 Retrieved August 26 2017 Taco Bell Doritos teaming for ultimate junk food treat Chicago Sun Times February 21 2012 Archived from the original on January 17 2013 Retrieved November 3 2013 Doritos Unveils 56 Foot Tall Vending Machine at South by Southwest to Debut Amped Up New Doritos JACKED Tortilla Chips Frito Lay North America March 16 2012 Archived from the original on April 18 2012 Retrieved April 14 2012 Doritos launches first ever global campaign Marketing Week March 8 2013 Archived from the original on April 20 2013 Retrieved April 17 2013 PepsiCo 2015 Annual Report PDF Archived PDF from the original on March 27 2016 Retrieved 2016 04 02 Doritos Loaded Nacho Cheese Breaded Cheese Snacks 15 oz Walmart com Walmart com Archived from the original on May 9 2016 Retrieved May 8 2016 Full List of Brands Frito Lay North America Archived from the original on January 23 2015 Retrieved January 23 2015 Doritos Resmi Beredar di Indonesia Ketahui Tempat Anda Bisa Beli January 12 2017 Archived from the original on April 25 2017 Retrieved April 24 2017 Nggak Hilang dari Indonesia Lay s Cheetos dan Doritos Cuma Ganti Nama Trademark nya Udah Didaftarin August 7 2021 Archived from the original on October 26 2021 Retrieved October 15 2021 a b Tyko Kelly December 21 2020 Doritos 3Ds return New three dimensional snack hits shelves Dec 28 USA TODAY Retrieved October 1 2023 Discontinued Doritos Flavors Too Beautiful For This World September 17 2014 Archived from the original on February 3 2015 Retrieved February 3 2015 25 Junk Foods We Wish Still Existed Complex Networks Archived from the original on November 11 2020 Retrieved February 3 2015 Li Nicolaus December 21 2020 90s Kids Favorite Doritos 3D Crunch Returns in Chili Cheese Nacho and Spicy Ranch HYPEBEAST Archived from the original on December 21 2020 Retrieved December 23 2020 BibliographyHarris Thomas L 1999 Value Added Public Relations McGraw Hill Professional ISBN 978 0 8442 3412 0 Smith Andrew F 2006 Encyclopedia of Junk Food and Fast Food Greenwood Publishing Group ISBN 978 0 313 33527 3 Stalk George Lachenauer Rob Butman John 2004 Hardball Are You Playing to Play or Playing to Win Harvard Business Press ISBN 978 1 59139 167 8 External links nbsp Wikimedia Commons has media related to Doritos Frito Lay North America website for Doritos Archived May 24 2019 at the Wayback Machine Doritos UK Retrieved from https en wikipedia org w index php title Doritos amp oldid 1189708326, wikipedia, wiki, book, books, library,

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