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Reynolds Group Holdings

Reynolds Group Holdings was a New Zealand based packaging company with roots in the former Reynolds Metals Company, which was the second-largest aluminum company in the United States, and the third-largest in the world. Reynolds Metals was acquired by Alcoa in June 2000.[1][2] Reynolds Group Holdings became Pactiv Evergreen through an IPO in 2020.[3]

Reynolds Group Holdings
Company typePrivate
IndustryPackaging
PredecessorReynolds Metal Company (acquired by Alcoa - 2000)
Founded1919; 105 years ago (1919) in
Louisville, Kentucky, U.S.
Defunct2020
SuccessorPactiv Evergreen
Reynolds Consumer Products
HeadquartersAuckland, New Zealand
ProductsAluminum foil
Websitewww.reynoldsgroupholdings.com

Reynolds Metals became known for the consumer product Reynolds Wrap foil, as well as for developing and promoting new uses for aluminum. Its RV Aluminaut submarine was operated by Reynolds Submarine Services Corporation.[4]

It was headquartered for most of its existence in Richmond, Virginia; the Modernist style Reynolds Metals Company International Headquarters was built there in 1958.

History edit

The Reynolds Metals Company was founded in 1919 as the U.S. Foil Company in Louisville, Kentucky, by Richard S. Reynolds Sr., nephew of tobacco king R. J. Reynolds. Initially, the new company supplied lead and tin foil wrappers to cigarette and candy companies. In 1924, U.S. Foil purchased the manufacturer of Eskimo Pies, which were wrapped in foil. In 1928, Reynolds purchased Robertshaw Thermostat, Fulton Sylphon, and part of Beechnut Foil, adding them to U.S. Foil to create Reynolds Metals. In 1931, the company moved its headquarters to New York City and in 1938 the headquarters moved again to Richmond, Virginia.

The company began producing aluminum foil for packaging in 1926. Reynolds Metals created the first high-speed, gravure-printed foil, aluminum bottle labels, heat-sealed foil bags for foods and foil-laminated building insulation paper. In 1940, Reynolds Metals began mining bauxite (aluminum ore) in Bauxite, Arkansas, and opened its first aluminum plant near Sheffield, Alabama, the following year. In 1947, the company released Reynolds Wrap Aluminum Foil. Reynolds Metals pioneered the development of aluminum siding in 1945, and Richard S. Reynolds began predicting a growing demand for additional aluminum during peacetime. He believed new aluminum-producing facilities would need to be built to meet demand. Reynolds Metals Company leased, and later bought, six government defense plants that were up for disposal. Reynolds later expanded into non aluminum products such as plastics and precious metals, introducing Reynolds Plastic Wrap in 1982.

After the Second World War, the sense of aluminum's utility expanded to include its ornamental characteristics. By repurposing military by-products into consumer goods, aluminum was now being marketed for its decorative appeal as well, creating a product of both functional and eye-catching qualities.[5] Reynolds advertised aluminum for its multi-faceted property, now reaching areas of fashion, home improvement, and architecture.[5] Reynolds marketed aluminum foil as gift wrap, aluminum yarn for Vogue dress patterns, and even extended their advertising strategy to include wrapping their office headquarters in aluminum.[5]

Four sons of founder Richard S. Reynolds, William G. Reynolds, Richard S. Reynolds Jr., David P. Reynolds, and J. Louis Reynolds, were all part of the running of the business. Richard S. Reynolds Jr. succeeded his father as president in 1948 and under his leadership, the company underwent a major expansion with operations extended to countries around the world such as Venezuela and the Philippines. In 1976 David P. Reynolds, also known for his involvement in Thoroughbred horse racing, took over as president. He was the last member of his family to head the company and would retire as chairman.

Reynolds Metals developed other, less well-known products; not all became commercially viable, such as an aluminum bus developed with Rohr Industries, a 12-foot aluminum utility boat, and other aluminum motor vehicles.,[6][7] The aluminum vehicles were surpassed in weight and cost by steel, plastics and fiberglass. However, when Reynolds Metals developed the world's first aluminum submarine, the Aluminaut, the experimental product participated in a key rescue.[8] In 1969, Aluminaut rescued Alvin (DSV-2). Aluminaut's assistance enabled Woods Hole Oceanographic Institution to continue operating its submersible. Alvin's work continues 45 years later.[9]

By 1991, Reynolds Metals employed 30,800 workers at more than 100 operations in 20 countries, including 64 plants in the United States, and had a total production capacity of more than 1 million tons of aluminum and aluminum products. The company was acquired by Alcoa on May 3, 2000, to become the largest aluminum company in the United States.[1][2]

On January 21, 2008, Alcoa sold its consumer unit to Rank Group Ltd. Rank's owner, New Zealand billionaire Graeme Hart, renamed Alcoa's former unit the Reynolds Packaging Group. Hart merged his other packaging companies into Reynolds to create Reynolds Group Holdings.[10]

In an initiative led by Paul D. Thomas, Reynolds Packaging Group chief executive officer and a former Alcoa executive, on September 21, 2008, Reynolds announced that one of the foil plants that produced Reynolds Wrap, in downtown Richmond, Virginia, would be closed and foil operations moved to Louisville, Kentucky, where Reynolds Wrap first was produced. A small portion of the spooling operation from the Richmond Foil plant was moved to the Reynolds plant in Grove City, Pennsylvania, in early 2010. Hart later closed five other plants within Reynolds. As a reflection of the recessionary times, salaries were frozen and salaried employees were not given pay raises. Union employees with fixed compensation contracts did receive incentive compensation. In early 2010 all pay was unfrozen. Salaried employees have since received pay adjustments.[citation needed]

Headquarters edit

The former Reynolds Metals Company International Headquarters building is in Henrico County, Virginia, near Richmond. Built 66 years ago, it is a Modernist building designed by the architect Gordon Bunshaft of Skidmore, Owings & Merrill. During its use by Reynolds, the Executive Office Building was known as Reynolds EXO. In 2000, it was named to the National Register of Historic Places, becoming one of the rare mid−20th century buildings on the list.[11][12] Making extensive use of aluminum, down to threads in the carpeting, it is now owned by the University of Richmond and serves as the worldwide headquarters of Altria Group.

Consumer products edit

Reynolds Wrap was first made by a Reynolds Metals Company division, Reynolds Packaging, a business created to supply aluminum foil for packaging tobacco.[13] When Alcoa purchased Reynolds Metals, it shed some non-metals packaging and printing businesses but preserved the Reynolds consumer brand, as well as the Reynolds Kitchens, which are still across the street from the former Reynolds headquarters building. Alcoa's Reynolds division was a leader in household baking and cooking products, which included Cut-Rite Wax Paper.

Reynolds published cookbooks such as Outdoor Cooking with Reynolds Wrap (1950) and Casual Cooking (1954) in an attempt to promote the sales of Reynolds Wrap.[5]

In 1958, the company launched the "Designs for Giving" campaign, in which professional artists and designers were hired to create special patterns for aluminum gift wrapping. Designs included "Birds and Bees" for baby showers, "Born Lucky, Born Rich" for birthdays, and "Flight of Fancy" for weddings or Christmas.[5]

Reynolds Consumer Products went public with an initial public offering on NASDAQ under the ticker symbol REYN on Friday, January 31, 2020.[14]

References edit

  1. ^ a b Boselovic, Len (May 4, 2000). "Alcoa-Reynolds a done deal". Pittsburgh Post-Gazette. Retrieved April 16, 2019.
  2. ^ a b "European Commission OKs Alcoa-Reynolds deal". The Toledo Blade. May 4, 2000. p. B7.
  3. ^ "Pactiv Evergreen Inc. (Currently Known as Reynolds Group Holdings Limited) Announces Launch of Initial Public Offering". www.businesswire.com. 2020-09-08. Retrieved 2023-01-09.
  4. ^ . Archived from the original on 2006-12-08.
  5. ^ a b c d e Ong Yan, Grace (2012). "Wrapping Aluminum at the Reynolds Metals Company". Design and Culture. 4 (3): 299–323. doi:10.2752/175470812X13361292229113. S2CID 112315246.
  6. ^ "Reynolds Aluminum". FiberGlassics. December 10, 2016. Retrieved August 17, 2020.
  7. ^ "Reynolds Aluminum Boat ad". The Bakersfield Californian. September 12, 1947. Retrieved August 17, 2020.
  8. ^ "Research vessel to explore deep". The New York Times. August 30, 1964. Retrieved January 12, 2016.
  9. ^ "History of Alvin". Woods Hole Oceanographic Institution. December 2014. Retrieved January 13, 2016.
  10. ^ Smith, Peter (December 23, 2007). "Alcoa sells consumer division to Rank". Financial Times. London. Retrieved October 19, 2020.
  11. ^ "National Register of Historic Places: Reynolds Metals Company International Headquarters" (PDF). Virginia Department of Historical Resources. Retrieved 2016-05-21.
  12. ^ National Register properties in Henrico County, VA Properties are generally eligible for inclusion 50 years after construction.
  13. ^ Von Bergen, Jane M. (May 24, 2009). "How a Downington Printing Plan Failed after 50 Years". The Philadelphia Inquirer. Retrieved October 19, 2020.
  14. ^ Franklin, Joshua (January 30, 2020). "Reynolds shakes off market jitters with year's first big IPO". Reuters. Retrieved October 19, 2020.

Further reading edit

  • Opportunity in Crisis: The Reynolds Metals Story (1956)

External links edit

reynolds, group, holdings, zealand, based, packaging, company, with, roots, former, reynolds, metals, company, which, second, largest, aluminum, company, united, states, third, largest, world, reynolds, metals, acquired, alcoa, june, 2000, became, pactiv, ever. Reynolds Group Holdings was a New Zealand based packaging company with roots in the former Reynolds Metals Company which was the second largest aluminum company in the United States and the third largest in the world Reynolds Metals was acquired by Alcoa in June 2000 1 2 Reynolds Group Holdings became Pactiv Evergreen through an IPO in 2020 3 Reynolds Group HoldingsCompany typePrivateIndustryPackagingPredecessorReynolds Metal Company acquired by Alcoa 2000 Founded1919 105 years ago 1919 inLouisville Kentucky U S Defunct2020SuccessorPactiv EvergreenReynolds Consumer ProductsHeadquartersAuckland New ZealandProductsAluminum foilWebsitewww wbr reynoldsgroupholdings wbr com Reynolds Metals became known for the consumer product Reynolds Wrap foil as well as for developing and promoting new uses for aluminum Its RV Aluminaut submarine was operated by Reynolds Submarine Services Corporation 4 It was headquartered for most of its existence in Richmond Virginia the Modernist style Reynolds Metals Company International Headquarters was built there in 1958 Contents 1 History 2 Headquarters 3 Consumer products 4 References 5 Further reading 6 External linksHistory editThe Reynolds Metals Company was founded in 1919 as the U S Foil Company in Louisville Kentucky by Richard S Reynolds Sr nephew of tobacco king R J Reynolds Initially the new company supplied lead and tin foil wrappers to cigarette and candy companies In 1924 U S Foil purchased the manufacturer of Eskimo Pies which were wrapped in foil In 1928 Reynolds purchased Robertshaw Thermostat Fulton Sylphon and part of Beechnut Foil adding them to U S Foil to create Reynolds Metals In 1931 the company moved its headquarters to New York City and in 1938 the headquarters moved again to Richmond Virginia The company began producing aluminum foil for packaging in 1926 Reynolds Metals created the first high speed gravure printed foil aluminum bottle labels heat sealed foil bags for foods and foil laminated building insulation paper In 1940 Reynolds Metals began mining bauxite aluminum ore in Bauxite Arkansas and opened its first aluminum plant near Sheffield Alabama the following year In 1947 the company released Reynolds Wrap Aluminum Foil Reynolds Metals pioneered the development of aluminum siding in 1945 and Richard S Reynolds began predicting a growing demand for additional aluminum during peacetime He believed new aluminum producing facilities would need to be built to meet demand Reynolds Metals Company leased and later bought six government defense plants that were up for disposal Reynolds later expanded into non aluminum products such as plastics and precious metals introducing Reynolds Plastic Wrap in 1982 After the Second World War the sense of aluminum s utility expanded to include its ornamental characteristics By repurposing military by products into consumer goods aluminum was now being marketed for its decorative appeal as well creating a product of both functional and eye catching qualities 5 Reynolds advertised aluminum for its multi faceted property now reaching areas of fashion home improvement and architecture 5 Reynolds marketed aluminum foil as gift wrap aluminum yarn for Vogue dress patterns and even extended their advertising strategy to include wrapping their office headquarters in aluminum 5 Four sons of founder Richard S Reynolds William G Reynolds Richard S Reynolds Jr David P Reynolds and J Louis Reynolds were all part of the running of the business Richard S Reynolds Jr succeeded his father as president in 1948 and under his leadership the company underwent a major expansion with operations extended to countries around the world such as Venezuela and the Philippines In 1976 David P Reynolds also known for his involvement in Thoroughbred horse racing took over as president He was the last member of his family to head the company and would retire as chairman Reynolds Metals developed other less well known products not all became commercially viable such as an aluminum bus developed with Rohr Industries a 12 foot aluminum utility boat and other aluminum motor vehicles 6 7 The aluminum vehicles were surpassed in weight and cost by steel plastics and fiberglass However when Reynolds Metals developed the world s first aluminum submarine the Aluminaut the experimental product participated in a key rescue 8 In 1969 Aluminaut rescued Alvin DSV 2 Aluminaut s assistance enabled Woods Hole Oceanographic Institution to continue operating its submersible Alvin s work continues 45 years later 9 By 1991 Reynolds Metals employed 30 800 workers at more than 100 operations in 20 countries including 64 plants in the United States and had a total production capacity of more than 1 million tons of aluminum and aluminum products The company was acquired by Alcoa on May 3 2000 to become the largest aluminum company in the United States 1 2 On January 21 2008 Alcoa sold its consumer unit to Rank Group Ltd Rank s owner New Zealand billionaire Graeme Hart renamed Alcoa s former unit the Reynolds Packaging Group Hart merged his other packaging companies into Reynolds to create Reynolds Group Holdings 10 In an initiative led by Paul D Thomas Reynolds Packaging Group chief executive officer and a former Alcoa executive on September 21 2008 Reynolds announced that one of the foil plants that produced Reynolds Wrap in downtown Richmond Virginia would be closed and foil operations moved to Louisville Kentucky where Reynolds Wrap first was produced A small portion of the spooling operation from the Richmond Foil plant was moved to the Reynolds plant in Grove City Pennsylvania in early 2010 Hart later closed five other plants within Reynolds As a reflection of the recessionary times salaries were frozen and salaried employees were not given pay raises Union employees with fixed compensation contracts did receive incentive compensation In early 2010 all pay was unfrozen Salaried employees have since received pay adjustments citation needed Headquarters editThe former Reynolds Metals Company International Headquarters building is in Henrico County Virginia near Richmond Built 66 years ago it is a Modernist building designed by the architect Gordon Bunshaft of Skidmore Owings amp Merrill During its use by Reynolds the Executive Office Building was known as Reynolds EXO In 2000 it was named to the National Register of Historic Places becoming one of the rare mid 20th century buildings on the list 11 12 Making extensive use of aluminum down to threads in the carpeting it is now owned by the University of Richmond and serves as the worldwide headquarters of Altria Group Consumer products editReynolds Wrap was first made by a Reynolds Metals Company division Reynolds Packaging a business created to supply aluminum foil for packaging tobacco 13 When Alcoa purchased Reynolds Metals it shed some non metals packaging and printing businesses but preserved the Reynolds consumer brand as well as the Reynolds Kitchens which are still across the street from the former Reynolds headquarters building Alcoa s Reynolds division was a leader in household baking and cooking products which included Cut Rite Wax Paper Reynolds published cookbooks such as Outdoor Cooking with Reynolds Wrap 1950 and Casual Cooking 1954 in an attempt to promote the sales of Reynolds Wrap 5 In 1958 the company launched the Designs for Giving campaign in which professional artists and designers were hired to create special patterns for aluminum gift wrapping Designs included Birds and Bees for baby showers Born Lucky Born Rich for birthdays and Flight of Fancy for weddings or Christmas 5 Reynolds Consumer Products went public with an initial public offering on NASDAQ under the ticker symbol REYN on Friday January 31 2020 14 References edit a b Boselovic Len May 4 2000 Alcoa Reynolds a done deal Pittsburgh Post Gazette Retrieved April 16 2019 a b European Commission OKs Alcoa Reynolds deal The Toledo Blade May 4 2000 p B7 Pactiv Evergreen Inc Currently Known as Reynolds Group Holdings Limited Announces Launch of Initial Public Offering www businesswire com 2020 09 08 Retrieved 2023 01 09 Historic Naval Ships Association Archived from the original on 2006 12 08 a b c d e Ong Yan Grace 2012 Wrapping Aluminum at the Reynolds Metals Company Design and Culture 4 3 299 323 doi 10 2752 175470812X13361292229113 S2CID 112315246 Reynolds Aluminum FiberGlassics December 10 2016 Retrieved August 17 2020 Reynolds Aluminum Boat ad The Bakersfield Californian September 12 1947 Retrieved August 17 2020 Research vessel to explore deep The New York Times August 30 1964 Retrieved January 12 2016 History of Alvin Woods Hole Oceanographic Institution December 2014 Retrieved January 13 2016 Smith Peter December 23 2007 Alcoa sells consumer division to Rank Financial Times London Retrieved October 19 2020 National Register of Historic Places Reynolds Metals Company International Headquarters PDF Virginia Department of Historical Resources Retrieved 2016 05 21 National Register properties in Henrico County VA Properties are generally eligible for inclusion 50 years after construction Von Bergen Jane M May 24 2009 How a Downington Printing Plan Failed after 50 Years The Philadelphia Inquirer Retrieved October 19 2020 Franklin Joshua January 30 2020 Reynolds shakes off market jitters with year s first big IPO Reuters Retrieved October 19 2020 Further reading editOpportunity in Crisis The Reynolds Metals Story 1956 External links editReynolds Kitchens website https www reynoldsconsumerproducts com Referenceforbusiness com History of the Reynolds Metals Company Retrieved from https en wikipedia org w index php title Reynolds Group Holdings amp oldid 1218496420, wikipedia, wiki, book, books, library,

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