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Rebel (company)

Rebel (formerly Rebel Sport) is an Australian sport equipment and related apparel chain.

Rebel
Headquarters in Rhodes, New South Wales
rebel
IndustryRetail
Founded1985; 38 years ago (1985)
Headquarters,
Australia
Area served
Australia
Key people
Gary Williams (Managing Director)
ProductsSporting goods, leisure goods, sport apparel & footwear
ParentSuper Retail Group
Websitewww.rebelsport.com.au

History

 
Rebel store in Rockhampton, 2022

Rebel Sport was established in 1985 with its first store in Bankstown.[1] After being listed on the Australian Securities Exchange in 1993,[2] it was purchased by Harvey Norman in July 2001.[3]

Archer Capital acquired Amart Sports in 2004.[4] Amart was a big format sports store headquartered in Queensland. Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[4][5][6] In 2007, Archer Capital acquired Rebel Sports and consolidated its sports retail businesses into it.[4]

In 2011, Amart Sports was acquired by Super Retail Group.[4] In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[7][8][9][10] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.

Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, PUMA and Under Armour. As a group, Rebel Sport (aka rebel[11]) has more than 150 stores across Australia, and employ[12] over 4,500 employees.[13] In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.[14]

Ell & Voo is a Activewear brand owned by Rebel.[15]

Sponsorships

On 25 November 2015, rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of Cricket Australia.[16]

References

  1. ^ About Rebel Rebel
  2. ^ Float unveiled for Rebel Sport Canberra Times 2 November 1993 page 11
  3. ^ Results for six months ended 28 December 2002 Rebel Sports 12 March 2003
  4. ^ a b c d "Super Retail buys Rebel Group for $610m". The Australian.
  5. ^ "Harvey staying out of the buy-out reveals much about Archer's shot at Rebel". The Age. Retrieved 28 February 2016.
  6. ^ "Super Retail looks to expand after Rebel buy". The Australian. 18 October 2011. Retrieved 28 February 2016.
  7. ^ "Rebel - Super Retail Group". Super Retail Group. Retrieved 29 September 2020.
  8. ^ "Super Retail gives Amart Sports the boot as Amazon looms". Australian Financial Review. 24 July 2017. Retrieved 29 September 2020.
  9. ^ "'The Amart Sports brand has been a strong performer'". News.com.au. 25 July 2017. Retrieved 29 September 2020.
  10. ^ "The end of Amart Sports". The Courier-Mail. 25 July 2017. Retrieved 29 September 2020.
  11. ^ "rebel | Sports Shoes | Footwear, Clothing and Fitness Accessories". rebelsport.com.au. Retrieved 29 September 2020.
  12. ^ "Rebel - Careers". careers.superretailgroup.com.au. Retrieved 29 September 2020.
  13. ^ "About Us – rebel". rebelsport.com.au. Retrieved 29 September 2020.{{cite web}}: CS1 maint: url-status (link)
  14. ^ "Rebel rebrands to black and yellow to tackle premium market". Marketing Magazine. 3 December 2012. from the original on 16 January 2019. Retrieved 16 January 2019.
  15. ^ https://guide.ethical.org.au/company/?company=5204
  16. ^ "rebel throws support behind Women's BBL". bigbash.com.au. Retrieved 28 February 2016.

rebel, company, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, rebel, company, news, newspapers, books, scholar, js. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Rebel company news newspapers books scholar JSTOR June 2016 Learn how and when to remove this template message For the NZ chain see Briscoes Group Rebel formerly Rebel Sport is an Australian sport equipment and related apparel chain RebelHeadquarters in Rhodes New South WalesTrade namerebelIndustryRetailFounded1985 38 years ago 1985 HeadquartersRhodes New South Wales AustraliaArea servedAustraliaKey peopleGary Williams Managing Director ProductsSporting goods leisure goods sport apparel amp footwearParentSuper Retail GroupWebsitewww rebelsport com auHistory Edit Rebel store in Rockhampton 2022Rebel Sport was established in 1985 with its first store in Bankstown 1 After being listed on the Australian Securities Exchange in 1993 2 it was purchased by Harvey Norman in July 2001 3 Archer Capital acquired Amart Sports in 2004 4 Amart was a big format sports store headquartered in Queensland Archer Capital also merged its acquisitions of South Australian based Rowe amp Jarman smaller format stores doing business in Western Australia South Australia Northern Territory Victoria and Tasmania to complement Amart Sports Rowe amp Jarman became known as Amart Sports 4 5 6 In 2007 Archer Capital acquired Rebel Sports and consolidated its sports retail businesses into it 4 In 2011 Amart Sports was acquired by Super Retail Group 4 In 2017 the Amart Sports brand was discontinued and merged into the Rebel Sport brand 7 8 9 10 The merger was designed to allow a focus on a single sporting goods brand and reduce costs Rebel stocks a number of well known international brands including Nike Asics Adidas PUMA and Under Armour As a group Rebel Sport aka rebel 11 has more than 150 stores across Australia and employ 12 over 4 500 employees 13 In 2012 Rebel Sport dropped the word sport from its name and adopted a new logo and black and yellow branding 14 Ell amp Voo is a Activewear brand owned by Rebel 15 Sponsorships EditOn 25 November 2015 rebel signed on as Women s Big Bash League s naming rights sponsor and also become the official online retail store of Cricket Australia 16 References Edit About Rebel Rebel Float unveiled for Rebel Sport Canberra Times 2 November 1993 page 11 Results for six months ended 28 December 2002 Rebel Sports 12 March 2003 a b c d Super Retail buys Rebel Group for 610m The Australian Harvey staying out of the buy out reveals much about Archer s shot at Rebel The Age Retrieved 28 February 2016 Super Retail looks to expand after Rebel buy The Australian 18 October 2011 Retrieved 28 February 2016 Rebel Super Retail Group Super Retail Group Retrieved 29 September 2020 Super Retail gives Amart Sports the boot as Amazon looms Australian Financial Review 24 July 2017 Retrieved 29 September 2020 The Amart Sports brand has been a strong performer News com au 25 July 2017 Retrieved 29 September 2020 The end of Amart Sports The Courier Mail 25 July 2017 Retrieved 29 September 2020 rebel Sports Shoes Footwear Clothing and Fitness Accessories rebelsport com au Retrieved 29 September 2020 Rebel Careers careers superretailgroup com au Retrieved 29 September 2020 About Us rebel rebelsport com au Retrieved 29 September 2020 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Rebel rebrands to black and yellow to tackle premium market Marketing Magazine 3 December 2012 Archived from the original on 16 January 2019 Retrieved 16 January 2019 https guide ethical org au company company 5204 rebel throws support behind Women s BBL bigbash com au Retrieved 28 February 2016 Retrieved from https en wikipedia org w index php title Rebel company amp oldid 1134495119, wikipedia, wiki, book, books, library,

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