Inside of the Asics store on Newbury Street, in the Back Bay section of Boston
Asics began as Onitsuka Co., Ltd on September 1, 1949.[3] Founder Kihachiro Onitsuka [ja] began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. The range of sports activities serviced by the company expanded to a variety of Olympic styles used since the 1950s by athletes worldwide. Onitsuka became particularly known for the Mexico 66 design,[5] in which the distinctive crossed stripes (now synonymous with the company) were featured for the first time; martial artist Bruce Lee helped popularize the shoe. Onitsuka Tiger merged with fishing and sporting goods company GTO and athletic uniform maker Jelenk to form Asics Corporation in 1977;[3] Onitsuka was named president of the new company. Despite the name change, a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka Tiger label.[4] In 2015, Asics launched its "Asics Tiger" lifestyle brand to market sportswear inspired by the company's designs of the 1970s to 1990s.[6]
Asics bought the Swedish outdoor brand Haglöfs, for ¥11.4 billion ($128.7 million) on July 12, 2010.[7] In February 2016 Asics acquired fitness app Runkeeper.[8][9]
Asics generated ¥404 billion in net sales and ¥9.4 billion in net income in fiscal year 2021. 58% of the company's income came from the sale of performance running shoes, 21% from other shoes, 10% from apparel and equipment, and 11% from Onitsuka Tiger. 26% of the company's sales were in Japan, 20% in North America, 25% in Europe, 12% in China and 17% in other regions.[2]
Relationship with Nike
Nike, Inc. (originally known as Blue Ribbon Sports) was founded to sell Onitsuka Tiger shoes in the US. When Phil Knight visited Japan in 1963 shortly after he graduated from Stanford University he was impressed by Onitsuka Tiger shoes and immediately visited the Onitsuka Tiger office and asked to be their sales agent in the US.[10] After a number of years the relationship crumbled and both companies sued each other, with Nike retaining the naming rights to several shoes.[10]
Novak Djokovic endorsed Asics footwear from the start of the 2018 season
Asics sponsors a variety of sports associations, teams and individuals; sponsorships include World Athletics and the Los Angeles Marathon.[11][12] The company announced on October 4, 2011 that it would be the new official kit manufacturer for the Australian Cricket Team, replacing German manufacturer Adidas.[13]
Working conditions
In March 2017, employees assembling Asics products in Cambodia fainted due to thick smoke present in the factory where they were working. The company responded to this by saying that it, along with the factory in question, would "address specific measures, with a focus on workers’ awareness and health and safety training, as well as including an improved air ventilation system".[14]
In March 2021, while several Western clothing brands expressed concern over allegations of forced Uyghur labor involved in Xinjiang cotton production, Asics announced that it would continue to source cotton from the region.[15]
Gallery
The Asics logo from 1977 to 2003. This typeface is still used for the "Asics Tiger" line.[6]
A pair of Asics wrestling shoes, model Split Second V
^ abcd"ASICS Corporation Practical Information". corp.asics.com. from the original on 2022-03-08. Retrieved 2022-06-27.
^ abInternational Directory of Company Histories. Vol. 57. Jay P. Pederson, Thomson Gale. Detroit, Michigan: St. James Press. 2004. ISBN978-1-55862-698-0. OCLC 769044990. from the original on 2020-02-24 – via Funding Universe.{{cite book}}: CS1 maint: others (link)
^Ryall, Julian (2019-11-02). "Bruce Lee, Uma Thurman and the story of Onitsuka Tiger shoes". South China Morning Post. from the original on 2019-12-07. Retrieved 2022-06-27.
^ ab"ASICS Tiger - by Bruce Mau Design / Core77 Design Awards". Core77. Retrieved 2023-04-13.
^Katsumura, Mariko (2010-07-12). "Japan's ASICS buys Sweden's Haglofs for $128.7 mln". Reuters. from the original on 2021-06-16. Retrieved 2011-05-19.
^"RunKeeper acquired by sportswear giant Asics". VentureBeat. 2016-02-12. Retrieved 2019-07-19.
^"Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS". TechCrunch. 12 February 2016. Retrieved 2019-07-19.
^ abKnight, Philip H. (2016). Shoe dog : a memoir by the creator of Nike. New York. ISBN978-1-5011-3591-0. OCLC 945804148.
^McCullagh, Kevin (2019-09-27). "IAAF extends Asics deal for 10 years, approves name change". SportBusiness. Retrieved 2022-07-07.
^Glendinning, Matthew (2019-04-11). "Asics returns to road running with LA Marathon deal". SportBusiness Sponsorship. Retrieved 2022-07-07.
^Emmett, James (2011-11-04). "ASICS partner with Cricket Australia – Sports Sponsorship news – Cricket Oceania". SportsPro Media. from the original on 2011-10-05. Retrieved 2012-06-11.
^McVeigh, Karen (2017-06-24). "Cambodian female workers in Nike, Asics and Puma factories suffer mass faintings". The Guardian. from the original on 2022-06-05. Retrieved 2022-06-27.
^"Xinjiang cotton: Western clothes brands vanish as backlash grows". BBC News. 2021-03-26. from the original on 2021-04-10. Retrieved 2021-04-08.
External links
Wikimedia Commons has media related to ASICS.
Official website
May 21, 2023
asics, integrated, circuit, asic, application, specific, integrated, circuit, アシックス, ashikkusu, japanese, multinational, corporation, that, produces, sportswear, name, acronym, latin, phrase, anima, sana, corpore, sano, translated, sound, mind, sound, body, pr. For the integrated circuit ASIC see Application specific integrated circuit Asics アシックス Ashikkusu a is a Japanese multinational corporation that produces sportswear The name is an acronym for the Latin phrase anima sana in corpore sano translated by Asics as a sound mind in a sound body 4 Products manufactured and marketed by Asics include footwear sneakers sandals clothing T shirts jackets hoodies swimwear compression garments pants socks and accessories bags backpacks caps ASICS CorporationWorld headquarters in Kobe JapanTypePublic K K Traded asTYO 7936IndustrySports equipment textileFoundedSeptember 1 1949 73 years ago September 1 1949 as Onitsuka Tiger 1977 46 years ago 1977 renamed to Asics FounderKihachiro Onitsuka ja HeadquartersKobe JapanNumber of locations1 900 outlet stores worldwide July 31 2022 1 Area servedWorldwideKey peopleKiyomi Wada Chairman ProductsSneakers clothingRevenue 404 0 billion 2021 2 Operating income 21 9 billion 2021 2 Net income 9 4 billion 2021 2 Number of employees8 904 2020 3 SubsidiariesList Haglofs Runkeeper ASICS Europe B V ASICS Sports Corporation ASICS Tiger Corporation ASICS Tiger do Brasil Ltda ASICS Tiger Oceana Pty Websitewww wbr asics wbr com Contents 1 History 1 1 Relationship with Nike 2 Sponsorships 3 Working conditions 4 Gallery 5 Notes 6 References 7 External linksHistory EditMain article Onitsuka Tiger Store in the New towns of Hong Kong Inside of the Asics store on Newbury Street in the Back Bay section of Boston Asics began as Onitsuka Co Ltd on September 1 1949 3 Founder Kihachiro Onitsuka ja began manufacturing basketball shoes in his home town of Kobe Hyogo Prefecture Japan The range of sports activities serviced by the company expanded to a variety of Olympic styles used since the 1950s by athletes worldwide Onitsuka became particularly known for the Mexico 66 design 5 in which the distinctive crossed stripes now synonymous with the company were featured for the first time martial artist Bruce Lee helped popularize the shoe Onitsuka Tiger merged with fishing and sporting goods company GTO and athletic uniform maker Jelenk to form Asics Corporation in 1977 3 Onitsuka was named president of the new company Despite the name change a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka Tiger label 4 In 2015 Asics launched its Asics Tiger lifestyle brand to market sportswear inspired by the company s designs of the 1970s to 1990s 6 Asics bought the Swedish outdoor brand Haglofs for 11 4 billion 128 7 million on July 12 2010 7 In February 2016 Asics acquired fitness app Runkeeper 8 9 Asics generated 404 billion in net sales and 9 4 billion in net income in fiscal year 2021 58 of the company s income came from the sale of performance running shoes 21 from other shoes 10 from apparel and equipment and 11 from Onitsuka Tiger 26 of the company s sales were in Japan 20 in North America 25 in Europe 12 in China and 17 in other regions 2 Relationship with Nike Edit Nike Inc originally known as Blue Ribbon Sports was founded to sell Onitsuka Tiger shoes in the US When Phil Knight visited Japan in 1963 shortly after he graduated from Stanford University he was impressed by Onitsuka Tiger shoes and immediately visited the Onitsuka Tiger office and asked to be their sales agent in the US 10 After a number of years the relationship crumbled and both companies sued each other with Nike retaining the naming rights to several shoes 10 Sponsorships EditMain article List of Asics sponsorships Novak Djokovic endorsed Asics footwear from the start of the 2018 season Asics sponsors a variety of sports associations teams and individuals sponsorships include World Athletics and the Los Angeles Marathon 11 12 The company announced on October 4 2011 that it would be the new official kit manufacturer for the Australian Cricket Team replacing German manufacturer Adidas 13 Working conditions EditIn March 2017 employees assembling Asics products in Cambodia fainted due to thick smoke present in the factory where they were working The company responded to this by saying that it along with the factory in question would address specific measures with a focus on workers awareness and health and safety training as well as including an improved air ventilation system 14 In March 2021 while several Western clothing brands expressed concern over allegations of forced Uyghur labor involved in Xinjiang cotton production Asics announced that it would continue to source cotton from the region 15 Gallery Edit The Asics logo from 1977 to 2003 This typeface is still used for the Asics Tiger line 6 A pair of Asics wrestling shoes model Split Second V A pair of Asics running shoes model GEL Kinsei A pair of Asics running shoes model Gel Pulse 11 Asics Gel Cumulus 22 men s running shoes Asics Gel Kayano 26 women s running shoesNotes Edit Officially ASICS Corporation 3 References Edit Asics opens subsidiaries in Chile and Peru a b c d ASICS Annual Report 2021 PDF ASICS Retrieved July 6 2022 a b c d ASICS Corporation Practical Information corp asics com Archived from the original on 2022 03 08 Retrieved 2022 06 27 a b International Directory of Company Histories Vol 57 Jay P Pederson Thomson Gale Detroit Michigan St James Press 2004 ISBN 978 1 55862 698 0 OCLC 769044990 Archived from the original on 2020 02 24 via Funding Universe a href Template Cite book html title Template Cite book cite book a CS1 maint others link Ryall Julian 2019 11 02 Bruce Lee Uma Thurman and the story of Onitsuka Tiger shoes South China Morning Post Archived from the original on 2019 12 07 Retrieved 2022 06 27 a b ASICS Tiger by Bruce Mau Design Core77 Design Awards Core77 Retrieved 2023 04 13 Katsumura Mariko 2010 07 12 Japan s ASICS buys Sweden s Haglofs for 128 7 mln Reuters Archived from the original on 2021 06 16 Retrieved 2011 05 19 RunKeeper acquired by sportswear giant Asics VentureBeat 2016 02 12 Retrieved 2019 07 19 Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS TechCrunch 12 February 2016 Retrieved 2019 07 19 a b Knight Philip H 2016 Shoe dog a memoir by the creator of Nike New York ISBN 978 1 5011 3591 0 OCLC 945804148 McCullagh Kevin 2019 09 27 IAAF extends Asics deal for 10 years approves name change SportBusiness Retrieved 2022 07 07 Glendinning Matthew 2019 04 11 Asics returns to road running with LA Marathon deal SportBusiness Sponsorship Retrieved 2022 07 07 Emmett James 2011 11 04 ASICS partner with Cricket Australia Sports Sponsorship news Cricket Oceania SportsPro Media Archived from the original on 2011 10 05 Retrieved 2012 06 11 McVeigh Karen 2017 06 24 Cambodian female workers in Nike Asics and Puma factories suffer mass faintings The Guardian Archived from the original on 2022 06 05 Retrieved 2022 06 27 Xinjiang cotton Western clothes brands vanish as backlash grows BBC News 2021 03 26 Archived from the original on 2021 04 10 Retrieved 2021 04 08 External links Edit Wikimedia Commons has media related to ASICS Official website Retrieved from https en wikipedia org w index php title Asics amp oldid 1154204117, wikipedia, wiki, book, books, library,
