Super Retail Group Limited is an Australian-based company which owns and operates a portfolio of retail brands across Australia and New Zealand. The brands include automotive retailer Supercheap Auto, outdoor and leisure retailers Macpac and BCF and sporting retailer Rebel (formerly Rebel Sport).
The company was founded in 1972 as a mail-order business selling automotive accessories from the Brisbane home of founders Reg and Hazel Rowe. The company opened several stores over the following decades, changing the name of the company to Super Cheap Auto in 1981 before returning to Super Retail Group in 2010.[2][3]
As Super Cheap Auto, the company was listed on the Australian Stock Exchange[4] at $1.97, which earned the co-founders $81.8 million.[5]
In 2010, the company acquired Rays, a camping and outdoor goods store.
In 2011, the company acquired Rebel Sport and Amart Sports. In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[6] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.[7]
Super Retail Group has also expanded into online sales.[8]
In about April 2018 several Rays began to be liquidated, with the remainder stores planned to be merged with its recently acquired, New Zealand chain Macpac.[9]
In December 2019 the group moved into their new $75 million office building situated on 6 Coulthards Ave in Strathpine.
^Passmore, Daryl (25 August 2013). "QLD Rich List 2013: Reg and Hazel Rowe". The Courier-Mail. Retrieved 6 December 2017.
^Schmidl, Engel (31 October 2012). "What Super Retail Group is doing right: CEO Peter Birtles shares his trade secrets". Smart Company. Retrieved 6 December 2017.
^"Super Cheap Auto grinds to a halt". Intelligent Investor. 16 August 2006. Retrieved 6 December 2017.
^Chung, Frank (25 July 2017). "Amart Sports to merge with Rebel". news.com.au. Retrieved 6 December 2017.
^Bonnell, Yasmin (25 August 2017). "SUPER RETAIL GROUP STAYS AFLOAT IN TURBULENT INDUSTRY". Business News Australia. Retrieved 6 December 2017.
^Bennett, Stephanie (27 August 2017). "Super Retail Group explores its options in the market and is improving digital offerings". The Courier-Mail. Retrieved 6 December 2017.
^"Ray's Outdoors has a 60-year history, but it's closing in Ballarat". thecourier.com.au. 17 April 2018. Retrieved 26 October 2019.{{cite web}}: CS1 maint: url-status (link)
External links
Official website
March 16, 2023
super, retail, group, limited, australian, based, company, which, owns, operates, portfolio, retail, brands, across, australia, zealand, brands, include, automotive, retailer, supercheap, auto, outdoor, leisure, retailers, macpac, sporting, retailer, rebel, fo. Super Retail Group Limited is an Australian based company which owns and operates a portfolio of retail brands across Australia and New Zealand The brands include automotive retailer Supercheap Auto outdoor and leisure retailers Macpac and BCF and sporting retailer Rebel formerly Rebel Sport Super Retail GroupTypePublicTraded asASX SULIndustryRetailFounded1972 51 years ago 1972 FounderReg RoweHeadquartersStrathpine Queensland AustraliaKey peopleAnthony Heraghty CEO RevenueAU 2 71 billion 1 2018 19 Net incomeAU 139 3 million 1 2018 19 Websitesuperretailgroup wbr com wbr au Contents 1 History 2 Assets 2 1 Former asset 3 References 4 External linksHistory EditThe company was founded in 1972 as a mail order business selling automotive accessories from the Brisbane home of founders Reg and Hazel Rowe The company opened several stores over the following decades changing the name of the company to Super Cheap Auto in 1981 before returning to Super Retail Group in 2010 2 3 As Super Cheap Auto the company was listed on the Australian Stock Exchange 4 at 1 97 which earned the co founders 81 8 million 5 In 2010 the company acquired Rays a camping and outdoor goods store In 2011 the company acquired Rebel Sport and Amart Sports In 2017 the Amart Sports brand was discontinued and merged into the Rebel Sport brand 6 The merger was designed to allow a focus on a single sporting goods brand and reduce costs 7 Super Retail Group has also expanded into online sales 8 In about April 2018 several Rays began to be liquidated with the remainder stores planned to be merged with its recently acquired New Zealand chain Macpac 9 In December 2019 the group moved into their new 75 million office building situated on 6 Coulthards Ave in Strathpine Assets Edit A Supercheap Auto retail store in Lawnton Queensland Supercheap Auto BCF Rebel Sport Macpac Rebel Fit formerly Workout World Former asset Edit Amart Sports RaysReferences Edit a b Blake Dean 15 August 2019 Super Retail Group sees growth across the board Inside Retail Our Journey Retrieved 6 December 2017 Passmore Daryl 25 August 2013 QLD Rich List 2013 Reg and Hazel Rowe The Courier Mail Retrieved 6 December 2017 Schmidl Engel 31 October 2012 What Super Retail Group is doing right CEO Peter Birtles shares his trade secrets Smart Company Retrieved 6 December 2017 Super Cheap Auto grinds to a halt Intelligent Investor 16 August 2006 Retrieved 6 December 2017 Chung Frank 25 July 2017 Amart Sports to merge with Rebel news com au Retrieved 6 December 2017 Bonnell Yasmin 25 August 2017 SUPER RETAIL GROUP STAYS AFLOAT IN TURBULENT INDUSTRY Business News Australia Retrieved 6 December 2017 Bennett Stephanie 27 August 2017 Super Retail Group explores its options in the market and is improving digital offerings The Courier Mail Retrieved 6 December 2017 Ray s Outdoors has a 60 year history but it s closing in Ballarat thecourier com au 17 April 2018 Retrieved 26 October 2019 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link External links EditOfficial website Retrieved from https en wikipedia org w index php title Super Retail Group amp oldid 1118697987, wikipedia, wiki, book, books, library,
