fbpx
Wikipedia

Nestlé Purina PetCare

April 11, 2024

Nestlé Purina PetCare (/pjʊˈriːnə/), or simply Purina, is an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. It produces and markets pet food, treats, and cat and dog litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One. The company was formed in 2001 by combining Nestlé's Friskies PetCare Company with Ralston Purina, which acquired it for $10.3 billion. As of 2012, it is the second-largest pet food company globally (the first being Mars Petcare) and the largest in the United States.

Nestlé Purina PetCare
Nestlé Purina Petcare's Headquarters
Company typeSubsidiary
IndustryPet food
Predecessors
FoundedDecember 12, 2001; 22 years ago (2001-12-12)
St. Louis, Missouri, US
Headquarters800 Chouteau Ave,
St. Louis, Missouri
,
US
Area served
Worldwide
Key people
  • Nina Leigh Krueger (CEO)
Products
  • Dog food
  • Cat food
  • Animal health products
  • Pet snacks
  • Cat litter
  • Dog litter
Brands
Revenue$11.2 billion (2013[1])
Number of employees
  • 15,000 (global)
    • 8,000 (North America) (2016)
ParentNestlé S.A.
Websitepurina.com

Corporate history edit

Origins edit

In 1894, William H. Danforth partnered with George Robinson and William Andrews, as they entered the business of feeding farm animals by founding the Purina Mills in St. Louis, Missouri. The name was changed to Ralston Purina in 1902.[2] This was the same year, 1902 when Ralston Purina built its first building at the current headquarters, 800 Chouteau Ave, St. Louis, Missouri.[3] Nestlé Purina PetCare was formed in December 2001,[4] when Nestlé acquired Ralston Purina for $10.3 billion and merged it with Nestlé's pet food business, Friskies PetCare Company.[4] Ralston had marketed the Dog Chow, Cat Chow and Pro Plan pet food brands, while Nestlé produced Friskies and Alpo brand pet foods.[5]

The merger was opposed by consumer advocates, such as the Consumer Federation of America, due to anti-trust concerns.[5] The two companies combined would become the largest pet food brand by market share with a 45 percent share of the cat food market. The Federal Trade Commission approved the merger after the Meow Mix and Alley Cat brands from Ralston were sold to J.W. Childs Equity Partners,[5] creating the separate Meow Mix Company.[6] Ralston's St. Louis, Missouri location was chosen as the new company's North American headquarters.[4]

Early history edit

Nestlé Purina PetCare continued integrating the two companies through 2002.[7] It cut back dry dog food manufacturing at facilities inherited from Friskies PetCare Company in Jefferson, Wisconsin, St. Joseph, Missouri and Arden Hills, Minnesota, then moved those operations to manufacturing facilities acquired from Ralston.[8][9] Expanded manufacturing facilities were planned in Dunkirk, New York[10] and the St. Joseph location was later expanded for wet-food production.[11] In Asia, it shifted from a "dealer system" to managing its distribution.[12] In 2004, Nestlé Purina merged its North American and Latin America operations into a Nestlé Purina PetCare Americas division.[13]

In 2003, Nestlé Purina PetCare formed a partnership with the Canine Health Foundation to advance veterinary research.[14] The following year the company donated 80 tons of pet food to pets affected by Hurricane Charley in Florida and donated $100,000 to local animal shelters.[15] Nestlé Purina Petcare grew from about 11 percent of Nestlé's revenues in 2001, to one-third by 2005.[16] By 2006, it was the largest market-share holder in the pet food industry with 32 per cent of the market.[17]

Recent history edit

 
Nestlé Purina's solar farm at its plant in Arizona

By 2009, Purina was one of Nestlé's fastest-growing divisions, due to an increasing willingness by consumers to spend more money on petCare.[18] In 2008, it formed a separate company called PurinaCare with headquarters in San Antonio, Texas that sold pet insurance.[19] PetCare was later acquired by Pethealth Inc. in 2013.[20] By 2009 Purina had also introduced pet litter products and built new manufacturing facilities in Russia and Thailand.[18] Its Colorado plant built the largest privately owned solar panel system in the state.[21] In September 2010, Nestlé reached an agreement to acquire Waggin' Train, a producer of pet treats with $200 million in annual revenues.[22][23]

In 2013, Nestlé Purina PetCare acquired the pet adoption website Petfinder.[24] The following year it acquired Zuke's, a producer of cat and dog treats.[25] From 2010 to 2012, Nestlé expanded its manufacturing operations in Australia, Hungary and Germany. It also implemented the company's largest solar panel farm at its facilities in Atlanta, Georgia.[26][27][28] In April 2014, Nestlé Purina PetCare opened the first cat café in the US.[29][30]

In February 2019, the company announced plans to spend $115 million to expand its factory in Bloomfield, Missouri, to support the demand for Tidy Cats.[31] In November, the company invested $320 million in an old textile factory in Hartwell, Georgia.[32]

In April 2020, Nestlé Purina PetCare acquired Lily's Kitchen, a UK-based natural pet food brand.[33]

In November 2020, Purina announced Nina Leigh Krueger as the new company CEO.[34] Krueger is the first female CEO of Nestlé Purina PetCare for the Americas.[35] Purina's president and CEO, Nina Kruneger was named Chair of Pet Food Institute in 2023.[36]

In October 2022, Purina announced the opening of its new facility in Rayong, Thailand.[37] Also in October, Purina celebrated the completion of expansion at its local factory in Clinton, Iowa which would bring about other new 96 positions.[38]

Later in November, Nestlé Purina PetCare announced its alliance with Riceland Foods to work on encouraging Riceland farm members to cultivate and grow rice with sustainable techniques starting in 2023.[39][40] The same year, Purina announced its partnership with pet-care startups from Europe and North Africa to meet the demands of more sustainable solutions for the well-being of pets.[41] Also in 2022, Purina reported the launch of its new full-range pouch packages that are designed to be recycled.[42] The pet food company seeks to achieve 100% recyclable or reusable packaging on the global level.[42]

In 2023, it was announced that Purina's portfolio specifically entailed dry dog food (30%), wet dog food (4%), dry cat food (19%), wet cat food (32%) and other pet nutrition products (15%).[43] In February 2023, Purina reported its plan to acquire Red Collar Pet Foods' pet treats factory in Miami.[44] In late February 2023, Purina PetCare announced its determination to invest nearly US$3.2 billion between 2022 and 2025 to support pet nutrition.[43] Later in April, Purina PetCare formed a partnership with Texas A&M Gastrointestinal Laboratory to improve pet microbiome health.[45][46]

Purina has partnerships with several non-profit organisations, including Urban Resource Institute, which operates pet-friendly domestic violence shelters in New York City.[47] In 2023, it was announced that Purina has contributed more than $150 million to organisations that are devoted to supporting pets, people and the environment in general.[44] The same year in April, Purina PetCare formed a five-year alliance with Texas A&M to improve microbiome health.[48]

In May 2023, Purina PetCare provided a donation of $20.000 for the city of Bloomfield to support the replacement of broken playground equipment.[49]

In June 2023, Purina PetCare developed a new supplement aiming at supporting mobility, healthy cartilage and joints among dogs as well as puppies regardless of their breeds and sizes.[50]

In August 2023, Purina announced its donation of $25,000 to Greater Good Charities to assist the global nonprofit's crisis response efforts and help people and animals in Hawaii recover.[51]

In October 2023, Purina announced the opening of two new production units at its factory in Hungary.[52] Also in October 2023, Purina introduced its first and newest carbon-reduced cat food offerings, Purina ONE DualNature.This line pertains to Nestlé's aim to reaching a 50% reduction in carbon dioxide emissions by 2030.[53][54]

In November 2023, Purina initiated a campaign to encourage its customers to recycle their aluminium and steel cans after use.[55]

In December 2023, Purina PetCare announced $120,000 in grants to fund four scientific research projects in the USA, Canada and Austria.[56] The subsidized projects include human-animal bond research and look into the impact of dogs and cats on the lives of their owners and families.[56]

Legal issues edit

In May 2014, Nestlé Purina PetCare began a legal dispute with Blue Buffalo regarding its advertising practices. Blue Buffalo advertised that its products contain no meat byproduct or corn, whereas Purina said independent lab tests confirmed that they do.[57] Blue Buffalo made similar allegations against Purina in a counter-suit less than a week later.[58] It also alleged Purina was engaging in what it characterized as a "smear campaign".[59] The National Advertising Review Board and the Advertising Self-Regulatory Council found that Blue Buffalo's advertising was misleading and its claims that competitors were hiding information about their ingredients were unsubstantiated.[59][60] Blue Buffalo said it disagreed but would obey the ruling.[60]

In 2015, after a dog died and others got sick, a class-action lawsuit was filed against Purina alleging that the company's Beneful brand of dog food contained propylene glycol and mycotoxins produced by mould found in grains – grain being a major ingredient in Beneful.[61][62] The lawsuit was unsuccessful when the judge ruled that the plaintiff's attorneys did not prove that the food caused the dogs' illnesses, and the dog's death was found to have been caused by a heart tumour.[63]

In April 2017, another lawsuit, regarding Purina's Beggin' line of dog treats and the accusation that its advertising fooled consumers into thinking that it was full of bacon, was dropped.[64]

In January 2017 Nestlé Purina was responsible for the death of Tyson, a cat used in their testing facility. Tyson was accidentally sent through a scalding-hot cage washer.[65]

Recalls edit

In 2005, Nestlé Purina Petcare voluntarily recalled all of its dry pet food produced from a plant in La Encrucijada, Venezuela after an internal investigation verified contaminants that were causing illnesses in pets.[16] According to Fortune Magazine, in 2007 the pet food market "plunged into turmoil" due to the widespread discovery of contaminated ingredients.[66] During this period, Nestle Purina voluntarily recalled some of its Alpo Prime Cuts in Gravy products[67][68] in the US that contained wheat gluten from China contaminated with melamine.[69]

In August 2013 Purina recalled some of its Purina ONE Beyond dog food, because of one bag that was found to contain salmonella.[70] In 2012 a consumer sued Nestlé Purina PetCare when his pet died after eating Waggin' Train treats.[71] The Food and Drug Administration received more than 900 reports from grieving pet owners that alleged the treatment was causing illness or death in their pets due to chicken products from China.[72][73] The FDA had issued warnings regarding these ingredients, but lab tests repeatedly confirmed there were no contaminants. Later that year, another consumer started a petition on Change.org asking retailers to voluntarily stop carrying the product. The petition attracted 60,000 signatures.[72] The following year, Waggin' Train and Canyon Creek dog treats were voluntarily taken off the market temporarily after the New York State Department of Agriculture and Markets identified trace amounts of antibiotic residue, which is allowed in Europe and China, but not approved in the US.[74] In early 2014, a $6.5 million settlement was reached, pending approval by the court.[75] According to The Washington Post, the company later re-introduced the brands after "revamping its manufacturing process and overhauling its supply chain".[76]

Products and services edit

According to a SWOT analysis by MarketLine, Nestlé Purina PetCare's pet food brands that contribute substantially to revenue include Purina, Purina Dog Chow, Friskies, Purina Beneful and Purina One.[77] Some brands, such as Friskies are intended for budget shoppers, while others like Purina One and Beneful cost more and are for health or ingredient-conscious consumers.[78] Purina One has been its fastest-growing brand.[15]

The company introduced an appetiser cat food, Fancy Feast Appetizers, in 2009.[79] A Purina Pro Plan line for senior dogs was introduced in 2010. It contains medium-chain triglycerides (MCTs) for brain function and whole grains for digestion.[18][80] A grain-free product, Purina ONE Beyond, was introduced in 2011.[81] Purina Pro Plan Sport, which contains extra fat and protein and is intended for athletic dogs, was made available in 2013.[82] In 2014, Purina introduced a product for the growing Brazilian market called Ravena, which used locally available ingredients, such as acerola and jabuticaba fruits.[83] Purina-branded accessories, such as training pads, beds, leashes and cleaners began being sold in 2011 under the Purina PetGear name through brand licensing agreements with other manufacturers.[84][85]

Purina's significant brands and product lines include:[77]

  • Mighty Dog
  • Purina Beyond
  • Purina Cat Chow
  • Purina Dog Chow
  • Purina Kitten Chow
  • Purina Puppy Chow[86]
  • Purina One
  • Purina Pro Plan
  • Purina Veterinary Diets
  • Secondnature
  • T Bonz
  • Tidy Cats
  • Waggin' Train
  • Whisker Lickin's
  • Purina Supercoat

Marketing and advertising edit

In the mid-1970s, the Purina Cat Chow brand launched the "Chow-Chow-Chow" advertising campaign, variations of which would run for the next 20 years. The television commercials featured cats seemingly dancing the cha-cha-cha, through a post-production and editing trick that involved rapidly playing the film forward and backward, giving the humorous illusion of the cats dancing as they walked or ran in time with the music. The earliest such spots featured character actress Patsy Garrett, who would appear in several other Cat Chow spots as an official spokesperson for many more years.[87]

In 2006, Nestlé Purina Petcare introduced a sponsored email application, Doggie-Mail, that could send messages online through a talking dog.[88] In 2009, it sponsored the PawNation.com site developed by AOL, which hosted crowd-sourced pet videos, tips, Q&As and other content about pet ownership.[89] Purina also sponsored Martha Stewart's pet tips site, Living Omnimedia.[90] The company introduced an advertising campaign for the Alpo brand with the slogan "Real dogs eat meat". In the ad, over-pampered pets were "rescued" and fed Alpo, implying that pets needed to stay in touch with their primal nature by eating real meat.[91] In 2009, it released a free iPhone app called "petcentric places" that allows users to map local pet-related locations, like dog parks or pet-friendly hotels.[92] In 2010, Purina released a branded Facebook game called Purina Pet Resort, where players manage a virtual pet resort.[93]

In 2011, Nestlé Purina PetCare became the official sponsor of the Westminster show hosted by the American Kennel Club.[94] The company introduced a competition for pet owners to win a part-time job earning $50,000 annually to travel with their cat, interview other pet owners and write for the Purina website.[95][96] Nestle Purina also produced television advertisements intended for Austria that had audio effects only pets could hear.[97] It was the first set of advertisements targeting pets directly, rather than their owners.[98]

In 2012, Purina and another Nestlé business, Jenny Craig, jointly created "Project: Pet Slim Down", an online program intended to help pets and pet owners lose weight together.[99] Grumpy Cat became a "spokescat" for the Friskies brand in late 2013.[100] In 2013, Purina featured ads during the Westminster Show that featured crowd-sourced videos submitted to Purina in response to the question "How is Your Dog Great?"[101]

Operations edit

Headquarters edit

Nestlé Purina PetCare is operated as a subsidiary of Nestlé. It is headquartered in St Louis, Missouri and has operations in North America, Asia, Africa, Europe, Latin America and Oceania.[77][102] There are sixteen buildings on 50 acres at its headquarters,[59]: 3  including a 15-story main tower,[103] four-story research facility built in 2010[104] and a Learning and Training centre built in 2011.[105][106] In 2010, Purina built the $10 million Purina Event Center for dog shows and competitions.[107] Nestlé Purina Petcare sponsors various charitable activities,[15] such as the Pet Care Pride Day annual event where employees do volunteer work.[108] Employees are allowed to bring their pets to work.[59]: 3  The company has on-site gyms, physical fitness trainers, medical care, and an employee turnover of approximately 5 per cent.[105] NestlePurina also has its in-house creative agency called, CheckMark. Purina's St Louis headquarters houses between 2,500 and 3000 employees and also houses IT and auditing departments as part of Nestle Shared Services.[103]

Statistics edit

As of 2005, Purina PetCare was Nestlé's second most profitable division behind pharmaceuticals.[78] It was the largest pet food manufacturer by market share in the US and the second-largest in Europe.[109] As of 2012, globally Purina has a 23.1 per cent share of the pet food market, while its largest competitor, Mars, has a 23.4 per cent share.[110] According to a Research and Markets report, competition between Nestlé and Mars has been "fierce."[111]

In 2010, Nestlé Purina PetCare won the Malcolm Baldrige National Quality Award based on organizational and manufacturing performance.[112][113] Its manufacturing operations have continuously reduced the amount of materials used in packaging, increased the recycling of waste products and reduced water usage, in addition to installing solar panels to produce electricity for its offices and facilities.[114] In 2011, Nestlé Purina PetCare was ranked as one of the 11 most sustainable companies in Two Tomorrow's annual ranking.[115] As of 2014, it has 19 manufacturing plants.[116][a]

In 2021, Purina PetCare enabled Nestlé to reach its highest sales in five years.[117] During the pandemic, consumers tended to buy petcare supplements.[117]

In FY21, Purina PetCare's annual revenue reached US$16.903 billion.[118] By the start of 2022, Purina PetCare's sales witnessed an increase of nearly 14%.[119] Indeed, Purina PetCare sales grew each quarter in 2022.[102] In that year, Purina managed to rise and eventually lead to Nestlé's expansion worldwide.[120][119] Also, Purina PetCare accounted for 90% of Nestlé's online pet sales in 2022.[102][121] For instance, Purina's sales underwent a double-digit growth in China due to sales in online commerce and pet speciality.[102] Accordingly, Purina's sales in FY22 reached $19.385 billion and its organic growth attained 14.5%.[120] It was announced in 2023 that North America and Europe were still Purina's 'largest segments'.[43]

In January 2023, Purina was considered the "No. 1 petcare company in the U.S." which nourishes 65 million dogs as well as 51 million cats per annum.[122] The same year, in March, it was announced that Purina PetCare was the second largest category of Nestlé, following coffee, and had the largest market share in the U.S.[123] During the first three months of 2023, Purina PetCare sales managed to reach US$5,267 million.[124] Accordingly, Purina remained the "largest contributor" to Nestlé's organic growth.[124] Indeed, dry dog food, dry cat food and wet cat food make up 80% of Purina's sales.[125] Purina PetCare's performance during the first half of 2023, contributed the most to Nestlé as its sales from January to June reached US$10,799.[126] Thus, Purina PetCare became the largest contributor in both Europe and North America.[126][127] Later in October, Purina experienced 2.6% of real internal growth and reached 13.1% of organic growth.[128]

See also edit

References edit

  1. ^ 2013 Annual report (PDF), Nestlé, retrieved October 1, 2014
  2. ^ "Origin of Purina". Purina.
  3. ^ "800 Chouteau Avenue, St. Louis, MO | Office Building". www.commercialcafe.com. Retrieved February 20, 2023.
  4. ^ a b c Scott, David (December 13, 2001). "Nestle Completes Deal to purchase Ralston Purina". Associated Press. Retrieved August 27, 2014.
  5. ^ a b c Joyce, Amy (December 12, 2001). . The Washington Post. Archived from the original on September 24, 2015. Retrieved August 28, 2014.
  6. ^ Elliott, Stuart (July 8, 2003). "A new pitch for cat food is based on celebrating Fluffy's inner beast". The New York Times. Retrieved September 1, 2014.
  7. ^ Kozol, Greg (March 6, 2002). . St. Joseph News-Press. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
  8. ^ . The Capital Times. April 11, 2002. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
  9. ^ . St. Joseph News-Press. April 9, 2002. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
  10. ^ Braude, Norma (February 21, 2002). . The Buffalo News. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
  11. ^ . St. Joseph News-Press. July 20, 2006. Archived from the original on March 28, 2015. Retrieved September 1, 2014.
  12. ^ Rungfapaisarn, Kwanchai (August 1, 2002). . The Nation. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
  13. ^ . Knight Ridder/Tribune Business News. May 1, 2004. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
  14. ^ . Feedstuffs. March 31, 2003. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
  15. ^ a b c Tyya Turner (July 2007). Vault Guide to the Top Consumer Products Employers. Vault Inc. p. 261. ISBN 978-1-58131-404-5.
  16. ^ a b Feldstein, Mary Jo (February 20, 2005). . St Louis Post-Dispatch. Archived from the original on September 24, 2015.
  17. ^ Marion Nestle (August 16, 2008). Pet Food Politics: The Chihuahua in the Coal Mine. University of California Press. p. 17. ISBN 978-0-520-94198-4. Retrieved September 2, 2014.
  18. ^ a b c Mulier, Thomas (October 25, 2009). "Purina Buoys Nestle, Defies Slump as Households Put Pets First". Bloomberg. Retrieved September 2, 2014.
  19. ^ "PurinaCare Insurance picks San Antonio for corporate headquarters". San Antonio Business Journal. June 9, 2008. Retrieved September 2, 2014.
  20. ^ . DVM360 MAGAZINE. May 1, 2013. Archived from the original on December 30, 2017. Retrieved September 2, 2014.
  21. ^ Proctor, Cathy. "Nestlé Purina solar-power plant nothing to bark at". Denver Business Journal. Retrieved September 2, 2014.
  22. ^ Brown, Lisa (September 17, 2010). "Nestlé Purina completes Waggin' Train buy, names president". St. Louis Dispatch. Retrieved September 1, 2014.
  23. ^ "Nestle to buy U.S. dog food company Waggin' Train". Reuters. September 10, 2010. Retrieved September 1, 2014.
  24. ^ Salter, Jim (June 5, 2013). "Nestle Purina to purchase Petfinder". Associated Press. Retrieved September 1, 2014.
  25. ^ Coleman-Lochner, Lauren; Boyle, Matthew (January 15, 2014). "Nestle Purina Completes Purchase of Pet-Treat Marketer Zuke's". Bloomberg BusinessWeek. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
  26. ^ a b "Nestlé Purina PetCare". WATT PetFood Industry. Retrieved September 3, 2014.
  27. ^ . Regional Today. April 11, 2013. Archived from the original on December 14, 2014. Retrieved September 2, 2014.
  28. ^ "Nestlé Hungária begins production at new HUF 10bln plant in Western Hungary". Budapest Business Journal. July 7, 2011. Retrieved September 2, 2014.
  29. ^ Lanks, Belinda (April 25, 2014). . Bloomberg BusinessWeek. Archived from the original on April 26, 2014. Retrieved September 2, 2014.
  30. ^ Harris, Andrew (April 19, 2012). "Nestle Purina Sued Over Dog Treats Owner Says Are Deadly". Bloomberg. Retrieved September 2, 2014.
  31. ^ Barr, Diana (February 21, 2019). "Purina to spend $115M on Missouri plant expansion". St. Louis Business Journal.
  32. ^ Pierre, Kathy. "New Nestle Purina Factory in Hartwell, Georgia to create jobs in Upstate SC". Independent Mail. Retrieved June 10, 2020.
  33. ^ Barr, Diana (April 1, 2020). "Nestlé Purina PetCare buys U.K. natural pet food brand". St. Louis Business Journal.
  34. ^ PetCare, Nestlé Purina. "Nestlé Purina PetCare Announces Leadership Transition". www.prnewswire.com. Retrieved April 6, 2021.
  35. ^ Greenbaum, Kurt (November 5, 2020). "From intern to CEO: Nina Leigh Krueger named first woman to lead Nestlé Purina PetCare". Olin Blog. Retrieved April 6, 2021.
  36. ^ "Nestlé Purina President and CEO Appointed Chair of Pet Food Institute". Pet Product News. January 10, 2023. Retrieved January 11, 2023.
  37. ^ "Nestlé Purina invests millions into new facility". Pet Food Processing. October 6, 2022. Retrieved April 8, 2023.
  38. ^ "Purina celebrates completion of $156 million factory expansion in Clinton, Iowa". PR Newswire. Retrieved June 9, 2023.
  39. ^ "Riceland Foods, Nestlé Purina PetCare partner on sustainability practices". Talk Business & Politics. Retrieved May 19, 2023.
  40. ^ "Purina joins sustainability program". Pet Food Processing. Retrieved May 19, 2023.
  41. ^ "Nestlé Purina PetCare's Unleashed partners with pet startups on alternative proteins, more". Food Engineering. May 5, 2022. Retrieved April 8, 2023.
  42. ^ a b "Purina debuts recyclable packaging". Pet Food Processing. Retrieved October 4, 2023.
  43. ^ a b c "Purina commits billions in pet food R&D, production to foster growth". Pet Food Processing. Retrieved June 1, 2023.
  44. ^ a b "Purina Announces Planned Acquisition of Red Collar Pet Foods' Treats Factory in Miami, Oklahoma". Yahoo! Finance. February 7, 2023.
  45. ^ "Purina Petcare and Texas A&M Veterinary Gastrointestinal Laboratory Join Forces to Advance Pet Microbiome Health". PR Newswire. April 19, 2023. Retrieved April 20, 2023.
  46. ^ "Purina Petcare, Texas A&M Gastrointestinal Laboratory Join Forces To Advance Pet Microbiome Health". Texas A&M Today. April 19, 2023. Retrieved April 20, 2023.
  47. ^ "Nestlé Purina Tops $30 Million in Support of Pet-Related Organizations and Causes in 2015". March 21, 2016.
  48. ^ "Purina Petcare and Texas A&M partner to advance microbiome health". DVM 360. Retrieved June 1, 2023.
  49. ^ "$20K donated to Bloomfield park board to help replace broken playground equipment". KFVS-TV. Retrieved June 1, 2023.
  50. ^ "Purina unveils new joint health supplement". Pet Food Processing. Retrieved June 3, 2023.
  51. ^ "Purina Donates $25,000 to Help Pets and People Impacted by Hawaii Wildfires". PR Newswire. Retrieved January 31, 2024.
  52. ^ "Nestlé expands pet-food production in Hungary". Just Food. Retrieved December 14, 2023.
  53. ^ "Purina introduces first carbon-reduced cat food formulas in Europe". Pet Food Processing. Retrieved December 22, 2023.
  54. ^ "Purina Europe announces its first carbon reduced pet food range". Nestlé. Retrieved December 22, 2023.
  55. ^ "Purina calls on consumers to recycle pet food cans". Petfood Processing. Retrieved December 19, 2023.
  56. ^ a b "Purina helps fund human-animal bond research". Pet Food Processing. Retrieved January 15, 2024.
  57. ^ Salter, Jim (May 6, 2014). "Nestle Purina sues over pet food competitor claims". Associated Press. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
  58. ^ "Legal battle over pet food ingredients escalates". Bloomberg BusinessWeek. Associated Press. May 14, 2014. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
  59. ^ a b c d Barrett, Paul (July 24, 2014). . Bloomberg BusinessWeek. Archived from the original on July 26, 2014. Retrieved September 1, 2014.
  60. ^ a b Barrett, Paul (August 26, 2014). . Bloomberg BusinessWeek. Archived from the original on August 26, 2014. Retrieved September 2, 2014.
  61. ^ Silva, Daniella (February 24, 2015). "Lawsuit Claims Purina's Beneful Is Poisoning, Killing Dogs". NBC News. Retrieved February 25, 2015.
  62. ^ Hernandez, Jodi; Fernandez, Lisa. "Dogs Were "Poisoned": Discovery Bay Man Sues Purina After His Dogs Die, Get Sick". NBC. Retrieved February 27, 2015.
  63. ^ "Court: Lawsuit Failed To Show That Purina's Beneful Sickened Thousands Of Dogs". consumerist.com. November 18, 2016. Retrieved June 25, 2019.
  64. ^ "Nestle Purina 'Beggin' dog treat lawsuit is scrapped". Reuters. April 13, 2017. Retrieved April 26, 2017.
  65. ^ "Tyson the Cat 'Boiled Alive' at Nestlé Purina, Complaint Says".
  66. ^ Olson, Elizabeth (May 28, 2014). "Pet food wars: David v. Goliath edition". Retrieved September 2, 2014.
  67. ^ Verrinder, Matthew. "dog, cat owners worry over recall of food brands". Associated Press. Retrieved August 27, 2014.
  68. ^ Bridges, Andrew. "Pet food recall grows to include first dry products". Associated Press. Retrieved August 27, 2014.
  69. ^ Dilworth, Dianna (November 5, 2007). "Contaminated pet food recall once again expands". CTV News. Retrieved September 1, 2014.
  70. ^ "Purina recalls some dog food for salmonella risk". Bloomberg BusinessWeek. August 30, 2013. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
  71. ^ Harris, Andrew (April 19, 2012). . Archived from the original on April 28, 2012. Retrieved September 2, 2014.
  72. ^ a b "Grieving pet owners take jerky treat fight to the stores". ABC News. September 27, 2012. Retrieved September 2, 2014.
  73. ^ Galli, Cindy (May 23, 2012). "Chinese Pet Treats Linked to 900 Dog Deaths, Illnesses". ABC News. Retrieved October 2, 2014.
  74. ^ "Purina, Milo's Kitchen pulling some dog treats". Associated Press. January 9, 2013. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
  75. ^ Aleccia, Jonel (May 30, 2014). "Jerky Pet Treat Deal: Makers Agree to $6.5 Million Fund". Retrieved September 2, 2014.
  76. ^ Brady, Dennis (March 29, 2014). "Chasing the toxic culprit". The Washington Post. p. A.1.
  77. ^ a b c "Nestle Purina PetCare Company SWOT Analysis". MarketLine. June 2013.
  78. ^ a b Feldstein, Mary Jo (January 14, 2005). . St Louis Post-Dispatch. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
  79. ^ Brown, Lisa (July 18, 2010). "Fancy Feast treats make Nestle Purina the cats' meow". St. Louis Dispatch. Retrieved September 2, 2014.
  80. ^ Alleyne, Richard (June 1, 2010). "Scientists claim you can teach an old dog new tricks if you feed them right". The Telegraph. Retrieved September 2, 2014.
  81. ^ "Nestle offers healthier Stouffer's meals". Associated Press. October 23, 2010. Retrieved September 2, 2014.
  82. ^ Jarvis, Paul (January 11, 2013). . Bloomberg BusinessWeek. Archived from the original on July 18, 2013.
  83. ^ Boyle, Matthew (May 29, 2014). "Growl From Ipanema Lures Purina to Largest Dog Population". Bloomberg BusinessWeek. Archived from the original on November 26, 2014.
  84. ^ Irwin, Tanya (July 29, 2011). "Purina Pet Gear Products Launch At Walmart, Others". MediaPost. Retrieved September 2, 2014.
  85. ^ "Nestlé Purina Gets Pets in Gear By Becky Ebenkamp". Adweek. June 17, 2009. Retrieved September 2, 2014.
  86. ^ "Dog Chow – Puppy Chow Recipes Filter". Purina. Retrieved June 10, 2020.
  87. ^ "Patsy Garrett, 'Chow-Chow-Chow' Lady of Cat Food Commercials, Dies at 93". The Hollywood Reporter. January 16, 2015. Retrieved January 20, 2019.
  88. ^ Elliott, Stuart (December 4, 2006). "A Letter From Three Dogs?". The New York Times. Retrieved September 2, 2014.
  89. ^ "AOL Launches Pets Site". MediaPost. May 18, 2009. Retrieved September 2, 2014.
  90. ^ "Purina Backs Martha Stewart Pet Site". MediaPost. March 16, 2009. Retrieved September 2, 2014.
  91. ^ "Market Report: The dogness effect". Watt Petfood Industry. June 8, 2009. Retrieved September 2, 2014.
  92. ^ Harnick, Chris (September 1, 2009). "Purina mobile initiative aims to pamper pets". Mobile Marketer. Retrieved September 2, 2014.
  93. ^ Lukovitz, Karlene (August 16, 2010). "Purina Debuts Facebook Pet Resort Game". MediaPost. Retrieved September 2, 2014.
  94. ^ Brown, Lisa (June 7, 2011). "Nestlé Purina nabs Westminster Kennel Club sponsorship". St. Louis Dispatch. Retrieved September 2, 2014.
  95. ^ Yancey, Kitty (March 4, 2011). "Have a cat? Want $50,000 to travel?". USA Today. Retrieved September 2, 2014.
  96. ^ Brown, Lisa (May 8, 2011). "Purina finalists vie at cat callbacks". St. Louis Dispatch.
  97. ^ "Nestlé lance la première publicité pour chien". L'Express. October 4, 2011. Retrieved April 8, 2023.
  98. ^ Kozol, Greg (September 30, 2011). . St. Joseph News-Press. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
  99. ^ "Project: Pet Slim Down, Nestle-Jenny Craig Joint Venture, Aims To Help Pets And Owners Lose Weight". Reuters. January 9, 2012. Retrieved September 2, 2014.
  100. ^ Salter, Jim (September 17, 2013). "Cheer up, Grumpy Cat: You have an endorsement deal". Associated Press. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
  101. ^ Irwin, Tanya (February 12, 2013). "Purina Debuts Spot During Westminster Show". MediaPost. Retrieved September 2, 2014.
  102. ^ a b c d "Purina PetCare made up 35% of Nestle's global e-commerce in 2022". Petfood Industry. May 18, 2023. Retrieved May 19, 2023.
  103. ^ a b "Nestlé Purina Careers | 360° St. Louis Campus Tour – YouTube". www.youtube.com. Retrieved August 25, 2020.
  104. ^ Scherer, Ray (August 5, 2010). . St. Joseph News-Press. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
  105. ^ a b "Nestlé Purina PetCare – Best Places to Work Winner: Large Companies". St. Louis Business Journal. March 15, 2013. Retrieved September 2, 2014.
  106. ^ Volkmann, Kelsey (July 15, 2010). "Nestlé Purina PetCare to build $15M addition to HQ". St. Louis Business Journal. Retrieved September 2, 2014.
  107. ^ Salter, Jim (August 19, 2010). . Associated Press. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
  108. ^ Weston, Alonzo (May 21, 2008). . St. Joseph News-Press. Archived from the original on September 24, 2015. Retrieved September 1, 2014.
  109. ^ Marion Nestle; Malden Nesheim (May 11, 2010). Feed Your Pet Right: The Authoritative Guide to Feeding Your Dog and Cat. Simon and Schuster. p. 49. ISBN 978-1-4391-6644-4.
  110. ^ Coleman-Lochner, Lauren (April 9, 2014). "Mars to Buy P&G Pet-Food Brands for $2.9 Billion in Cash". Bloomberg. Archived from the original on November 26, 2014. Retrieved September 2, 2014.
  111. ^ "Nestlé SA in Pet Care (World)". Euromonitor International. November 2013. Retrieved September 3, 2014.
  112. ^ Phillips-Donaldson, Debbie (March 7, 2011). . Watt Petfood Industry. Archived from the original on February 23, 2015. Retrieved September 2, 2014.
  113. ^ "How Nestlé Purina PetCare earned the Malcolm Baldrige Award". WATT Pet Food Industry. March 7, 2011. Retrieved September 2, 2014.
  114. ^ "Heroes of the Planet – Nestlé Purina PetCare". St. Louis Dispatch. October 26, 2012. Retrieved September 2, 2014.
  115. ^ Phillips-Donaldson, Debbie (October 27, 2011). "Nestle Purina's parent company ranks among top 'green' firms". WATT Pet Food Industry. Retrieved September 2, 2014.[permanent dead link]
  116. ^ Our locations, Nestle Purina Petcare, retrieved November 5, 2014
  117. ^ a b "Nestlé sales rise on petcare and vitamins boom during pandemic". Financial Times. Retrieved June 9, 2023.
  118. ^ "Purina FY21 sales up US$1.7 bil, gaining market globally". Petfood Industry. February 22, 2022. Retrieved April 20, 2023.
  119. ^ a b "Purina PetCare pet food sales up 14% so far in 2022". Petfood Industry. October 24, 2022. Retrieved April 8, 2023.
  120. ^ a b "Nestle Purina PetCare performance by geographic region in 2022". Petfood industry. March 22, 2023. Retrieved April 8, 2023.
  121. ^ "Purina sees pet food sales potential in emerging markets". Petfood Industry. June 19, 2023. Retrieved June 22, 2023.
  122. ^ "Nestlé Petcare implements new retail organization system". Petfood Industry. January 30, 2023. Retrieved April 20, 2023.
  123. ^ "5 pet foods brands lead US market share, Purina tops". Petfood Industry. March 1, 2023. Retrieved April 12, 2023.
  124. ^ a b "Purina PetCare continues to lead Nestle growth in Q1 2023". Petfood Industry. April 26, 2023. Retrieved May 26, 2023.
  125. ^ "3 pet food types account for 80% of Purina PetCare sales". Petfood Industry. Retrieved December 22, 2023.
  126. ^ a b "Purina PetCare contributed most to Nestle H1 2023". Petfood Industry. July 27, 2023. Retrieved November 3, 2023.
  127. ^ "Purina grows through cost inflation, capacity constraints". Pet Food Processing. Retrieved December 22, 2023.
  128. ^ "Purina PetCare continues leading growth in Q3 2023". Petfood Industry. October 20, 2023. Retrieved November 3, 2023.
  129. ^ "Board of Directors – Energizer Holdings". Energizer Holdings – Investors.

Notes edit

  1. ^ Nestle Purina had 26 manufacturing facilities in 2012[26]

External links edit

  • Official website  

April 11, 2024
nestlé, purina, petcare, simply, purina, american, subsidiary, swiss, corporation, nestlé, based, louis, missouri, produces, markets, food, treats, litter, some, food, brands, include, purina, plan, purina, chow, friskies, beneful, purina, company, formed, 200. Nestle Purina PetCare p j ʊ ˈ r iː n e or simply Purina is an American subsidiary of the Swiss corporation Nestle based in St Louis Missouri It produces and markets pet food treats and cat and dog litter Some of its pet food brands include Purina Pro Plan Purina Dog Chow Friskies Beneful and Purina One The company was formed in 2001 by combining Nestle s Friskies PetCare Company with Ralston Purina which acquired it for 10 3 billion As of 2012 update it is the second largest pet food company globally the first being Mars Petcare and the largest in the United States Nestle Purina PetCareNestle Purina Petcare s HeadquartersCompany typeSubsidiaryIndustryPet foodPredecessorsRalston PurinaFriskies Petcare CompanyFoundedDecember 12 2001 22 years ago 2001 12 12 St Louis Missouri USHeadquarters800 Chouteau Ave St Louis Missouri USArea servedWorldwideKey peopleNina Leigh Krueger CEO ProductsDog foodCat foodAnimal health productsPet snacksCat litterDog litterBrandsFriskiesPurina OneBeyondMuseFelixCat ChowDog ChowKit n KaboodleFancy FeastBenefulTidy CatsProPlanAlpoRevenue 11 2 billion 2013 1 Number of employees15 000 global 8 000 North America 2016 ParentNestle S A Websitepurina wbr com Contents 1 Corporate history 1 1 Origins 1 2 Early history 1 3 Recent history 1 4 Legal issues 1 5 Recalls 2 Products and services 3 Marketing and advertising 4 Operations 4 1 Headquarters 4 2 Statistics 5 See also 6 References 7 Notes 8 External linksCorporate history editOrigins edit In 1894 William H Danforth partnered with George Robinson and William Andrews as they entered the business of feeding farm animals by founding the Purina Mills in St Louis Missouri The name was changed to Ralston Purina in 1902 2 This was the same year 1902 when Ralston Purina built its first building at the current headquarters 800 Chouteau Ave St Louis Missouri 3 Nestle Purina PetCare was formed in December 2001 4 when Nestle acquired Ralston Purina for 10 3 billion and merged it with Nestle s pet food business Friskies PetCare Company 4 Ralston had marketed the Dog Chow Cat Chow and Pro Plan pet food brands while Nestle produced Friskies and Alpo brand pet foods 5 The merger was opposed by consumer advocates such as the Consumer Federation of America due to anti trust concerns 5 The two companies combined would become the largest pet food brand by market share with a 45 percent share of the cat food market The Federal Trade Commission approved the merger after the Meow Mix and Alley Cat brands from Ralston were sold to J W Childs Equity Partners 5 creating the separate Meow Mix Company 6 Ralston s St Louis Missouri location was chosen as the new company s North American headquarters 4 Early history edit Nestle Purina PetCare continued integrating the two companies through 2002 7 It cut back dry dog food manufacturing at facilities inherited from Friskies PetCare Company in Jefferson Wisconsin St Joseph Missouri and Arden Hills Minnesota then moved those operations to manufacturing facilities acquired from Ralston 8 9 Expanded manufacturing facilities were planned in Dunkirk New York 10 and the St Joseph location was later expanded for wet food production 11 In Asia it shifted from a dealer system to managing its distribution 12 In 2004 Nestle Purina merged its North American and Latin America operations into a Nestle Purina PetCare Americas division 13 In 2003 Nestle Purina PetCare formed a partnership with the Canine Health Foundation to advance veterinary research 14 The following year the company donated 80 tons of pet food to pets affected by Hurricane Charley in Florida and donated 100 000 to local animal shelters 15 Nestle Purina Petcare grew from about 11 percent of Nestle s revenues in 2001 to one third by 2005 16 By 2006 it was the largest market share holder in the pet food industry with 32 per cent of the market 17 Recent history edit nbsp Nestle Purina s solar farm at its plant in ArizonaBy 2009 Purina was one of Nestle s fastest growing divisions due to an increasing willingness by consumers to spend more money on petCare 18 In 2008 it formed a separate company called PurinaCare with headquarters in San Antonio Texas that sold pet insurance 19 PetCare was later acquired by Pethealth Inc in 2013 20 By 2009 Purina had also introduced pet litter products and built new manufacturing facilities in Russia and Thailand 18 Its Colorado plant built the largest privately owned solar panel system in the state 21 In September 2010 Nestle reached an agreement to acquire Waggin Train a producer of pet treats with 200 million in annual revenues 22 23 In 2013 Nestle Purina PetCare acquired the pet adoption website Petfinder 24 The following year it acquired Zuke s a producer of cat and dog treats 25 From 2010 to 2012 Nestle expanded its manufacturing operations in Australia Hungary and Germany It also implemented the company s largest solar panel farm at its facilities in Atlanta Georgia 26 27 28 In April 2014 Nestle Purina PetCare opened the first cat cafe in the US 29 30 In February 2019 the company announced plans to spend 115 million to expand its factory in Bloomfield Missouri to support the demand for Tidy Cats 31 In November the company invested 320 million in an old textile factory in Hartwell Georgia 32 In April 2020 Nestle Purina PetCare acquired Lily s Kitchen a UK based natural pet food brand 33 In November 2020 Purina announced Nina Leigh Krueger as the new company CEO 34 Krueger is the first female CEO of Nestle Purina PetCare for the Americas 35 Purina s president and CEO Nina Kruneger was named Chair of Pet Food Institute in 2023 36 In October 2022 Purina announced the opening of its new facility in Rayong Thailand 37 Also in October Purina celebrated the completion of expansion at its local factory in Clinton Iowa which would bring about other new 96 positions 38 Later in November Nestle Purina PetCare announced its alliance with Riceland Foods to work on encouraging Riceland farm members to cultivate and grow rice with sustainable techniques starting in 2023 39 40 The same year Purina announced its partnership with pet care startups from Europe and North Africa to meet the demands of more sustainable solutions for the well being of pets 41 Also in 2022 Purina reported the launch of its new full range pouch packages that are designed to be recycled 42 The pet food company seeks to achieve 100 recyclable or reusable packaging on the global level 42 In 2023 it was announced that Purina s portfolio specifically entailed dry dog food 30 wet dog food 4 dry cat food 19 wet cat food 32 and other pet nutrition products 15 43 In February 2023 Purina reported its plan to acquire Red Collar Pet Foods pet treats factory in Miami 44 In late February 2023 Purina PetCare announced its determination to invest nearly US 3 2 billion between 2022 and 2025 to support pet nutrition 43 Later in April Purina PetCare formed a partnership with Texas A amp M Gastrointestinal Laboratory to improve pet microbiome health 45 46 Purina has partnerships with several non profit organisations including Urban Resource Institute which operates pet friendly domestic violence shelters in New York City 47 In 2023 it was announced that Purina has contributed more than 150 million to organisations that are devoted to supporting pets people and the environment in general 44 The same year in April Purina PetCare formed a five year alliance with Texas A amp M to improve microbiome health 48 In May 2023 Purina PetCare provided a donation of 20 000 for the city of Bloomfield to support the replacement of broken playground equipment 49 In June 2023 Purina PetCare developed a new supplement aiming at supporting mobility healthy cartilage and joints among dogs as well as puppies regardless of their breeds and sizes 50 In August 2023 Purina announced its donation of 25 000 to Greater Good Charities to assist the global nonprofit s crisis response efforts and help people and animals in Hawaii recover 51 In October 2023 Purina announced the opening of two new production units at its factory in Hungary 52 Also in October 2023 Purina introduced its first and newest carbon reduced cat food offerings Purina ONE DualNature This line pertains to Nestle s aim to reaching a 50 reduction in carbon dioxide emissions by 2030 53 54 In November 2023 Purina initiated a campaign to encourage its customers to recycle their aluminium and steel cans after use 55 In December 2023 Purina PetCare announced 120 000 in grants to fund four scientific research projects in the USA Canada and Austria 56 The subsidized projects include human animal bond research and look into the impact of dogs and cats on the lives of their owners and families 56 Legal issues edit In May 2014 Nestle Purina PetCare began a legal dispute with Blue Buffalo regarding its advertising practices Blue Buffalo advertised that its products contain no meat byproduct or corn whereas Purina said independent lab tests confirmed that they do 57 Blue Buffalo made similar allegations against Purina in a counter suit less than a week later 58 It also alleged Purina was engaging in what it characterized as a smear campaign 59 The National Advertising Review Board and the Advertising Self Regulatory Council found that Blue Buffalo s advertising was misleading and its claims that competitors were hiding information about their ingredients were unsubstantiated 59 60 Blue Buffalo said it disagreed but would obey the ruling 60 In 2015 after a dog died and others got sick a class action lawsuit was filed against Purina alleging that the company s Beneful brand of dog food contained propylene glycol and mycotoxins produced by mould found in grains grain being a major ingredient in Beneful 61 62 The lawsuit was unsuccessful when the judge ruled that the plaintiff s attorneys did not prove that the food caused the dogs illnesses and the dog s death was found to have been caused by a heart tumour 63 In April 2017 another lawsuit regarding Purina s Beggin line of dog treats and the accusation that its advertising fooled consumers into thinking that it was full of bacon was dropped 64 In January 2017 Nestle Purina was responsible for the death of Tyson a cat used in their testing facility Tyson was accidentally sent through a scalding hot cage washer 65 Recalls edit In 2005 Nestle Purina Petcare voluntarily recalled all of its dry pet food produced from a plant in La Encrucijada Venezuela after an internal investigation verified contaminants that were causing illnesses in pets 16 According to Fortune Magazine in 2007 the pet food market plunged into turmoil due to the widespread discovery of contaminated ingredients 66 During this period Nestle Purina voluntarily recalled some of its Alpo Prime Cuts in Gravy products 67 68 in the US that contained wheat gluten from China contaminated with melamine 69 In August 2013 Purina recalled some of its Purina ONE Beyond dog food because of one bag that was found to contain salmonella 70 In 2012 a consumer sued Nestle Purina PetCare when his pet died after eating Waggin Train treats 71 The Food and Drug Administration received more than 900 reports from grieving pet owners that alleged the treatment was causing illness or death in their pets due to chicken products from China 72 73 The FDA had issued warnings regarding these ingredients but lab tests repeatedly confirmed there were no contaminants Later that year another consumer started a petition on Change org asking retailers to voluntarily stop carrying the product The petition attracted 60 000 signatures 72 The following year Waggin Train and Canyon Creek dog treats were voluntarily taken off the market temporarily after the New York State Department of Agriculture and Markets identified trace amounts of antibiotic residue which is allowed in Europe and China but not approved in the US 74 In early 2014 a 6 5 million settlement was reached pending approval by the court 75 According to The Washington Post the company later re introduced the brands after revamping its manufacturing process and overhauling its supply chain 76 Products and services editAccording to a SWOT analysis by MarketLine Nestle Purina PetCare s pet food brands that contribute substantially to revenue include Purina Purina Dog Chow Friskies Purina Beneful and Purina One 77 Some brands such as Friskies are intended for budget shoppers while others like Purina One and Beneful cost more and are for health or ingredient conscious consumers 78 Purina One has been its fastest growing brand 15 The company introduced an appetiser cat food Fancy Feast Appetizers in 2009 79 A Purina Pro Plan line for senior dogs was introduced in 2010 It contains medium chain triglycerides MCTs for brain function and whole grains for digestion 18 80 A grain free product Purina ONE Beyond was introduced in 2011 81 Purina Pro Plan Sport which contains extra fat and protein and is intended for athletic dogs was made available in 2013 82 In 2014 Purina introduced a product for the growing Brazilian market called Ravena which used locally available ingredients such as acerola and jabuticaba fruits 83 Purina branded accessories such as training pads beds leashes and cleaners began being sold in 2011 under the Purina PetGear name through brand licensing agreements with other manufacturers 84 85 Purina s significant brands and product lines include 77 ALPO Beggin Beneful Busy Chef Michael s Deli Cat Fancy Feast Felix Friskies Go Cat Gourmet Just Right Latz Mighty Dog Purina Beyond Purina Cat Chow Purina Dog Chow Purina Kitten Chow Purina Puppy Chow 86 Purina One Purina Pro Plan Purina Veterinary Diets Secondnature T Bonz Tidy Cats Waggin Train Whisker Lickin s Purina SupercoatMarketing and advertising editIn the mid 1970s the Purina Cat Chow brand launched the Chow Chow Chow advertising campaign variations of which would run for the next 20 years The television commercials featured cats seemingly dancing the cha cha cha through a post production and editing trick that involved rapidly playing the film forward and backward giving the humorous illusion of the cats dancing as they walked or ran in time with the music The earliest such spots featured character actress Patsy Garrett who would appear in several other Cat Chow spots as an official spokesperson for many more years 87 In 2006 Nestle Purina Petcare introduced a sponsored email application Doggie Mail that could send messages online through a talking dog 88 In 2009 it sponsored the PawNation com site developed by AOL which hosted crowd sourced pet videos tips Q amp As and other content about pet ownership 89 Purina also sponsored Martha Stewart s pet tips site Living Omnimedia 90 The company introduced an advertising campaign for the Alpo brand with the slogan Real dogs eat meat In the ad over pampered pets were rescued and fed Alpo implying that pets needed to stay in touch with their primal nature by eating real meat 91 In 2009 it released a free iPhone app called petcentric places that allows users to map local pet related locations like dog parks or pet friendly hotels 92 In 2010 Purina released a branded Facebook game called Purina Pet Resort where players manage a virtual pet resort 93 In 2011 Nestle Purina PetCare became the official sponsor of the Westminster show hosted by the American Kennel Club 94 The company introduced a competition for pet owners to win a part time job earning 50 000 annually to travel with their cat interview other pet owners and write for the Purina website 95 96 Nestle Purina also produced television advertisements intended for Austria that had audio effects only pets could hear 97 It was the first set of advertisements targeting pets directly rather than their owners 98 In 2012 Purina and another Nestle business Jenny Craig jointly created Project Pet Slim Down an online program intended to help pets and pet owners lose weight together 99 Grumpy Cat became a spokescat for the Friskies brand in late 2013 100 In 2013 Purina featured ads during the Westminster Show that featured crowd sourced videos submitted to Purina in response to the question How is Your Dog Great 101 Operations editHeadquarters edit Nestle Purina PetCare is operated as a subsidiary of Nestle It is headquartered in St Louis Missouri and has operations in North America Asia Africa Europe Latin America and Oceania 77 102 There are sixteen buildings on 50 acres at its headquarters 59 3 including a 15 story main tower 103 four story research facility built in 2010 104 and a Learning and Training centre built in 2011 105 106 In 2010 Purina built the 10 million Purina Event Center for dog shows and competitions 107 Nestle Purina Petcare sponsors various charitable activities 15 such as the Pet Care Pride Day annual event where employees do volunteer work 108 Employees are allowed to bring their pets to work 59 3 The company has on site gyms physical fitness trainers medical care and an employee turnover of approximately 5 per cent 105 NestlePurina also has its in house creative agency called CheckMark Purina s St Louis headquarters houses between 2 500 and 3000 employees and also houses IT and auditing departments as part of Nestle Shared Services 103 Statistics edit As of 2005 Purina PetCare was Nestle s second most profitable division behind pharmaceuticals 78 It was the largest pet food manufacturer by market share in the US and the second largest in Europe 109 As of 2012 globally Purina has a 23 1 per cent share of the pet food market while its largest competitor Mars has a 23 4 per cent share 110 According to a Research and Markets report competition between Nestle and Mars has been fierce 111 In 2010 Nestle Purina PetCare won the Malcolm Baldrige National Quality Award based on organizational and manufacturing performance 112 113 Its manufacturing operations have continuously reduced the amount of materials used in packaging increased the recycling of waste products and reduced water usage in addition to installing solar panels to produce electricity for its offices and facilities 114 In 2011 Nestle Purina PetCare was ranked as one of the 11 most sustainable companies in Two Tomorrow s annual ranking 115 As of 2014 it has 19 manufacturing plants 116 a In 2021 Purina PetCare enabled Nestle to reach its highest sales in five years 117 During the pandemic consumers tended to buy petcare supplements 117 In FY21 Purina PetCare s annual revenue reached US 16 903 billion 118 By the start of 2022 Purina PetCare s sales witnessed an increase of nearly 14 119 Indeed Purina PetCare sales grew each quarter in 2022 102 In that year Purina managed to rise and eventually lead to Nestle s expansion worldwide 120 119 Also Purina PetCare accounted for 90 of Nestle s online pet sales in 2022 102 121 For instance Purina s sales underwent a double digit growth in China due to sales in online commerce and pet speciality 102 Accordingly Purina s sales in FY22 reached 19 385 billion and its organic growth attained 14 5 120 It was announced in 2023 that North America and Europe were still Purina s largest segments 43 In January 2023 Purina was considered the No 1 petcare company in the U S which nourishes 65 million dogs as well as 51 million cats per annum 122 The same year in March it was announced that Purina PetCare was the second largest category of Nestle following coffee and had the largest market share in the U S 123 During the first three months of 2023 Purina PetCare sales managed to reach US 5 267 million 124 Accordingly Purina remained the largest contributor to Nestle s organic growth 124 Indeed dry dog food dry cat food and wet cat food make up 80 of Purina s sales 125 Purina PetCare s performance during the first half of 2023 contributed the most to Nestle as its sales from January to June reached US 10 799 126 Thus Purina PetCare became the largest contributor in both Europe and North America 126 127 Later in October Purina experienced 2 6 of real internal growth and reached 13 1 of organic growth 128 See also editW Patrick McGinnis former president and CEO 2001 2015 then non executive chairman 2015 2017 129 References edit 2013 Annual report PDF Nestle retrieved October 1 2014 Origin of Purina Purina 800 Chouteau Avenue St Louis MO Office Building www commercialcafe com Retrieved February 20 2023 a b c Scott David December 13 2001 Nestle Completes Deal to purchase Ralston Purina Associated Press Retrieved August 27 2014 a b c Joyce Amy December 12 2001 FTC Clears Nestle to Buy Ralston Purina Combined Company Will Dominate Worldwide Pet Food Market The Washington Post Archived from the original on September 24 2015 Retrieved August 28 2014 Elliott Stuart July 8 2003 A new pitch for cat food is based on celebrating Fluffy s inner beast The New York Times Retrieved September 1 2014 Kozol Greg March 6 2002 Friskies adjusts after merger St Joseph News Press Archived from the original on September 24 2015 Retrieved September 1 2014 Wall Street Probe Expands Past Merrill The Capital Times April 11 2002 Archived from the original on September 24 2015 Retrieved September 1 2014 Friskies will close St Joseph facility 120 jobs lost St Joseph News Press April 9 2002 Archived from the original on September 24 2015 Retrieved September 1 2014 Braude Norma February 21 2002 IDA OKs Sales of Land for Nestle Purina Expansion The Buffalo News Archived from the original on September 24 2015 Retrieved September 1 2014 Nestle Purina PetCare plans 36 million expansion in St Joe St Joseph News Press July 20 2006 Archived from the original on March 28 2015 Retrieved September 1 2014 Rungfapaisarn Kwanchai August 1 2002 Nestle to scrap Purina unit s dealer network The Nation Archived from the original on September 24 2015 Retrieved September 1 2014 Nestle Consolidates Pet Products Units in St Louis Knight Ridder Tribune Business News May 1 2004 Archived from the original on September 24 2015 Retrieved September 1 2014 Purina CHF announce partnership Feedstuffs March 31 2003 Archived from the original on September 24 2015 Retrieved September 1 2014 a b c Tyya Turner July 2007 Vault Guide to the Top Consumer Products Employers Vault Inc p 261 ISBN 978 1 58131 404 5 a b Feldstein Mary Jo February 20 2005 Purina PetCare recalls pet food made in Venezuela St Louis Post Dispatch Archived from the original on September 24 2015 Marion Nestle August 16 2008 Pet Food Politics The Chihuahua in the Coal Mine University of California Press p 17 ISBN 978 0 520 94198 4 Retrieved September 2 2014 a b c Mulier Thomas October 25 2009 Purina Buoys Nestle Defies Slump as Households Put Pets First Bloomberg Retrieved September 2 2014 PurinaCare Insurance picks San Antonio for corporate headquarters San Antonio Business Journal June 9 2008 Retrieved September 2 2014 Pethealth plans to acquire certain assets of PurinaCare DVM360 MAGAZINE May 1 2013 Archived from the original on December 30 2017 Retrieved September 2 2014 Proctor Cathy Nestle Purina solar power plant nothing to bark at Denver Business Journal Retrieved September 2 2014 Brown Lisa September 17 2010 Nestle Purina completes Waggin Train buy names president St Louis Dispatch Retrieved September 1 2014 Nestle to buy U S dog food company Waggin Train Reuters September 10 2010 Retrieved September 1 2014 Salter Jim June 5 2013 Nestle Purina to purchase Petfinder Associated Press Retrieved September 1 2014 Coleman Lochner Lauren Boyle Matthew January 15 2014 Nestle Purina Completes Purchase of Pet Treat Marketer Zuke s Bloomberg BusinessWeek Archived from the original on November 26 2014 Retrieved September 2 2014 a b Nestle Purina PetCare WATT PetFood Industry Retrieved September 3 2014 Nestle starts production at expanded west Hungary unit Regional Today April 11 2013 Archived from the original on December 14 2014 Retrieved September 2 2014 Nestle Hungaria begins production at new HUF 10bln plant in Western Hungary Budapest Business Journal July 7 2011 Retrieved September 2 2014 Lanks Belinda April 25 2014 The Nation s First Cat Cafe Comes to New York Bloomberg BusinessWeek Archived from the original on April 26 2014 Retrieved September 2 2014 Harris Andrew April 19 2012 Nestle Purina Sued Over Dog Treats Owner Says Are Deadly Bloomberg Retrieved September 2 2014 Barr Diana February 21 2019 Purina to spend 115M on Missouri plant expansion St Louis Business Journal Pierre Kathy New Nestle Purina Factory in Hartwell Georgia to create jobs in Upstate SC Independent Mail Retrieved June 10 2020 Barr Diana April 1 2020 Nestle Purina PetCare buys U K natural pet food brand St Louis Business Journal PetCare Nestle Purina Nestle Purina PetCare Announces Leadership Transition www prnewswire com Retrieved April 6 2021 Greenbaum Kurt November 5 2020 From intern to CEO Nina Leigh Krueger named first woman to lead Nestle Purina PetCare Olin Blog Retrieved April 6 2021 Nestle Purina President and CEO Appointed Chair of Pet Food Institute Pet Product News January 10 2023 Retrieved January 11 2023 Nestle Purina invests millions into new facility Pet Food Processing October 6 2022 Retrieved April 8 2023 Purina celebrates completion of 156 million factory expansion in Clinton Iowa PR Newswire Retrieved June 9 2023 Riceland Foods Nestle Purina PetCare partner on sustainability practices Talk Business amp Politics Retrieved May 19 2023 Purina joins sustainability program Pet Food Processing Retrieved May 19 2023 Nestle Purina PetCare s Unleashed partners with pet startups on alternative proteins more Food Engineering May 5 2022 Retrieved April 8 2023 a b Purina debuts recyclable packaging Pet Food Processing Retrieved October 4 2023 a b c Purina commits billions in pet food R amp D production to foster growth Pet Food Processing Retrieved June 1 2023 a b Purina Announces Planned Acquisition of Red Collar Pet Foods Treats Factory in Miami Oklahoma Yahoo Finance February 7 2023 Purina Petcare and Texas A amp M Veterinary Gastrointestinal Laboratory Join Forces to Advance Pet Microbiome Health PR Newswire April 19 2023 Retrieved April 20 2023 Purina Petcare Texas A amp M Gastrointestinal Laboratory Join Forces To Advance Pet Microbiome Health Texas A amp M Today April 19 2023 Retrieved April 20 2023 Nestle Purina Tops 30 Million in Support of Pet Related Organizations and Causes in 2015 March 21 2016 Purina Petcare and Texas A amp M partner to advance microbiome health DVM 360 Retrieved June 1 2023 20K donated to Bloomfield park board to help replace broken playground equipment KFVS TV Retrieved June 1 2023 Purina unveils new joint health supplement Pet Food Processing Retrieved June 3 2023 Purina Donates 25 000 to Help Pets and People Impacted by Hawaii Wildfires PR Newswire Retrieved January 31 2024 Nestle expands pet food production in Hungary Just Food Retrieved December 14 2023 Purina introduces first carbon reduced cat food formulas in Europe Pet Food Processing Retrieved December 22 2023 Purina Europe announces its first carbon reduced pet food range Nestle Retrieved December 22 2023 Purina calls on consumers to recycle pet food cans Petfood Processing Retrieved December 19 2023 a b Purina helps fund human animal bond research Pet Food Processing Retrieved January 15 2024 Salter Jim May 6 2014 Nestle Purina sues over pet food competitor claims Associated Press Archived from the original on November 26 2014 Retrieved September 2 2014 Legal battle over pet food ingredients escalates Bloomberg BusinessWeek Associated Press May 14 2014 Archived from the original on November 26 2014 Retrieved September 2 2014 a b c d Barrett Paul July 24 2014 Dog Food Fight Purina Says Blue Buffalo Is Built on Lies Bloomberg BusinessWeek Archived from the original on July 26 2014 Retrieved September 1 2014 a b Barrett Paul August 26 2014 Pet Food Fight Ad Industry Review Board Smacks Blue Buffalo Bloomberg BusinessWeek Archived from the original on August 26 2014 Retrieved September 2 2014 Silva Daniella February 24 2015 Lawsuit Claims Purina s Beneful Is Poisoning Killing Dogs NBC News Retrieved February 25 2015 Hernandez Jodi Fernandez Lisa Dogs Were Poisoned Discovery Bay Man Sues Purina After His Dogs Die Get Sick NBC Retrieved February 27 2015 Court Lawsuit Failed To Show That Purina s Beneful Sickened Thousands Of Dogs consumerist com November 18 2016 Retrieved June 25 2019 Nestle Purina Beggin dog treat lawsuit is scrapped Reuters April 13 2017 Retrieved April 26 2017 Tyson the Cat Boiled Alive at Nestle Purina Complaint Says Olson Elizabeth May 28 2014 Pet food wars David v Goliath edition Retrieved September 2 2014 Verrinder Matthew dog cat owners worry over recall of food brands Associated Press Retrieved August 27 2014 Bridges Andrew Pet food recall grows to include first dry products Associated Press Retrieved August 27 2014 Dilworth Dianna November 5 2007 Contaminated pet food recall once again expands CTV News Retrieved September 1 2014 Purina recalls some dog food for salmonella risk Bloomberg BusinessWeek August 30 2013 Archived from the original on November 26 2014 Retrieved September 2 2014 Harris Andrew April 19 2012 Nestle Purina Sued Over Dog Treats Owner Says Are Deadly Archived from the original on April 28 2012 Retrieved September 2 2014 a b Grieving pet owners take jerky treat fight to the stores ABC News September 27 2012 Retrieved September 2 2014 Galli Cindy May 23 2012 Chinese Pet Treats Linked to 900 Dog Deaths Illnesses ABC News Retrieved October 2 2014 Purina Milo s Kitchen pulling some dog treats Associated Press January 9 2013 Archived from the original on November 26 2014 Retrieved September 2 2014 Aleccia Jonel May 30 2014 Jerky Pet Treat Deal Makers Agree to 6 5 Million Fund Retrieved September 2 2014 Brady Dennis March 29 2014 Chasing the toxic culprit The Washington Post p A 1 a b c Nestle Purina PetCare Company SWOT Analysis MarketLine June 2013 a b Feldstein Mary Jo January 14 2005 Pet food makers try to catch high end market while appealing to budget shoppers St Louis Post Dispatch Archived from the original on September 24 2015 Retrieved September 1 2014 Brown Lisa July 18 2010 Fancy Feast treats make Nestle Purina the cats meow St Louis Dispatch Retrieved September 2 2014 Alleyne Richard June 1 2010 Scientists claim you can teach an old dog new tricks if you feed them right The Telegraph Retrieved September 2 2014 Nestle offers healthier Stouffer s meals Associated Press October 23 2010 Retrieved September 2 2014 Jarvis Paul January 11 2013 Nestle s Purina Targets Fitness Fans With New Dog Food Offering Bloomberg BusinessWeek Archived from the original on July 18 2013 Boyle Matthew May 29 2014 Growl From Ipanema Lures Purina to Largest Dog Population Bloomberg BusinessWeek Archived from the original on November 26 2014 Irwin Tanya July 29 2011 Purina Pet Gear Products Launch At Walmart Others MediaPost Retrieved September 2 2014 Nestle Purina Gets Pets in Gear By Becky Ebenkamp Adweek June 17 2009 Retrieved September 2 2014 Dog Chow Puppy Chow Recipes Filter Purina Retrieved June 10 2020 Patsy Garrett Chow Chow Chow Lady of Cat Food Commercials Dies at 93 The Hollywood Reporter January 16 2015 Retrieved January 20 2019 Elliott Stuart December 4 2006 A Letter From Three Dogs The New York Times Retrieved September 2 2014 AOL Launches Pets Site MediaPost May 18 2009 Retrieved September 2 2014 Purina Backs Martha Stewart Pet Site MediaPost March 16 2009 Retrieved September 2 2014 Market Report The dogness effect Watt Petfood Industry June 8 2009 Retrieved September 2 2014 Harnick Chris September 1 2009 Purina mobile initiative aims to pamper pets Mobile Marketer Retrieved September 2 2014 Lukovitz Karlene August 16 2010 Purina Debuts Facebook Pet Resort Game MediaPost Retrieved September 2 2014 Brown Lisa June 7 2011 Nestle Purina nabs Westminster Kennel Club sponsorship St Louis Dispatch Retrieved September 2 2014 Yancey Kitty March 4 2011 Have a cat Want 50 000 to travel USA Today Retrieved September 2 2014 Brown Lisa May 8 2011 Purina finalists vie at cat callbacks St Louis Dispatch Nestle lance la premiere publicite pour chien L Express October 4 2011 Retrieved April 8 2023 Kozol Greg September 30 2011 St Joseph tied to ad aimed at dogs St Joseph News Press Archived from the original on September 24 2015 Retrieved September 1 2014 Project Pet Slim Down Nestle Jenny Craig Joint Venture Aims To Help Pets And Owners Lose Weight Reuters January 9 2012 Retrieved September 2 2014 Salter Jim September 17 2013 Cheer up Grumpy Cat You have an endorsement deal Associated Press Archived from the original on November 26 2014 Retrieved September 2 2014 Irwin Tanya February 12 2013 Purina Debuts Spot During Westminster Show MediaPost Retrieved September 2 2014 a b c d Purina PetCare made up 35 of Nestle s global e commerce in 2022 Petfood Industry May 18 2023 Retrieved May 19 2023 a b Nestle Purina Careers 360 St Louis Campus Tour YouTube www youtube com Retrieved August 25 2020 Scherer Ray August 5 2010 Nestle Purina plans cat hotel St Joseph News Press Archived from the original on September 24 2015 Retrieved September 1 2014 a b Nestle Purina PetCare Best Places to Work Winner Large Companies St Louis Business Journal March 15 2013 Retrieved September 2 2014 Volkmann Kelsey July 15 2010 Nestle Purina PetCare to build 15M addition to HQ St Louis Business Journal Retrieved September 2 2014 Salter Jim August 19 2010 Purina center launch aided by top dogs Associated Press Archived from the original on September 24 2015 Retrieved September 1 2014 Weston Alonzo May 21 2008 Nestle employees take half a day to help others St Joseph News Press Archived from the original on September 24 2015 Retrieved September 1 2014 Marion Nestle Malden Nesheim May 11 2010 Feed Your Pet Right The Authoritative Guide to Feeding Your Dog and Cat Simon and Schuster p 49 ISBN 978 1 4391 6644 4 Coleman Lochner Lauren April 9 2014 Mars to Buy P amp G Pet Food Brands for 2 9 Billion in Cash Bloomberg Archived from the original on November 26 2014 Retrieved September 2 2014 Nestle SA in Pet Care World Euromonitor International November 2013 Retrieved September 3 2014 Phillips Donaldson Debbie March 7 2011 Nestle Purina building on a tradition of trust Watt Petfood Industry Archived from the original on February 23 2015 Retrieved September 2 2014 How Nestle Purina PetCare earned the Malcolm Baldrige Award WATT Pet Food Industry March 7 2011 Retrieved September 2 2014 Heroes of the Planet Nestle Purina PetCare St Louis Dispatch October 26 2012 Retrieved September 2 2014 Phillips Donaldson Debbie October 27 2011 Nestle Purina s parent company ranks among top green firms WATT Pet Food Industry Retrieved September 2 2014 permanent dead link Our locations Nestle Purina Petcare retrieved November 5 2014 a b Nestle sales rise on petcare and vitamins boom during pandemic Financial Times Retrieved June 9 2023 Purina FY21 sales up US 1 7 bil gaining market globally Petfood Industry February 22 2022 Retrieved April 20 2023 a b Purina PetCare pet food sales up 14 so far in 2022 Petfood Industry October 24 2022 Retrieved April 8 2023 a b Nestle Purina PetCare performance by geographic region in 2022 Petfood industry March 22 2023 Retrieved April 8 2023 Purina sees pet food sales potential in emerging markets Petfood Industry June 19 2023 Retrieved June 22 2023 Nestle Petcare implements new retail organization system Petfood Industry January 30 2023 Retrieved April 20 2023 5 pet foods brands lead US market share Purina tops Petfood Industry March 1 2023 Retrieved April 12 2023 a b Purina PetCare continues to lead Nestle growth in Q1 2023 Petfood Industry April 26 2023 Retrieved May 26 2023 3 pet food types account for 80 of Purina PetCare sales Petfood Industry Retrieved December 22 2023 a b Purina PetCare contributed most to Nestle H1 2023 Petfood Industry July 27 2023 Retrieved November 3 2023 Purina grows through cost inflation capacity constraints Pet Food Processing Retrieved December 22 2023 Purina PetCare continues leading growth in Q3 2023 Petfood Industry October 20 2023 Retrieved November 3 2023 Board of Directors Energizer Holdings Energizer Holdings Investors Notes edit Nestle Purina had 26 manufacturing facilities in 2012 26 External links editOfficial website nbsp Portals nbsp Animals nbsp Companies nbsp United States Retrieved from https en wikipedia org w index php title Nestle Purina PetCare amp oldid 1201361406, wikipedia, wiki, book, books, library,

article

, read, download, free, free download, mp3, video, mp4, 3gp, jpg, jpeg, gif, png, picture, music, song, movie, book, game, games.