Beneful is a brand of dog food products by Nestlé Purina PetCare global[1] that includes wet dog food, dry dog food and dog treats.[2] As of 2012, it was the fourth most popular dog food brand,[3] generating more than $1.5 billion in annual revenues.[4] According to a SWOT analysis by Marketline, Beneful is one of Nestle Purina's more significant brands by revenue.[5]
The Beneful brand of dog food was introduced to the market in 2001.[6] It was marketed on the basis of nutrition[7][8] and appearance; it resembled stew and contained beef pieces.[9][10] According to a company spokesperson, the term "Beneful" means "full of goodness".[7] A $34-million Beneful television advertising campaign that aired that year was the largest in Nestle Purina's history.[11][12] By the end of 2006, Beneful was generating $300 million in revenues.[13] In the same year the company invested $36 million to upgrade facilities in St. Joseph, Missouri to produce more wet food.[13][14] In 2010, Beneful attempted to "humanize" its dog food and introduced IncrediBites, a food in stay-fresh packaging with a smaller kibble size.[15]
Beneful released a series of posters in Germany designed to attract dogs by releasing the smell of dog food.[16] Following the poster promotion, in 2011, Beneful started airing television ads in Austria that included high pitch noises only dogs could hear to elicit a response from pets.[16][17][18] Interactive billboards from Beneful were released in New York in May 2012, allowing people to play virtual fetch in a subway station. The dogs on the billboard can be customized and will follow a passerby to engage them. The billboards have also been installed in Chicago, Los Angeles, Atlanta and St. Louis.[19][20][21] Beneful hosts an annual competition, the Beneful Dream Dog Park Contest, in which dog park designs are submitted for renovations. In 2013, 1,000 dog park designs were submitted for the $500,000 renovation. The program has produced parks in Johns Creek, Georgia, Alabaster, Alabama, and Lancaster, Pennsylvania.[22][23][24]
Productsedit
Beneful exclusively produces food for dogs including dry food, wet or canned food, and various snacks.[25] The Beneful Healthy Harvest product line, added in June 2005, was the company's first premium dry dog food to feature soy as the main protein source rather than meat.[6][26] Beneful Prepared Meals were introduced in March 2006. With eight flavors, the line featured resealable, multipurpose packaging where the containers also serve as a dog food bowl.[13] Beneful's packaging was recognized with the Pack Expo Selects Award at the Showcase of Packaging Innovations in 2007.[27]
2015 lawsuitedit
In February 2015, a class action lawsuit was filed in the US District Court for Northern California against Nestle Purina Petcare alleging that the propylene glycol and mycotoxins contained in its Beneful dog food brand were toxins capable of poisoning and even killing pets. According to Purina, the company uses food-grade versions of the ingredients that are approved by the Food and Drug Administration (FDA) and is common in food items such as salad dressings and cake mix.[28] According to the plaintiff, there were over 3,000 complaints from dog owners with pets showing symptoms consistent with mycotoxin poisoning, such as vomiting, diarrhea, weight loss and seizures.[29]
Veterinarians have said grieving pet owners often falsely attribute ambiguous, non-specific symptoms to food.[30][editorializing] Tests by the FDA found no contaminants in the product.[31]
The lawsuit was later changed to a claim of false advertising rather than harm to pets, but eventually all claims against Nestlé Purina were dismissed by the court.[32]
^. Purina. Archived from the original on August 23, 2014. Retrieved August 18, 2014.
^. MMR. January 28, 2013. Archived from the original on November 29, 2014. Retrieved August 20, 2014.
^Olson, Elizabeth (October 17, 2012). "A Rachael Ray Food Truck for the Dogs". The New York Times. Retrieved August 18, 2014.
^"Nestle Purina PetCare Company SWOT Analysis". MarketLine. June 2013.
^ ab. Grocery Headquarters. July 1, 2005. Archived from the original on March 28, 2015. Retrieved August 20, 2014.
^ abLee, Thomas (October 7, 2001). "Purina Seeks to Attract Healthful Dog Owners with Beneful Strategy". St. Louis Post-Dispatch.
^Ball, Deborah (March 18, 2006). "Nothing Says, 'I Love You, Fido,' Like Food With Gourmet Flair". The Wall Street Journal. Retrieved August 18, 2014.
^Iovine, Julie V. (June 3, 2001). "PETROPOLIS; Humans Learn a New Trick: Sharing Dinner With Fido". The New York Times. Retrieved May 21, 2015.
^Koerner, Brendan I. (November 30, 2003). "That Pudgy Pooch Is an Industry's Best Friend". The New York Times. Retrieved May 21, 2015.
^Reyes, Sonia; Baar, Aaron (August 27, 2001). . Brandweek. Archived from the original on November 7, 2014. Retrieved August 20, 2014.
^Baar, Aaron; McMains, Andrew (August 27, 2001). "Ralston Shops Line Up for One". Adweek. Retrieved August 20, 2014.
^ abc. St. Joseph News-Press. May 7, 2006. Archived from the original on March 28, 2015. Retrieved August 20, 2014.
^. St. Joseph News-Press. July 20, 2006. Archived from the original on March 28, 2015. Retrieved September 1, 2014.
^Turcsik, Richard (January 1, 2010). . Grocery Headquarters. Archived from the original on March 28, 2015. Retrieved September 1, 2014.
^ abO'Carroll, Eoin (October 3, 2011). "Nestlé launches TV ad aimed at dogs. Will it work?". The Christian Science Monitor. Retrieved August 18, 2014.
^Thomasson, Emma (October 1, 2011). "Nestle ads will go directly to the dogs; TV commercials designed to be heard by canine ears". Reuters.
^Lucas, Louise (September 30, 2011). "Nestlé whistles up adverts to drive dogs wild". Financial Times. Retrieved August 18, 2014.
^Lacy, Lisa (May 7, 2012). "Beneful Lets People Play With Digital Dogs". Clickz. Retrieved May 21, 2015.
^Dunlap, David W. (September 16, 2012). "New Territory for Ads, With a Moving Target". The New York Times. Retrieved May 21, 2015.
^Donohue, Pete (May 14, 2012). "Columbus Circle subway ad's a dog-gone joy for riders". New York Daily News. Retrieved May 21, 2015.
^"Berkus Joins Team For Fantasy Dog Parks". The Associated Press. July 31, 2013. Retrieved August 20, 2014.
^. The Daily Courier. December 18, 2013. Archived from the original on October 27, 2014. Retrieved September 1, 2014.
^"Buchahan Park Dog Park to get $500,000 makeover". Lancaster Online. April 30, 2013. Retrieved September 1, 2014.
^. Nestle. Archived from the original on July 13, 2015. Retrieved May 21, 2015.
^Woh, Jessica (August 29, 2005). "Fluffy and Fido mimic owners' dining habits: Healthier diets extend animals' lives". The Associated Press.
^Butschli, Jim (February 9, 2007). . PackWorld. Archived from the original on July 10, 2015. Retrieved May 21, 2015.
^Lord, Debbie M. (February 25, 2015). "Beneful dog food maker sued for illness, death of thousands of dogs; Purina says food is safe". Alabama Media Group. Retrieved May 21, 2015.
^Ellis, Ralph (February 25, 2015). "Lawsuit says Purina food harms dogs; company denies allegations". CNN. Retrieved May 21, 2015.
^Scheidegger, Julie (April 1, 2013). . DVM360 Magazine. Archived from the original on February 27, 2015. Retrieved August 20, 2014.
^. WSBTV. February 28, 2013. Archived from the original on August 23, 2014. Retrieved August 18, 2014.
^"Judge dismisses Beneful lawsuit". St. Louis Post-Dispatch. November 18, 2016. from the original on March 24, 2019.
January 01, 1970
beneful, brand, food, products, nestlé, purina, petcare, global, that, includes, food, food, treats, 2012, fourth, most, popular, food, brand, generating, more, than, billion, annual, revenues, according, swot, analysis, marketline, nestle, purina, more, signi. Beneful is a brand of dog food products by Nestle Purina PetCare global 1 that includes wet dog food dry dog food and dog treats 2 As of 2012 it was the fourth most popular dog food brand 3 generating more than 1 5 billion in annual revenues 4 According to a SWOT analysis by Marketline Beneful is one of Nestle Purina s more significant brands by revenue 5 BenefulCompany typePrivateIndustryPet foodFounded2001Area servedWorldwideProductsDog foodOwnerNestle Purina PetCareWebsitewww purina com beneful Contents 1 History 2 Products 3 2015 lawsuit 4 ReferencesHistory editThe Beneful brand of dog food was introduced to the market in 2001 6 It was marketed on the basis of nutrition 7 8 and appearance it resembled stew and contained beef pieces 9 10 According to a company spokesperson the term Beneful means full of goodness 7 A 34 million Beneful television advertising campaign that aired that year was the largest in Nestle Purina s history 11 12 By the end of 2006 Beneful was generating 300 million in revenues 13 In the same year the company invested 36 million to upgrade facilities in St Joseph Missouri to produce more wet food 13 14 In 2010 Beneful attempted to humanize its dog food and introduced IncrediBites a food in stay fresh packaging with a smaller kibble size 15 Beneful released a series of posters in Germany designed to attract dogs by releasing the smell of dog food 16 Following the poster promotion in 2011 Beneful started airing television ads in Austria that included high pitch noises only dogs could hear to elicit a response from pets 16 17 18 Interactive billboards from Beneful were released in New York in May 2012 allowing people to play virtual fetch in a subway station The dogs on the billboard can be customized and will follow a passerby to engage them The billboards have also been installed in Chicago Los Angeles Atlanta and St Louis 19 20 21 Beneful hosts an annual competition the Beneful Dream Dog Park Contest in which dog park designs are submitted for renovations In 2013 1 000 dog park designs were submitted for the 500 000 renovation The program has produced parks in Johns Creek Georgia Alabaster Alabama and Lancaster Pennsylvania 22 23 24 Products editBeneful exclusively produces food for dogs including dry food wet or canned food and various snacks 25 The Beneful Healthy Harvest product line added in June 2005 was the company s first premium dry dog food to feature soy as the main protein source rather than meat 6 26 Beneful Prepared Meals were introduced in March 2006 With eight flavors the line featured resealable multipurpose packaging where the containers also serve as a dog food bowl 13 Beneful s packaging was recognized with the Pack Expo Selects Award at the Showcase of Packaging Innovations in 2007 27 2015 lawsuit editIn February 2015 a class action lawsuit was filed in the US District Court for Northern California against Nestle Purina Petcare alleging that the propylene glycol and mycotoxins contained in its Beneful dog food brand were toxins capable of poisoning and even killing pets According to Purina the company uses food grade versions of the ingredients that are approved by the Food and Drug Administration FDA and is common in food items such as salad dressings and cake mix 28 According to the plaintiff there were over 3 000 complaints from dog owners with pets showing symptoms consistent with mycotoxin poisoning such as vomiting diarrhea weight loss and seizures 29 Veterinarians have said grieving pet owners often falsely attribute ambiguous non specific symptoms to food 30 editorializing Tests by the FDA found no contaminants in the product 31 The lawsuit was later changed to a claim of false advertising rather than harm to pets but eventually all claims against Nestle Purina were dismissed by the court 32 References edit Beneful Nestle Purina Products Purina Archived from the original on August 23 2014 Retrieved August 18 2014 New Dog Foods Focus on Health MMR January 28 2013 Archived from the original on November 29 2014 Retrieved August 20 2014 Olson Elizabeth October 17 2012 A Rachael Ray Food Truck for the Dogs The New York Times Retrieved August 18 2014 Nestle Purina PetCare Company SWOT Analysis MarketLine June 2013 a b Soy protein from Beneful Grocery Headquarters July 1 2005 Archived from the original on March 28 2015 Retrieved August 20 2014 a b Lee Thomas October 7 2001 Purina Seeks to Attract Healthful Dog Owners with Beneful Strategy St Louis Post Dispatch Ball Deborah March 18 2006 Nothing Says I Love You Fido Like Food With Gourmet Flair The Wall Street Journal Retrieved August 18 2014 Iovine Julie V June 3 2001 PETROPOLIS Humans Learn a New Trick Sharing Dinner With Fido The New York Times Retrieved May 21 2015 Koerner Brendan I November 30 2003 That Pudgy Pooch Is an Industry s Best Friend The New York Times Retrieved May 21 2015 Reyes Sonia Baar Aaron August 27 2001 Purina Plots Poaching Protective Pooch Pals Brandweek Archived from the original on November 7 2014 Retrieved August 20 2014 Baar Aaron McMains Andrew August 27 2001 Ralston Shops Line Up for One Adweek Retrieved August 20 2014 a b c Dogged research yields new pet food St Joseph News Press May 7 2006 Archived from the original on March 28 2015 Retrieved August 20 2014 Nestle Purina PetCare plans 36 million expansion in St Joe St Joseph News Press July 20 2006 Archived from the original on March 28 2015 Retrieved September 1 2014 Turcsik Richard January 1 2010 Loyal friend a steady stream of product introductions and a shift to higher margin healthier and a shift to higher margin healthier and nutritious offerings are helping the pet aisle remain strong Grocery Headquarters Archived from the original on March 28 2015 Retrieved September 1 2014 a b O Carroll Eoin October 3 2011 Nestle launches TV ad aimed at dogs Will it work The Christian Science Monitor Retrieved August 18 2014 Thomasson Emma October 1 2011 Nestle ads will go directly to the dogs TV commercials designed to be heard by canine ears Reuters Lucas Louise September 30 2011 Nestle whistles up adverts to drive dogs wild Financial Times Retrieved August 18 2014 Lacy Lisa May 7 2012 Beneful Lets People Play With Digital Dogs Clickz Retrieved May 21 2015 Dunlap David W September 16 2012 New Territory for Ads With a Moving Target The New York Times Retrieved May 21 2015 Donohue Pete May 14 2012 Columbus Circle subway ad s a dog gone joy for riders New York Daily News Retrieved May 21 2015 Berkus Joins Team For Fantasy Dog Parks The Associated Press July 31 2013 Retrieved August 20 2014 Prescott wins 500 000 Beneful dog park award The Daily Courier December 18 2013 Archived from the original on October 27 2014 Retrieved September 1 2014 Buchahan Park Dog Park to get 500 000 makeover Lancaster Online April 30 2013 Retrieved September 1 2014 Beneful Brand Dog Food Nestle Archived from the original on July 13 2015 Retrieved May 21 2015 Woh Jessica August 29 2005 Fluffy and Fido mimic owners dining habits Healthier diets extend animals lives The Associated Press Butschli Jim February 9 2007 Nestle Beneful receives Pack Expo Selects award PackWorld Archived from the original on July 10 2015 Retrieved May 21 2015 Lord Debbie M February 25 2015 Beneful dog food maker sued for illness death of thousands of dogs Purina says food is safe Alabama Media Group Retrieved May 21 2015 Ellis Ralph February 25 2015 Lawsuit says Purina food harms dogs company denies allegations CNN Retrieved May 21 2015 Scheidegger Julie April 1 2013 Beneful blasted in blogosphere DVM360 Magazine Archived from the original on February 27 2015 Retrieved August 20 2014 Target 11 investigates claims that Beneful is killing dogs WSBTV February 28 2013 Archived from the original on August 23 2014 Retrieved August 18 2014 Judge dismisses Beneful lawsuit St Louis Post Dispatch November 18 2016 Archived from the original on March 24 2019 Retrieved from https en wikipedia org w index php title Beneful amp oldid 1196416219, wikipedia, wiki, book, books, library,
