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Publicis

April 26, 2024

"Moxie (company)" redirects here. For other companies, see Moxie (disambiguation).

Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest (by revenue) marketing and communications companies in the world, it is headquartered in Paris.

Publicis Groupe S.A.
Company typeSociété Anonyme
Euronext Paris: PUB
CAC 40 Component
IndustryAdvertising
Public relations
Founded1926; 98 years ago (1926)
FounderMarcel Bleustein-Blanchet
HeadquartersParis, France
Area served
Worldwide
Key people
Arthur Sadoun[1]
ProductsBranding & identity
Marketing
Market research
Public relations
Revenue €10.788 billion (2020)[2]
€983 million (2020)[2]
€576 million (2020)[2]
Total assets €30.161 billion (2020)[3]
Total equity €7.160 billion (2020)[3]
Number of employees
 75,588 (Half of 2020)[4]
Websitewww.publicisgroupe.com

After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. [when?] It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries.[5]

It is one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom.[6] Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.

History edit

The company was founded by 20 year old Marcel Bleustein-Blanchet in 1926.[7]

In 2011, Publicis was named the third-largest marketing group worldwide by revenue, surpassing Interpublic.[8] By the end of 2010, the twin sectors of digital activities and high-growth emerging countries represented one-half of Publicis Groupe's total revenue.

The group had operations in over 202 cities in 105 countries, including a strategic alliance with Dentsu.

In July 2012 it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen.[9][10]

In February 2015, Publicis acquired Sapient Corporation to form Publicis.Sapient as the world's largest digital network, which at the time included SapientNitro, Sapient Consulting, DigitasLBI and RazorfishGlobal.[11]

In September 2015 The Publicis Groupe acquired the South African marketing, promotions and activations agency The Creative Counsel. The acquisition was reported as the largest agency buyout ever to happen in South Africa, with an unconfirmed valuation of between R1bn and R1.5bn.[12][13][14]

In December 2015, Publicis announced a new organisation with four main divisions:[15]

  • Publicis Communications (gathering creative networks Leo Burnett Worldwide, Publicis Worldwide, Saatchi & Saatchi, Bartle Bogle Hegarty (BBH), global design and technology consultancy Nurun, and creative production group Prodigious Brand Logistics and global PR agency MSLGROUP) under the leadership of Arthur Sadoun;
  • Publicis Media (gathering the media planning and buying capabilities of Starcom Mediavest Group and ZenithOptimedia) under the leadership of Steve King;
  • Publicis.Sapient (gathering technology and digital agencies Razorfish, DigitasLBi and Sapient Corporation) under the leadership of Alan Herrick;
  • Publicis Healthcare, already in existence, will remain under the leadership of Nick Colucci.

In addition, Laura Desmond became Chief Revenue Officer, leading a team of 20 Chief Client Officers who would lead client teams across all Publicis Groupe entities. The new organisation was to be effective 1 January 2016.[16]

Since 2016, Publicis has co-organised, with Groupe Les Echos, the annual technology conference, Viva Technology.[17]

In 2017, CEO Maurice Lévy replaced Elisabeth Badinter (Bleustein-Blanchet's daughter) as chairman of the supervisory board and was succeeded as CEO by Arthur Sadoun.

On 21 January 2019, Publicis announced the deal to sell two of their Latinamerican agencies, NovaDigitas and Pixeldigital to BancroftX to form a new marketing firm under the group umbrella BancroftX.[18]

On 14 April 2019, Publicis announced a $4.4 billion deal to acquire data marketing firm Epsilon.[19]

On 4 February 2020, Publicis Groupe India announced the merging of existing agencies – Arc Worldwide, Solutions and Ecosys OOH, to create 'Publicis In-Motion'.[20] In January 2014, Publicis acquired Law & Kenneth, an Indian advertising and digital agency.[21]

On 3 May 2022 French advertising holding company Publicis Groupe acquired Profitero, an e-commerce software company that provides analytics for brands, as marketer clients are increasingly seeking services in commerce.[22]

In September 2022 Publicis Groupe brings home Vietnam's only Effie Award in 2022 with ‘Keep Stories Alive’.[23]

On 5 June 2023, Publicis Groupe announced the acquisition of Corra, an ecommerce leader recognized by Adobe as one of the top commerce firms in North America.[24][25]

Operations edit

The company owns several full-service advertising groups that undertake a range of media activities: mobile and interactive online communication, television, magazines & newspapers, cinema and radio, and outdoor. The company's SAMS services include direct marketing/customer relationship management services, sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resource infrastructure, public relations, design services, interactive communications, events marketing and management, sports marketing, and production and pre-press services.[26] Its media services include media planning, media buying, and media sales. Publicis Groupe's Vivaki[27] developed a technological platform supported by Microsoft, Google, Yahoo! and AOL Platform A technologies that offer advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks.[citation needed]

Controversies edit

See also: Public executions in Saudi Arabia, Capital punishment in Saudi Arabia, and Human rights in Saudi Arabia

Qorvis, a U.S. subsidiary of Publicis, has represented the country of Saudi Arabia since the September 11 attacks and has been accused of helping to whitewash its record on human rights.[28][29] More recently, the writer Ken Klippenstein obtained leaked documents from Qorvis, which show the PR company pitched a private company on a four to five minute propaganda video, which hoped to improve the reputation of its Homestead, Florida shelter for "unaccompanied alien children".[30][31]

Subsidiaries edit

As of October 2015, the main subsidiary companies of this group are:[32]

PublicisLive edit

PublicisLive is a global event management and strategic communication firm founded in 1995 and has offices in Abu Dhabi, Dubai, Geneva, Istanbul, Kigali and Paris. PublicisLive is part of Publicis Groupe.

References edit

  1. ^ "Publicis Groupe". Forbes.
  2. ^ a b c FY 2020 Results. documents.publicisgroupe.com. 3 February 2021. Retrieved 24 April 2024
  3. ^ a b "PUB.FR | Publicis Groupe S.A. Annual Balance Sheet – WSJ".
  4. ^ "Publicis Groupe". Forbes.
  5. ^ Clark Hultquist, "Publicis and the French advertising world, 1946--1968" Essays in Economic & Business History (2009) 27: 61-76.
  6. ^ Elliott, Stuart (31 March 2002). "Advertising's Big Four: It's Their World Now". The New York Times. Retrieved 3 October 2017.
  7. ^ Garside, Juliette (28 July 2013). "Omnicom and Publicis merger creates communications giant". The Guardian. Retrieved 3 October 2017.
  8. ^ Brand Republic. "WPP overtakes Omnicom as biggest marketing group". Retrieved 12 April 2011.
  9. ^ Channick, Robert (28 July 2013). "Leo Burnett parent in huge ad merger deal". The Chicago Tribune. Retrieved 3 October 2017.
  10. ^ Celles, David (8 May 2014). "At Odds, Omnicom and Publicis End Merger". The New York Times. Retrieved 3 October 2017.
  11. ^ "SapientRazorfish Lays Off 100 in U.S. as Publicis Prepares to Retire the Brand, Sources Say". adweek.com. 12 July 2018. Retrieved 17 January 2019.
  12. ^ "Publicis Gets Creative". Financial Mail. 11 September 2015. Retrieved 4 February 2021 – via pressreader.
  13. ^ "Publicis Africa Group buys Creative Counsel in record deal". marklives.com. 10 September 2015. Retrieved 4 February 2021.
  14. ^ "Publicis Groupe acquires The Creative Counsel". themediaonline.co.za. 10 September 2015. Retrieved 4 February 2021.
  15. ^ "Publicis Groupe Unveils Major Restructuring Plan for 2016". adweek.com. 2 December 2015. Retrieved 14 January 2019.
  16. ^ "Publicis Groupe Transformation DEF" (PDF). 2 December 2015. [dead link]
  17. ^ "Viva Technology". Retrieved 17 December 2019.
  18. ^ Margaret, Bloomberg (21 January 2019). "BANCROFTx' buys Publicis Latam agencies: deal non-discloused". bancroftx.com. Retrieved 17 February 2019.
  19. ^ Graham, Megan (15 April 2019). "Publicis' $4.4 billion acquisition of Epsilon: analysts skeptical". cnbc.com. Retrieved 17 April 2019.
  20. ^ Tewari, Saumya (4 February 2020). "Publicis Groupe merges two agencies to create Publicis In-Motion". livemint.com. Retrieved 4 February 2020.
  21. ^ Nair Ghaswalla, Amrita (30 January 2014). "Publicis Groupe acquires Law & Kenneth". The Hindu Business Line.
  22. ^ Graham, Megan (3 May 2022). "Publicis Groupe Acquires E-Commerce Software Company Profitero". The Wall Street Journal. ISSN 0099-9660. Retrieved 13 May 2022.
  23. ^ "Publicis Groupe slashes office space in Chicago". Ad Age. 8 February 2023. Retrieved 27 February 2023.
  24. ^ "Publicis Groupe". www.publicisgroupe.com. Retrieved 5 June 2023.
  25. ^ "Publicis Sapient, Publicis Groupe's Digital Business Transformation Company, Announces Acquisition of Corra to Further Cement Leadership in the Adobe Implementation Space in North America". Corra. 5 June 2023. Retrieved 5 June 2023.
  26. ^ History of Digital Pre-Press Services[permanent dead link] (last checked on 11 February 2008)
  27. ^ . Archived from the original on 23 October 2016. Retrieved 3 October 2017.
  28. ^ Green, Chris (17 March 2016). "PR firm accused of helping Saudi Arabia 'whitewash' its human rights record". The Independent. Retrieved 3 October 2017.
  29. ^ "Supplemental Statement Pursuant to the Foreign Agents Registration Act of 1938" (PDF). fara.gov. Foreign Agents Registration Act. 5 April 2015. p. 12. Retrieved 3 October 2017.
  30. ^ Inc, The Young Turks (6 September 2019). "Saudi-Linked Lobby Group Pitched Film to Humanize Child Detention Camp". TYT Network. Retrieved 19 September 2019. {{cite web}}: |last= has generic name (help)
  31. ^ "Guess We'll Never Get To See 'Baby Jails: The Movie' Now". Wonkette. 9 September 2019.
  32. ^ "Publicis Groupe | Our Brands". PublicisGroupe.com. Retrieved 3 October 2017.
  33. ^ Groupe, Publicis. "Publicis Groupe".
  34. ^ "Publicis Groupe Acquires Rokkan, a Leading US Digital Agency" (Press release).
  35. ^ "3-SHARE – Adobe Experience Manager Experts". 3sharecorp.com. Retrieved 3 October 2017.
  36. ^ Groupe, Publicis. "Publicis Groupe Acquires 3|Share, Adobe Digital Marketing Experts". GlobeNewswire News Room. Retrieved 3 October 2017.
  37. ^ "Rosetta is an Agency Focused on Customer Engagement". Rosetta. Retrieved 3 October 2017.
  38. ^ Groupe, Publicis. "Publicis Groupe".
  39. ^ "2019 Publicis Annual financial report – Fully consolidated companies – Page 247" (PDF). Publicis Groupe. 2019. Retrieved 4 February 2021.

Further reading edit

  • Clark Hultquist, "Publicis and the French advertising world, 1946--1968" Essays in Economic & Business History (2009) 27: 61-76

External links edit

  • Official website
  • Official website: Nurun

April 26, 2024
publicis, moxie, company, redirects, here, other, companies, moxie, disambiguation, groupe, french, multinational, advertising, public, relations, company, oldest, largest, revenue, marketing, communications, companies, world, headquartered, paris, groupe, com. Moxie company redirects here For other companies see Moxie disambiguation Publicis Groupe is a French multinational advertising and public relations company One of the oldest and largest by revenue marketing and communications companies in the world it is headquartered in Paris Publicis Groupe S A Company typeSociete AnonymeTraded asEuronext Paris PUB CAC 40 ComponentIndustryAdvertisingPublic relationsFounded1926 98 years ago 1926 FounderMarcel Bleustein BlanchetHeadquartersParis FranceArea servedWorldwideKey peopleArthur Sadoun 1 ProductsBranding amp identity MarketingMarket researchPublic relationsRevenue 10 788 billion 2020 2 Operating income 983 million 2020 2 Net income 576 million 2020 2 Total assets 30 161 billion 2020 3 Total equity 7 160 billion 2020 3 Number of employees75 588 Half of 2020 4 Websitewww publicisgroupe com After 1945 the little known Paris based advertising agency grew rapidly becoming the world s fourth largest agency when It was a leader in promoting France s post war economic boom especially the expansion of the advertising industry it was successful because of its close ties with top officials of the French government its clever use of symbols to promote itself and its ability to attract clients from widely diverse growing industries 5 It is one of the Big Four agency companies alongside WPP Interpublic and Omnicom 6 Publicis Groupe S A is headed by Arthur Sadoun and its agencies provide digital and traditional advertising media services and marketing services SAMS to national and multinational clients Contents 1 History 2 Operations 3 Controversies 4 Subsidiaries 5 PublicisLive 6 References 7 Further reading 8 External linksHistory editThe company was founded by 20 year old Marcel Bleustein Blanchet in 1926 7 In 2011 Publicis was named the third largest marketing group worldwide by revenue surpassing Interpublic 8 By the end of 2010 the twin sectors of digital activities and high growth emerging countries represented one half of Publicis Groupe s total revenue The group had operations in over 202 cities in 105 countries including a strategic alliance with Dentsu In July 2012 it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group but by May 2014 it was announced that the deal had fallen through and the Publicis Omnicom merger would not happen 9 10 In February 2015 Publicis acquired Sapient Corporation to form Publicis Sapient as the world s largest digital network which at the time included SapientNitro Sapient Consulting DigitasLBI and RazorfishGlobal 11 In September 2015 The Publicis Groupe acquired the South African marketing promotions and activations agency The Creative Counsel The acquisition was reported as the largest agency buyout ever to happen in South Africa with an unconfirmed valuation of between R1bn and R1 5bn 12 13 14 In December 2015 Publicis announced a new organisation with four main divisions 15 Publicis Communications gathering creative networks Leo Burnett Worldwide Publicis Worldwide Saatchi amp Saatchi Bartle Bogle Hegarty BBH global design and technology consultancy Nurun and creative production group Prodigious Brand Logistics and global PR agency MSLGROUP under the leadership of Arthur Sadoun Publicis Media gathering the media planning and buying capabilities of Starcom Mediavest Group and ZenithOptimedia under the leadership of Steve King Publicis Sapient gathering technology and digital agencies Razorfish DigitasLBi and Sapient Corporation under the leadership of Alan Herrick Publicis Healthcare already in existence will remain under the leadership of Nick Colucci In addition Laura Desmond became Chief Revenue Officer leading a team of 20 Chief Client Officers who would lead client teams across all Publicis Groupe entities The new organisation was to be effective 1 January 2016 16 Since 2016 Publicis has co organised with Groupe Les Echos the annual technology conference Viva Technology 17 In 2017 CEO Maurice Levy replaced Elisabeth Badinter Bleustein Blanchet s daughter as chairman of the supervisory board and was succeeded as CEO by Arthur Sadoun On 21 January 2019 Publicis announced the deal to sell two of their Latinamerican agencies NovaDigitas and Pixeldigital to BancroftX to form a new marketing firm under the group umbrella BancroftX 18 On 14 April 2019 Publicis announced a 4 4 billion deal to acquire data marketing firm Epsilon 19 On 4 February 2020 Publicis Groupe India announced the merging of existing agencies Arc Worldwide Solutions and Ecosys OOH to create Publicis In Motion 20 In January 2014 Publicis acquired Law amp Kenneth an Indian advertising and digital agency 21 On 3 May 2022 French advertising holding company Publicis Groupe acquired Profitero an e commerce software company that provides analytics for brands as marketer clients are increasingly seeking services in commerce 22 In September 2022 Publicis Groupe brings home Vietnam s only Effie Award in 2022 with Keep Stories Alive 23 On 5 June 2023 Publicis Groupe announced the acquisition of Corra an ecommerce leader recognized by Adobe as one of the top commerce firms in North America 24 25 Operations editThe company owns several full service advertising groups that undertake a range of media activities mobile and interactive online communication television magazines amp newspapers cinema and radio and outdoor The company s SAMS services include direct marketing customer relationship management services sales promotion healthcare communications multicultural and ethnic communications corporate and financial communications human resource infrastructure public relations design services interactive communications events marketing and management sports marketing and production and pre press services 26 Its media services include media planning media buying and media sales Publicis Groupe s Vivaki 27 developed a technological platform supported by Microsoft Google Yahoo and AOL Platform A technologies that offer advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks citation needed Controversies editSee also Public executions in Saudi Arabia Capital punishment in Saudi Arabia and Human rights in Saudi Arabia Qorvis a U S subsidiary of Publicis has represented the country of Saudi Arabia since the September 11 attacks and has been accused of helping to whitewash its record on human rights 28 29 More recently the writer Ken Klippenstein obtained leaked documents from Qorvis which show the PR company pitched a private company on a four to five minute propaganda video which hoped to improve the reputation of its Homestead Florida shelter for unaccompanied alien children 30 31 Subsidiaries editThis section needs to be updated Please help update this article to reflect recent events or newly available information February 2019 As of October 2015 the main subsidiary companies of this group are 32 Publicis Communications 33 Bartle Bogle Hegarty BBH Glickman Shamir Samsonov Leo Burnett Worldwide Publicis New York Publicis Worldwide Publicis India Publicis Beehive Digitas Saatchi amp Saatchi Epsilon ROKKAN 34 Publicis Media Starcom Zenith Frubis Spark Foundry Publicis Collective Digitas GroupeConnect Blue 449 Performics Publicis Health Media Publicis Global Delivery PGD Publicis Sport amp Entertainment Saatchi amp Saatchi Publicis Sapient 3 SHARE 35 36 SapientRazorfish Rosetta 37 Publicis Pixelpark Publicis Sapient Vertiba vivaki Publicis Health Specialized Agencies 38 Medias amp Regies PMCI content and innovation LionVault Web3 Specialist Group MSLGROUP Prodigious Brand Logistics Translate Plus Limited The Publicis Language Services Publicis Healthcare Communications Group The Creative Counsel 39 PublicisLive editPublicisLive is a global event management and strategic communication firm founded in 1995 and has offices in Abu Dhabi Dubai Geneva Istanbul Kigali and Paris PublicisLive is part of Publicis Groupe References edit nbsp Companies portal Publicis Groupe Forbes a b c FY 2020 Results documents publicisgroupe com 3 February 2021 Retrieved 24 April 2024 a b PUB FR Publicis Groupe S A Annual Balance Sheet WSJ Publicis Groupe Forbes Clark Hultquist Publicis and the French advertising world 1946 1968 Essays in Economic amp Business History 2009 27 61 76 Elliott Stuart 31 March 2002 Advertising s Big Four It s Their World Now The New York Times Retrieved 3 October 2017 Garside Juliette 28 July 2013 Omnicom and Publicis merger creates communications giant The Guardian Retrieved 3 October 2017 Brand Republic WPP overtakes Omnicom as biggest marketing group Retrieved 12 April 2011 Channick Robert 28 July 2013 Leo Burnett parent in huge ad merger deal The Chicago Tribune Retrieved 3 October 2017 Celles David 8 May 2014 At Odds Omnicom and Publicis End Merger The New York Times Retrieved 3 October 2017 SapientRazorfish Lays Off 100 in U S as Publicis Prepares to Retire the Brand Sources Say adweek com 12 July 2018 Retrieved 17 January 2019 Publicis Gets Creative Financial Mail 11 September 2015 Retrieved 4 February 2021 via pressreader Publicis Africa Group buys Creative Counsel in record deal marklives com 10 September 2015 Retrieved 4 February 2021 Publicis Groupe acquires The Creative Counsel themediaonline co za 10 September 2015 Retrieved 4 February 2021 Publicis Groupe Unveils Major Restructuring Plan for 2016 adweek com 2 December 2015 Retrieved 14 January 2019 Publicis Groupe Transformation DEF PDF 2 December 2015 dead link Viva Technology Retrieved 17 December 2019 Margaret Bloomberg 21 January 2019 BANCROFTx buys Publicis Latam agencies deal non discloused bancroftx com Retrieved 17 February 2019 Graham Megan 15 April 2019 Publicis 4 4 billion acquisition of Epsilon analysts skeptical cnbc com Retrieved 17 April 2019 Tewari Saumya 4 February 2020 Publicis Groupe merges two agencies to create Publicis In Motion livemint com Retrieved 4 February 2020 Nair Ghaswalla Amrita 30 January 2014 Publicis Groupe acquires Law amp Kenneth The Hindu Business Line Graham Megan 3 May 2022 Publicis Groupe Acquires E Commerce Software Company Profitero The Wall Street Journal ISSN 0099 9660 Retrieved 13 May 2022 Publicis Groupe slashes office space in Chicago Ad Age 8 February 2023 Retrieved 27 February 2023 Publicis Groupe www publicisgroupe com Retrieved 5 June 2023 Publicis Sapient Publicis Groupe s Digital Business Transformation Company Announces Acquisition of Corra to Further Cement Leadership in the Adobe Implementation Space in North America Corra 5 June 2023 Retrieved 5 June 2023 History of Digital Pre Press Services permanent dead link last checked on 11 February 2008 About VivaKi Archived from the original on 23 October 2016 Retrieved 3 October 2017 Green Chris 17 March 2016 PR firm accused of helping Saudi Arabia whitewash its human rights record The Independent Retrieved 3 October 2017 Supplemental Statement Pursuant to the Foreign Agents Registration Act of 1938 PDF fara gov Foreign Agents Registration Act 5 April 2015 p 12 Retrieved 3 October 2017 Inc The Young Turks 6 September 2019 Saudi Linked Lobby Group Pitched Film to Humanize Child Detention Camp TYT Network Retrieved 19 September 2019 a href Template Cite web html title Template Cite web cite web a last has generic name help Guess We ll Never Get To See Baby Jails The Movie Now Wonkette 9 September 2019 Publicis Groupe Our Brands PublicisGroupe com Retrieved 3 October 2017 Groupe Publicis Publicis Groupe Publicis Groupe Acquires Rokkan a Leading US Digital Agency Press release 3 SHARE Adobe Experience Manager Experts 3sharecorp com Retrieved 3 October 2017 Groupe Publicis Publicis Groupe Acquires 3 Share Adobe Digital Marketing Experts GlobeNewswire News Room Retrieved 3 October 2017 Rosetta is an Agency Focused on Customer Engagement Rosetta Retrieved 3 October 2017 Groupe Publicis Publicis Groupe 2019 Publicis Annual financial report Fully consolidated companies Page 247 PDF Publicis Groupe 2019 Retrieved 4 February 2021 Further reading editClark Hultquist Publicis and the French advertising world 1946 1968 Essays in Economic amp Business History 2009 27 61 76External links editOfficial website Official website Nurun Retrieved from https en wikipedia org w index php title Publicis amp oldid 1220538140, wikipedia, wiki, book, books, library,

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