The global holding company Starcom Mediavest Group was formed in 2000.[1] Jack Klues, who had been the Chief Executive Officer of Starcom Worldwide, was named SMG’s first CEO upon its formation. Former CEO Laura Desmond became one of the business world’s youngest CEOs ever when she was named to the position in 2008.[2]
In recent years, SMG has had partnerships with companies such as Facebook, Twitter,[3] YouTube, Acxiom, Tencent and more involving data, analytics and "technology-fueled creativity".
SMG also reorganized into 3 divisions—Connections (media brands), Content (creative assets), and Tech solutions (RUN, extech)—to reflect the fact that it now derives more than 50% of its business from digital, content, and data/analytics.
Resourcesedit
SMG Performance Marketing: Full-service media agency.
LiquidThread: branded entertainment content and on-ground activation specialists.
RUN: Mobile-first data management and programmatic buying platform for the digital world[clarification needed] that executes cross-device campaigns across multiple formats, including display and video .[6]
Data & Analytics:
Extech: Offers new marketplace products and services.
SPORTS at SMG: Sports and event marketing, including strategy, planning, rights acquisition and activation to SMG clients.
VivaKi: Programmatic advertising and media buying
IP Pixel: digital creative agency. IP Pixel was founded in 2003 by Nicholas Yecke, John Rafferty, and Jen Schreiber then members of Starcom IP - Starcom WorldWide, held by the Publicis Groupe. In 2007, Publicis restructured Pixel into a fully integrated part of its Starcom MediaVest Group.[7]
Employees and Locationsedit
SMG employs roughly 7,000 people[8] in 49 locations worldwide.[9]
Referencesedit
^"Mediavest, Starcom Joined In Powerhouse". tribunedigital-chicagotribune. Retrieved November 19, 2015.
^"Renetta McCann stepping down as Starcom MediaVest CEO". www.targetmarketnews.com. Retrieved November 19, 2015.
^"Twitter, Starcom Mediavest Group Sign Huge Ad Deal". AdWeek. Retrieved November 19, 2015.
^Tadena, Nathalie (September 24, 2014). "Digital Agency MRY to Join Starcom MediaVest Umbrella". Retrieved November 20, 2015.
^"Publicis acquires real-time content business Relevant24 | M&M Global". mandmglobal.com. Retrieved November 20, 2015.
^"Publicis Groupe Acquires Programmatic Platform RUN | AdExchanger". AdExchanger. Retrieved November 20, 2015.
^. Archived from the original on February 27, 2007. Retrieved December 20, 2007.
^"Global Presence". Starcom. Retrieved January 3, 2023.
starcom, media, agency, confused, with, space, training, readiness, command, this, article, contains, content, that, written, like, advertisement, please, help, improve, removing, promotional, content, inappropriate, external, links, adding, encyclopedic, cont. Not to be confused with Space Training and Readiness Command This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view June 2016 Learn how and when to remove this template message Starcom is an international media network the third largest communications group globally part of France s Publicis with headquarters in Chicago StarcomIndustryAdvertising amp MarketingFounded2000Headquarters35 West Wacker Drive Chicago IllinoisNumber of locations110Areas servedGlobalKey peopleMichael Epstein US amp Global CEONumber of employees8 000ParentPublicisWebsitewww wbr starcomww wbr com Contents 1 History 2 Resources 3 Employees and Locations 4 ReferencesHistory editThe global holding company Starcom Mediavest Group was formed in 2000 1 Jack Klues who had been the Chief Executive Officer of Starcom Worldwide was named SMG s first CEO upon its formation Former CEO Laura Desmond became one of the business world s youngest CEOs ever when she was named to the position in 2008 2 In recent years SMG has had partnerships with companies such as Facebook Twitter 3 YouTube Acxiom Tencent and more involving data analytics and technology fueled creativity SMG also reorganized into 3 divisions Connections media brands Content creative assets and Tech solutions RUN extech to reflect the fact that it now derives more than 50 of its business from digital content and data analytics Resources editSMG Performance Marketing Full service media agency LiquidThread branded entertainment content and on ground activation specialists MRY Full service digital creative agency 4 Relevant24 Real time content agency creating multi media branded content marketing 5 RUN Mobile first data management and programmatic buying platform for the digital world clarification needed that executes cross device campaigns across multiple formats including display and video 6 Data amp Analytics Extech Offers new marketplace products and services SPORTS at SMG Sports and event marketing including strategy planning rights acquisition and activation to SMG clients VivaKi Programmatic advertising and media buyingIP Pixel digital creative agency IP Pixel was founded in 2003 by Nicholas Yecke John Rafferty and Jen Schreiber then members of Starcom IP Starcom WorldWide held by the Publicis Groupe In 2007 Publicis restructured Pixel into a fully integrated part of its Starcom MediaVest Group 7 Employees and Locations editSMG employs roughly 7 000 people 8 in 49 locations worldwide 9 References edit Mediavest Starcom Joined In Powerhouse tribunedigital chicagotribune Retrieved November 19 2015 Renetta McCann stepping down as Starcom MediaVest CEO www targetmarketnews com Retrieved November 19 2015 Twitter Starcom Mediavest Group Sign Huge Ad Deal AdWeek Retrieved November 19 2015 Tadena Nathalie September 24 2014 Digital Agency MRY to Join Starcom MediaVest Umbrella Retrieved November 20 2015 Publicis acquires real time content business Relevant24 M amp M Global mandmglobal com Retrieved November 20 2015 Publicis Groupe Acquires Programmatic Platform RUN AdExchanger AdExchanger Retrieved November 20 2015 MediaPost Publications SMG Eyes Agency Of The Future Expands Creative Services Role 19 December 2007 Archived from the original on February 27 2007 Retrieved December 20 2007 Global Presence Starcom Retrieved January 3 2023 Locations Starcom Retrieved January 3 2023 Retrieved from https en wikipedia org w index php title Starcom media agency amp oldid 1195168028, wikipedia, wiki, book, books, library,
