Publicis Sapient is a global digital transformation consulting company and the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. It was originally established as Sapient in Cambridge, Massachusetts in 1990.[2][3] In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion. It remains headquartered in Boston, Massachusetts, and as of February 2015[update], the leadership is retained.[4]
Publicis Sapient
Formerly
Publicis.Sapient, SapientRazorfish, Sapient Consulting, SapientNitro, Razorfish, Sapient Global Markets, Sapient Public Sector, Sapient
In 2016, the company merged two of its divisions, SapientNitro and Razorfish, to form SapientRazorfish, which was led by Alan Wexler.[5] A few years later, in 2019, SapientRazorfish and Sapient Consulting were consolidated into one brand, Publicis Sapient,[6] under the leadership of CEO Nigel Vaz.[7]
The company Sapient was founded on November 6, 1990, by Jerry Greenberg and J. Stuart Moore in Cambridge, Massachusetts. The company was established as a digital consulting firm and adopted a fixed-term, fixed-price model for IT consulting projects instead of charging on a time and materials basis.
Sapient embraced internet-based technology early on and by 1999, internet-based work accounted for over 70% of its revenue. From 1992 to 2000, the company saw rapid growth, with revenue increasing from $950,000 to $503 million.[8]
Following the dot-com bubble burst in the early 2000s, Sapient looked to expand internationally to drive growth. The company implemented a strategy called "Global Distributed Delivery" which leveraged the rapidly growing tech market in India to grow its software development capabilities.[8]
Throughout its history, Sapient has made several acquisitions, starting with Planning Group International in 2006. Other notable acquisitions include DCG Group in 2008, which enhanced its capital markets offerings, and The Nitro Group in 2009, which added 300 employees.[9][10]
In 1996, Sapient made its initial public offering with a share price of $21. In the next four years, the technology sector saw an increase in share prices, leading to an increase in Sapient's shares to a split-adjusted price of $550. However, during the dot-com bust of 2000, Sapient's shares dropped to a low of $0.75 per share.[28] The shares reached a peak of $17.95 in 2014.[29]
Referencesedit
^ ab"Annual Report FY13" (PDF). shareholder.com. Sapient. March 14, 2014. Retrieved April 16, 2014.
^"Publicis To Acquire Sapient For $3.7 Billion, Caps 8-Year Roll-Up Of Leading Tech Shops". mediapost.com. MediaPost Publications. November 3, 2014. Retrieved 2021-01-13.
^"Sapient Corp 2006 Current Report 8-K". SEC.report. SEC. Retrieved 2021-01-13.
^"Publicis Merges Digital Shops SapientNitro and Razorfish, Creating SapientRazorfish". 17 November 2016.
^"Teresa Barreira on Publicis Sapient's rebranding and positioning". consulting.us. 2019-09-09. Retrieved 2020-04-16.
^"Nigel Vaz appointed Global CEO of Publicis Sapient". Media-Marketing.com. 2019-02-08. Retrieved 2020-04-16.
^ ab"Sapient Corporation - Case - Faculty & Research". hbs.edu. Harvard Business School. Retrieved 2021-04-01.
^ ab"Sapient to buy DCG" (Press release). 2014-04-15.
^ ab"Sapient to Buy Nitro for $50 Mil". Adweek. 2009-06-16.
^"Publicis.Sapient Acquires Vertiba, a Salesforce Gold Consulting Partner". Business Wire. 2016-03-02.
^"SapientNitro Moves Further into Interactive Film with Addition of Groundbreaking Creative Shop Campfire". sape.client.shareholder.com (Press release). 2014-03-28.
^. sape.client.shareholder.com (Press release). 2014-02-10. Archived from the original on 2014-05-29.
^"Award Winning Creative Agency La Comunidad Joins SapientNitro". sape.client.shareholder.com (Press release). 2014-01-15.
^"SapientNitro Expands into Latin America with Acquisition of iThink". sape.client.shareholder.com (Press release). 2013-01-16.
^"Sapient Acquires (m)PHASIZE, Providing Marketers with Mix Modeling Expertise to Enable Better Investment Decisions in a Fast-Changing Media Landscape". sape.client.shareholder.com (Press release). 2013-01-10.
^"SapientNitro Acquires Second Story, Extends Experience Innovation to Physical Domain". businesswire.com. 2012-11-07. Retrieved 2022-12-05.
^"Sapient to Buy Human Code, a Media Developer". The New York Times. 10 August 2000.
^"Sapient kauft sich in Deutschland ein". Computerwoche.de (in German). 2000-11-17. Retrieved 2018-02-27.
^"S.F. Net shop deal shatters price record". San Francisco Business Times. 1999-05-16. Retrieved 2011-07-24 – via bizjournals.com.
^"Sapient to Acquire Leading Experience-Based Research Firm E-Lab; Combination Sets the Standard for Strategies to Shape Customer Interactions on the Internet". 1999-09-27 – via thefreelibrary.com.
^"Sapient Corp. Buys Studio Archetype". AdvertisingAge. 1998-08-26. Retrieved 2011-07-24.
^"Sapient Corporation to Acquire EXOR Technologies, Inc.; Acquisition Will Accelerate Sapient's Growth in Rapid Delivery of ERP Solutions". prnewsire.com. 1997-12-05. Retrieved 2016-11-21.
^"Boston's Sapient in $3.7 Billion Takeover". nbcboston.com. Retrieved 2021-04-01.
publicis, sapient, this, article, contains, content, that, written, like, advertisement, please, help, improve, removing, promotional, content, inappropriate, external, links, adding, encyclopedic, content, written, from, neutral, point, view, september, 2019,. This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view September 2019 Learn how and when to remove this message Publicis Sapient is a global digital transformation consulting company and the digital business transformation hub of Publicis Groupe with 20 000 people and over 50 offices worldwide It was originally established as Sapient in Cambridge Massachusetts in 1990 2 3 In 2015 Sapient became an independent subsidiary of French multinational advertising firm Publicis following a deal worth US 3 7 billion It remains headquartered in Boston Massachusetts and as of February 2015 update the leadership is retained 4 Publicis SapientFormerlyPublicis Sapient SapientRazorfish Sapient Consulting SapientNitro Razorfish Sapient Global Markets Sapient Public Sector SapientCompany typeSubsidiaryIndustryConsumer ProductsEnergy amp CommoditiesFinancial ServicesHealthPublic SectorRetailTelecommunications Media amp TechnologyTransportation amp MobilityTravel amp HospitalityFounded1990ServicesStrategy amp ConsultingCustomer Experience amp DesignTechnology amp EngineeringMarketing PlatformsData amp Artificial IntelligenceInnovation amp Digital Product ManagementDigital Business TransformationRevenue 1 305 billion 2013 1 Operating income 125 22 million 2013 1 Number of employees20 000 February 13 2019 ParentPublicisWebsitewww publicissapient com In 2016 the company merged two of its divisions SapientNitro and Razorfish to form SapientRazorfish which was led by Alan Wexler 5 A few years later in 2019 SapientRazorfish and Sapient Consulting were consolidated into one brand Publicis Sapient 6 under the leadership of CEO Nigel Vaz 7 Contents 1 History 1 1 History of acquisitions 2 Corporate affairs 3 ReferencesHistory editThe company Sapient was founded on November 6 1990 by Jerry Greenberg and J Stuart Moore in Cambridge Massachusetts The company was established as a digital consulting firm and adopted a fixed term fixed price model for IT consulting projects instead of charging on a time and materials basis Sapient embraced internet based technology early on and by 1999 internet based work accounted for over 70 of its revenue From 1992 to 2000 the company saw rapid growth with revenue increasing from 950 000 to 503 million 8 Following the dot com bubble burst in the early 2000s Sapient looked to expand internationally to drive growth The company implemented a strategy called Global Distributed Delivery which leveraged the rapidly growing tech market in India to grow its software development capabilities 8 Throughout its history Sapient has made several acquisitions starting with Planning Group International in 2006 Other notable acquisitions include DCG Group in 2008 which enhanced its capital markets offerings and The Nitro Group in 2009 which added 300 employees 9 10 History of acquisitions edit Year Name Division Refs 2016 Vertiba Sapient 11 2014 Campfire SapientNitro 12 2014 OnPoint Government Services 13 2014 The Community aka La Comunidad SapientNitro 14 2013 iThink SapientNitro 15 2013 m PHASIZE SapientNitro 16 2012 SecondStory SapientNitro 17 2011 DAD SapientNitro 18 2011 CLANMO SapientNitro 19 2009 Nitro SapientNitro 10 2008 Derivatives Consulting Group DCG Global Markets 9 2008 iChameleon Sapient 20 2006 Planning Group International PGI Sapient 21 2005 Business Information Solutions Sapient 2000 Human Code Sapient 22 2000 The Launch Group Sapient 23 1999 Adjacency Sapient 24 1999 E Lab Sapient 25 1998 Studio Archetype Sapient 26 1997 Exor Sapient 27 Corporate affairs editIn 1996 Sapient made its initial public offering with a share price of 21 In the next four years the technology sector saw an increase in share prices leading to an increase in Sapient s shares to a split adjusted price of 550 However during the dot com bust of 2000 Sapient s shares dropped to a low of 0 75 per share 28 The shares reached a peak of 17 95 in 2014 29 References edit a b Annual Report FY13 PDF shareholder com Sapient March 14 2014 Retrieved April 16 2014 Publicis To Acquire Sapient For 3 7 Billion Caps 8 Year Roll Up Of Leading Tech Shops mediapost com MediaPost Publications November 3 2014 Retrieved 2021 01 13 Sapient Corp 2006 Current Report 8 K SEC report SEC Retrieved 2021 01 13 Publicis Completes Sapient Acquisition 2015 02 06 Publicis Merges Digital Shops SapientNitro and Razorfish Creating SapientRazorfish 17 November 2016 Teresa Barreira on Publicis Sapient s rebranding and positioning consulting us 2019 09 09 Retrieved 2020 04 16 Nigel Vaz appointed Global CEO of Publicis Sapient Media Marketing com 2019 02 08 Retrieved 2020 04 16 a b Sapient Corporation Case Faculty amp Research hbs edu Harvard Business School Retrieved 2021 04 01 a b Sapient to buy DCG Press release 2014 04 15 a b Sapient to Buy Nitro for 50 Mil Adweek 2009 06 16 Publicis Sapient Acquires Vertiba a Salesforce Gold Consulting Partner Business Wire 2016 03 02 SapientNitro Moves Further into Interactive Film with Addition of Groundbreaking Creative Shop Campfire sape client shareholder com Press release 2014 03 28 Sapient Expands Government Services Footprint Through Acquisition of OnPoint sape client shareholder com Press release 2014 02 10 Archived from the original on 2014 05 29 Award Winning Creative Agency La Comunidad Joins SapientNitro sape client shareholder com Press release 2014 01 15 SapientNitro Expands into Latin America with Acquisition of iThink sape client shareholder com Press release 2013 01 16 Sapient Acquires m PHASIZE Providing Marketers with Mix Modeling Expertise to Enable Better Investment Decisions in a Fast Changing Media Landscape sape client shareholder com Press release 2013 01 10 SapientNitro Acquires Second Story Extends Experience Innovation to Physical Domain businesswire com 2012 11 07 Retrieved 2022 12 05 SapientNitro Acquires DAD sape client shareholder com Press release 2011 09 08 SapientNitro Acquires CLANMO a Leading Mobile Agency in Europe sape client shareholder com Press release 2011 07 19 Ad Age IChameleon Founder Will Oversee Digital Campaigns Across Asia sapient com 2010 06 02 Sapient Buys Marketing Agency sape client shareholder com 2005 12 13 Sapient to Buy Human Code a Media Developer The New York Times 10 August 2000 Sapient kauft sich in Deutschland ein Computerwoche de in German 2000 11 17 Retrieved 2018 02 27 S F Net shop deal shatters price record San Francisco Business Times 1999 05 16 Retrieved 2011 07 24 via bizjournals com Sapient to Acquire Leading Experience Based Research Firm E Lab Combination Sets the Standard for Strategies to Shape Customer Interactions on the Internet 1999 09 27 via thefreelibrary com Sapient Corp Buys Studio Archetype AdvertisingAge 1998 08 26 Retrieved 2011 07 24 Sapient Corporation to Acquire EXOR Technologies Inc Acquisition Will Accelerate Sapient s Growth in Rapid Delivery of ERP Solutions prnewsire com 1997 12 05 Retrieved 2016 11 21 Boston s Sapient in 3 7 Billion Takeover nbcboston com Retrieved 2021 04 01 SAPE finance yahoo com 2014 04 15 Retrieved from https en wikipedia org w index php title Publicis Sapient amp oldid 1181347711, wikipedia, wiki, book, books, library,
