Myx (American TV channel)

Not to be confused with Mix TV.

This article is about the American music cable channel, sister network to the music channel in the Philippines. For the music channel in the Philippines, see Myx.

Myx (pronounced "mix") is an American pay TV channel based in Daly City, California with an office also in Redwood City, California targeting a multicultural audience. As a sister network to Myx (Philippines), it launched in the United States in 2007.^[1][2][3] MyxRadio launched in November 2019 as a radio station on Dash Radio & as a global podcast on Spotify, iHeartRadio & Apple iTunes in March 2020. A video on demand service for Myx shows is also available via iWantTFC and TFC IPTV.

Myx

Country	United States
Broadcast area	United States Middle East Europe Guam Africa
Headquarters	ABS-CBN International, 2001 Junipero Serra Blvd, Suite 200 Daly City, CA 94014
Programming
Language(s)	English
Picture format	480i SDTV
Ownership
Owner	ABS-CBN Corporation
Sister channels	Myx (Philippines) MyxRadio TFC
History
Launched	February 28, 2007; 16 years ago (2007-02-28) (as myxTV) November 5, 2020; 2 years ago (2020-11-05) (as myx)
Former names	myxTV (2007–2020)
Links
Website	myx.global

Background

 

Logo from 2007 to 2011

ABS-CBN Global launched myxTV on DirecTV on February 28, 2007^[4] from its corporate headquarters in Redwood City, California. myxTV is the American counterpart of myxPH, an influential music channel in the Philippines, and is programmed and operated independently.^[5]

In 2011, myxTV changed its logo, slogan, and programming.^[6]

In May 2013, myxTV launched a video on demand app on Roku,^[7] followed by launches on other over-the-top content platforms including Samsung Smart TV.^[8]

In February 2014, myxTV moved its operations to Glendale, California.^[9]

In November 2019, at the 143Thx R&B Music Festival, myxTV launched a new 24/7 radio station on Dash Radio featuring a myx of fresh artists from around the world. Dash Radio has over 12M+ monthly subscribers.^[10]

On November 5, 2020, myxTV rebranded a global version of Myx that will spotlight the next generation of Filipino American talent as a premium cable, radio and digital content provider. The newly launched platform aims to be an entertainment, lifestyle and cultural touchstone for Filipino American audiences and beyond.^[11]

Programming

 

A program for myx in production in Studio TFC, Redwood City, California.

Myx's programming includes acquired programs from Asia and the United States such as Japanese sports game show Unbeatable Banzuke,^[12] K-pop music variety show Music Bank,^[13] reality competition Supermodel Me,^[14] musical drama The Kitchen Musical,^[15] and classic cartoon series Voltron.^[16]

In 2007, an adult animated sitcom created by Ramon Lopez and Jesse Hernandez entitled The Nutshack [tl] began airing on Myx.^[17] It would air on the channel for two seasons and would be distributed by Koch Entertainment^[18] and ABS-CBN International. The series was generally low-rated and critically derided, though it built a small cult following from its reputation in late 2016 based on remixes of its theme song on YouTube, which became an internet meme.^[19] The show's first season was released as a DVD, titled "The Nutshack - The Entire 1st Season: Uncensored & Uncut", from distributor Koch Entertainment, on April 7, 2009, in the United States, and April 14 in Canada.^[20]

Myx TV began producing original reality shows in 2014 and premiered its first series I'm Asian American and... on April 23, 2014.^[21][22][23] In June 2014, the network premiered its first original competition reality show Call to Cosplay, which is also the first ever cosplay competition show in the United States.^[24] Two more original reality series Bagged^[25] and Eat Your Words^[26] premiered in August and October, respectively, with both series renewed in 2015.^[27]

In January 2015, Myx TV became the first U.S. cable network to air K-Pop live music countdown show Inkigayo.^[28][29] The network also launched an Asian horror movie block called Shiver and Shake in July 2015.^[30]

In August 2015, Myx TV launched three new series exclusively for its YouTube channel, The Alternative, Buddha Smash, and Snaxxx.^{[31][32][33][34]}

In May 2016, Myx TV launched the dating reality series mother vs Matchmaker with celebrity matchmaker Carmelia Ray, which continued into 2017 with Season 2 and 2.5.

In January 2017, Myx TV launched My Motto,^[35] a digital profile series highlighting Asian American talent such as Yaya Han, a costume designer, model and cosplay entertainer based in Atlanta, Georgia, Patrice Clearly of "Purple Patch" restaurant in Washington D.C., Hokuto Konishi, dance member of Quest Crew from the hit MTV show America's Best Dance Crew. In September 2017, My Motto: Veteran's Edition became 6 Certified through Got Your 6 and was named a finalist in the Cablefax Program Awards in the Video on Demand Program/Special category.^[36]

Events

Myx TV has produced several events, including the award-winning Myx Mash, which was held on May 22, 2010, at the Bill Graham Civic Auditorium in San Francisco featuring performances by Bruno Mars,^[37] Brown Eyed Girls, and T-Pain,^[38] Myx TV's K-pop TaKeover, the first K-pop dance convention in the United States featuring top K-pop choreographers Movement Lifestyle and America's Best Dance Crew winners Poreotics,^[39] Myx Loaded, a live performance show featuring YouTube artists in University of California, Davis, Myx TV Presents: Introducing Victor King and the YTF Crew, a live performance show in Los Angeles, and "AJ Rafael & Friends" Christmas Special in Irvine, California.

Recognitions

• Outstanding Multicultural Marketing for Myx Mash, 2011 CableFAXIES Awards.^[40]
• Special Recognition Award from the City and County of San Francisco, 2013 Asian Heritage Awards.^[41]
• Guilty Addiction of the Year for Eat Your Words, 6th Annual Taste Awards.^[42]
• Third Place, Digital Marketing Tactics for I'm Asian American and..., 2014 NAMIC EMMA Awards.^[43]
• Bronze for Making of MYX-Rated: The Documentary, 2012 Telly Awards^[44]
• General manager Miguel Santos was named a Luminarie at the National Association for Multi-Ethnicity in Communications at the 2017 class of Next Generation Leaders and Luminaries.^[45]
• Nomination for the Cablefax Program Awards for My Motto: Veteran's Edition from Comcast CN100.

References

1. "Time Warner Cable Expands Carriage of Myx TV". Broadcasting & Cable. November 4, 2014. Retrieved January 21, 2015.
2. "Myx TV Launches on Time Warner Cable in New York City and New Jersey". International Media Distribution. July 31, 2013. Retrieved January 14, 2014.
3. "Comcast Corporate Social Responsibility Report". Comcast. 2011. Retrieved January 14, 2014.
4. "MYX, the First Multi-Cultural Music Channel Now Available on DIRECTV". PRWeb. April 12, 2007. Retrieved January 14, 2014.
5. "Asian Net Myx TV Mixes Platforms". Multichannel News. April 25, 2011. Retrieved January 14, 2014.
6. Myx TV's New Look. YouTube. March 31, 2011. Archived from the original on December 20, 2021. Retrieved January 14, 2014.
7. "Myx TV Launches Roku App". Multichannel News. May 20, 2013. Retrieved January 14, 2014.
8. "Samsung App Store". Samsung. October 21, 2013. Retrieved January 14, 2014.
9. "ABS-CBN opens new Glendale office". Balita. February 27, 2014. Retrieved June 18, 2014.
10. "Dash Radio raises $8.8M as it reaches 10M monthly listeners". October 24, 2018.
11. Ramos, Dino-Ray (November 5, 2020). "ABS-CBN Global Launches Rebranded Filipino American Media Platform Myx". Deadline. Retrieved April 11, 2021.
12. "Unbeatable Banzuke Ultimate Man vs Obstacle". International Media Distribution. March 25, 2013. Retrieved January 14, 2014.
13. "Myx TV to Air Music Bank in the US". Soompi. July 27, 2012. Retrieved January 14, 2014.
14. "Myx TV Adds Dating Series Bagged and Supermodelme Femme Fatale to Programming Slate". Broadcasting & Cable. August 12, 2014. Retrieved January 21, 2015.
15. "Genre Busting The Kitchen Musical Now on Myx TV Menu". Philippine Daily Inquirer. June 20, 2013. Retrieved January 14, 2014.
16. "Classic Voltron to Air on Myx TV". Voltron. April 25, 2011. Retrieved January 14, 2014.
17. . Archived from the original on May 1, 2007. Retrieved May 19, 2017.{{cite web}}: CS1 maint: unfit URL (link)
18. Steve Juon (November 7, 2008). . RapReviews. Archived from the original on August 9, 2017. Retrieved October 26, 2016.
19. "15 Cartoons You Always Said You Hated (But Secretly Watched)". November 17, 2017.
20. Lambert, David (January 21, 2009). . TVShowsOnDVD.com. Archived from the original on January 12, 2017. Retrieved October 26, 2016.
21. "Asian-American Channel Myx TV to Debut First Original Reality Series (EXCLUSIVE)". Variety. April 9, 2014. Retrieved April 9, 2014.
22. "FX Networks CEO John Landgraf : HBO Emmy move "unfair"". Cynopsis. April 10, 2014. Retrieved April 11, 2014.
23. "Myx TV Sets First Original Series". Multichannel News. April 15, 2014. Retrieved April 15, 2014.
24. "First Look: Myx TV Debuts Original Reality Competition Series 'Call to Cosplay'". Variety. June 27, 2014. Retrieved June 27, 2014.
25. "Myx TV Greenlights Hidden Face Dating Series Bagged (Exclusive)". The Hollywood Reporter. August 12, 2014. Retrieved September 2, 2014.
26. "Watch: Myx TV's 'Eat Your Words' Gives Foodies a Taste of Their Own Criticism". Variety. October 14, 2014. Retrieved January 21, 2015.
27. "Myx TV Renews 2 Series, Sets One New Spinoff". Variety. May 20, 2015. Retrieved August 27, 2015.
28. "'Inkigayo' & 'K-Pop Incubation' Documentary Coming to U.S. via Myx TV". Billboard. December 12, 2014. Retrieved January 21, 2014.
29. "Myx TV to Air 'Inkigayo' and 'K-Pop Incubation' Doc in the U.S." Koream. December 12, 2014. Retrieved January 21, 2014.
30. "Myx TV Presents Shiver and Shake- Asian Horror Movies on Friday Nights". DreadCentral. July 17, 2015. Retrieved August 27, 2015.
31. "Asian-American Cabler Myx TV Launches 3 YouTube-Exclusive Series". Video Ink. August 17, 2015. Retrieved August 27, 2015.
32. "Sure, Why Not? This Web Series Involves Porn Stars Reviewing Candy Bars". Fast Company. August 26, 2015. Retrieved August 27, 2015.
33. "Cable Channel Myx TV Brings Trio of Web Series to YouTube". Tubefilter. August 18, 2015. Retrieved August 27, 2015.
34. "Myx TV to Debut Three Shows On New YouTube Channel". New Media Rockstars. August 18, 2015. Retrieved August 27, 2015.
35. MyxTV (January 24, 2017), Purple Patch is America‰Ûªs Best Filipino Restaurant and Heaven For Foodies, archived from the original on December 20, 2021, retrieved October 25, 2017
36. "Cablefax Awards Gala 2017 - Cablefax". Cablefax.com. Retrieved September 30, 2017.
37. Bruno Mars Exclusive Myx TV Interview April 2010. YouTube. May 5, 2010.
38. "New Asian-American Network Myx TV Aims to Break Bamboo Ceiling". New America Media. August 14, 2011. Retrieved January 14, 2014.
39. "Myx TV presents the first ever K-pop dance convention in the US". Asia Pacific Arts. May 20, 2011.
40. "2011 CableFAXIES Awards". CableFAX Magazine. May 12, 2011. Retrieved May 5, 2014.
41. "Myx TV Honored by San Francisco Mayor Edwin Lee and the Asian Pacific American Heritage ..." World News. May 31, 2013. Retrieved May 5, 2014.
42. "Nominees and Honorees Announced for 6th Annual Taste Awards". Yahoo News. November 11, 2014. Retrieved January 21, 2014.
43. "NAMIC Announces Winners Of The 2014 Excellence in Multicultural Marketing Awards Presented in Conjunction With the 28th Annual NAMIC Conference". CNBC.com. August 21, 2014. Retrieved September 2, 2014.
44. "Myx TV's variety show wins bronze in 2012 Telly Awards". Philippine Daily Inquirer. April 28, 2012. Retrieved August 24, 2012.
45. "NAMIC's Annual Awards Now a Rite of Fall - Multichannel". Multichannel.com. September 25, 2017. Retrieved September 30, 2017.

External links

• Myx TV official website