Not to be confused with the "Mother" variety of Full Throttle energy drinks, also made by Monster Beverage Corporation..
Mother is an energy drink that originated in Australia and New Zealand by Coca-Cola. Introduced in late 2006 after Coca-Cola's failed attempt to purchase Red Bull, it competes with the two leading energy drinks on the market, V and Red Bull, in the $151 million industry.
The original Mother formula was a natural-based formula in response to consumers' health demands. It had a poor reception due to its unfavourable taste. The original formulation contained 106 mg of caffeine, 33 g of sugar, fruit of the Açaí Palm, 68% apple juice, 5% lemon juice, carbonated water, fructose and malt extract and trace quantities of guarana and ginseng, per 250 mL can.
Reformulation and relaunchedit
Coca-Cola announced the reformulation and relaunch of Mother in June 2008 after 18 months on the market announcing the new product will be made available from July 1. Changes announced include a new taste ("extensively researched with consumers"), a larger 500 mL can, and a change of packaging colour from aluminium to black and red, the colour of the drink from yellow to green, along with a A$3 million marketing campaign.[1] The primary focus of both the campaign and the new packaging is the reformulated taste of the drink, proclaimed on the packaging as 'New - tastes nothing like the old one!'.
Since then Coca-Cola has launched a 4x500 mL Mother take-home pack. Mother Surge was launched in July 2009, an orange flavoured variation with 5% juice and the same mix of Taurine, Caffeine and Guarana. Mother was launched into a 355 mL glass bottle in August 2009. And most recently a 'Mother of a mixer' 250 mL can was launched for bars/clubs in October 2009 followed by convenience stores in April 2010. In 2010 330 mL cans are stocked in some vending machines alongside other Coke Brands. In May 2010, a 150 mL variety, 'Mother Big Shot' was released, containing "double guarana and taurine... vs Mother regular per 100mL" according to the can. From November 2010, Mother released both a Low Carb and Lemon Bite variety of the drink. In July 2012, a sugarfree version was released (with a silver can instead of the black).
Recently, Coca-Cola launched a new Mother energy drink variant to the market, featuring "Fuel Cap Bottle". This drink is similar to the new Mother taste and boasts Mother's "8 energy ingredients" as the main push.
In March 2017 Mother Energy rebranded their logo and packaging designs, as well as introduced the Kicked Apple flavour.[2]
^"New logo and packaging for Mother Energy Drink". Emre Aral - Information Designer. Retrieved 2021-10-12.
^A can of Mother: The Mother of all energy drinks, purchased from Coles Supermarkets, October 18th, 2008
^A can of Mother: The Mother of all energy drinks, purchased from Coles Supermarkets, August 7, 2010 (Sodium Content lowered from previous 272mg)
November 25, 2023
mother, drink, confused, with, mother, variety, full, throttle, energy, drinks, also, made, monster, beverage, corporation, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, u. Not to be confused with the Mother variety of Full Throttle energy drinks also made by Monster Beverage Corporation This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Mother drink news newspapers books scholar JSTOR March 2013 Learn how and when to remove this template message Mother is an energy drink that originated in Australia and New Zealand by Coca Cola Introduced in late 2006 after Coca Cola s failed attempt to purchase Red Bull it competes with the two leading energy drinks on the market V and Red Bull in the 151 million industry MotherTypeEnergy drinkManufacturerMonster Beverage CorporationCountry of origin AustraliaIntroduced2006VariantsOriginal Tropical Blast Passion Kicked Apple NZ Only Frosty Berry Kiwi Sublime AU Only Epic Swell Sugar Free AU Only Razzle BerryRelated productsFull Throttle V Red Bull Rockstar MonsterWebsitehttps www motherenergydrink com Contents 1 Original version 2 Reformulation and relaunch 3 Nutritional information reformulated 4 ReferencesOriginal version editThe original Mother formula was a natural based formula in response to consumers health demands It had a poor reception due to its unfavourable taste The original formulation contained 106 mg of caffeine 33 g of sugar fruit of the Acai Palm 68 apple juice 5 lemon juice carbonated water fructose and malt extract and trace quantities of guarana and ginseng per 250 mL can Reformulation and relaunch editCoca Cola announced the reformulation and relaunch of Mother in June 2008 after 18 months on the market announcing the new product will be made available from July 1 Changes announced include a new taste extensively researched with consumers a larger 500 mL can and a change of packaging colour from aluminium to black and red the colour of the drink from yellow to green along with a A 3 million marketing campaign 1 The primary focus of both the campaign and the new packaging is the reformulated taste of the drink proclaimed on the packaging as New tastes nothing like the old one Since then Coca Cola has launched a 4x500 mL Mother take home pack Mother Surge was launched in July 2009 an orange flavoured variation with 5 juice and the same mix of Taurine Caffeine and Guarana Mother was launched into a 355 mL glass bottle in August 2009 And most recently a Mother of a mixer 250 mL can was launched for bars clubs in October 2009 followed by convenience stores in April 2010 In 2010 330 mL cans are stocked in some vending machines alongside other Coke Brands In May 2010 a 150 mL variety Mother Big Shot was released containing double guarana and taurine vs Mother regular per 100mL according to the can From November 2010 Mother released both a Low Carb and Lemon Bite variety of the drink In July 2012 a sugarfree version was released with a silver can instead of the black Recently Coca Cola launched a new Mother energy drink variant to the market featuring Fuel Cap Bottle This drink is similar to the new Mother taste and boasts Mother s 8 energy ingredients as the main push In March 2017 Mother Energy rebranded their logo and packaging designs as well as introduced the Kicked Apple flavour 2 Nutritional information reformulated edit nbsp Ford FG Falcon of Jonathon WebbAverage quantities per 500 mL serving 3 Energy 952 kJ 228 cal Protein 0 g Fat total 0 g Saturated 0 g Carbohydrates 51 g Sugars 51 g Sodium 240 mg 4 Caffeine 160 mg Guarana extract Niacin B3 9 0 mg Pantothenic Acid B5 3 3 mg Vitamin B6 1 0 mg Vitamin B12 0 5 µg Taurine 2000 mg Glucuronolactone 600 mg Inositol 60 mgReferences edit Mother of energy drink battles is on Sydney Morning Herald 8 January 2007 New logo and packaging for Mother Energy Drink Emre Aral Information Designer Retrieved 2021 10 12 A can of Mother The Mother of all energy drinks purchased from Coles Supermarkets October 18th 2008 A can of Mother The Mother of all energy drinks purchased from Coles Supermarkets August 7 2010 Sodium Content lowered from previous 272mg Retrieved from https en wikipedia org w index php title Mother drink amp oldid 1182524509, wikipedia, wiki, book, books, library,
