LITE (as Lite FM on radio)[1] is one of Malaysia's English-language radio stations managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. The station mostly plays Classic hits from the 1960s, 1970s, 1980s and 1990s which targeting listeners between the age of 35 to 49.[2] Unlike any other stations by Astro Radio, Lite have the lowest weekly listeners based on GfK Radio Audience Measurement (RAM), Wave 1 in June 2019, Lite dropped by 0.24% to 831k weekly listeners.[3]
Lite alongside sister channels Hitz and Mix was among the first privately owned English language radio stations to be broadcast in Malaysia was officially launched on 1 June 1996 as Light & Easy on Astro's audio-only channels since the launch of the satellite network and Light & Easy was launched into Malaysian FM airwaves on New Year's Day 1997 at midnight stroke MST and was officially new renamed "Lite FM" on 20 November 2006. Light & Easy opening on 1 June 1996 as oldies format focusing Golden Oldies songs mainly from the 1950s to the 1960s targeting an older audience above 50 years old.
On 1 January 2018, the station (along with 10 other sister radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio's major rebranding project to focus on the digital platform.[4] A new logo was also unveiled.[1]
Beginning August 2021, Lite changed its radio jingles/sweepers on the radio to "Lite FM" (along with its sister stations, Hitz and Mix). Therefore, hinting that the radio station itself might go through another rebranding in the near future.
1950s music are occasionally heard again on the station due to strong demand from listeners wanting more golden tracks.
On 19 August 2022, Lite FM changed the slogan to All-Time Favourites in conjunction with 25th anniversary of the station since it were officially launched in 1997. The music playlist have changed to play classic hits from the 1960s, 1970s, 1980s and 1990s.
^ ab. Astro. 2 January 2018. Archived from the original on 12 January 2018. Retrieved 12 January 2018.
^"Our Brands | Astro Radio". astroradio.com.my. Retrieved 11 August 2021.
^"Latest Survey Results from all Astro Radio stations". Astro Radio. 2019.{{cite web}}: CS1 maint: url-status (link)
^"With multiplatform the new reality, Astro Radio drops 'FM', refreshes 11 brands". Digital News Asia. Retrieved 13 January 2018.
External links
Official website
January 07, 2023
lite, radio, station, this, article, relies, excessively, references, primary, sources, please, improve, this, article, adding, secondary, tertiary, sources, find, sources, lite, radio, station, news, newspapers, books, scholar, jstor, march, 2020, learn, when. This article relies excessively on references to primary sources Please improve this article by adding secondary or tertiary sources Find sources Lite radio station news newspapers books scholar JSTOR March 2020 Learn how and when to remove this template message LITE as Lite FM on radio 1 is one of Malaysia s English language radio stations managed by Astro Radio a subsidiary of Astro Holdings Sdn Bhd The station mostly plays Classic hits from the 1960s 1970s 1980s and 1990s which targeting listeners between the age of 35 to 49 2 Unlike any other stations by Astro Radio Lite have the lowest weekly listeners based on GfK Radio Audience Measurement RAM Wave 1 in June 2019 Lite dropped by 0 24 to 831k weekly listeners 3 LITEKuala LumpurBroadcast areaMalaysiaSingapore and Indonesia Lite Johor only ProgrammingLanguage s EnglishFormatClassic hits since 2006 Oldies 1996 2006 Easy listening 2006 2022 Adult contemporary 2006 2022 NetworkAstro RadioOwnershipOwnerAstro Malaysia HoldingsSister stationsEra Gegar GoXuan Hitz Melody Mix MY Raaga Sinar and ZayanHistoryFirst air date1 June 1996 26 years ago 1996 06 01 Astro s Channel 854 1 January 1997 26 years ago 1997 01 01 FM broadcasting Former namesLight amp Easy 1996 2006 Lite FM 2006 17 Technical informationLicensing authorityMCMCLinksWebcastSyokWebsitelite wbr syok wbr my Contents 1 History 2 Frequency 2 1 Internet radio 2 2 Television satellite 3 Gallery 4 References 5 External linksHistory EditLite alongside sister channels Hitz and Mix was among the first privately owned English language radio stations to be broadcast in Malaysia was officially launched on 1 June 1996 as Light amp Easy on Astro s audio only channels since the launch of the satellite network and Light amp Easy was launched into Malaysian FM airwaves on New Year s Day 1997 at midnight stroke MST and was officially new renamed Lite FM on 20 November 2006 Light amp Easy opening on 1 June 1996 as oldies format focusing Golden Oldies songs mainly from the 1950s to the 1960s targeting an older audience above 50 years old On 1 January 2018 the station along with 10 other sister radio stations dropped the suffix FM from its brand name as part of the Astro Radio s major rebranding project to focus on the digital platform 4 A new logo was also unveiled 1 Beginning August 2021 Lite changed its radio jingles sweepers on the radio to Lite FM along with its sister stations Hitz and Mix Therefore hinting that the radio station itself might go through another rebranding in the near future 1950s music are occasionally heard again on the station due to strong demand from listeners wanting more golden tracks Lite adopts the classic hits radio format with the majority of the playlist consisting of classic hits music from the 1960s 1970s 1980s and 1990s On 19 August 2022 Lite FM changed the slogan to All Time Favourites in conjunction with 25th anniversary of the station since it were officially launched in 1997 The music playlist have changed to play classic hits from the 1960s 1970s 1980s and 1990s Frequency EditFrequencies Broadcast area Transmitter site105 7 MHz Klang Valley Gunung Ulu Kali104 4 MHz Perlis Kedah and Penang Mount Jerai89 3 MHz Taiping Perak Bukit Larut101 5 MHz Ipoh Perak Gunung Kledang104 6 MHz Seremban Negeri Sembilan Gunung Telapak Buruk92 2 MHz Malacca and Northern Johor Mount Ophir94 6 MHz Johor Bahru Johor and Singapore Mount Pulai104 7 MHz Kuantan Pahang Bukit Pelindung105 9 MHz Kuala Terengganu Terengganu Bukit Jerung104 3 MHz Kota Bharu Kelantan Bukit Panau100 1 MHz Kuching Sarawak Bukit Djin103 2 MHz Kota Kinabalu Sabah Bukit KaratongInternet radio Edit Broadcast online on SYOK website and APP Lite Acoustic Lite Your 70 s Favourites Lite 80 s Sing alongTelevision satellite Edit Astro television Channel 854Gallery Edit Former LiteFM logo Before 2018 References Edit a b Astro Radio refreshes 11 brands to deliver better value to fans Astro 2 January 2018 Archived from the original on 12 January 2018 Retrieved 12 January 2018 Our Brands Astro Radio astroradio com my Retrieved 11 August 2021 Latest Survey Results from all Astro Radio stations Astro Radio 2019 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link With multiplatform the new reality Astro Radio drops FM refreshes 11 brands Digital News Asia Retrieved 13 January 2018 External links EditOfficial website Retrieved from https en wikipedia org w index php title Lite radio station amp oldid 1125991060, wikipedia, wiki, book, books, library,
