Subsequently, Shenfield left architecture for the rapidly growing field of radio and television advertising. He worked for the advertising firm Pedlar & Ryan, where he handled advertising and public relations for radio broadcasts by Orson Welles.[4] Later, Shenfield became a principal in the advertising firm Doherty, Clifford, Steers & Shenfield. In 1939, Shenfield became acquainted with Dinah Shore and was instrumental in launching her career by promoting the nationwide CBS radio program, Ben Bernie's Orchestra as well as the NBC Radio program The Chamber Music Society of Lower Basin Street. In 1965, Shenfield retired after Doherty, Clifford, Steers & Shenfield merged with Maurice H. Needham Co., forming the predecessor of the Omnicom Group, one of the world's largest advertising holding companies.[5] In 1968, Shenfield returned briefly from retirement to provide support for Doherty, Clifford, Steers & Shenfield's and Merck & Co.'s lawsuit against the Federal Trade Commission concerning truth and fairness in advertising.[6]
Philatelic careeredit
Shenfield was a prominent expert, collector and writer of philatelic literature on Confederatephilately. In 1942, he published a pamphlet on Prisoner of War and Flag of Truce mail.[7] Shenfield subsequently was active in the Collectors Club of New York and numerous philatelic congresses. At the 1946 Philatelic Congress, Shenfield presented Letter Unpaid Marking of Louisville, Kentucky.[8] In 1955, the Confederate Stamp Alliance awarded Shenfield the Haydn Myer Award in recognition of his distinguished service to the Alliance.[9] In 1959, along with F. Van Dyk MacBride, Shenfield co-chaired the editorial board for the Dietz Confederate Catalog and Handbook.[10]
Shenfield's most widely known book on Confederate States postal history, Confederate States of America, The Special Postal Routes, was published in 1961.[8] The book is generally known as the best single source for the various special postal operations of the Confederate States of America and is regarded as a major reference work in the area of Confederate philately by prominent philatelic auction houses, stamp collectors and philatelists.[8][11] Stamps and covers formerly owned by Shenfield in his collection are frequently identified in the catalogues of major philatelic auction houses due to his prominence in the field.[12][13]
Shenfield died in 1974 and is buried in Woodlawn Cemetery (Bronx, New York), New York. After his death, Shenfield's surviving sons, James Philip Shenfield and Lawrence Walker Shenfield, sold Shenfield's collection of Confederate stamps and philatelic covers at public auction through H.R. Harmer in New York City. Each year, Shenfield's essay on Confederate postal usage and routes is included in the introduction to Confederate States stamps in the Scott catalogue.
^New York Times 10 Oct 1974 "Lawrence L. Shenfield, 83; Philatelists and Ad Executive"
^"Births Reported in October 1891". Brooklyn Genealogy Information Page. Retrieved 2008-08-01.
^"Plattsburg, New York Training Camp, 1917". New River Notes. Retrieved 2008-08-01.
^Wilson, Jeff. . WellesNet.com. Archived from the original on 2008-11-21.
^"Omnicom Group Inc". FundingUniverse.com. Retrieved 2008-08-01.
^"Doherty, Clifford, Steers & Shenfield, Inc., Petitioner, v. Federal Trade Commission, Respondent, Merck & Co., Inc., Petitioner, v. Federal Trade Commission, Respondent". United States Court of Appeals Sixth Circuit. United States Court of Appeals Cases and Opinions. 1968-04-04. Retrieved 2008-08-01.
lawrence, shenfield, lawrence, lewis, shenfield, october, 1891, october, 1974, advertising, executive, instrumental, promoting, development, radio, broadcasting, during, golden, 1920s, 1930s, larry, lined, sponsors, help, further, popularity, such, stars, orso. Lawrence Lewis Shenfield October 5 1891 October 9 1974 was an advertising executive who was instrumental in promoting the development of radio broadcasting during its golden age of the 1920s and 1930s Larry lined up sponsors to help further the popularity of such stars as Orson Welles and Dinah Shore After his retirement Larry developed a second career as a prominent philatelist internationally recognized in the field of postal history 1 His careful studies of the postage stamps and postal history of the Confederate States are relied upon by stamp collectors and experts in philately to the present day Lawrence L Shenfield Contents 1 Background and business career 2 Philatelic career 3 See also 4 References and sourcesBackground and business career edit nbsp Dinah Shore with Lawrence Shenfield Mr Shenfield was born in Brooklyn New York 2 He received his undergraduate degree in 1914 from Columbia University in New York City studying architecture and served in the U S Army during World War I having undergone artillery training in Plattsburgh New York 3 After the war Shenfield worked in New York as an architect for Eggers amp Higgins and designed a number of buildings in Brooklyn and Manhattan Subsequently Shenfield left architecture for the rapidly growing field of radio and television advertising He worked for the advertising firm Pedlar amp Ryan where he handled advertising and public relations for radio broadcasts by Orson Welles 4 Later Shenfield became a principal in the advertising firm Doherty Clifford Steers amp Shenfield In 1939 Shenfield became acquainted with Dinah Shore and was instrumental in launching her career by promoting the nationwide CBS radio program Ben Bernie s Orchestra as well as the NBC Radio program The Chamber Music Society of Lower Basin Street In 1965 Shenfield retired after Doherty Clifford Steers amp Shenfield merged with Maurice H Needham Co forming the predecessor of the Omnicom Group one of the world s largest advertising holding companies 5 In 1968 Shenfield returned briefly from retirement to provide support for Doherty Clifford Steers amp Shenfield s and Merck amp Co s lawsuit against the Federal Trade Commission concerning truth and fairness in advertising 6 Philatelic career editShenfield was a prominent expert collector and writer of philatelic literature on Confederate philately In 1942 he published a pamphlet on Prisoner of War and Flag of Truce mail 7 Shenfield subsequently was active in the Collectors Club of New York and numerous philatelic congresses At the 1946 Philatelic Congress Shenfield presented Letter Unpaid Marking of Louisville Kentucky 8 In 1955 the Confederate Stamp Alliance awarded Shenfield the Haydn Myer Award in recognition of his distinguished service to the Alliance 9 In 1959 along with F Van Dyk MacBride Shenfield co chaired the editorial board for the Dietz Confederate Catalog and Handbook 10 Shenfield s most widely known book on Confederate States postal history Confederate States of America The Special Postal Routes was published in 1961 8 The book is generally known as the best single source for the various special postal operations of the Confederate States of America and is regarded as a major reference work in the area of Confederate philately by prominent philatelic auction houses stamp collectors and philatelists 8 11 Stamps and covers formerly owned by Shenfield in his collection are frequently identified in the catalogues of major philatelic auction houses due to his prominence in the field 12 13 Shenfield died in 1974 and is buried in Woodlawn Cemetery Bronx New York New York After his death Shenfield s surviving sons James Philip Shenfield and Lawrence Walker Shenfield sold Shenfield s collection of Confederate stamps and philatelic covers at public auction through H R Harmer in New York City Each year Shenfield s essay on Confederate postal usage and routes is included in the introduction to Confederate States stamps in the Scott catalogue See also editPostage stamps and postal history of the Confederate States Philately List of philatelic topics List of philatelists Dinah Shore List of Columbia University people Woodlawn Cemetery Bronx New York References and sources editNotes New York Times 10 Oct 1974 Lawrence L Shenfield 83 Philatelists and Ad Executive Births Reported in October 1891 Brooklyn Genealogy Information Page Retrieved 2008 08 01 Plattsburg New York Training Camp 1917 New River Notes Retrieved 2008 08 01 Wilson Jeff A New Kind of Radio Program Orson Welles Lady Esther WellesNet com Archived from the original on 2008 11 21 Omnicom Group Inc FundingUniverse com Retrieved 2008 08 01 Doherty Clifford Steers amp Shenfield Inc Petitioner v Federal Trade Commission Respondent Merck amp Co Inc Petitioner v Federal Trade Commission Respondent United States Court of Appeals Sixth Circuit United States Court of Appeals Cases and Opinions 1968 04 04 Retrieved 2008 08 01 Tear Sheets Stamps4Collectors com Retrieved 2008 08 01 a b c Hartmann Leonard H Books on Philately Confederate States of America pbbooks com Retrieved 2008 08 01 A concise history of the Confederate Stamp Alliance The Confederate Stamp Alliance Archived from the original on 2008 06 23 Retrieved 2008 08 01 APS Hall of Fame 1960 1964 American Philatelic Society 1999 Archived from the original on 2009 11 02 Retrieved 2008 08 01 Major Reference Books Robert A Siegel Auction Galleries Inc Retrieved 2008 08 01 The Jeanette C Rudy Collection of Tennessee Postal History Robert A Siegel Auction Galleries Inc Archived from the original on 2008 12 01 Retrieved 2008 08 01 2007 Rarities of the World Confederate States Robert A Siegel Auction Galleries Inc 2007 Retrieved 2008 08 01 Sources Confederate States of America The Special Postal Routes Collectors Club of New York 1961 Retrieved from https en wikipedia org w index php title Lawrence L Shenfield amp oldid 1114511820, wikipedia, wiki, book, books, library,
