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Floriade (Canberra)

October 16, 2023

Floriade is a flower and entertainment festival held annually in Canberra's Commonwealth Park on the shores of Lake Burley Griffin.[3] It features extensive displays of flowering bulbs with integrated sculptures and other artistic features. Floriade comes from the Latin word floriat, which means to design with flowers.

Floriade
Floriade in 2013
GenreSpring flower show and festival
Date(s)September to October (Spring)
Begins16 September 2023
Ends15 October 2023
FrequencyAnnual
Location(s)Canberra
Inaugurated1988
Most recent2022
Attendance507,550 (2019: Record)[1]
481,854 (2014: Previous record)[2]
Websitehttps://floriadeaustralia.com/
A glorious and extensive display of tulips is a highlight of Floriade

The festival attracts tourists from around Australia and overseas in spring from mid September to mid October each year, and is considered the most important regular event for tourism in the Australian Capital Territory. It is also called "Australia's Celebration of Spring". After some controversy regarding an entry charge, admission to Floriade has been free for a number of years. When the main event at Commonwealth Park was cancelled due to the COVID-19 pandemic in 2020, the plants were instead placed at over 100 separate sites across Canberra in an event dubbed Floriade: Reimagined. A similar flower distribution is planned for 2021 after the event was again cancelled.

History Edit

Origin Edit

Floriade was the idea of Christiaan Slotemaker de Bruine, Landscape Architect with the Department of Capital Territory in Canberra. He commenced the design in 1986 and based it on the world famous 'Keukenhof' garden in The Netherlands. He orchestrated the construction with Peter Sutton, Holticulturist and Manager of Commonwealth Garden. He arranged the marketing, sculptures, live music, the purchase of bulbs, entertainment, lifting of bulb quarantine quotas as well as the design. Together with Sutton, they built the design on the Site of Commonwealth Park with the help of City Parks staff.

The design concept was 'multiculturalism of the Nation' and included Dutch and Aboriginal floral layouts. de Bruine obtained sponsorship from the Embassy of the Netherlands and the Bicentennial Authority. Sutton and de Bruine continued their successful partnership during the next two years, 1989 and 1990.

Chronology Edit

Floriade started in 1988[4] as a one off celebration of Canberra's 75th birthday and Australia's Bicentenary of European settlement.[5] Due to the success and popularity of the event it has run with a new theme every year, although in 2020 the centralised event was cancelled due to the COVID-19 pandemic.[6]

In 2020 due to the cancellation of the Commonwealth Park event, scheduled for 12 September to 11 October,[1] the one million bulbs and annuals that would typically be on display were distributed over 130 different sites to create a Tulip Trail through Canberra's suburbs and city for Floriade: Reimagined. Around 300,000 of the plants were distributed to community groups and organisations, not-for-profits, sporting clubs, schools and early learning centres, as well as residents’ groups across Canberra.[7]

In 2021 Floriade was again cancelled, on 21 August.[8] Flowers that were to be displayed in Commonwealth Park will again be distributed around Canberra as they were in 2020.[9]

Name Edit

When the first festival was announced in 1987, the word "floriade" was said to mean "to decorate with floral designs".[4] According to a later version, "floriade" comes from a Latin verb form "floreat"[4] which is derived from "floreo" meaning "to be decked or covered with flowers".[4] Thus, "Floriade" means "let it bloom".[4]

 
Floriade in 2005

In September 2005 ACT tourism authorities considered legal action over a trademark violation with Hunter Valley Gardens in New South Wales,[10] who had renamed their annual floral festival to Floriade Hunter Valley Gardens. The term Floriade was replaced with Festival of Flowers in 2006.

Public art and culture Edit

Floriade gives expression to public art, each year commissioning works which are placed in the Floriade gardens. Some remain beyond the festival. Floriade also showcases musical displays with many live performances, cultural celebrations, artistic displays, entertainment and recreational activities.[11]

Floriade has also held a gnome decorating competition and display for several years, with strong participation from schools, aged people's homes, and businesses.

For the first competition in 2000, 5'000 gnomes were mass produced and sold to raise funds for Koomari at a price of $5 each.[4] The gnome known as Stanley Patches winning the first competition is stored at the Canberra Museum and Gallery.[4]

Since 2005 the Floriade Gnome Gnoll has been managed by the Rotary Club of Canberra East, with proceeds going to local and overseas activities. The 2005 theme of Rock 'n Roll only accentuated the regular theme of decorating gnomes as the members of bands. Examples shown below are the Australian children's entertainers, The Wiggles, in this case renamed The Gniggles, and the crowd favourite, KISS submitted by Weetangera Primary School.


Floriade themes Edit

Floriade NightFest Edit

From 1989 to the late 90s, "Floriade by Night" featured night time food, lighting displays, stalls and entertainment. It ran over several nights and was free. Night opening returned in 2008, now called NightFest, as a paid ticketed event. It includes live music, comedy and acrobatics performances, shopping, cocktails and movies.[12]

Budget, attendance and economic return Edit

It is the largest flower festival in the Southern Hemisphere, with over 300,000 visitors each year. In 2018 over 480,000 attended, and in 2019 there was record attendance of over 507,000, beating the prior 2014 record of nearly 482,000.[1]

There is no entry fee to the festival.[13] The plans to introduce one in 1998[14] lead to an outrage and ultimately failed.[4]

Visitors to Floriade in 2013 spent close to $40 million.[15] In 2019, when the festival was last held in-person, it brought over $44 million to the ACT economy.[16]

The 2020 cancellation was said by Chief Minister Andrew Barr to have cost the local economy A$35-45 million of visitor income..[17]

  •  

    1997

  •  

    2001

  •  

    2007

  •  

    2008

See also Edit

References Edit

  1. ^ a b c "Floriade breaks attendance record". The Canberra Times. 24 October 2019. Retrieved 20 January 2021.
  2. ^ Kelly, Emma (16 October 2014). . The Canberra Times. Fairfax Media. Archived from the original on 16 October 2014.
  3. ^ Hitch, Georgia; Pianegonda, Elise (18 September 2016). "Wet weather fails to deter Floriade tourists on opening weekend". ABC News. Retrieved 6 January 2022.
  4. ^ a b c d e f g h Lindell, Jasper (14 September 2019). "Looking back, perennial Floriade a constant source of Canberra memories". The Canberra Times. Retrieved 6 January 2022.
  5. ^ Ja, Crystal (10 September 2010). . Sydney Morning Herald. Fairfax Media. Archived from the original on 16 October 2014.
  6. ^ Brown, Andrew (1 April 2020). "Floriade 2020 cancelled due to coronavirus pandemic". Canberra Times. Fairfax Media.
  7. ^ "Canberra-wide Tulip Trail leads Floriade: Reimagined". Canberra Weekly. Newstate Media. 10 September 2020. Retrieved 2 October 2020.
  8. ^ "NSW records 825 new Covid cases, the worst total of any Australian state since pandemic began". Australian Associated Press. The Guardian. 21 August 2021. Retrieved 6 January 2022. ACT reports eight new coronavirus cases and cancels Floriade while Queensland records zero
  9. ^ Lindell, Jasper (21 August 2021). "Canberra lockdown: The bulbs are in but crowds are out as Floriade cancelled for second year running". The Canberra Times. Australian Community Media. Retrieved 22 August 2021.
  10. ^ . Australian Broadcasting Commission. 12 September 2005. Archived from the original on 11 March 2007.
  11. ^ , archived from the original on 30 April 2007
  12. ^ Barr, Andrew (12 January 2009). (Press release). Archived from the original on 11 September 2014. Retrieved 4 October 2011.
  13. ^ "Entry fee donation would boost Floriade". The Canberra Times. 17 September 2011. Retrieved 9 January 2022. It's the only flower festival in the world that's free and that might be great for the locals but horticulturally Australia is starting to slip back because there is not a gate
  14. ^ "Hansard of the Legislative Assembly for the ACT". www.hansard.act.gov.au. 2 September 1998. Retrieved 9 January 2022. Businesses that have established themselves at significant cost have produced literature in relation to Floriade and committed themselves to business ventures in relation to Floriade on the basis that it was free. Then all of a sudden out of the blue we are informed that there is to be a fee.
  15. ^ Doherty, Megan (20 December 2013). . Archived from the original on 21 December 2013.
  16. ^ Brown, Andrew (22 July 2021). "Government considering Covid options for Floriade". The Canberra Times. Retrieved 9 January 2022.
  17. ^ Evans, Steve (24 August 2020). "Reimagined Floriade in the blooming pink ahead of city-wide launch". The Canberra Times. Australian Community Media. Retrieved 11 April 2021.

External links Edit

 
Wikimedia Commons has media related to Floriade (Canberra).
  • Official Floriade page
  • Floriade 2014

35°17′24″S 149°08′13″E / 35.29°S 149.137°E / -35.29; 149.137

October 16, 2023
floriade, canberra, this, article, includes, list, general, references, lacks, sufficient, corresponding, inline, citations, please, help, improve, this, article, introducing, more, precise, citations, april, 2009, learn, when, remove, this, template, message,. This article includes a list of general references but it lacks sufficient corresponding inline citations Please help to improve this article by introducing more precise citations April 2009 Learn how and when to remove this template message Floriade is a flower and entertainment festival held annually in Canberra s Commonwealth Park on the shores of Lake Burley Griffin 3 It features extensive displays of flowering bulbs with integrated sculptures and other artistic features Floriade comes from the Latin word floriat which means to design with flowers FloriadeFloriade in 2013GenreSpring flower show and festivalDate s September to October Spring Begins16 September 2023Ends15 October 2023FrequencyAnnualLocation s CanberraInaugurated1988Most recent2022Attendance507 550 2019 Record 1 481 854 2014 Previous record 2 Websitehttps floriadeaustralia com A glorious and extensive display of tulips is a highlight of FloriadeThe festival attracts tourists from around Australia and overseas in spring from mid September to mid October each year and is considered the most important regular event for tourism in the Australian Capital Territory It is also called Australia s Celebration of Spring After some controversy regarding an entry charge admission to Floriade has been free for a number of years When the main event at Commonwealth Park was cancelled due to the COVID 19 pandemic in 2020 the plants were instead placed at over 100 separate sites across Canberra in an event dubbed Floriade Reimagined A similar flower distribution is planned for 2021 after the event was again cancelled Contents 1 History 1 1 Origin 1 2 Chronology 2 Name 3 Public art and culture 4 Floriade themes 5 Floriade NightFest 6 Budget attendance and economic return 7 See also 8 References 9 External linksHistory EditOrigin Edit Floriade was the idea of Christiaan Slotemaker de Bruine Landscape Architect with the Department of Capital Territory in Canberra He commenced the design in 1986 and based it on the world famous Keukenhof garden in The Netherlands He orchestrated the construction with Peter Sutton Holticulturist and Manager of Commonwealth Garden He arranged the marketing sculptures live music the purchase of bulbs entertainment lifting of bulb quarantine quotas as well as the design Together with Sutton they built the design on the Site of Commonwealth Park with the help of City Parks staff The design concept was multiculturalism of the Nation and included Dutch and Aboriginal floral layouts de Bruine obtained sponsorship from the Embassy of the Netherlands and the Bicentennial Authority Sutton and de Bruine continued their successful partnership during the next two years 1989 and 1990 Chronology Edit Floriade started in 1988 4 as a one off celebration of Canberra s 75th birthday and Australia s Bicentenary of European settlement 5 Due to the success and popularity of the event it has run with a new theme every year although in 2020 the centralised event was cancelled due to the COVID 19 pandemic 6 In 2020 due to the cancellation of the Commonwealth Park event scheduled for 12 September to 11 October 1 the one million bulbs and annuals that would typically be on display were distributed over 130 different sites to create a Tulip Trail through Canberra s suburbs and city for Floriade Reimagined Around 300 000 of the plants were distributed to community groups and organisations not for profits sporting clubs schools and early learning centres as well as residents groups across Canberra 7 In 2021 Floriade was again cancelled on 21 August 8 Flowers that were to be displayed in Commonwealth Park will again be distributed around Canberra as they were in 2020 9 Name EditWhen the first festival was announced in 1987 the word floriade was said to mean to decorate with floral designs 4 According to a later version floriade comes from a Latin verb form floreat 4 which is derived from floreo meaning to be decked or covered with flowers 4 Thus Floriade means let it bloom 4 nbsp Floriade in 2005In September 2005 ACT tourism authorities considered legal action over a trademark violation with Hunter Valley Gardens in New South Wales 10 who had renamed their annual floral festival to Floriade Hunter Valley Gardens The term Floriade was replaced with Festival of Flowers in 2006 Public art and culture EditFloriade gives expression to public art each year commissioning works which are placed in the Floriade gardens Some remain beyond the festival Floriade also showcases musical displays with many live performances cultural celebrations artistic displays entertainment and recreational activities 11 Floriade has also held a gnome decorating competition and display for several years with strong participation from schools aged people s homes and businesses For the first competition in 2000 5 000 gnomes were mass produced and sold to raise funds for Koomari at a price of 5 each 4 The gnome known as Stanley Patches winning the first competition is stored at the Canberra Museum and Gallery 4 Since 2005 the Floriade Gnome Gnoll has been managed by the Rotary Club of Canberra East with proceeds going to local and overseas activities The 2005 theme of Rock n Roll only accentuated the regular theme of decorating gnomes as the members of bands Examples shown below are the Australian children s entertainers The Wiggles in this case renamed The Gniggles and the crowd favourite KISS submitted by Weetangera Primary School nbsp The Gniggles nbsp KISS nbsp Camouflaged Gnomes painted by children of the Preschool at the Royal Military College Duntroon 2013 nbsp Dragon boat gnomes nbsp Canberra 100th Anniversary symbol 2013 nbsp A picture of a sand Australian War Memorial at Floriade 2007 Canberra nbsp Zebras 2010 Stopper Reviver Survivor Dasher named after the Driver Reviver stop at the Wheatley stop at Lake George where they were first installed and the new baby George nbsp Massed tulips at Floriade at night nbsp Citroen 2CV utility truck being used as a garden 2014Floriade themes Edit1988 Floriade multiculturalism 1989 Floriade insects 1990 Floral garlands champagne bubbles and floral river 1991 Music 1992 The art of horticulture 1993 Kites colour and movement 1994 Reflections 1995 Carnival of cultures 1996 Floriade celebrates the arts 1997 Colour by day and night 1998 Gardens and gourmets 1999 Magic of the gardens 2000 Games in the garden 2001 The Century in bloom Celebrating Centenary of Federation 2002 Poetry in flowers 2003 The heavens in bloom 2004 The wonder of water 2005 Rock n roll in bloom 2006 Carnivale The World on Show 2007 Aussie icons myths and legends 2008 Films that shaped the nation 2009 Mind Body and Soul 2010 Imagination 2011 A feast for the senses 2012 Style amp Design 2013 Canberra Centenary 2014 Embrace Passion 2015 World War I remembrance 2016 Life in Bloom 2017 Carnival of Cultures 2018 Pop Culture 2019 World in Bloom 2020 Centralised event not held 2021 Future of Flowers 2022 The Sounds of Spring 2023 Floral WonderlandFloriade NightFest EditFrom 1989 to the late 90s Floriade by Night featured night time food lighting displays stalls and entertainment It ran over several nights and was free Night opening returned in 2008 now called NightFest as a paid ticketed event It includes live music comedy and acrobatics performances shopping cocktails and movies 12 Budget attendance and economic return EditIt is the largest flower festival in the Southern Hemisphere with over 300 000 visitors each year In 2018 over 480 000 attended and in 2019 there was record attendance of over 507 000 beating the prior 2014 record of nearly 482 000 1 There is no entry fee to the festival 13 The plans to introduce one in 1998 14 lead to an outrage and ultimately failed 4 Visitors to Floriade in 2013 spent close to 40 million 15 In 2019 when the festival was last held in person it brought over 44 million to the ACT economy 16 The 2020 cancellation was said by Chief Minister Andrew Barr to have cost the local economy A 35 45 million of visitor income 17 nbsp 1997 nbsp 2001 nbsp 2007 nbsp 2008See also EditFloriade in the Netherlands Keukenhof annual flower festival in the Netherlands Spring Festival List of festivals in AustraliaReferences Edit a b c Floriade breaks attendance record The Canberra Times 24 October 2019 Retrieved 20 January 2021 Kelly Emma 16 October 2014 Floriade entices nearly half a million visitors The Canberra Times Fairfax Media Archived from the original on 16 October 2014 Hitch Georgia Pianegonda Elise 18 September 2016 Wet weather fails to deter Floriade tourists on opening weekend ABC News Retrieved 6 January 2022 a b c d e f g h Lindell Jasper 14 September 2019 Looking back perennial Floriade a constant source of Canberra memories The Canberra Times Retrieved 6 January 2022 Ja Crystal 10 September 2010 Thousands expected at ACT s Floriade Sydney Morning Herald Fairfax Media Archived from the original on 16 October 2014 Brown Andrew 1 April 2020 Floriade 2020 cancelled due to coronavirus pandemic Canberra Times Fairfax Media Canberra wide Tulip Trail leads Floriade Reimagined Canberra Weekly Newstate Media 10 September 2020 Retrieved 2 October 2020 NSW records 825 new Covid cases the worst total of any Australian state since pandemic began Australian Associated Press The Guardian 21 August 2021 Retrieved 6 January 2022 ACT reports eight new coronavirus cases and cancels Floriade while Queensland records zero Lindell Jasper 21 August 2021 Canberra lockdown The bulbs are in but crowds are out as Floriade cancelled for second year running The Canberra Times Australian Community Media Retrieved 22 August 2021 Legal row brews over NSW Floriade event Australian Broadcasting Commission 12 September 2005 Archived from the original on 11 March 2007 About Floriade archived from the original on 30 April 2007 Barr Andrew 12 January 2009 Floriade 2008 worth 25m to ACT Press release Archived from the original on 11 September 2014 Retrieved 4 October 2011 Entry fee donation would boost Floriade The Canberra Times 17 September 2011 Retrieved 9 January 2022 It s the only flower festival in the world that s free and that might be great for the locals but horticulturally Australia is starting to slip back because there is not a gate Hansard of the Legislative Assembly for the ACT www hansard act gov au 2 September 1998 Retrieved 9 January 2022 Businesses that have established themselves at significant cost have produced literature in relation to Floriade and committed themselves to business ventures in relation to Floriade on the basis that it was free Then all of a sudden out of the blue we are informed that there is to be a fee Doherty Megan 20 December 2013 Floriade blooming but needs to boost visitors to ACT Archived from the original on 21 December 2013 Brown Andrew 22 July 2021 Government considering Covid options for Floriade The Canberra Times Retrieved 9 January 2022 Evans Steve 24 August 2020 Reimagined Floriade in the blooming pink ahead of city wide launch The Canberra Times Australian Community Media Retrieved 11 April 2021 External links Edit nbsp Wikimedia Commons has media related to Floriade Canberra Official Floriade page Floriade 201435 17 24 S 149 08 13 E 35 29 S 149 137 E 35 29 149 137 Retrieved from https en wikipedia org w index php title Floriade Canberra amp oldid 1176644522, wikipedia, wiki, book, books, library,

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