Fast moving consumer goods have a high inventory turnover and are contrasted with specialty items which have lower sales and higher carrying charges. Many retailers carry only FMCGs; particularly hypermarkets, big box stores and warehouse club stores. Small convenience stores also stock fast moving goods; the limited shelf space is filled with higher turnover items.
Consumers in rural areas typically purchase goods from nearby towns and villages. Recently, there has been a shift in consumer purchase behavior toward purchasing locally that has prompted the need for better local promotional efforts to generate brand awareness in small towns. FMCGs play a large part in the economy, as they are inelastic products that touch every part of consumer life. Businesses that supply FMCGs to a rural community can help provide employment opportunities and drive down the cost of such products in those rural areas. For instance, FMCGs represent the fourth-largest sector in the Indian economy[5] and generate employment for more than three million people in downstream activities.[6]
^ abRamanuj Majumdar (2004). Product Management in India. PHI Learning. pp. 26–27. ISBN978-81-203-1252-4. Retrieved 2010-06-19.
^Sean Brierley (2002). The Advertising Handbook (2nd, illustrated ed.). Routledge. p. 14. ISBN978-0-415-24391-9.
^Nellist, George (2022-10-06). "By looking to nature, health products manufacturer Melaleuca is breaking barriers". Digital Journal. Retrieved 2022-10-09.
^Jesse; Jesse (2020-04-30). "Top 10 Largest CPG Companies by Revenue in the World 2020 | CPG Industry Factsheet". Bizvibe Blog. Retrieved 2022-10-09.
^"Indian FMCG Industry Analysis". www.ibef.org. Retrieved 2020-02-25.
^Singaravelu, Dr. K. (October 2013). "Rural Consumer Behaviour on Fast Moving Consumer Goods" (PDF).
^Aydın Çelen; Tarkan Erdoğan; Erol Taymaz (June 2005). "Fast Moving Consumer Goods Competitive Conditions and Policies" (PDF). Economic Research Center, Middle East Technical University. Retrieved 2007-07-09., p.2-4
fast, moving, consumer, goods, fmcg, redirects, here, confused, with, freeport, mcmoran, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, rem. FMCG redirects here Not to be confused with Freeport McMoRan This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Fast moving consumer goods news newspapers books scholar JSTOR August 2018 Learn how and when to remove this template message Fast moving consumer goods FMCG also known as consumer packaged goods CPG are products that are sold quickly and at a relatively low cost Examples include non durable household goods such as packaged foods beverages toiletries candies cosmetics over the counter drugs dry goods and other consumables 1 2 3 Store aisle of fast moving consumer goods Warehouse club store Soft drinks are FMCGs Fast moving consumer goods have a high inventory turnover and are contrasted with specialty items which have lower sales and higher carrying charges Many retailers carry only FMCGs particularly hypermarkets big box stores and warehouse club stores Small convenience stores also stock fast moving goods the limited shelf space is filled with higher turnover items Contents 1 Characteristics 2 Consumer Packaged Goods Companies 3 Rural consumers 4 ISIC definition 5 Fast moving consumer electronics 6 See also 7 ReferencesCharacteristics EditThe following are the main characteristics of FMCGs 1 From the consumer perspective Frequent purchases Low engagement little or no effort to choose the item Low prices Short shelf life Rapid consumptionFrom the marketer perspective High volumes Low contribution margins Extensive distribution High inventory turnoverConsumer Packaged Goods Companies EditThe following are well known Consumer Packaged Goods CPG manufacturing companies 4 Nestle Procter amp Gamble PepsiCo Unilever AB InBev L Oreal Coca Cola Mondelez International Kraft Heinz Heineken Kellogg sRural consumers EditConsumers in rural areas typically purchase goods from nearby towns and villages Recently there has been a shift in consumer purchase behavior toward purchasing locally that has prompted the need for better local promotional efforts to generate brand awareness in small towns FMCGs play a large part in the economy as they are inelastic products that touch every part of consumer life Businesses that supply FMCGs to a rural community can help provide employment opportunities and drive down the cost of such products in those rural areas For instance FMCGs represent the fourth largest sector in the Indian economy 5 and generate employment for more than three million people in downstream activities 6 ISIC definition EditThe retail market for FMCGs includes businesses in the following International Standard Industrial Classification ISIC Revision 3 categories 7 ISIC 5211 retail sales in non specialized stores ISIC 5219 other retail sales in non specialized stores ISIC 5220 retail sales of food beverages and tobacco in specialized stores ISIC 5231 retail sales of pharmaceutical and medical goods cosmetic and toilet articles ISIC 5251 retail sales via mail order houses ISIC 5252 retail sales via stalls and markets ISIC 5259 wholesale goods ISIC 5269 wholesale medical prescriptions Supplier industries for FMCGs include 1511 meat and meat products 1512 fish and fish products 1513 fruit and vegetables 1514 vegetable and animal oils and fats 1520 dairy products 1531 grain mill products 1532 starches and starch products 1533 animal feeds 1541 bakery products 1542 sugar 1543 cocoa chocolate and sugar confectionery 1544 macaroni noodles couscous 1549 other food products 1551 spirits ethyl alcohol 1552 wines 1553 malt liquors and malt 1554 soft drinks mineral waters 1600 tobacco products 2101 pulp paper and paperboard 2102 corrugated paper containers 2109 other articles of paper and paperboard 2424 soap and detergents cleaning preparations perfumes 2430 men s and women s inner garments shaving gels deodorants personal care home careFast moving consumer electronics EditFast moving consumer electronics are typically low priced generic items with many comparable alternatives offering similar functionality Examples of consumer electronics include mobile phones MP3 players game players earphones headphones OTG cables and digital disposable cameras See also EditCategory management Mass production Trade promotion management Shelf ready packagingReferences Edit a b Ramanuj Majumdar 2004 Product Management in India PHI Learning pp 26 27 ISBN 978 81 203 1252 4 Retrieved 2010 06 19 Sean Brierley 2002 The Advertising Handbook 2nd illustrated ed Routledge p 14 ISBN 978 0 415 24391 9 Nellist George 2022 10 06 By looking to nature health products manufacturer Melaleuca is breaking barriers Digital Journal Retrieved 2022 10 09 Jesse Jesse 2020 04 30 Top 10 Largest CPG Companies by Revenue in the World 2020 CPG Industry Factsheet Bizvibe Blog Retrieved 2022 10 09 Indian FMCG Industry Analysis www ibef org Retrieved 2020 02 25 Singaravelu Dr K October 2013 Rural Consumer Behaviour on Fast Moving Consumer Goods PDF Aydin Celen Tarkan Erdogan Erol Taymaz June 2005 Fast Moving Consumer Goods Competitive Conditions and Policies PDF Economic Research Center Middle East Technical University Retrieved 2007 07 09 p 2 4 Portal Business and economics Retrieved from https en wikipedia org w index php title Fast moving consumer goods amp oldid 1128898499, wikipedia, wiki, book, books, library,
