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Wikipedia

Farmers' market

A farmers' market (or farmers market according to the AP stylebook,[1][2] also farmer's market in the Cambridge Dictionary[3][4]) is a physical retail marketplace intended to sell foods directly by farmers to consumers. Farmers' markets may be indoors or outdoors and typically consist of booths, tables or stands where farmers sell their produce, live animals and plants, and sometimes prepared foods and beverages. Farmers' markets exist in many countries worldwide and reflect the local culture and economy. The size of the market may be just a few stalls or it may be as large as several city blocks. Due to their nature, they tend to be less rigidly regulated than retail produce shops.[5]

An autumn farmers' market in Farmington, Michigan
A farmers' market at twilight in Layyah, Pakistan
Blueberries in late July 2023 at the Jean Talon Market in Montreal

They are distinguished from public markets, which are generally housed in permanent structures, open year-round, and offer a variety of non-farmer/non-producer vendors, packaged foods and non-food products.[6][7]

History edit

 
Auf dem Vogelmarkt
(women offering hares and wild birds), 18th-19th century
 
Drawing by Marguerite Martyn of Soulard Farmers Market, St. Louis, Missouri, in 1912

The current concept of a farmers' market is similar to past concepts, but different in relation to other forms – as aspects of consumer retailing, overall, continue to shift over time. Similar forms existed before the Industrial Age, but often formed part of broader markets, where suppliers of food and other goods gathered to retail their wares. Trading posts began in 1930s, a shift toward retailers who sold others' products more than their own. General stores and grocery stores continued that specialization trend in retailing, optimizing the consumer experience,[8] while abstracting it further from production and from production's growing complexities.[citation needed]

Modern industrial food production's advantages over prior methods depend largely on modern, cheap, fast transport and limited product variability.[9] But transport costs and delays cannot be eliminated. So where distance strained industrial suppliers' reach, where consumers had strong preference for local variety, farmers' markets remained competitive with other forms of food retail. Starting in the mid-2000s, consumer demand for foods that are fresher (spend less time in transit) and for foods with more variety—has led to growth of farmers' markets as a food-retailing mechanism.

Benefits edit

To farmers edit

Farmers' markets can offer farmers increased profit over selling to wholesalers, food processors, or large grocery firms. By selling directly to consumers, produce often needs less transport, less handling, less refrigeration and less time in storage. By selling in an outdoor market, the cost of land, buildings, lighting and air-conditioning is also reduced or eliminated. Farmers may also retain profit on produce not sold to consumers, by selling the excess to canneries and other food-processing firms. At the market, farmers can retain the full premium for part of their produce, instead of only a processor's wholesale price for the entire lot. However, other economists say "there are relatively few benefits in terms of energy efficiency, quality or cost ... fun though they are, are not good economic models."[10]

Some farmers prefer the simplicity, immediacy, transparency and independence of selling direct to consumers. One method noted by the special interest group Food Empowerment Project promotes community-supported agriculture programs (CSAs).[11] In this scheme, consumers pay farms seasonally or monthly to receive weekly or biweekly boxes of produce. Alternatively, they may be required to pay for an entire season's worth of produce in advance of the growing season. In either case, consumers risk losing their money if there is a crop failure.[12]

To communities edit

Among the benefits often touted for communities with farmers' markets:

  • Farmers' markets help maintain important social ties, linking rural and urban populations and even close neighbors in mutually rewarding exchange.[13]
  • market traffic generates traffic for nearby businesses
  • buying at markets encourages attention to the surrounding area and ongoing activities
  • by providing outlets for 'local' products, farmers' markets help create distinction and uniqueness, which can increase pride and encourage visitors to return.

Reduced transport, storage, and refrigeration can benefit communities too:

  • lower transport & refrigeration energy costs
  • lower transport pollution
  • lower transport infrastructure cost (roads, bridges, etc.)
  • less land dedicated to food storage

Farmers' markets may also contribute to innovative distribution means that strengthen civic engagement by reducing the social distances between urban and rural communities. With fewer intermediaries, the support of independent growers by local community members can enhance local economic opportunities and health & wellness in poor communities.[14]

To consumers edit

Some consumers may favor farmers' markets for the perceived:

  • reduced overhead: driving, parking, etc.
  • fresher foods
  • seasonal foods
  • healthier foods
  • a better variety of foods, e.g.: organic foods, pasture-raised meats, free-range eggs and poultry, handmade farmstead cheeses, heirloom produce heritage breeds of meat and many less transport-immune cultivars disfavored by large grocers
  • a place to meet neighbors, chat, etc.
  • a place to enjoy an outdoor walk while getting needed groceries

Evidence seems to show that overall prices at a typical farmers' market are lower than prices at a supermarket because the process of production is more concise; there is less distance to travel, and fewer middlemen.[15]

Regional emphasis edit

China edit

The traditional public markets in Chinese cities are known as "wet markets" (菜市场) where most vendors are resellers. The Chinese government has attempted to transform these traditional markets to supermarkets in urban renovation projects. It has led to a decline of these markets in some cities such as Shanghai.[16] Yet, in other cities, wet markets persist and dominate the retail of fresh produce and meat. Because of its critical role in ensuring urban food security, wet markets receive various supports from the local government.[17]

After 2010, farmers' markets in China were reborn in some major cities such as Beijing, Shanghai, Guangzhou and Chengdu amidst the food safety crisis. These farmers' markets (农夫市集) provide venues for local small ecological farmers to sell their produce within the city, catering urban middle-class's growing demand for high quality food. Many of these market vendors are operating community-supported agriculture.[18]

European Union edit

 
Sign advertising a farmers' market in Lismore, County Waterford, Ireland.

The EU has formalized efforts to expand farmers' markets to reduce food safety risks and poor nutrition through programs known as "Farm to Fork".[19]

Farm-to-fork was developed with three main goals within the EU:

  • To develop effective forms of execution and evaluation of food safety standards
  • To work internationally with third world countries and organizations that manage food safety concerns
  • To comply with the European Food Safety Authority (EFSA) standards of research and its management of science-based research[20]

United Kingdom edit

Since the first farmers' market was established in the UK in 1997, the number has grown to over 550 nationwide.[21] A number of factors led to the rise of farmers' markets in the UK in the late 1990s, including the increasing knowledge of consumers, the struggles of British farmers, anti-French sentiment, and concerns over food safety and quality.[22] Consumers were worried about the farming practices by which food is produced, processed and the health and safety aspects of certain foods. The emergence of books, magazine articles, and cookery and gardening programmes influence consumer concern of food preparation and consumption.[22]

United States edit

 
Grand Prairie Farmers Market in Grand Prairie, Texas

Due in part to the increased interest in healthier foods, a greater desire to preserve local cultivars or livestock (some of which may not be up to commercial shipping or yield standards) and an increased understanding of the importance of maintaining small, sustainable farms on the fringe of urban environments, farmers' markets in the US have grown from 1,755 in 1994 to 4,385 in 2006,[23] to 5,274 in 2009,[24] to 8,144 in 2013.[6] In New York City, there are 107 farmers' markets in operation.[25] In the Los Angeles area, 88 farmers' markets exist,[26] many of which support Hispanic and Asian fare.

In San Diego County, over 30 farmers' markets have appeared in many communities. Of that over 30, the fourth best farmers market in the United States is on that 2023 list according to USA today. The Little Italy Mercato Farmers' Market was rated by experts and voted on by the public to be one of many favorites. These markets help support the already existing 5,100 farms in San Diego County.[27][28]

 
Sunday Farmers Market in Vancouver, Washington

In the U.S., all levels of government have provided funding to farmers' markets, for instance, through the federal programs including the Supplemental Nutrition Assistance Program, the Special Supplemental Nutrition Program for Women, Infants, and Children, the Farmers' Market Nutrition Program, and the Senior Farmers' Market Nutrition Program. The programs primarily subsidize purchases at farmers' markets by low-income residents.[29][30] Examples include Austin's Double Dollar Incentive Program, Boston's Bounty Bucks, Chicago's LINK Up, Columbia Heights Festibucks in Washington, D.C., Fresh Checks in East Palo Alto, Market Match in Los Angeles, Michigan's Double Up Food Bucks, New York City's Health Bucks, Portland Fresh Exchange, and Seattle Fresh Bucks.[29] These programs often rely in part on nonprofit support.[29]

Management edit

A wide range of organizations initiate, organize, and manage farmers' markets, including farmers' groups, community groups, local governments, etc.

Some markets are strictly managed, with rules for pricing, quality and vendor selection. Others are much more relaxed in their operations and vendor criteria. While the usual emphasis is on locally grown food products, some farmers' markets allow co-ops and purveyors, or allow farmers to purchase some products to resell.

There have been recent reports of fraud and products mislabeled as organic or locally grown when they are not.[31] In some cases, fraudulent farmers' markets sell regular grocery store vegetables, passing them off as organic or locally grown, to which are usually sold to unsuspecting tourists.[citation needed]

Some farmers' markets have wholesale operations, sometimes limited to specific days or hours. One such wholesale farmers' market is the South Carolina State Farmers Market,[32] which is a major supplier of watermelons, cantaloupes, and peaches for produce buyers in the north-eastern US. Farmers' markets also may supply buyers from produce stands, restaurants, and garden stores with fresh fruits and vegetables, plants, seedlings and nursery stock, honey, and other agricultural products. Although this is on the decline, in part due to the growth of chain stores that desire national distribution networks and cheap wholesales prices—prices driven down by the low cost of imported produce.

Product categories edit

Pork and beef products edit

 
Meat at a farmers' market in Israel

A wide variety of beef and pork products are sold at farmers' markets in the United States. Typical beef products include steaks, ground beef, jerky, and various types of beef sausage. Typical pork products include sausage and bacon.

Beef and pork products sold at farmers' market in the US, like those of any other beef/pork product that are sold to the public, must originate from livestock slaughtered in a government (federal or state) inspected slaughterhouse.[33] Since government inspected slaughterhouses purchase livestock for slaughter, many often have the facilities, equipment, and personnel to supply meat products to distributors/wholesalers. Like restaurants, such arrangements are popular with farmers' market vendors because they allow them to avoid the overhead costs (facility, equipment, knowledge, maintenance, food safety inspections, etc.) associated with producing meat products that may be legally sold to the public.[34][35] Resell vendors are in the majority at farmers' markets while vendors that make and package their own meat products represent a very small percentage. Reselling allows vendors to minimize investment and overhead costs by purchasing their products from a commercial slaughterhouse and/or processing plant.[36][37]

Meat products at farmers' markets being sold by resellers will include a "distributed by/packed for", or similar, statement on the labels of their meat products. Conversely, meat products being sold at farmers' markets that are prepared and packaged by the selling vendor will not include a "distributed by/packed for", or similar, statement.[38]

Unprocessed meat edit

Examples of unprocessed cuts of beef at farmer's markets in the United States
 
Resold beef displays distributor or packer information.
 
Beef from a vendor's own livestock does not.

Unprocessed meat (retail cut) products found at farmers' markets may include a government inspection legend plus a "distributed by/packed for/prepared for" label. Other information on the label will include weight, price, and safe handling instructions.

The official inspection legend includes an establishment number (EST) that identifies the last company that did the processing/butchering, packaging, and labeling of the product. Since the label includes the "distributed by/packed for" statement, the meat may come from the livestock of other farmers/ranchers or a corporate feedlot. The presence of a government inspection legend identifies a meat product that was not processed and packed by the selling vendor. Meat products prepared and packed by the selling vendor or butcher will not include a government seal, and will not include any type of statement that classifies the vendor as a reseller/distributor.[39]

The labels on retail beef and pork products that originate a vendor's/rancher's livestock will not include the "distributed by/packed for/prepared for" statement. Note that the label will still have an official/government Inspection Legend that identifies the establishment that performed the slaughtering, butchering, packaging, and labeling because any product leaving a slaughterhouse to be sold for human consumption must have a government inspection legend. For example, a label that does not have a "distributed by/packed for", etc. statement ensures the buyer that, while the vendor did not do the butchering/packaging/etc., the meat did originate from the vendor's livestock.

The label on a meat product that is processed and packed by the selling vendor will not include a government inspection legend and it will not include a "distributed by/packed for" statement.

Retail cuts of meat products sold by a vendor that performs its own butchering, packaging, and labeling will not include a government inspection legend or a "distributed by/packed for" statement on the label. In such cases the vendor/butcher gets the carcass or other major cuts of meat from a government inspected slaughterhouse and does the secondary butchering ("fabrication"), packaging, and labeling in its own facility. A government official inspection legend is not required on a package of meat butchered and packaged by such a vendor because it is sold directly to the consumer.

Processed meats edit

Examples of processed meat at farmer's markets in the United States
 
Resold private label processed meat product displays distributor or packer information.
 
Processed meat product made by the vendor does not.

Most processed meat products (sausage, bacon, hot dogs, frankfurters, snack sticks) sold at farmers' markets have labels that include a "distributed by/packed for/etc." statement as well as a government inspection legend. The government inspection legend includes an establishment number (EST #) that identifies the commercial processing plant that made and packaged the products; similar to a package of sausage or bacon sold in supermarkets.[40] Alternately, a processed meat product sold at a farmers' market that does not include a "distributed by/packed for/etc." statement and a government inspection legend is a product that is made and packaged by the selling vendor. There are also vendors that sell processed meat products that include a government inspection legend without a "distributed by/packed for/etc." statement; such vendors are selling co-pack products in which the maker/producer prepares and packages the product according to the vendors' recipe.[41]

Reseller edit

Wholesale processed meat products that are resold at farmers' markets are known as "private label" products.[42][43] Such products will include a "distributed by/packed for/etc." statement plus a government inspection legend that provides a number that identifies the product's producer. The numbers of critics of private label products are increasing as consumers become aware of poor practices often employed by the products' producers.[44]

It is not unusual to find distributors/resellers of processed meat products at farmers' markets because wholesale products allow vendors to minimize their investment by not having to pay for the overhead (knowledge, skills, equipment, supplies, maintenance, food safety inspections, packaging, labeling, etc.) required to produce their own products. A wholesale package of processed meat will bear a label that has a government inspection legend. The inspection legend will usually have an Establishment Number (EST #) that identifies the processing plant that made and packaged the product. Additionally, the package will contain a phrase similar to "distributed by: Steve's Family Meat Company" or "packed/prepared for Steve's Family Meat Company" somewhere on the label. Both the producer (identified by the EST. # in the inspection legend) and distributor/reseller (for example Steve's Family Meat Company) will be identified on the label.

Independent processor edit

A product label of a farmers' market vendor that makes and packages its own product will not include a "distributed by/packed for/etc." statement, and it will not have a government inspection legend because its products are sold directly to the consumer.[45] Information on the producing vendor's label will include the following information:

  • Name of company
  • Address
  • Product name
  • Ingredients
  • Date code
  • Safe handling instructions

It will not include a government inspection legend or seal.

Produce and fruit edit

 
Nectarines at a local farmers' market
 
Peppers at a farmers' market in Minneapolis, Minnesota, United States.

Ideally, farmers' market produce and fruit are normally grown within a geographical region that is deemed local by the market's management. The term "local" is defined by the farmers' market and usually represents products grown within a given radius measured in miles or kilometers.[46] Many farmers' markets state that they are "producer only" markets, and that their vendors grow all products sold. Some farmers' markets do not use the term "producer only" and may allow resellers of produce, fruit, and other food products.

Some farmers' markets allow vendors to resell vegetables and fruits if they are not available locally due to the time of the year. Vegetables, fruit, meat, and other products resold at farmers' markets are available to vendors through food distributors.[47] This is a common practice and provides consumers with produce and fruit that are unavailable at certain times of the year. In many markets resell items are a permanent part of the vendor's inventory.

There are four subject areas that consumers tend to consider when purchasing food directly from the producer:

  • Variety name
  • Whether the product is in-season
  • Verifiability of the origins of the food
  • Whether any products have a PLU (price look-up code) sticker[48]

All vegetables and fruits have unique names that distinguish them from any other, whether they are for commercial use, for home gardening, or heirloom. A number or alphanumeric string usually identifies the newer commercial varieties.[49][50] Vendors' employees might not always know the variety names of the produce they are selling but they will be able to get a list from their employer (producer). There are vendors that violate rules by reselling products at Producer Only markets.[51][52]

Dairy, poultry, and other products edit

Depending on the farmers' markets, a wide variety of products are available. Poultry, lamb, goat, eggs, milk, cream, ice cream, butter, cheese, honey, syrup, jams, jellies, sauces, mushrooms, flowers, wool, wine, beer, breads, and pastries are some examples of vendor produced products sold at farmers' markets. Many farmers' markets allow vendors to prepare and sell ready to eat foods and drinks.[53][54]

Fraud edit

Some investigations in the United States and Canada have found shops in farmers markets selling fruits and vegetables not sourced from their own farms.[55] In September 2017, a hidden camera investigation by the Canadian Broadcasting Corporation found that some of the stalls in one market purchased produce on the wholesale market and removed the original stickers, raising the cost to 50% above the retail prices.[5][56]

Tampa Bay Times food critic and investigative reporter Laura Reiley found[57] some vendors at local farmers' markets selling rejected produce from local wholesale markets, or selling produce purchased from non-local sources. In some cases they claimed to sell products from their own farm at first, but when pressed admitted that they had grown none of the products for sale. In at least one case, despite vendor claims to the contrary, the farm in question was not growing any food, and the produce was all purchased from other companies. Fraud may sometimes be obvious because the type of food being sold does not grow locally or is out of season. Federal regulations in the United States require country of origin labeling for produce at supermarkets but not for small independent vendors.[citation needed]

The Tampa Bay Times also found that packaged foods, such as sauces, honey, jam, and beef jerky may appear to be from local vendors due to the local company's branding on the packaging, but are actually produced at co-packer plants with non-local ingredients. In the United States, the FDA requires that the manufacturer's name and address be listed on the food label, which can reveal this discrepancy.

Health risks edit

Food safety regulations often carve out exceptions for farmers' markets. In the United States, for example, if the produce does not cross state lines it is exempt from the FDA Food Safety Modernization Act. Farmers markets increase the number of outbreaks and cases of food-borne illness, norovirus, and campylobacter.[58]

Gallery edit

See also edit

References edit

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Further reading edit

  • Burns, Arthur F. (1996) Farmers' Market Survey Report. Washington, D.C., U.S. Department of Agriculture

External links edit

  • USDA Farmers Market Facts & Statistics

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Greenmarket redirects here For the market in refurbished used etc products see Green market This article is about the commercial enterprise For other uses see Farmers market disambiguation A farmers market or farmers market according to the AP stylebook 1 2 also farmer s market in the Cambridge Dictionary 3 4 is a physical retail marketplace intended to sell foods directly by farmers to consumers Farmers markets may be indoors or outdoors and typically consist of booths tables or stands where farmers sell their produce live animals and plants and sometimes prepared foods and beverages Farmers markets exist in many countries worldwide and reflect the local culture and economy The size of the market may be just a few stalls or it may be as large as several city blocks Due to their nature they tend to be less rigidly regulated than retail produce shops 5 An autumn farmers market in Farmington MichiganA farmers market at twilight in Layyah PakistanBlueberries in late July 2023 at the Jean Talon Market in MontrealThey are distinguished from public markets which are generally housed in permanent structures open year round and offer a variety of non farmer non producer vendors packaged foods and non food products 6 7 Contents 1 History 2 Benefits 2 1 To farmers 2 2 To communities 2 3 To consumers 3 Regional emphasis 3 1 China 3 2 European Union 3 3 United Kingdom 3 4 United States 4 Management 5 Product categories 5 1 Pork and beef products 5 1 1 Unprocessed meat 5 1 2 Processed meats 5 1 2 1 Reseller 5 1 2 2 Independent processor 5 2 Produce and fruit 5 3 Dairy poultry and other products 6 Fraud 7 Health risks 8 Gallery 9 See also 10 References 11 Further reading 12 External linksHistory edit nbsp Auf dem Vogelmarkt women offering hares and wild birds 18th 19th century nbsp Drawing by Marguerite Martyn of Soulard Farmers Market St Louis Missouri in 1912The current concept of a farmers market is similar to past concepts but different in relation to other forms as aspects of consumer retailing overall continue to shift over time Similar forms existed before the Industrial Age but often formed part of broader markets where suppliers of food and other goods gathered to retail their wares Trading posts began in 1930s a shift toward retailers who sold others products more than their own General stores and grocery stores continued that specialization trend in retailing optimizing the consumer experience 8 while abstracting it further from production and from production s growing complexities citation needed Modern industrial food production s advantages over prior methods depend largely on modern cheap fast transport and limited product variability 9 But transport costs and delays cannot be eliminated So where distance strained industrial suppliers reach where consumers had strong preference for local variety farmers markets remained competitive with other forms of food retail Starting in the mid 2000s consumer demand for foods that are fresher spend less time in transit and for foods with more variety has led to growth of farmers markets as a food retailing mechanism Benefits editSee also Impact of farmers markets on economies within the United States To farmers edit Farmers markets can offer farmers increased profit over selling to wholesalers food processors or large grocery firms By selling directly to consumers produce often needs less transport less handling less refrigeration and less time in storage By selling in an outdoor market the cost of land buildings lighting and air conditioning is also reduced or eliminated Farmers may also retain profit on produce not sold to consumers by selling the excess to canneries and other food processing firms At the market farmers can retain the full premium for part of their produce instead of only a processor s wholesale price for the entire lot However other economists say there are relatively few benefits in terms of energy efficiency quality or cost fun though they are are not good economic models 10 Some farmers prefer the simplicity immediacy transparency and independence of selling direct to consumers One method noted by the special interest group Food Empowerment Project promotes community supported agriculture programs CSAs 11 In this scheme consumers pay farms seasonally or monthly to receive weekly or biweekly boxes of produce Alternatively they may be required to pay for an entire season s worth of produce in advance of the growing season In either case consumers risk losing their money if there is a crop failure 12 To communities edit Among the benefits often touted for communities with farmers markets Farmers markets help maintain important social ties linking rural and urban populations and even close neighbors in mutually rewarding exchange 13 market traffic generates traffic for nearby businesses buying at markets encourages attention to the surrounding area and ongoing activities by providing outlets for local products farmers markets help create distinction and uniqueness which can increase pride and encourage visitors to return Reduced transport storage and refrigeration can benefit communities too lower transport amp refrigeration energy costs lower transport pollution lower transport infrastructure cost roads bridges etc less land dedicated to food storageFarmers markets may also contribute to innovative distribution means that strengthen civic engagement by reducing the social distances between urban and rural communities With fewer intermediaries the support of independent growers by local community members can enhance local economic opportunities and health amp wellness in poor communities 14 To consumers edit Some consumers may favor farmers markets for the perceived reduced overhead driving parking etc fresher foods seasonal foods healthier foods a better variety of foods e g organic foods pasture raised meats free range eggs and poultry handmade farmstead cheeses heirloom produce heritage breeds of meat and many less transport immune cultivars disfavored by large grocers a place to meet neighbors chat etc a place to enjoy an outdoor walk while getting needed groceriesEvidence seems to show that overall prices at a typical farmers market are lower than prices at a supermarket because the process of production is more concise there is less distance to travel and fewer middlemen 15 Regional emphasis editChina edit The traditional public markets in Chinese cities are known as wet markets 菜市场 where most vendors are resellers The Chinese government has attempted to transform these traditional markets to supermarkets in urban renovation projects It has led to a decline of these markets in some cities such as Shanghai 16 Yet in other cities wet markets persist and dominate the retail of fresh produce and meat Because of its critical role in ensuring urban food security wet markets receive various supports from the local government 17 After 2010 farmers markets in China were reborn in some major cities such as Beijing Shanghai Guangzhou and Chengdu amidst the food safety crisis These farmers markets 农夫市集 provide venues for local small ecological farmers to sell their produce within the city catering urban middle class s growing demand for high quality food Many of these market vendors are operating community supported agriculture 18 European Union edit nbsp Sign advertising a farmers market in Lismore County Waterford Ireland The EU has formalized efforts to expand farmers markets to reduce food safety risks and poor nutrition through programs known as Farm to Fork 19 Farm to fork was developed with three main goals within the EU To develop effective forms of execution and evaluation of food safety standards To work internationally with third world countries and organizations that manage food safety concerns To comply with the European Food Safety Authority EFSA standards of research and its management of science based research 20 United Kingdom edit Since the first farmers market was established in the UK in 1997 the number has grown to over 550 nationwide 21 A number of factors led to the rise of farmers markets in the UK in the late 1990s including the increasing knowledge of consumers the struggles of British farmers anti French sentiment and concerns over food safety and quality 22 Consumers were worried about the farming practices by which food is produced processed and the health and safety aspects of certain foods The emergence of books magazine articles and cookery and gardening programmes influence consumer concern of food preparation and consumption 22 United States edit nbsp Grand Prairie Farmers Market in Grand Prairie TexasDue in part to the increased interest in healthier foods a greater desire to preserve local cultivars or livestock some of which may not be up to commercial shipping or yield standards and an increased understanding of the importance of maintaining small sustainable farms on the fringe of urban environments farmers markets in the US have grown from 1 755 in 1994 to 4 385 in 2006 23 to 5 274 in 2009 24 to 8 144 in 2013 6 In New York City there are 107 farmers markets in operation 25 In the Los Angeles area 88 farmers markets exist 26 many of which support Hispanic and Asian fare In San Diego County over 30 farmers markets have appeared in many communities Of that over 30 the fourth best farmers market in the United States is on that 2023 list according to USA today The Little Italy Mercato Farmers Market was rated by experts and voted on by the public to be one of many favorites These markets help support the already existing 5 100 farms in San Diego County 27 28 nbsp Sunday Farmers Market in Vancouver WashingtonIn the U S all levels of government have provided funding to farmers markets for instance through the federal programs including the Supplemental Nutrition Assistance Program the Special Supplemental Nutrition Program for Women Infants and Children the Farmers Market Nutrition Program and the Senior Farmers Market Nutrition Program The programs primarily subsidize purchases at farmers markets by low income residents 29 30 Examples include Austin s Double Dollar Incentive Program Boston s Bounty Bucks Chicago s LINK Up Columbia Heights Festibucks in Washington D C Fresh Checks in East Palo Alto Market Match in Los Angeles Michigan s Double Up Food Bucks New York City s Health Bucks Portland Fresh Exchange and Seattle Fresh Bucks 29 These programs often rely in part on nonprofit support 29 Management editThis section needs additional citations for verification Please help improve this article by adding citations to reliable sources in this section Unsourced material may be challenged and removed February 2021 Learn how and when to remove this template message A wide range of organizations initiate organize and manage farmers markets including farmers groups community groups local governments etc Some markets are strictly managed with rules for pricing quality and vendor selection Others are much more relaxed in their operations and vendor criteria While the usual emphasis is on locally grown food products some farmers markets allow co ops and purveyors or allow farmers to purchase some products to resell There have been recent reports of fraud and products mislabeled as organic or locally grown when they are not 31 In some cases fraudulent farmers markets sell regular grocery store vegetables passing them off as organic or locally grown to which are usually sold to unsuspecting tourists citation needed Some farmers markets have wholesale operations sometimes limited to specific days or hours One such wholesale farmers market is the South Carolina State Farmers Market 32 which is a major supplier of watermelons cantaloupes and peaches for produce buyers in the north eastern US Farmers markets also may supply buyers from produce stands restaurants and garden stores with fresh fruits and vegetables plants seedlings and nursery stock honey and other agricultural products Although this is on the decline in part due to the growth of chain stores that desire national distribution networks and cheap wholesales prices prices driven down by the low cost of imported produce Product categories editPork and beef products edit This section needs additional citations for verification Please help improve this article by adding citations to reliable sources in this section Unsourced material may be challenged and removed February 2021 Learn how and when to remove this template message nbsp Meat at a farmers market in IsraelA wide variety of beef and pork products are sold at farmers markets in the United States Typical beef products include steaks ground beef jerky and various types of beef sausage Typical pork products include sausage and bacon Beef and pork products sold at farmers market in the US like those of any other beef pork product that are sold to the public must originate from livestock slaughtered in a government federal or state inspected slaughterhouse 33 Since government inspected slaughterhouses purchase livestock for slaughter many often have the facilities equipment and personnel to supply meat products to distributors wholesalers Like restaurants such arrangements are popular with farmers market vendors because they allow them to avoid the overhead costs facility equipment knowledge maintenance food safety inspections etc associated with producing meat products that may be legally sold to the public 34 35 Resell vendors are in the majority at farmers markets while vendors that make and package their own meat products represent a very small percentage Reselling allows vendors to minimize investment and overhead costs by purchasing their products from a commercial slaughterhouse and or processing plant 36 37 Meat products at farmers markets being sold by resellers will include a distributed by packed for or similar statement on the labels of their meat products Conversely meat products being sold at farmers markets that are prepared and packaged by the selling vendor will not include a distributed by packed for or similar statement 38 Unprocessed meat edit Examples of unprocessed cuts of beef at farmer s markets in the United States nbsp Resold beef displays distributor or packer information nbsp Beef from a vendor s own livestock does not Unprocessed meat retail cut products found at farmers markets may include a government inspection legend plus a distributed by packed for prepared for label Other information on the label will include weight price and safe handling instructions The official inspection legend includes an establishment number EST that identifies the last company that did the processing butchering packaging and labeling of the product Since the label includes the distributed by packed for statement the meat may come from the livestock of other farmers ranchers or a corporate feedlot The presence of a government inspection legend identifies a meat product that was not processed and packed by the selling vendor Meat products prepared and packed by the selling vendor or butcher will not include a government seal and will not include any type of statement that classifies the vendor as a reseller distributor 39 The labels on retail beef and pork products that originate a vendor s rancher s livestock will not include the distributed by packed for prepared for statement Note that the label will still have an official government Inspection Legend that identifies the establishment that performed the slaughtering butchering packaging and labeling because any product leaving a slaughterhouse to be sold for human consumption must have a government inspection legend For example a label that does not have a distributed by packed for etc statement ensures the buyer that while the vendor did not do the butchering packaging etc the meat did originate from the vendor s livestock The label on a meat product that is processed and packed by the selling vendor will not include a government inspection legend and it will not include a distributed by packed for statement Retail cuts of meat products sold by a vendor that performs its own butchering packaging and labeling will not include a government inspection legend or a distributed by packed for statement on the label In such cases the vendor butcher gets the carcass or other major cuts of meat from a government inspected slaughterhouse and does the secondary butchering fabrication packaging and labeling in its own facility A government official inspection legend is not required on a package of meat butchered and packaged by such a vendor because it is sold directly to the consumer Processed meats edit Examples of processed meat at farmer s markets in the United States nbsp Resold private label processed meat product displays distributor or packer information nbsp Processed meat product made by the vendor does not Most processed meat products sausage bacon hot dogs frankfurters snack sticks sold at farmers markets have labels that include a distributed by packed for etc statement as well as a government inspection legend The government inspection legend includes an establishment number EST that identifies the commercial processing plant that made and packaged the products similar to a package of sausage or bacon sold in supermarkets 40 Alternately a processed meat product sold at a farmers market that does not include a distributed by packed for etc statement and a government inspection legend is a product that is made and packaged by the selling vendor There are also vendors that sell processed meat products that include a government inspection legend without a distributed by packed for etc statement such vendors are selling co pack products in which the maker producer prepares and packages the product according to the vendors recipe 41 Reseller edit Wholesale processed meat products that are resold at farmers markets are known as private label products 42 43 Such products will include a distributed by packed for etc statement plus a government inspection legend that provides a number that identifies the product s producer The numbers of critics of private label products are increasing as consumers become aware of poor practices often employed by the products producers 44 It is not unusual to find distributors resellers of processed meat products at farmers markets because wholesale products allow vendors to minimize their investment by not having to pay for the overhead knowledge skills equipment supplies maintenance food safety inspections packaging labeling etc required to produce their own products A wholesale package of processed meat will bear a label that has a government inspection legend The inspection legend will usually have an Establishment Number EST that identifies the processing plant that made and packaged the product Additionally the package will contain a phrase similar to distributed by Steve s Family Meat Company or packed prepared for Steve s Family Meat Company somewhere on the label Both the producer identified by the EST in the inspection legend and distributor reseller for example Steve s Family Meat Company will be identified on the label Independent processor edit A product label of a farmers market vendor that makes and packages its own product will not include a distributed by packed for etc statement and it will not have a government inspection legend because its products are sold directly to the consumer 45 Information on the producing vendor s label will include the following information Name of company Address Product name Ingredients Date code Safe handling instructionsIt will not include a government inspection legend or seal Produce and fruit edit nbsp Nectarines at a local farmers market nbsp Peppers at a farmers market in Minneapolis Minnesota United States Ideally farmers market produce and fruit are normally grown within a geographical region that is deemed local by the market s management The term local is defined by the farmers market and usually represents products grown within a given radius measured in miles or kilometers 46 Many farmers markets state that they are producer only markets and that their vendors grow all products sold Some farmers markets do not use the term producer only and may allow resellers of produce fruit and other food products Some farmers markets allow vendors to resell vegetables and fruits if they are not available locally due to the time of the year Vegetables fruit meat and other products resold at farmers markets are available to vendors through food distributors 47 This is a common practice and provides consumers with produce and fruit that are unavailable at certain times of the year In many markets resell items are a permanent part of the vendor s inventory There are four subject areas that consumers tend to consider when purchasing food directly from the producer Variety name Whether the product is in season Verifiability of the origins of the food Whether any products have a PLU price look up code sticker 48 All vegetables and fruits have unique names that distinguish them from any other whether they are for commercial use for home gardening or heirloom A number or alphanumeric string usually identifies the newer commercial varieties 49 50 Vendors employees might not always know the variety names of the produce they are selling but they will be able to get a list from their employer producer There are vendors that violate rules by reselling products at Producer Only markets 51 52 Dairy poultry and other products edit Depending on the farmers markets a wide variety of products are available Poultry lamb goat eggs milk cream ice cream butter cheese honey syrup jams jellies sauces mushrooms flowers wool wine beer breads and pastries are some examples of vendor produced products sold at farmers markets Many farmers markets allow vendors to prepare and sell ready to eat foods and drinks 53 54 Fraud editThis section may require cleanup to meet Wikipedia s quality standards The specific problem is This section uses original research to extrapolate from narrow examples to make generalizations about the industry as a whole Please help improve this section if you can March 2018 Learn how and when to remove this template message Some investigations in the United States and Canada have found shops in farmers markets selling fruits and vegetables not sourced from their own farms 55 In September 2017 a hidden camera investigation by the Canadian Broadcasting Corporation found that some of the stalls in one market purchased produce on the wholesale market and removed the original stickers raising the cost to 50 above the retail prices 5 56 Tampa Bay Times food critic and investigative reporter Laura Reiley found 57 some vendors at local farmers markets selling rejected produce from local wholesale markets or selling produce purchased from non local sources In some cases they claimed to sell products from their own farm at first but when pressed admitted that they had grown none of the products for sale In at least one case despite vendor claims to the contrary the farm in question was not growing any food and the produce was all purchased from other companies Fraud may sometimes be obvious because the type of food being sold does not grow locally or is out of season Federal regulations in the United States require country of origin labeling for produce at supermarkets but not for small independent vendors citation needed The Tampa Bay Times also found that packaged foods such as sauces honey jam and beef jerky may appear to be from local vendors due to the local company s branding on the packaging but are actually produced at co packer plants with non local ingredients In the United States the FDA requires that the manufacturer s name and address be listed on the food label which can reveal this discrepancy Health risks editFood safety regulations often carve out exceptions for farmers markets In the United States for example if the produce does not cross state lines it is exempt from the FDA Food Safety Modernization Act Farmers markets increase the number of outbreaks and cases of food borne illness norovirus and campylobacter 58 Gallery edit nbsp Farmers market in Taipei Taiwan nbsp Produce for sale at a farmers market in Farmington Michigan United States nbsp Cheese for sale at a farmers market in London United Kingdom nbsp Farmers market in Riviere du Loup Quebec Canada nbsp Farmers market in Cubao Philippines nbsp Farmers Market Apni Mandi in Chandigarh nbsp Farmers Market in Chandigarh nbsp St Jacobs Farmers Market in Ontario CanadaSee also edit nbsp Food portal nbsp Agriculture portalAgritourism Agroecology Artisanal food Carbon diet Civic agriculture Community supported agriculture Farm to fork Local food Pasar malam Night market found in Brunei Indonesia Malaysia and Singapore Public market Slow Food Street food Street market Vertical farming Wet market WWOOF Loose network of national organizations supporting organic farming The 100 Mile Diet book References edit AP Style tip farmers market or farmer s market Twitter AP Stylebook 30 April 2014 Archived from the original on 3 September 2021 Retrieved 30 January 2022 AP Style tip farmers market or farmer s market Facebook AP Stylebook 30 April 2014 Retrieved 30 January 2022 FARMER S MARKET meaning in the Cambridge English Dictionary Cambridge Dictionary 30 January 2022 Archived from the original on 30 January 2022 Retrieved 30 January 2022 MARKET meaning in the Cambridge English Dictionary Cambridge Dictionary 30 January 2022 Archived from the original on 20 January 2022 Retrieved 30 January 2022 a b Denne Luke Foxcroft Tiffany 29 September 2017 People are being duped CBC exposes homegrown lies at farmers markets CBC News Canadian Broadcasting Corporation Archived from the original on 10 October 2019 Retrieved 15 November 2017 a b Bell Randy 29 August 2013 Public markets differ from farmers markets MSU Extension Michigan State University Archived from the original on 26 February 2018 Retrieved 11 January 2021 The Difference Between Public Markets and Farmers Markets Charlotte NC USA 7th Street Public Market Archived from the original on 7 April 2014 Pyle Jane 1971 Farmers Markets in the United States Functional Anachronisms Geographical Review 61 2 167 197 doi 10 2307 213994 ISSN 0016 7428 JSTOR 213994 Center for a Livable Future Industrialization of Agriculture Food System Primer Johns Hopkins Bloomberg School of Public Health Archived from the original on 3 June 2020 Retrieved 27 May 2020 Allington Adam 18 March 2013 Local Food May Feel Good But It Doesn t Pay All Things Considered Podcast National Public Radio Event occurs at 3 00 PM ET Archived from the original on 7 September 2018 Farmers Markets Food Empowerment Project Cotati CA Archived from the original on 27 March 2019 Retrieved 14 July 2017 Program Farmers markets mobile markets and CSAs Healthy food playbook Health Care Without Harm Archived from the original on 14 August 2019 Retrieved 27 May 2020 Robinson Jennifer Meta Hartenfeld J A 2007 The farmers market book growing food cultivating community Bloomington IN Quarry Books Indiana University Press ISBN 978 0 253 21916 9 Romanienko Lisiunia A July 2001 Dual Labor Market Theory and the Institutionalization of Farmers Markets Marginalized Workers Adapting to Inhospitable Conditions in Louisiana PDF Journal of Interdisciplinary Economics 12 4 359 373 doi 10 1177 02601079X00001200403 ISSN 0260 1079 S2CID 152683313 Archived from the original PDF on 2016 03 03 Retrieved 2012 09 17 Halweil Brian 2002 Home grown the case for local food in a global market Washington DC Worldwatch Institute ISBN 1 878071 66 1 Zhang Qian Forrest Pan Zi August 2013 The Transformation of Urban Vegetable Retail in China Wet Markets Supermarkets and Informal Markets in Shanghai Journal of Contemporary Asia 43 3 497 518 doi 10 1080 00472336 2013 782224 ISSN 0047 2336 S2CID 15250220 Archived from the original on 2020 04 21 Retrieved 2021 01 12 Si Zhenzhong Scott Steffanie McCordic Cameron 2 January 2019 Wet markets supermarkets and alternative food sources consumers food access in Nanjing China Canadian Journal of Development Studies Revue canadienne d etudes du developpement 40 1 78 96 doi 10 1080 02255189 2018 1442322 ISSN 0225 5189 S2CID 169904712 Archived from the original on 4 April 2020 Retrieved 12 January 2021 Scott Steffanie Si Zhenzhong Schumilas Theresa Chen Aijuan 3 October 2018 Organic Food and Farming in China Top down and Bottom up Ecological Initiatives 1 ed Milton Park Abingdon Oxon New York NY Routledge 2019 Routledge doi 10 4324 9780203701706 ISBN 978 0 203 70170 6 S2CID 133732241 Archived from the original on 17 August 2021 Retrieved 12 January 2021 a href Template Cite book html title Template Cite book cite book a CS1 maint location link From farm to fork safe food for Europe s consumers PDF European Commission 2004 Archived from the original PDF on 17 May 2013 Retrieved 17 September 2012 Food Safety Overview European Commission 8 April 2011 Archived from the original on 16 October 2016 Retrieved 3 February 2016 Representing Local Foods in the UK Farm Retail National Farmers Retail and Markets Association Ltd Archived from the original on 2006 12 01 a b Holloway Lewis Kneafsey Moya July 2000 Reading the Space of the Framers Market A Case Study from the United Kingdom Sociologia Ruralis 40 3 285 299 doi 10 1111 1467 9523 00149 ISSN 0038 0199 Archived from the original on 2021 08 17 Retrieved 2021 01 12 Wholesale and Farmers Markets USDA Agricultural Marketing Service United States Department of Agriculture 3 June 2009 Archived from the original on 10 June 2009 Black Jane 2 October 2009 Number of Farmers Markets Mushrooms The Washington Post Archived from the original on 10 October 2012 New York State Farmers Markets NY Department of Agriculture and Markets New York State Archived from the original on 20 October 2011 Retrieved 24 July 2012 Farmers Markets in Los Angeles California Farmers Market Place Archived from the original on 29 March 2014 Coakley Amber July 20 2023 Little Italy Mercato named 4th best farmers market in US USA Today Fox 5 Retrieved October 8 2023 Gregorio Nieto Brenda July 10 2023 Guide List of farmers markets around San Diego County NBC 7 San Diego Retrieved October 8 2023 a b c Donovan Jeanie Madore Amy Randall Megan Vickery Kate 30 June 2016 Best Practices amp Challenges for Farmers Market Incentive Programs A Guide for Policymakers amp Practitioners The Graduate Journal of Food Studies 1 1 Archived from the original on 19 October 2019 Retrieved 13 July 2017 Unger Serena Wooten Heather 24 May 2006 A Food Systems Assessment for Oakland CA Toward a Sustainable Food Plan PDF Oakland Food System Assessment Oakland Mayor s Office of Sustainability and University of California Berkeley Department of City and Regional Planning Archived PDF from the original on 14 January 2021 Retrieved 11 January 2021 Grover Joel Goldberg Matt 23 September 2010 False Claims Lies Caught on Tape at Farmers Markets NBC Los Angeles NBCUniversal Archived from the original on 14 January 2021 State Farmers Markets South Carolina Department of Agriculture Archived from the original on 2 September 2009 Retrieved 3 September 2009 Code of Federal Regulations Title 9 part 317 section 2 PDF Federal Digital System U S Government Publishing Office Archived PDF from the original on 19 October 2013 Retrieved 11 January 2021 Farmers Market Program Kentucky Department of Agriculture 2011 Archived from the original on 20 July 2011 Selling Beef Pork Goat and Other Meat Regulations for Specific Products PDF WSDA Small Farm and Direct Marketing Handbook Washington State Department of Agriculture Archived from the original PDF on 2010 11 03 The North Central Initiative for Small Farm Profitability May 2004 Meat Processor Survey Results Developing Producer amp Small Processor Owned Meat Marketing Enterprises PDF Agricultural Marketing Resource Center Institute of Agriculture and Natural Resources University of Nebraska Lincoln Archived PDF from the original on 2011 07 24 Food Standards and Labeling Policy Book PDF USDA Food Safety and Inspection Service United States Department of Agriculture August 2005 Archived from the original PDF on 5 February 2011 Retrieved 10 April 2011 Title 21 Code of Federal Regulations U S Food and Drug Administration 1 April 2020 Archived from the original on 3 March 2016 Retrieved 3 February 2016 Code of Federal Regulations Title 9 part 303 section 1 PDF Federal Digital System U S Government Publishing Office Archived PDF from the original on 9 May 2009 Meat Preparation Sausages and Food Safety USDA Food Safety and Inspection Service United States Department of Agriculture 25 May 2011 Archived from the original on 4 July 2011 Retrieved 4 August 2011 http www colorado gov cs Satellite blobcol urldata amp blobheader application 2Fpdf amp blobkey id amp blobtable MungoBlobs amp blobwhere 1251689443031 amp ssbinary true 5B 5D dead link Private Label Magazine EW Williams Publications Company Archived from the original on 8 April 2011 Private Label Klement s Sausage Company Archived from the original on 1 January 2011 Westervelt Amy 5 May 2010 Do You Know What s In Your Organic Beef The TFT Reader Investigation Continues The Faster Times Archived from the original on 24 May 2010 Title 21 Code of Federal Regulations U S Food and Drug Administration 1 April 2020 Archived from the original on 4 March 2016 Retrieved 3 February 2016 Durham Farmers Market Durham South Carolina Archived from the original on 10 July 2011 Etter Lauren 29 April 2010 Food for Thought Do You Need Farmers for a Farmers Market The Wall Street Journal News Corp Archived from the original on 9 September 2017 FAQs International Federation for Produce Standards Produce Marketing Association Archived from the original on 20 April 2009 Retrieved 10 August 2009 Wehner Todd C 5 September 1996 Vegetable Cultivar Descriptions for North America Cucurbit Breeding Department of Horticultural Science North Carolina State University Archived from the original on 3 February 2007 Pleasant Barbara February 2008 America s Best Tomato Varieties Mother Earth News Ogden Publications Inc Archived from the original on 2011 04 26 Ettinger Jill 22 October 2018 Deceptive Vendors Discovered in California Farmers Markets Organic Authority Maven Archived from the original on 20 July 2011 Irizarry Lauren 1 December 2008 Farmers market sees out of state food influx The Independent Florida Alligator Archived from the original on 3 May 2012 Value Added Resources for Farmers and Entrepreneurs Farmers Markets Tennessee Value Added Agriculture Priority Program Institute of Agriculture University of Tennessee Archived from the original on 17 March 2011 Retrieved 10 April 2011 Marketing Strategies for Farmers and Ranchers Sustainable Agriculture Research and Education Archived from the original on 15 April 2021 Retrieved 15 April 2021 Hoye Bryce Denne Luke Foxcroft Tiffany 28 September 2017 Farmers protest practices at the farmers markets in Manitoba CBC News Canadian Broadcasting Corporation Archived from the original on 8 November 2017 Retrieved 15 November 2017 Farmers market lies exposed CBC s Marketplace consumer cheat sheet CBC News Canadian Broadcasting Corporation 1 October 2017 Archived from the original on 8 November 2017 Retrieved 15 November 2017 Reiley Laura 13 April 2016 Tampa Bay farmers markets are lacking in just one thing Local farmers Tampa Bay Times Poynter Institute Archived from the original on 28 January 2021 Bellemare Marc F Nguyen Ngoc Jenny April 2018 Farmers Markets and Food Borne Illness PDF American Journal of Agricultural Economics 100 3 676 690 doi 10 1093 ajae aay011 S2CID 54639115 Archived PDF from the original on 2020 06 03 Retrieved 2020 11 28 Further reading editBurns Arthur F 1996 Farmers Market Survey Report Washington D C U S Department of AgricultureExternal links edit nbsp Wikimedia Commons has media related to Farmers markets USDA Farmers Market Facts amp Statistics Retrieved from https en wikipedia org w index php title Farmers 27 market amp oldid 1179233965, wikipedia, wiki, book, books, library,

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