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Wikipedia

Disney Store

The Disney Store is a chain of specialty stores selling only Disney related items, many of them exclusive, under its own name and Disney Outlet. It was a business unit of Disney Consumer Products with the Disney Experiences segment of The Walt Disney Company conglomerate.

Disney Store Worldwide
Logo used since 2017
The former Disney Store headquarters in Pasadena
Company typeSubsidiary
IndustryRetail
FoundedMarch 28, 1987; 37 years ago (1987-03-28)
Glendale, California
FateGeneral assignment, cited reasons were the COVID-19 pandemic and a difficult ever-changing retail environment
HeadquartersGrand Central Creative Campus,
Number of locations
21
Area served
North America
Key people
Jonathan Storey (vice president Stores, North America)
ParentDisney Consumer Products
WebsiteDisneyStore.com

Disney Store was the first "retail-tainment", or entertainment store.[1] The company had operated a number of store chains beyond its flagship Disney Store chain such as ESPN-The Store and the short-lived Mickey's Kitchen restaurant. Currently, the company operates the stand-alone stores, Disney Baby, Walt Disney Gallery and Disney's Soda Fountain and Studio Store. Disney Store was a partner for Disney at Harrods, which included a Bibbidi Bobbidi Boutique salon.

North America stores were owned and operated by The Children's Place's subsidiary Hoop Holdings from 2004 to 2008. The Oriental Land Company's subsidiary Retail Networks Co., Ltd. owned and operated the Japanese stores from 2002 to 2010. Since 2012, Disney departments exist in JCPenney in about 520 Penney locations.[2] In India, two licensed chains, Disney Jeans and Disney Artist, are owned and operated by Indus Clothing and Ravi Jaipuria Corporation respectively. At the 2019 D23 Expo, it was announced that Disney departments were opening at Target stores across the United States starting in October prior to the release of Frozen II. Disney Store items are also being sold on Target.com in addition to the Disney Store website (previously known as "shopDisney" from 2017 to 2024).[3]

Disney's Character Warehouse Outlet Store was licensed out to liquidator Asset Management & Sales LLC to sell overstock and discontinued Disney Parks merchandise. The Character Warehouses just have a few permanent locations while having temporary stores at times. Asset Management & Sales is owned by Janie and Gary Stump.[4][5]

History edit

The first Disney Store opened in the Glendale Galleria in Glendale, California, on March 28, 1987.[ChWDC 1]

The first Disney Store outside California opened in Bridgewater Commons in Bridgewater, New Jersey, on June 18, 1988.[6]

The first overseas Disney Store opened in November 1990 in London, England.[ChWDC 2]

Doug Murphy was hired by Disney Store as manager of new business development in September 1991, then promoted to head business development in April 1993.[7] The first Japanese location opened in 1992[8] as did the first Australian store.[9] In 1992, Disney Dollars were available at Disney Stores.[ChWDC 3]

A showcase 11,000 square feet location was opened in the third quarter 1994 at the Post and Powell corner of San Francisco's Union Square.[10] On October 24, 1994, its Disney Store (Hong Kong) Ltd. opened its first location in a New Territories shopping center.[11] In 1996, Disney Store opened its flagship location in New York City.[12] A Disney Store location opened next to the El Capitan Theatre in its building in 1998.[13]

The first Walt Disney Gallery opened outside of the park next to the Disney Store at Main Place Santa Ana in California on November 4, 1994[14][15] and was operated by Disney Store.[14] Doug Murphy was appointed vice president of the Walt Disney Gallery for Disney Store in December 1994.[7]

 
Logo used from 2010 to 2017

In 2000, its store in Munich was closed.[16] In September 2000, Disney Store remodeled two stores, showing off prototype designs in Costa Mesa and Cherry Hill, N.J. These stores had more space and a high-tech look where theme park tickets could be bought via computer stations. When Disney indicated that this new model would be rolled out to 350 stores, they also indicated the closure of 100 locations worldwide. Analysts had indicated that Disney had overbuilt stores. By April 2001, 20 stores were redone in the high tech style when a new president, Peter Whitford, was hired.[17]

Store Numbers
Year Licensed Disney Owned
1987 N/A 1
1990 N/A 78[18]
1992 N/A 126[14]
1993 N/A 215[10]
1994 N/A 310[14]
1997 N/A 749[19]
2001 N/A 700[8]
2004 313[20]
2008 322 (March 24)[21] 220[22]
2009 357[23]
2013 520 200[2]
2014 564 200[24]
2015 680[24]

In late 2002, two new prototypes were rolled out in Canoga Park and Torrance. In March 2002, Disney Stores Worldwide announced that the chain would be split into two types of stores, Disney Play and Disney Kids at Home. They also continued closing stores to reach 350 by 2005. The Disney Play stores would stock Disney character toys, plush dolls and costumes aimed at young children, while Disney Kids at Home targeted parents looking to purchase home furnishings, clothing and bed & bath products for their children. Some were expected to be a hybrid of both concepts. This roll out of the two store brands was expected to take 3 years.[17] On March 31, 2003, its 16 Australian locations closed.[9]

With lackluster films, high-priced and high-margin items, sales dropped while continuing to overly open stores. The company closed hundreds of stores in order to make a slim profit. Whitford left in 2003.[25]

Licensed out North American and Japanese operations edit

Even though the Disney Stores maintained strong sales, mounting costs of sales and operation, and the loss of key executives who had driven the Disney Stores to success led The Walt Disney Company to convert the Disney Stores into a licensed operation. The Japanese stores were sold to The Oriental Land Company in 2002,[8] while most North American stores were sold and licensed in November 2004 to The Children's Place.[20]

The Walt Disney Company decided to keep the stores in Europe, along with the flagship store in Manhattan, which was converted into a World of Disney store run by Walt Disney Parks and Resorts in 2004,[12] while The Children's Place got the Chicago flagship location.[26] On June 2, 2005, the Disney's Soda Fountain and Studio Store opened up in the El Capitan Building on the ground floor replacing a Disney Store.[13][27]

Disney sold the chain for the cost of inventory to the Children's Place's subsidiary Hoop Holdings and signed a 15-year licensing agreement.[25][28] Under the licensing agreement, a "royalty holiday" period existed until October 2006 to allow revamping of the stores. The royalty thereafter was 5% of store sales while online sales give Disney a 9% to 10% royalty. Hoop Holdings had to write off the cost ($48 million) of the equipment and property received in the purchase.[25] On the weekend of March 24, 2005, Hoop Holdings opened its first Disney Store Outlet location.[29]

The Children's Place intended to reinvigorate the Disney Store brand in the United States by expanding the number of stores, reducing initial selling prices. Previously, Disney Stores have been well known for inflated initial prices, which would be marked down substantially after just a few weeks. Also, The Children's Place opened Disney outlet stores, which have lower operating costs and typically have a high profit margin even though they have reduced prices versus mall stores. However, Disney's strict licensing agreement, which included the burden of being required to invest significantly in store remodels, contributed to the eventual decision by The Children's Place to exit the business.[21]

Hoops saw progress with its strategy as open stores in 2006 for 11 month saw 15% increase in sales assisted by a better Disney box office results, and the success of the Disney Channel's hit made-for-TV movie High School Musical. A store website would be up and running in April 2007.[25] Hoops Retail Stores, DBA Disney Store and a subsidiary of The Children's Place, commenced a 13-year lease of the Royal Laundry Complex in 2006.[30]

On June 8, 2007, Disney Consumer Products and The Children's Place settled a licensing agreement dispute, in which Disney indicated 130 unfixed breaches. The Children's Place agreed to have a new prototype store design approved by Disney by the end of June with the prototype to rolled out to 234 existing stores by January 31, 2012, while 18 new prototype store would be opened by early 2009. At the Chicago flagship and about 165 other locations, Hoops would get maintenance up to date by June 30, 2008. Restrictions on Disney to give direct merchandising licenses to other specialty retailers was loosened.[26]

In 2005, DCP has begun working with various Indian retail outlets to establish Disney Corners within the outlets to sell licensed merchandise.[31] On 26 September 2006, the Disney Jeans brand was launched under license to Indus Clothing, who planned to open 30 Disney Jean stores by the end of 2007.[32] In October 2006, DCP licensed the rights to Ravi Jaipuria Corporation for five years to set up 150 Disney Artist brand stores and wholesales under the Disney Artist brand, which sold Disney character-branded greeting cards, stationary, arts, crafts and party products in India, Nepal, Sri Lanka, Bangladesh and Maldives.[33]

Reunited operations edit

 
The old Disney Store in Toronto Eaton Centre in Toronto, Ontario, Canada in 2010, before renovations.
 
The former Disney Store in Toronto Eaton Centre in 2014 after renovations. The location closed on September 22nd, 2021.

Hoop Retail, The Children's Place subsidiary operating the Disney Stores, announced on March 20, 2008, that they were in talks to sell the Disney Store brand back to The Walt Disney Company. Hoop Retail filed for Chapter 11 bankruptcy in March.[34] On May 1, 2008, 231 Disney Stores in North America once again became the property of Disney, operating under the Disney Consumer Products arm.[22] James Fielding was named president of Disney Stores Worldwide. In Europe at the time, the chain had 107 locations.[34] The San Francisco showcase location was closed in 2008.[35]

Furthermore, Disney announced in November 2009 that they were planning a massive "re-launching" and re-branding of all Disney Store locations, spearheaded by Apple's Steve Jobs, who pioneered the Apple Retail Store concept.[36] The new store look and feel was designed by New York-based design firm Pompei A.D.[37] and was referred to as 'Imagination Parks', which was under consideration as a new name for the stores. This model was to be high tech and have several interactive activities. $1 million was the expected outlay for converting to this concept. The first of these stores were opened in May 2010 in Long Island, Madrid and Southern California.[38] 40 more of this format were to open in 2011.[39]

With the shuttering of the Disney Parks and Resorts-run World of Disney store in Fifth Avenue New York City in January 2010, a Disney Store replaced it on Broadway and became the flagship store. It opened late in the year capping off a 20-store opening.[40]

The Oriental Land Company announced that it would sell its Japanese Disney Stores back to The Walt Disney Company. Disney took over Retail Networks Co., Ltd., an Oriental Land Company subsidiary owning the Disney Stores in Japan, beginning on March 31, 2010.[41] Ireland's first store opened on May 18, 2011.[42]

With president Fielding leaving, he was replaced by Molly Adams and Paul Gainer as executive vice presidents in charge of the global retail operation from their Disney Store senior vice president positions in May 2012.[23] On September 6, 2012, the first flagship Disney Baby Store opened in Glendale, California.[43][44] Regular stores were expected to add a Disney Baby section.[44] In November 2013, Disney's Soda Fountain and Studio Store replaced DeWar with Ghirardelli Chocolate Company operating the soda fountain half of the shop.[45]

In January 2012, Disney Stores indicated that the company would open 25 to 40 locations in China over the next three years, with the first store originally scheduled for the fourth quarter of 2012.[46] On October 25, 2013, Disney announced that the first Disney Store in Shanghai, China would open in 2015.[47] On May 20, 2015, this Chinese flagship Disney Store opened.[48]

On September 21, 2012, Disney announced a partnership with JCPenney (JCP) to open a Disney department with 750-to-1,100 square feet in about 520 Penney locations.[2] JCP's online version opened on September 6 and the store within a store locations opened on October 4.[49] With the success of these Disney shops and its exclusive merchandise in 2014, Penney added 44 additional stores and add 116 more in 2015 for a total of 620. The JCP locations were also promoting the Disney live action Cinderella film. This actually marked the second time Disney and JCP had team up on promoting a movie, while the first was with the animated movie.[24]

A NY Attorney General inquiry into On-call scheduling in 2016 led Disney Stores to indicate in December that the retailer had dropped the practice early in the year.[50] In the UK, Disney Stores Europe opened nine Pop-up shops in October 2016 for the Christmas season.[51]

Disney Stores reopened in Germany on November 9, 2017, with a single store on Neuhauser Straße in Munich where Disney Germany is headquartered.[16] The store was permanently closed in June 2020. As a promotion for its sleep shop launch in August 2018, Disney Store operated, during the month, a bedtime hotline where Mickey Mouse and friends share a short bedtime message.[52] In mid-November 2018, the Disney Stores USA headquarters moved out of the Royal Laundry Complex in Pasadena to Grand Central Creative Campus, Glendale, California.[53][54]

With the announced closing of the only store in West Virginia in the Huntington Mall on May 26, 2019, family rallied at the store in an organized "cash-mob" event to save the store. However, The Herald-Dispatch reported that the mall rent was not the issue, but that the chain was systematically closing its stores.[55]

At the D23 Expo in August 2019, Disney announced that it would be partnering with Target to open 25 "shop-within-shops" inside of Targets on October 4.[56]

Closure edit

In early March 2021, Disney announced that it would close at least 155 Disney Store locations in North America (USA and Canada) and focus more on its e-commerce operations.[57][58][59][60][61][62] On May 5, 2021, Disney announced that it would close all the Disney Store locations in Europe (with the exception of a handful of stores such as the flagship store at Disney Village in Disneyland Paris).[63] On June 18, it was announced that the original Glendale Galleria location would close on July 14, 2021 (among other 16 stores).[64] On July 23, it was announced that most Canadian stores (with the exception of Toronto Eaton Centre, Vaughan Mills, and Scarborough Town Center) would be closing on or before August 18, 2021. The final 1990s "pink and green" location at Chicago Ridge Mall in Chicago Ridge, Illinois was also announced to be part of these closures. On August 23, it was announced that 59 stores would close on or before September 15, leaving only twenty-two stores remaining in the United States. It was also announced that the last three Canadian stores would close as well.[65][66][67][68][69][70] On December 24, it was announced that the Disney Store located in Bellevue, Washington would close on January 19, 2022.[71]

Lawsuit edit

In July 2021, UBS Realty sued Disney for back rent at The Shops at Montebello location in Montebello, California, in the amount of $275,000.[72]

Locations edit

 
A former Disney Outlet in Vaughan Mills
 
The Magic of Hong Kong Disneyland in Hong Kong International Airport
Countries
Country Opened locations (#)
US March 28, 1987 21
UK November 1990 1
Japan 1992
France 1993
Hong Kong[11] October 24, 1994
Ireland 2011 1
China 2015
Germany (2nd time)[16] November 9, 2017

Disney Stores are located in malls and commercial areas in the United States, Canada, the United Kingdom, Ireland, France, Spain, Italy, Portugal, Australia and Japan. A small number of stores were opened in Hong Kong however, the Australian stores were closed in 2003, and the only Disney Store in Hong Kong at this time is located in the Hong Kong International Airport, which was renamed The Magic of Hong Kong Disneyland and managed by Hong Kong International Theme Parks. Disney also operated approximately 15 smaller-scale locations in airports throughout the United States, which were all shuttered in the early 2000s.

Disney Store came back to Germany with a flagship store in Munich in November 2017.[16]

In the United States, Canada, and Europe, Disney Stores are owned by The Walt Disney Company. However, Japanese Disney Stores were owned and operated by The Oriental Land Company, the company that owns and operates the Tokyo Disney Resort, but have now been bought back by The Walt Disney Company. From November 21, 2004, until May 1, 2008, Disney Stores in the United States and Canada were owned and operated by Hoop Retail Stores, a wholly owned subsidiary of The Children's Place, LLC. Oriental Land operates Disney Stores under a long-term license agreement with The Walt Disney Company, as did The Children's Place. In the United Kingdom and Europe, Disney operates approximately 30 locations. As of early 2021, Disney maintained about 300 Disney Stores worldwide.[73]

Features edit

In 2010, Disney started rolling out a themed retail business model and redesign led by Steve Jobs for its stores dubbed Imagination Parks.[38] At the overhauled stores, shopping is more interactive with a large castle that has a mirror in which Disney princesses appear, and projectors have the leaves in the trees changing to Disney characters. The store's perimeter is a lined skyline with local landmarks and added Disney themes for the appearance, and the store is the center of "this big, magical world." Inside there is a pixie dust trail leading throughout the store. Many revamped stores get localized products and design touches. For example, Las Vegas has 35 items including showgirl Minnie and Elvis costumed Stitch.[74]

Also, a daily opening ceremony takes place with music. A Cast Member selects a child to unlock the store by placing a giant key into a giant padlock. This triggers Tinker Bell flying about inside as the darkened store's interior gradually increases its lighting as projected pseudo fireworks are set off.[74]

China flagship edit

The flagship first Disney Store in China is in Lujiazui area of the Pudong financial district, Shanghai with 54,000 square feet, the largest Disney Store anywhere.[48][47] A 19-feet-high Magic Kingdom castle is in the middle of the store and has a projected musical show that is shown on the hour. Also, the location has an outdoor plaza with a Mickey Mouse flowerbed. The location has a Marvel area with statues of Iron Man, Thor, an 8-foot-tall Hulk and other heroes. Mickey and Minnie Mouse, Goofy, Daisy and Donald Duck are in a hot-air balloons. Its roof is an illuminated Mickey Mouse shape.[48]

On Wednesday 20 May 2015 at 1:14 p.m., this store opened. Customers were waiting 3 hours before hand.[48] An hour after opening, the store closed to additional customers.[citation needed]

Chicago flagship edit

A flagship Disney Store was built in Chicago on the Magnificent Mile at 717 N. Michigan Avenue with 7,000 square feet at ground floor, twice a standard store's footprint, with Saks Fifth Avenue men's store taking the remainder of the ground floor plus the second and third floor. This flagship store replaced the original location at Water Tower Place, and joined two Disney Regional Entertainment chain locations, DisneyQuest and ESPN Zone nearby in the North Bridge development.[75] The store opened on July 26, 1999, and an official dedication occurred on August 5, 1999, with Chicago native and DCP president Anne Osberg, along with a live special appearance from Mickey Mouse. An exclusive 13+12-inch "Blues Mickey" plush toy which had an "unprecedented one-store, one-day limited edition Mini Bean Bag Plush" was also available for the dedication.[76] Children's Place got the Chicago flagship location[26] when the company's subsidiary operated the chain. (2004–2008)[34] A smaller store later opened on 108 North State Street in 2010, but then closed in March 2021.[77] The Michigan Avenue store would also close on September 4, 2021.

New York City flagship edit

 
The Times Square store.

On May 22, 1996, an original flagship Disney Store opened in New York City at a corner of 55th Street and Fifth Avenue in the former La Côte Basque restaurant location. With the sale of the US location, the store in Manhattan was kept and converted into a World of Disney store run by Walt Disney Parks and Resorts in 2004.[12] With the shuttering of the Disney Parks and Resorts-run World of Disney store in Fifth Avenue New York City in January 2010 due to high rent, the Disney Store was moved to 1540 Broadway in Times Square in the former Virgin Megastore and became the flagship store when it opened in November 2010, capping off a 20 store opening year.[40] Its localized design features include Macy's Thanksgiving Day Parade inspired oversized Mickey and Minnie balloons floating above and Broadway is recognized with Disney-themed playbills.[74]

Baby Store edit

The Disney Baby Store in Americana at Brand, Glendale, California, is the only flagship store of its brand. The store is used as a testing grounds for Disney Baby line of products.[44]

With a recent focus on baby products by Disney Consumer Products, Glendale was chosen as the location of a corresponding store given it was near to Disney Consumer Products and Disney Store headquarters.[44][78] In early June 2011, Disney Consumer Products chairman Andy Mooney announced that Disney Stores would open two Disney Baby Stores, one on each coast while indicating Glendale had already been chosen. Disney Consumer Products had reached out to new mothers and new born through Our365 company by giving a Disney Cuddly Bodysuit as a part of the hospital sample goods. This is a part of a larger push across the Walt Disney Company as Disney Junior block launched a new series in 2011, while the 24-hour Disney Junior cable channel launched in 2012.[79]

On September 6, 2012, the first flagship Disney Baby Store opened in Americana at Brand, Glendale, California with an Operation Shower military mom baby shower on a Wednesday and a Grand Opening on Saturday. Disney Consumer Products President Bob Chapek and Alison Sweeney and Winnie the Pooh and friends were there for the opening, plus musical act Blue Sky Riders.[78][43] The first store manager was Kim Chapman.[78] On July 23, 2021, it was announced the store would close permanently.

Studio Store edit

 
Disney's Soda Fountain and Studio Store in the El Capitan Theater building

Disney's Soda Fountain and Studio Store, also Disney Studio Store Hollywood, is a co-located store consisting of Disney Studio Store and Ghirardelli Soda Fountain in the El Capitan Theatre building.

A Disney Store location opened next to the El Capitan Theatre in its building in 1998.[13] On June 2, 2005, Disney's Soda Fountain and Studio Store opened up in the El Capitan Building on the ground floor replacing a Disney Store. The store has a take-out counter, a street-front cone window, and in-store table service.[13][27]

Character Warehouse Outlet Store edit

Disney's Character Warehouse Outlet Store was licensed out to liquidator Asset Management & Sales LLC to sell overstock and discontinued Disney Parks merchandise. The Character Warehouses just have a few permanent locations (Fullerton and Pomona, California, and Las Vegas)[4] while having temporary stores at times. Asset Management & Sales was owned by Janie and Gary Stump. In early 2007, the company opened a year-round store in Midvale, Utah. This store was forced to temporarily move to Taylorville as the result of a squabble between the landlord and a neighboring business. The Midvale location never recovered its sales after returning thus shut its doors in May 2008.[4][5] Asset Management, based near Murfreesboro, Tennessee, also owned Character Depot stores, both seasonal and year-round locations. They opened a permanent Character Depot in Murfreesboro in January 2012.[80]

JCPenney store-in-store edit

In 2013, Disney announced that it would be partnering with JCPenney department stores nationwide to open 525 "shop-within-shops" inside of JCPenney stores on October 4, 2013, in time for the release of Frozen.[81]

Target store-in-store edit

At the D23 Expo in August 2019, Disney announced that it would be partnering with Target to open 25 "shop-within-shops" inside of Targets on October 4 in time for the releases of Frozen II and Star Wars: The Rise of Skywalker. The stores would be, on average 750 square feet and include music, interactive displays, and Disney movie clips. They also have created subsite for these stores at Target's website.[56] Target and Disney announced another 40 such locations would be opened by October 2020 and a new Target location near Disney World.[82] Target and Disney announced they will open 100 more locations by December 25, 2021, as most Disney Stores close for good.[83]

Disney at Harrods edit

Disney at Harrods was a partnership between Disney and Harrods for the operation of Disney stores, Bibbidi Bobbidi Boutique, a Disney Store and Disney Cafe, within Harrods from 2002 to 2017.

On October 10, 2012, a 7,000 square foot Disney popup shop with a Princess Parlour, Cinderella Slipper salon, special Disney/Pixar corner and Activity Zone was set up in Harrods on the fourth floor.[84] Harrod followed National Princess Week with their Christmas theme being Disney Princesses by having Oscar de la Renta designed dresses for the Princesses.[85] In August, the dresses were on display at D23 Expo before being auctioned off on November 13 to benefit Great Ormond Street Hospital Children's Charity.[86]

Within the previously operating Disney Cafe and Disney Store, the Disney at Harrods partnership added the Bibbidi Bobbidi Boutique salon to those stores.[87] The Bibbidi Bobbidi Boutique salon was replicated for the first time for any Disney Parks, Experiences and Products experience in Europe at Harrods[88] as a part of Disney at Harrods[87] with its opening on November 25, 2013.[89]

From July to 21 August 2016, a Star Wars gallery ticketed event was held here with the Millennium Falcon cockpit, Holochess Table and Sofa and prop replicas. Propshop's state-of-the-art photogrammetry system captured heads and faces added to a Rebel Pilot, Stormtrooper or TIE Fighter Pilot overlay for personalized half a meter tall scale model for sale along with prop replicas.[90] On June 1, 2017, Disney at Harrods closed.[91]

Mickey's Kitchen edit

Mickey's Kitchen was Disney's first attempt at running a chain of restaurants outside of their resorts. The two locations were paired with a Disney Store, and operated from April 1990 to March 1992.

In April 1990, the 50th Disney Store opened at the Montclair Plaza mall (now Montclair Place) located in Montclair, California, along with the first Mickey's Kitchen fast food restaurant. 25,000 visitors had shown up, without any promotions. This location was opened as an experiment, with 190 seats taking up 6,000 square feet out of a total 12,000 square feet for the paired location.[18] The second location opened on May 31, 1991, at the Woodfield Mall, which was located in Schaumburg, Illinois. It was 14,000 square feet, when paired with the attached Disney Store.[92]

In March 1992, Disney closed the two Mickey's Kitchen locations, as the restaurants were only breaking even. While the concept was well received by customers, the company wanted to focus on expanding the Disney Stores to overseas locations.[93] A few years after the closures of the restaurants, the two Disney Stores they were attached to remained open until the 2021 closure wave. The Woodfield Mall store had relocated and remodeled in the early 2000s, while the Montclair Plaza store retained the original "pink & green" Disney Store design up until its closure in March 2021.

ESPN Store edit

ESPN—The Store was a chain of sports retail stores run by Disney Stores. The store were designed to look like a broadcast center and have interactive kiosks for video games and news.[1]

With Disney purchase of Capital Cities/ABC, ESPN was a key part of the purchase, which Disney chairman/CEO Michael Eisner moving into more brand extensions from biweekly sports magazines, ESPN Grill restaurants, video games and retail stores.[94] On September 16, 1997, Disney Stores opened its first ESPN—The Store at the Glendale Galleria, with sportscaster Dick Vitale providing color.[1] Two additional locations were opened. In September 1999, all three stores in the chain were closed down.[95]

Merchandise in the store consisted the usual branded clothing, collectibles and equipment like binoculars and radio headphones. Collectibles included one of kind collector's memorabilia like boxing gloves signed by Muhammad Ali ($350), and jerseys signed by basketball superstars Michael Jordan ($950) and Magic Johnson ($450). Sporting equipment was sold under the X Games name, ESPN's brand of "Extreme Games" competitions.[1]

Online presence edit

 
Entrance to former Disney Store headquarters in Pasadena

Online retail at The Walt Disney Company began on November 19, 1996, with the launch of The Disney Store Online. At the time, the business was under the Disney Online business unit.[ChWDC 4]

In 1998, the company purchased Infoseek, and that purchase included Starwave. With that purchase there were now many other online properties under Disney Online including Disney.com, DisneyStore.com, MrShowbiz.com, Family.com, Movies.com, ESPN.com, NFL.com, NASCAR.com, NHL.com, etc. This led to a new business named Buena Vista Internet Group (BVIG) which grouped all internet sites under one business unit. In 1999, the business was changed from BVIG to Go.com and was then spun that off as a tracking stock. Also in 1999 the DisneyStore.com business was moved under a business named Disney Direct Marketing (DDM). DDM was a business entity under the company's Disney Consumer Products (DCP) division and ran the Disney Catalog. At the same time all of this was happening, the team that ran the DisneyStore.com site also built and launched ESPNStore.com, NASCARStore.com, DisneyTickets.com and DisneyAuctions.com.

Disney Auctions was created in October 2000 with a partnership between The Walt Disney Company and eBay. Items such as signs and ride vehicles from Disneyland and Walt Disney World were commonly sold as well as costume pieces and props from previously released movies from Walt Disney Studios.

In 2001, DDM was moved directly under the control of The Disney Stores business. The sale of The Disney Stores to The Children's Place didn't include the sale of DDM but did include the sale of the DisneyStore.com domain name, so in 2004 DisneyStore.com was changed to DisneyDirect.com.

In 2006, a complete rebranding was done. Disney Direct Marketing, Inc. was changed to Disney Shopping, Inc. (DSI), the domain was changed from DisneyDirect.com to DisneyShopping.com and the Disney Catalog business was shut down. In fall of 2006, Disney ended their partnership with eBay and moved the Disney Auctions website under its own banner.

In 2008, after the repurchase of the Disney Store business from The Children's Place, the domain was changed back to DisneyStore.com. In 2009, DisneyAuctions.com was completely shut down. In 2010, DSI was moved back under the control of the newly reacquired Disney Store business and a complete redesign of the site was launched. Also in 2010, the Disneystore.co.uk site was completely rebuilt on the same platform as the US site. The Walt Disney Company acquired Marvel Entertainment in 2009, and in 2011, MarvelStore.com was relaunched using the same technology as the Disney Store website. A new online store for the French market was launched and a new store for the German market was launched.

A special Disney World vintage apparel line called "YesterEars" was available at the online store for a limited time in August 2016. YesterEars products pay homage to classic park attractions and destinations and is named after the former Downtown Disney Pleasure Island shop. Additional products would be announced in September.[96]

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External links edit

  • DisneyStore.com   (official American website)
    • www.disneystore.com/store-locator, Disney Store Locations (North America)
    • www.disneystore.com/store-locator, Disney Store Locations map
  • DisneyStore (Japan)

disney, store, chain, specialty, stores, selling, only, disney, related, items, many, them, exclusive, under, name, disney, outlet, business, unit, disney, consumer, products, with, disney, experiences, segment, walt, disney, company, conglomerate, worldwidelo. The Disney Store is a chain of specialty stores selling only Disney related items many of them exclusive under its own name and Disney Outlet It was a business unit of Disney Consumer Products with the Disney Experiences segment of The Walt Disney Company conglomerate Disney Store WorldwideLogo used since 2017The former Disney Store headquarters in PasadenaCompany typeSubsidiaryIndustryRetailFoundedMarch 28 1987 37 years ago 1987 03 28 Glendale CaliforniaFateGeneral assignment cited reasons were the COVID 19 pandemic and a difficult ever changing retail environmentHeadquartersGrand Central Creative Campus Glendale California U S Number of locations21Area servedNorth AmericaKey peopleJonathan Storey vice president Stores North America ParentDisney Consumer ProductsWebsiteDisneyStore comDisney Store was the first retail tainment or entertainment store 1 The company had operated a number of store chains beyond its flagship Disney Store chain such as ESPN The Store and the short lived Mickey s Kitchen restaurant Currently the company operates the stand alone stores Disney Baby Walt Disney Gallery and Disney s Soda Fountain and Studio Store Disney Store was a partner for Disney at Harrods which included a Bibbidi Bobbidi Boutique salon North America stores were owned and operated by The Children s Place s subsidiary Hoop Holdings from 2004 to 2008 The Oriental Land Company s subsidiary Retail Networks Co Ltd owned and operated the Japanese stores from 2002 to 2010 Since 2012 Disney departments exist in JCPenney in about 520 Penney locations 2 In India two licensed chains Disney Jeans and Disney Artist are owned and operated by Indus Clothing and Ravi Jaipuria Corporation respectively At the 2019 D23 Expo it was announced that Disney departments were opening at Target stores across the United States starting in October prior to the release of Frozen II Disney Store items are also being sold on Target com in addition to the Disney Store website previously known as shopDisney from 2017 to 2024 3 Disney s Character Warehouse Outlet Store was licensed out to liquidator Asset Management amp Sales LLC to sell overstock and discontinued Disney Parks merchandise The Character Warehouses just have a few permanent locations while having temporary stores at times Asset Management amp Sales is owned by Janie and Gary Stump 4 5 Contents 1 History 1 1 Licensed out North American and Japanese operations 1 2 Reunited operations 1 3 Closure 1 4 Lawsuit 2 Locations 2 1 Features 2 2 China flagship 2 3 Chicago flagship 2 4 New York City flagship 2 5 Baby Store 2 6 Studio Store 2 7 Character Warehouse Outlet Store 2 8 JCPenney store in store 2 9 Target store in store 3 Disney at Harrods 4 Mickey s Kitchen 5 ESPN Store 6 Online presence 7 References 8 External linksHistory editThe first Disney Store opened in the Glendale Galleria in Glendale California on March 28 1987 ChWDC 1 The first Disney Store outside California opened in Bridgewater Commons in Bridgewater New Jersey on June 18 1988 6 The first overseas Disney Store opened in November 1990 in London England ChWDC 2 Doug Murphy was hired by Disney Store as manager of new business development in September 1991 then promoted to head business development in April 1993 7 The first Japanese location opened in 1992 8 as did the first Australian store 9 In 1992 Disney Dollars were available at Disney Stores ChWDC 3 A showcase 11 000 square feet location was opened in the third quarter 1994 at the Post and Powell corner of San Francisco s Union Square 10 On October 24 1994 its Disney Store Hong Kong Ltd opened its first location in a New Territories shopping center 11 In 1996 Disney Store opened its flagship location in New York City 12 A Disney Store location opened next to the El Capitan Theatre in its building in 1998 13 The first Walt Disney Gallery opened outside of the park next to the Disney Store at Main Place Santa Ana in California on November 4 1994 14 15 and was operated by Disney Store 14 Doug Murphy was appointed vice president of the Walt Disney Gallery for Disney Store in December 1994 7 nbsp Logo used from 2010 to 2017In 2000 its store in Munich was closed 16 In September 2000 Disney Store remodeled two stores showing off prototype designs in Costa Mesa and Cherry Hill N J These stores had more space and a high tech look where theme park tickets could be bought via computer stations When Disney indicated that this new model would be rolled out to 350 stores they also indicated the closure of 100 locations worldwide Analysts had indicated that Disney had overbuilt stores By April 2001 20 stores were redone in the high tech style when a new president Peter Whitford was hired 17 Store NumbersYear Licensed Disney Owned1987 N A 11990 N A 78 18 1992 N A 126 14 1993 N A 215 10 1994 N A 310 14 1997 N A 749 19 2001 N A 700 8 2004 313 20 2008 322 March 24 21 220 22 2009 357 23 2013 520 200 2 2014 564 200 24 2015 680 24 In late 2002 two new prototypes were rolled out in Canoga Park and Torrance In March 2002 Disney Stores Worldwide announced that the chain would be split into two types of stores Disney Play and Disney Kids at Home They also continued closing stores to reach 350 by 2005 The Disney Play stores would stock Disney character toys plush dolls and costumes aimed at young children while Disney Kids at Home targeted parents looking to purchase home furnishings clothing and bed amp bath products for their children Some were expected to be a hybrid of both concepts This roll out of the two store brands was expected to take 3 years 17 On March 31 2003 its 16 Australian locations closed 9 With lackluster films high priced and high margin items sales dropped while continuing to overly open stores The company closed hundreds of stores in order to make a slim profit Whitford left in 2003 25 Licensed out North American and Japanese operations edit Even though the Disney Stores maintained strong sales mounting costs of sales and operation and the loss of key executives who had driven the Disney Stores to success led The Walt Disney Company to convert the Disney Stores into a licensed operation The Japanese stores were sold to The Oriental Land Company in 2002 8 while most North American stores were sold and licensed in November 2004 to The Children s Place 20 The Walt Disney Company decided to keep the stores in Europe along with the flagship store in Manhattan which was converted into a World of Disney store run by Walt Disney Parks and Resorts in 2004 12 while The Children s Place got the Chicago flagship location 26 On June 2 2005 the Disney s Soda Fountain and Studio Store opened up in the El Capitan Building on the ground floor replacing a Disney Store 13 27 Disney sold the chain for the cost of inventory to the Children s Place s subsidiary Hoop Holdings and signed a 15 year licensing agreement 25 28 Under the licensing agreement a royalty holiday period existed until October 2006 to allow revamping of the stores The royalty thereafter was 5 of store sales while online sales give Disney a 9 to 10 royalty Hoop Holdings had to write off the cost 48 million of the equipment and property received in the purchase 25 On the weekend of March 24 2005 Hoop Holdings opened its first Disney Store Outlet location 29 The Children s Place intended to reinvigorate the Disney Store brand in the United States by expanding the number of stores reducing initial selling prices Previously Disney Stores have been well known for inflated initial prices which would be marked down substantially after just a few weeks Also The Children s Place opened Disney outlet stores which have lower operating costs and typically have a high profit margin even though they have reduced prices versus mall stores However Disney s strict licensing agreement which included the burden of being required to invest significantly in store remodels contributed to the eventual decision by The Children s Place to exit the business 21 Hoops saw progress with its strategy as open stores in 2006 for 11 month saw 15 increase in sales assisted by a better Disney box office results and the success of the Disney Channel s hit made for TV movie High School Musical A store website would be up and running in April 2007 25 Hoops Retail Stores DBA Disney Store and a subsidiary of The Children s Place commenced a 13 year lease of the Royal Laundry Complex in 2006 30 On June 8 2007 Disney Consumer Products and The Children s Place settled a licensing agreement dispute in which Disney indicated 130 unfixed breaches The Children s Place agreed to have a new prototype store design approved by Disney by the end of June with the prototype to rolled out to 234 existing stores by January 31 2012 while 18 new prototype store would be opened by early 2009 At the Chicago flagship and about 165 other locations Hoops would get maintenance up to date by June 30 2008 Restrictions on Disney to give direct merchandising licenses to other specialty retailers was loosened 26 In 2005 DCP has begun working with various Indian retail outlets to establish Disney Corners within the outlets to sell licensed merchandise 31 On 26 September 2006 the Disney Jeans brand was launched under license to Indus Clothing who planned to open 30 Disney Jean stores by the end of 2007 32 In October 2006 DCP licensed the rights to Ravi Jaipuria Corporation for five years to set up 150 Disney Artist brand stores and wholesales under the Disney Artist brand which sold Disney character branded greeting cards stationary arts crafts and party products in India Nepal Sri Lanka Bangladesh and Maldives 33 Reunited operations edit nbsp The old Disney Store in Toronto Eaton Centre in Toronto Ontario Canada in 2010 before renovations nbsp The former Disney Store in Toronto Eaton Centre in 2014 after renovations The location closed on September 22nd 2021 Hoop Retail The Children s Place subsidiary operating the Disney Stores announced on March 20 2008 that they were in talks to sell the Disney Store brand back to The Walt Disney Company Hoop Retail filed for Chapter 11 bankruptcy in March 34 On May 1 2008 231 Disney Stores in North America once again became the property of Disney operating under the Disney Consumer Products arm 22 James Fielding was named president of Disney Stores Worldwide In Europe at the time the chain had 107 locations 34 The San Francisco showcase location was closed in 2008 35 Furthermore Disney announced in November 2009 that they were planning a massive re launching and re branding of all Disney Store locations spearheaded by Apple s Steve Jobs who pioneered the Apple Retail Store concept 36 The new store look and feel was designed by New York based design firm Pompei A D 37 and was referred to as Imagination Parks which was under consideration as a new name for the stores This model was to be high tech and have several interactive activities 1 million was the expected outlay for converting to this concept The first of these stores were opened in May 2010 in Long Island Madrid and Southern California 38 40 more of this format were to open in 2011 39 With the shuttering of the Disney Parks and Resorts run World of Disney store in Fifth Avenue New York City in January 2010 a Disney Store replaced it on Broadway and became the flagship store It opened late in the year capping off a 20 store opening 40 The Oriental Land Company announced that it would sell its Japanese Disney Stores back to The Walt Disney Company Disney took over Retail Networks Co Ltd an Oriental Land Company subsidiary owning the Disney Stores in Japan beginning on March 31 2010 41 Ireland s first store opened on May 18 2011 42 With president Fielding leaving he was replaced by Molly Adams and Paul Gainer as executive vice presidents in charge of the global retail operation from their Disney Store senior vice president positions in May 2012 23 On September 6 2012 the first flagship Disney Baby Store opened in Glendale California 43 44 Regular stores were expected to add a Disney Baby section 44 In November 2013 Disney s Soda Fountain and Studio Store replaced DeWar with Ghirardelli Chocolate Company operating the soda fountain half of the shop 45 In January 2012 Disney Stores indicated that the company would open 25 to 40 locations in China over the next three years with the first store originally scheduled for the fourth quarter of 2012 46 On October 25 2013 Disney announced that the first Disney Store in Shanghai China would open in 2015 47 On May 20 2015 this Chinese flagship Disney Store opened 48 On September 21 2012 Disney announced a partnership with JCPenney JCP to open a Disney department with 750 to 1 100 square feet in about 520 Penney locations 2 JCP s online version opened on September 6 and the store within a store locations opened on October 4 49 With the success of these Disney shops and its exclusive merchandise in 2014 Penney added 44 additional stores and add 116 more in 2015 for a total of 620 The JCP locations were also promoting the Disney live action Cinderella film This actually marked the second time Disney and JCP had team up on promoting a movie while the first was with the animated movie 24 A NY Attorney General inquiry into On call scheduling in 2016 led Disney Stores to indicate in December that the retailer had dropped the practice early in the year 50 In the UK Disney Stores Europe opened nine Pop up shops in October 2016 for the Christmas season 51 Disney Stores reopened in Germany on November 9 2017 with a single store on Neuhauser Strasse in Munich where Disney Germany is headquartered 16 The store was permanently closed in June 2020 As a promotion for its sleep shop launch in August 2018 Disney Store operated during the month a bedtime hotline where Mickey Mouse and friends share a short bedtime message 52 In mid November 2018 the Disney Stores USA headquarters moved out of the Royal Laundry Complex in Pasadena to Grand Central Creative Campus Glendale California 53 54 With the announced closing of the only store in West Virginia in the Huntington Mall on May 26 2019 family rallied at the store in an organized cash mob event to save the store However The Herald Dispatch reported that the mall rent was not the issue but that the chain was systematically closing its stores 55 At the D23 Expo in August 2019 Disney announced that it would be partnering with Target to open 25 shop within shops inside of Targets on October 4 56 Closure edit In early March 2021 Disney announced that it would close at least 155 Disney Store locations in North America USA and Canada and focus more on its e commerce operations 57 58 59 60 61 62 On May 5 2021 Disney announced that it would close all the Disney Store locations in Europe with the exception of a handful of stores such as the flagship store at Disney Village in Disneyland Paris 63 On June 18 it was announced that the original Glendale Galleria location would close on July 14 2021 among other 16 stores 64 On July 23 it was announced that most Canadian stores with the exception of Toronto Eaton Centre Vaughan Mills and Scarborough Town Center would be closing on or before August 18 2021 The final 1990s pink and green location at Chicago Ridge Mall in Chicago Ridge Illinois was also announced to be part of these closures On August 23 it was announced that 59 stores would close on or before September 15 leaving only twenty two stores remaining in the United States It was also announced that the last three Canadian stores would close as well 65 66 67 68 69 70 On December 24 it was announced that the Disney Store located in Bellevue Washington would close on January 19 2022 71 Lawsuit edit In July 2021 UBS Realty sued Disney for back rent at The Shops at Montebello location in Montebello California in the amount of 275 000 72 Locations edit nbsp A former Disney Outlet in Vaughan Mills nbsp The Magic of Hong Kong Disneyland in Hong Kong International AirportCountriesCountry Opened locations US March 28 1987 21UK November 1990 1Japan 1992France 1993Hong Kong 11 October 24 1994Ireland 2011 1China 2015Germany 2nd time 16 November 9 2017Disney Stores are located in malls and commercial areas in the United States Canada the United Kingdom Ireland France Spain Italy Portugal Australia and Japan A small number of stores were opened in Hong Kong however the Australian stores were closed in 2003 and the only Disney Store in Hong Kong at this time is located in the Hong Kong International Airport which was renamed The Magic of Hong Kong Disneyland and managed by Hong Kong International Theme Parks Disney also operated approximately 15 smaller scale locations in airports throughout the United States which were all shuttered in the early 2000s Disney Store came back to Germany with a flagship store in Munich in November 2017 16 In the United States Canada and Europe Disney Stores are owned by The Walt Disney Company However Japanese Disney Stores were owned and operated by The Oriental Land Company the company that owns and operates the Tokyo Disney Resort but have now been bought back by The Walt Disney Company From November 21 2004 until May 1 2008 Disney Stores in the United States and Canada were owned and operated by Hoop Retail Stores a wholly owned subsidiary of The Children s Place LLC Oriental Land operates Disney Stores under a long term license agreement with The Walt Disney Company as did The Children s Place In the United Kingdom and Europe Disney operates approximately 30 locations As of early 2021 Disney maintained about 300 Disney Stores worldwide 73 Features edit In 2010 Disney started rolling out a themed retail business model and redesign led by Steve Jobs for its stores dubbed Imagination Parks 38 At the overhauled stores shopping is more interactive with a large castle that has a mirror in which Disney princesses appear and projectors have the leaves in the trees changing to Disney characters The store s perimeter is a lined skyline with local landmarks and added Disney themes for the appearance and the store is the center of this big magical world Inside there is a pixie dust trail leading throughout the store Many revamped stores get localized products and design touches For example Las Vegas has 35 items including showgirl Minnie and Elvis costumed Stitch 74 Also a daily opening ceremony takes place with music A Cast Member selects a child to unlock the store by placing a giant key into a giant padlock This triggers Tinker Bell flying about inside as the darkened store s interior gradually increases its lighting as projected pseudo fireworks are set off 74 China flagship edit The flagship first Disney Store in China is in Lujiazui area of the Pudong financial district Shanghai with 54 000 square feet the largest Disney Store anywhere 48 47 A 19 feet high Magic Kingdom castle is in the middle of the store and has a projected musical show that is shown on the hour Also the location has an outdoor plaza with a Mickey Mouse flowerbed The location has a Marvel area with statues of Iron Man Thor an 8 foot tall Hulk and other heroes Mickey and Minnie Mouse Goofy Daisy and Donald Duck are in a hot air balloons Its roof is an illuminated Mickey Mouse shape 48 On Wednesday 20 May 2015 at 1 14 p m this store opened Customers were waiting 3 hours before hand 48 An hour after opening the store closed to additional customers citation needed Chicago flagship edit A flagship Disney Store was built in Chicago on the Magnificent Mile at 717 N Michigan Avenue with 7 000 square feet at ground floor twice a standard store s footprint with Saks Fifth Avenue men s store taking the remainder of the ground floor plus the second and third floor This flagship store replaced the original location at Water Tower Place and joined two Disney Regional Entertainment chain locations DisneyQuest and ESPN Zone nearby in the North Bridge development 75 The store opened on July 26 1999 and an official dedication occurred on August 5 1999 with Chicago native and DCP president Anne Osberg along with a live special appearance from Mickey Mouse An exclusive 13 1 2 inch Blues Mickey plush toy which had an unprecedented one store one day limited edition Mini Bean Bag Plush was also available for the dedication 76 Children s Place got the Chicago flagship location 26 when the company s subsidiary operated the chain 2004 2008 34 A smaller store later opened on 108 North State Street in 2010 but then closed in March 2021 77 The Michigan Avenue store would also close on September 4 2021 New York City flagship edit nbsp The Times Square store On May 22 1996 an original flagship Disney Store opened in New York City at a corner of 55th Street and Fifth Avenue in the former La Cote Basque restaurant location With the sale of the US location the store in Manhattan was kept and converted into a World of Disney store run by Walt Disney Parks and Resorts in 2004 12 With the shuttering of the Disney Parks and Resorts run World of Disney store in Fifth Avenue New York City in January 2010 due to high rent the Disney Store was moved to 1540 Broadway in Times Square in the former Virgin Megastore and became the flagship store when it opened in November 2010 capping off a 20 store opening year 40 Its localized design features include Macy s Thanksgiving Day Parade inspired oversized Mickey and Minnie balloons floating above and Broadway is recognized with Disney themed playbills 74 Baby Store edit The Disney Baby Store in Americana at Brand Glendale California is the only flagship store of its brand The store is used as a testing grounds for Disney Baby line of products 44 With a recent focus on baby products by Disney Consumer Products Glendale was chosen as the location of a corresponding store given it was near to Disney Consumer Products and Disney Store headquarters 44 78 In early June 2011 Disney Consumer Products chairman Andy Mooney announced that Disney Stores would open two Disney Baby Stores one on each coast while indicating Glendale had already been chosen Disney Consumer Products had reached out to new mothers and new born through Our365 company by giving a Disney Cuddly Bodysuit as a part of the hospital sample goods This is a part of a larger push across the Walt Disney Company as Disney Junior block launched a new series in 2011 while the 24 hour Disney Junior cable channel launched in 2012 79 On September 6 2012 the first flagship Disney Baby Store opened in Americana at Brand Glendale California with an Operation Shower military mom baby shower on a Wednesday and a Grand Opening on Saturday Disney Consumer Products President Bob Chapek and Alison Sweeney and Winnie the Pooh and friends were there for the opening plus musical act Blue Sky Riders 78 43 The first store manager was Kim Chapman 78 On July 23 2021 it was announced the store would close permanently Studio Store edit nbsp Disney s Soda Fountain and Studio Store in the El Capitan Theater buildingDisney s Soda Fountain and Studio Store also Disney Studio Store Hollywood is a co located store consisting of Disney Studio Store and Ghirardelli Soda Fountain in the El Capitan Theatre building A Disney Store location opened next to the El Capitan Theatre in its building in 1998 13 On June 2 2005 Disney s Soda Fountain and Studio Store opened up in the El Capitan Building on the ground floor replacing a Disney Store The store has a take out counter a street front cone window and in store table service 13 27 Character Warehouse Outlet Store edit Disney s Character Warehouse Outlet Store was licensed out to liquidator Asset Management amp Sales LLC to sell overstock and discontinued Disney Parks merchandise The Character Warehouses just have a few permanent locations Fullerton and Pomona California and Las Vegas 4 while having temporary stores at times Asset Management amp Sales was owned by Janie and Gary Stump In early 2007 the company opened a year round store in Midvale Utah This store was forced to temporarily move to Taylorville as the result of a squabble between the landlord and a neighboring business The Midvale location never recovered its sales after returning thus shut its doors in May 2008 4 5 Asset Management based near Murfreesboro Tennessee also owned Character Depot stores both seasonal and year round locations They opened a permanent Character Depot in Murfreesboro in January 2012 80 JCPenney store in store edit In 2013 Disney announced that it would be partnering with JCPenney department stores nationwide to open 525 shop within shops inside of JCPenney stores on October 4 2013 in time for the release of Frozen 81 Target store in store edit At the D23 Expo in August 2019 Disney announced that it would be partnering with Target to open 25 shop within shops inside of Targets on October 4 in time for the releases of Frozen II and Star Wars The Rise of Skywalker The stores would be on average 750 square feet and include music interactive displays and Disney movie clips They also have created subsite for these stores at Target s website 56 Target and Disney announced another 40 such locations would be opened by October 2020 and a new Target location near Disney World 82 Target and Disney announced they will open 100 more locations by December 25 2021 as most Disney Stores close for good 83 Disney at Harrods editDisney at Harrods was a partnership between Disney and Harrods for the operation of Disney stores Bibbidi Bobbidi Boutique a Disney Store and Disney Cafe within Harrods from 2002 to 2017 On October 10 2012 a 7 000 square foot Disney popup shop with a Princess Parlour Cinderella Slipper salon special Disney Pixar corner and Activity Zone was set up in Harrods on the fourth floor 84 Harrod followed National Princess Week with their Christmas theme being Disney Princesses by having Oscar de la Renta designed dresses for the Princesses 85 In August the dresses were on display at D23 Expo before being auctioned off on November 13 to benefit Great Ormond Street Hospital Children s Charity 86 Within the previously operating Disney Cafe and Disney Store the Disney at Harrods partnership added the Bibbidi Bobbidi Boutique salon to those stores 87 The Bibbidi Bobbidi Boutique salon was replicated for the first time for any Disney Parks Experiences and Products experience in Europe at Harrods 88 as a part of Disney at Harrods 87 with its opening on November 25 2013 89 From July to 21 August 2016 a Star Wars gallery ticketed event was held here with the Millennium Falcon cockpit Holochess Table and Sofa and prop replicas Propshop s state of the art photogrammetry system captured heads and faces added to a Rebel Pilot Stormtrooper or TIE Fighter Pilot overlay for personalized half a meter tall scale model for sale along with prop replicas 90 On June 1 2017 Disney at Harrods closed 91 Mickey s Kitchen editMickey s Kitchen was Disney s first attempt at running a chain of restaurants outside of their resorts The two locations were paired with a Disney Store and operated from April 1990 to March 1992 In April 1990 the 50th Disney Store opened at the Montclair Plaza mall now Montclair Place located in Montclair California along with the first Mickey s Kitchen fast food restaurant 25 000 visitors had shown up without any promotions This location was opened as an experiment with 190 seats taking up 6 000 square feet out of a total 12 000 square feet for the paired location 18 The second location opened on May 31 1991 at the Woodfield Mall which was located in Schaumburg Illinois It was 14 000 square feet when paired with the attached Disney Store 92 In March 1992 Disney closed the two Mickey s Kitchen locations as the restaurants were only breaking even While the concept was well received by customers the company wanted to focus on expanding the Disney Stores to overseas locations 93 A few years after the closures of the restaurants the two Disney Stores they were attached to remained open until the 2021 closure wave The Woodfield Mall store had relocated and remodeled in the early 2000s while the Montclair Plaza store retained the original pink amp green Disney Store design up until its closure in March 2021 ESPN Store editESPN The Store was a chain of sports retail stores run by Disney Stores The store were designed to look like a broadcast center and have interactive kiosks for video games and news 1 With Disney purchase of Capital Cities ABC ESPN was a key part of the purchase which Disney chairman CEO Michael Eisner moving into more brand extensions from biweekly sports magazines ESPN Grill restaurants video games and retail stores 94 On September 16 1997 Disney Stores opened its first ESPN The Store at the Glendale Galleria with sportscaster Dick Vitale providing color 1 Two additional locations were opened In September 1999 all three stores in the chain were closed down 95 Merchandise in the store consisted the usual branded clothing collectibles and equipment like binoculars and radio headphones Collectibles included one of kind collector s memorabilia like boxing gloves signed by Muhammad Ali 350 and jerseys signed by basketball superstars Michael Jordan 950 and Magic Johnson 450 Sporting equipment was sold under the X Games name ESPN s brand of Extreme Games competitions 1 Online presence editThis section does not cite any sources Please help improve this section by adding citations to reliable sources Unsourced material may be challenged and removed March 2014 Learn how and when to remove this template message nbsp Entrance to former Disney Store headquarters in PasadenaOnline retail at The Walt Disney Company began on November 19 1996 with the launch of The Disney Store Online At the time the business was under the Disney Online business unit ChWDC 4 In 1998 the company purchased Infoseek and that purchase included Starwave With that purchase there were now many other online properties under Disney Online including Disney com DisneyStore com MrShowbiz com Family com Movies com ESPN com NFL com NASCAR com NHL com etc This led to a new business named Buena Vista Internet Group BVIG which grouped all internet sites under one business unit In 1999 the business was changed from BVIG to Go com and was then spun that off as a tracking stock Also in 1999 the DisneyStore com business was moved under a business named Disney Direct Marketing DDM DDM was a business entity under the company s Disney Consumer Products DCP division and ran the Disney Catalog At the same time all of this was happening the team that ran the DisneyStore com site also built and launched ESPNStore com NASCARStore com DisneyTickets com and DisneyAuctions com Disney Auctions was created in October 2000 with a partnership between The Walt Disney Company and eBay Items such as signs and ride vehicles from Disneyland and Walt Disney World were commonly sold as well as costume pieces and props from previously released movies from Walt Disney Studios In 2001 DDM was moved directly under the control of The Disney Stores business The sale of The Disney Stores to The Children s Place didn t include the sale of DDM but did include the sale of the DisneyStore com domain name so in 2004 DisneyStore com was changed to DisneyDirect com In 2006 a complete rebranding was done Disney Direct Marketing Inc was changed to Disney Shopping Inc DSI the domain was changed from DisneyDirect com to DisneyShopping com and the Disney Catalog business was shut down In fall of 2006 Disney ended their partnership with eBay and moved the Disney Auctions website under its own banner In 2008 after the repurchase of the Disney Store business from The Children s Place the domain was changed back to DisneyStore com In 2009 DisneyAuctions com was completely shut down In 2010 DSI was moved back under the control of the newly reacquired Disney Store business and a complete redesign of the site was launched Also in 2010 the Disneystore co uk site was completely rebuilt on the same platform as the US site The Walt Disney Company acquired Marvel Entertainment in 2009 and in 2011 MarvelStore com was relaunched using the same technology as the Disney Store website A new online store for the French market was launched and a new store for the German market was launched A special Disney World vintage apparel line called YesterEars was available at the online store for a limited time in August 2016 YesterEars products pay homage to classic park attractions and destinations and is named after the former Downtown Disney Pleasure Island shop Additional products would be announced in September 96 References edit a b c d White George September 16 1997 New Theme Player Los Angeles Times Retrieved February 7 2017 a b c Disney Shops Headed for J C Penney Women s Wear Daily September 19 2012 Retrieved 19 February 2013 Flaherty Morgan February 14 2024 shopDisney Announces Website Name Change WDW Magazine Retrieved February 15 2024 a b c Mitchell Lesley May 9 2008 Disney liquidation store to shut its doors The Salt Lake Tribune Retrieved February 10 2017 a b New Businesses The News Tribune December 30 2008 Archived from the original on February 11 2017 Retrieved February 10 2017 Disney Store opens in Jersey The Daily Journal June 18 1988 p 1 a b Gutshall Named President of Palo Alto Drug Maker Los Angeles Times December 11 1994 Retrieved February 6 2017 a b c Disney to Sell Its Retail Stores in Japan Los Angeles Times Bloomberg News September 11 2001 Retrieved 27 November 2012 a b Disney Store closing its doors Australasian Business Intelligence Inside Retailing ABIX via COMTEX October 15 2002 Archived from the original on June 29 2014 Retrieved May 20 2014 a b Sandoval Ricardo December 26 1993 Disney Entertaining Retail Splash Chicago Tribune San Francisco Examiner Retrieved October 25 2017 a b Disney Retail Operations Expanded To Hong Kong Orlando Sentinel October 25 1994 Retrieved March 7 2014 a b c McGeehan Patrick September 23 2009 For Disney the Magic on Fifth Avenue Ends City Room Retrieved December 10 2016 a b c d Disney s Soda Fountain and Studio Store D23 Disney A to Z The Walt Disney Company Archived from the original on September 6 2015 Retrieved September 11 2015 a b c d Johnson Greg September 20 1994 Restaurants And Retail Los Angeles Times Retrieved February 6 2017 Johnson Greg 1 November 1994 Retail Los Angeles Times a b c d Ratzesberger Pia 8 November 2017 Das Geschaft mit der Maus sueddeutsche de in German Retrieved July 9 2018 Translation The business with the mouse a b Verrier Richard March 2 2002 Disney Stores to Get Redesign Los Angeles Times Retrieved August 6 2014 a b Vaughan Vickie November 4 1990 On The Front Burner Disney Testing Fast food Recipe Restaurant Stars Healthy Menu Elaborate Decor Sound Stages Orlando Sentinel Holson Laura M August 30 2004 A Nike Veteran Adds Some Swoosh to Disney s Tired Mouse The New York Times Retrieved February 26 2015 a b Disney buys back store chain from Children s Place Los Angeles Times Reuters May 2 2008 Retrieved 27 November 2012 a b Daniel Robert March 27 2008 Children s Place s Disney Store unit files Chapter 11 MarketWatch Retrieved 27 November 2012 a b Chmielewski Dawn C September 6 2011 Head of Disney Consumer Products group steps down Los Angeles Times Retrieved 15 November 2012 a b Disney completes overhaul of consumer products unit Chicago Tribune Reuters May 29 2012 Retrieved October 25 2017 a b c Halkias Maria January 26 2015 J C Penney riding Disney s coattails again Dallas News Archived from the original on December 20 2016 Retrieved December 14 2016 a b c d Menn Joseph 23 December 2006 New ownership turns Disney Stores around Los Angeles Times Retrieved December 29 2016 a b c Children s Place Disney unit settle store dispute Reuters June 8 2007 Retrieved October 23 2017 a b Hollywood s Coolest New Hot Spot Press release Buena Vista Pictures Distribution June 22 2005 Archived from the original on December 14 2005 Retrieved September 8 2015 Unit of Children s Place that operates Disney Stores files for bankruptcy nj com 2008 03 27 Retrieved 2016 03 04 Disney Store Announces Expansion Into Outlet Centers Press release Disney Store North America Hoop Holdings March 24 2005 Retrieved 2017 02 11 Firnhaber Bethany February 17 2014 Historic Pasadena Site Touts Creative Appeal Los Angeles Business Journal Retrieved June 4 2019 Bhattacharjee Manisha 25 April 2005 Disney s Eisner Iger in India to meet PM amp President Indiantelevision com Archived from the original on 24 April 2014 Retrieved 23 April 2014 Disney Jeans launched plans 30 stores Business Standard 26 September 2006 Retrieved 23 April 2014 Disney to set up 150 stores in India The Times of India TNN 12 October 2006 Retrieved 23 April 2014 a b c Disney takes back Disney Stores from Children s Place USA Today AP May 1 2008 Retrieved 27 November 2012 Colliver Victoria February 27 2009 Virgin Megastore in S F will liquidate SFGate Hearst Communications Inc Retrieved October 25 2017 Barnes Brooks October 13 2009 Disney s Retail Plan Is a Theme Park in Its Stores The New York Times Retrieved May 1 2010 Loewe Erin March 21 2011 Modern magic DDI Archived from the original on September 16 2011 Retrieved June 19 2011 a b Hartley Adam October 13 2009 Steve Jobs turning Disney stores into Imagination Parks TechRadar Retrieved December 14 2016 Disney plans 40 new concept stores South Florida Business Journal May 24 2011 Retrieved December 14 2016 a b Pasquarelli Adrianne January 5 2010 New mouse house for Times Square Crain s New York Business Retrieved March 7 2014 Company Overview of Retail Networks Co Ltd Company Profiles Business Week Archived from the original on January 18 2013 Retrieved 27 November 2012 Disney store for Dublin The Mirror London England March 23 2011 Archived from the original on June 29 2014 Retrieved May 20 2014 a b Lazaro Flora September 5 2012 Grand Opening of the First Disney Baby Store in Glendale CA LA Family com Archived from the original on June 5 2017 Retrieved December 29 2016 a b c d Horovitz Bruce September 7 2012 Disney Baby retail and online store targets youngest crowd Retrieved December 29 2016 Deioma Kayte August 30 2016 Sweets and Souvenirs at the Ghirardelli Soda Fountain and Disney Store in Hollywood About com Travel About Inc Archived from the original on December 20 2016 Retrieved December 12 2016 Rapoza Kenneth January 18 2012 Guess Where Disney Plans To Open 40 Stores Forbes Retrieved December 14 2016 a b World s Largest Disney Store Set For Shanghai The Hollywood Reporter October 25 2013 Retrieved 25 October 2013 a b c d Forgione Mary May 22 2015 Nine things you need to know about the world s biggest Disney Store Los Angeles Times Retrieved December 13 2016 Abril Danielle October 3 2013 J C Penney to launch Disney store within the store Dallas Business Journal American City Business Journals Retrieved December 14 2016 Halzack Sarah December 20 2016 Disney Store and other retailers ditch on call scheduling The Washington Post Retrieved December 29 2016 Duke Simon October 18 2016 A whole new world for Disney fans as pop up store opens nechronicle Trinity Mirror Group Retrieved December 29 2016 Frigerio Josh August 9 2018 Disney Store launches sleep hotline with Mickey Minnie Donald Daisy and Goofy KNXV Retrieved August 14 2018 Statement of Information Disney Stores USA LLC Business Search California Secretary of State March 23 2018 Retrieved June 4 2019 Statement of Information Disney Stores USA LLC Business Search California Secretary of State November 19 2018 Archived from the original on September 25 2021 Retrieved June 4 2019 Families rally to keep Disney Store open The Herald Dispatch May 27 2019 Retrieved June 11 2019 a b Tyko Kelly August 25 2019 Disney and Target announce 25 Disney shops coming to Target stores in October new website USA Today Retrieved October 7 2019 Watson R T 2021 03 03 Disney Closing at Least 60 Bricks and Mortar Stores in North America The Wall Street Journal ISSN 0099 9660 Retrieved 2021 03 04 Snider Mike Disney to close at least 60 Disney Stores in US and Canada as shopping shifts to online USA TODAY Retrieved 2021 03 04 The list of USA anc Canada locations closings 10 March 2021 Archived from the original on 2021 03 11 5 more locations to close on or before April 15 30 March 2021 Archived from the original on 2021 03 31 Seven more closures Disney Store closing last stores in three states 24 April 2021 Archived from the original on 2021 04 25 The final 60 Disney Store closures 20 May 2021 Archived from the original on 2021 05 21 DLPReport on the closure of European Disney Stores Archived from the original on 2021 05 05 The original Glendale Disney Store will be closing soon 18 June 2021 Archived from the original on 2021 06 19 Most Canadian Disney Stores are closing except a few in Toronto area 23 July 2021 Archived from the original on 2021 07 23 All remaining Disney Stores to close 23 August 2021 Archived from the original on 2021 08 23 Saying Goodbye to the Disney Store 23 August 2021 More closures to come 4 September 2021 Archived from the original on 2021 09 04 Now It s time to say Goodbye Disney Store 13 September 2021 Archived from the original on 2021 09 14 R I P Disney Store 1987 2021 13 September 2021 Archived from the original on 2021 09 14 The Disney Store is leaving Bellevue Square UBS Realty sues The Walt Disney Company for 275 000 for back rent 26 July 2021 Archived from the original on 2021 07 26 Whitten Sarah 2021 03 03 Disney shuttering at least 20 of Disney Stores as it shifts focus to e commerce CNBC Retrieved 2021 03 04 a b c Carroll Laura July 26 2013 When you wish upon a store New Disney retail outlet opens Las Vegas Review Journal Archived from the original on February 11 2017 Retrieved February 11 2017 Allen J Linn October 14 1998 Disney Makes Big Plans For North Michigan Store Chicago Tribune Retrieved October 23 2017 Lazarus George July 22 1999 Disney Creates Its Own Kingdom In Chicago Chicago Tribune Retrieved October 25 2017 Disney Store closings 2021 Is your closest location holding a liquidation sale See the store closures list USA Today March 10 2021 Retrieved 16 April 2021 a b c Cox Josh September 6 2012 Disney Baby debuts with a military baby shower Glendale News Press Archived from the original on July 26 2014 Retrieved May 20 2014 Chmielewski Dawn C June 9 2011 Disney to open Disney Baby stores Los Angeles Times Retrieved February 7 2017 Hudgins Melinda January 8 2012 Locally owned Art Barn celebrates grand opening The Murfreesboro Post Retrieved June 23 2017 Disney Store reach deal with J C Penney Archived from the original on 2020 07 19 Tyko Kelly October 4 2019 New Disney stores at Target now open featuring Frozen 2 and Star Wars merchandise USA Today Retrieved October 7 2019 More locations will be added in 2021 in the wake most regular Disney Stores closings USA Today Archived from the original on 2021 08 23 Harrods opens its new Disney pop up boutique today Time Out London October 10 2012 Retrieved October 27 2017 Miller Mark J 11 June 2012 It s Beginning to Look a Lot Like Disney at Harrods Brandchannel Archived from the original on 27 October 2017 Retrieved 27 October 2017 Lidbury Olivia 4 August 2013 Harrods Disney inspired dresses go up for auction Telegraph Telegraph Retrieved 27 October 2017 a b Disney and Harrods launch new retail experience Retail Gazette November 15 2013 Retrieved February 7 2017 The Disney Bibbidi Bobbidi Boutique at Harrods Opens its Castle Doors Today A1 Retail Magazine 4 U Media Ltd November 25 2013 Archived from the original on February 11 2017 Retrieved February 7 2017 Boyle Sian 22 November 2013 Harrods fairy tale boutique gives little princesses a Disney makeover Evening Standard Retrieved 27 October 2017 Perrett Michelle July 7 2016 Harrods and Disney partner to launch interactive Star Wars gallery CampaignUK Haymarket Media Group Ltd Archived from the original on October 28 2017 Retrieved October 27 2017 Disney Store at Harrods disneystore uk custhelp com Retrieved 27 October 2017 permanent dead link Balboni Jennifer September 1 1991 Hot Diggity Chicago Tribune Tribune Publishing Company Retrieved October 27 2017 Vaughan Vicki March 28 1992 Disney Restaurants To Close After Lackluster Performance Orlando Sentinel Retrieved March 7 2014 Mulligan Thomas S November 20 1997 Expansion Team Los Angeles Times Retrieved February 7 2017 Club Disney play centers are closing Baltimore Sun Tribune Publishing Bloomberg October 6 1999 Retrieved February 4 2017 Dineen Caitlin August 18 2016 Disney launches vintage YesterEars merchandise line Orlando Sentinel Retrieved August 18 2016 Polsson Ken Chronology of the Walt Disney Company KPolsson com 1987 Retrieved 26 November 2012 source Prince of the Magic Kingdom by Joe Flower 1991 Work in Progress by Michael Eisner 1998 Page 243 1987 Retrieved 26 November 2012 source Work in Progress by Michael Eisner 1998 Page 246 The New Internationalist December 1998 Number 308 Page 19 1992 Retrieved October 13 2015 source Disney Magazine Summer 1997 Page 68 July December 1996 Retrieved 26 November 2012 External links edit nbsp Wikimedia Commons has media related to Disney Store DisneyStore com nbsp official American website www wbr disneystore wbr com wbr store locator Disney Store Locations North America www wbr disneystore wbr com wbr store locator Disney Store Locations map DisneyStore Japan Retrieved from https en wikipedia org w index php title Disney Store amp oldid 1216012184 Disney Auctions, wikipedia, wiki, book, books, library,

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