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Call center industry in the Philippines

Call centers began in the Philippines as providers of email response and managing services then broadened to industrial capabilities for almost all types of customer relations, ranging from travel services, technical support, education, customer care, financial services, online business-to-customer support, and online business-to-business support. The call center industry is one of the fastest growing in the country.

A Teletech BPO site in Cainta, Rizal

The Philippines is also considered a location of choice due to its less expensive operational and labor costs, and a constant stream of college-educated graduates entering the already mostly young workforce. The Filipino people also generally show proficiency in American-style English as well as slang, and a strong familiarity with U.S. and European cultures.[1] Today, the Philippines remains a top business process outsourcing (BPO) destination for the estimated $150-billion BPO industry.[2] More than a million Filipinos are employed by call centers.[3]

Types of support

The calls managed by a number of Philippine call centers can be categorized into one of two types: outbound calls and inbound calls. Outbound calls include advisories, sales verification, customer services, surveys, collections and telemarketing. Inbound calls include account inquiries, verification, technical support, sales and various customer services.

Recruitment and training process

The recruitment process for new call center agents may include the following:

  • Phone Screening – this stage determines the voice quality over the phone and how the applicant responds to the call;
  • Initial Interview – conducted by the company human resource department or another outsource staffing firm to test the speaking skills, attitude and confidence of the applicant in responding to questions;
  • Examination – this includes aptitude tests, computer-based call simulations and emotional quotient (EQ) tests; and
  • Final Interview – to assess customer service, technical, or sales skills.

There are various ways in which one may initiate a career in call centers, the most common of which is to apply directly to a call center's recruitment office. This process is commonly coined as a "walk-in" application. Another procedure includes an employee referral, where an applicant is referred by an existing employee of a call center. A person may also apply through an employment agency, which will conduct its own screening procedures, before endorsing an applicant to any call center.

An emerging manner to apply for a career in a call center is through online application, as it provides applicants with an easier way of acquiring more information on the call center or business, an easier application and resume submission and allows Filipinos in more far or remote areas to apply.[4]

Outsourcing

The global recession in 2008 resulted in the loss of jobs for many Overseas Filipino Workers (OFWs). This prompted the Philippine government to assist OFWs transition to call center agents.[5] The government program, funded by the Overseas Workers Welfare Administration (OWWA), is part of the government's vocational scholarship program of OWWA and reintegration for OFWs returning to the country.

This low cost industry has come under threat due to steadily-appreciating local currency.[6] Philippines is now 30 per cent more expensive than India due to a 30-per cent difference in peso and Indian rupee exchange rates with the US dollar.

See also

References

  1. ^ Lee, Don (2015-02-01). "The Philippines has become the call-center capital of the world". Los Angeles Times. Retrieved 2015-10-08.
  2. ^ "Philippines still top BPO destination - consulting firm". GMA News. 2007-10-04. Retrieved 2015-10-08.
  3. ^ Peyton Paxson (17 May 2018). Mass Communications and Media Studies: An Introduction. Bloomsbury Publishing. p. 323. ISBN 978-1-5013-2996-8.
  4. ^ Heinz Bulos (March 1997). "Online: A job-hunting we will go". PC World Philippines. webphilippines.com. Retrieved 2015-10-08.
  5. ^ . World Economic Forum. Archived from the original on 2015-10-17. Retrieved 2015-10-08. The recession triggered a significant loss of jobs for OFWs. This prompted the Philippine government to provide Filipino domestic helpers government-sponsored training for the OFWs to become call-centre agents.
  6. ^ Maierbrugger, Arno (2012-12-27). "Strong peso hurts Philippine call centers". Retrieved 2015-10-08.

call, center, industry, philippines, call, centers, began, philippines, providers, email, response, managing, services, then, broadened, industrial, capabilities, almost, types, customer, relations, ranging, from, travel, services, technical, support, educatio. Call centers began in the Philippines as providers of email response and managing services then broadened to industrial capabilities for almost all types of customer relations ranging from travel services technical support education customer care financial services online business to customer support and online business to business support The call center industry is one of the fastest growing in the country A Teletech BPO site in Cainta Rizal The Philippines is also considered a location of choice due to its less expensive operational and labor costs and a constant stream of college educated graduates entering the already mostly young workforce The Filipino people also generally show proficiency in American style English as well as slang and a strong familiarity with U S and European cultures 1 Today the Philippines remains a top business process outsourcing BPO destination for the estimated 150 billion BPO industry 2 More than a million Filipinos are employed by call centers 3 Contents 1 Types of support 2 Recruitment and training process 3 Outsourcing 4 See also 5 ReferencesTypes of support EditThe calls managed by a number of Philippine call centers can be categorized into one of two types outbound calls and inbound calls Outbound calls include advisories sales verification customer services surveys collections and telemarketing Inbound calls include account inquiries verification technical support sales and various customer services Recruitment and training process EditThe recruitment process for new call center agents may include the following Phone Screening this stage determines the voice quality over the phone and how the applicant responds to the call Initial Interview conducted by the company human resource department or another outsource staffing firm to test the speaking skills attitude and confidence of the applicant in responding to questions Examination this includes aptitude tests computer based call simulations and emotional quotient EQ tests and Final Interview to assess customer service technical or sales skills There are various ways in which one may initiate a career in call centers the most common of which is to apply directly to a call center s recruitment office This process is commonly coined as a walk in application Another procedure includes an employee referral where an applicant is referred by an existing employee of a call center A person may also apply through an employment agency which will conduct its own screening procedures before endorsing an applicant to any call center An emerging manner to apply for a career in a call center is through online application as it provides applicants with an easier way of acquiring more information on the call center or business an easier application and resume submission and allows Filipinos in more far or remote areas to apply 4 Outsourcing EditThe global recession in 2008 resulted in the loss of jobs for many Overseas Filipino Workers OFWs This prompted the Philippine government to assist OFWs transition to call center agents 5 The government program funded by the Overseas Workers Welfare Administration OWWA is part of the government s vocational scholarship program of OWWA and reintegration for OFWs returning to the country This low cost industry has come under threat due to steadily appreciating local currency 6 Philippines is now 30 per cent more expensive than India due to a 30 per cent difference in peso and Indian rupee exchange rates with the US dollar See also Edit Philippines portalBusiness process outsourcing in the Philippines Call center industry in Bangladesh Cyberservices Economy of the Philippines Medical transcription Offshoring Outsourcing Philippine Cyber CorridorReferences Edit Lee Don 2015 02 01 The Philippines has become the call center capital of the world Los Angeles Times Retrieved 2015 10 08 Philippines still top BPO destination consulting firm GMA News 2007 10 04 Retrieved 2015 10 08 Peyton Paxson 17 May 2018 Mass Communications and Media Studies An Introduction Bloomsbury Publishing p 323 ISBN 978 1 5013 2996 8 Heinz Bulos March 1997 Online A job hunting we will go PC World Philippines webphilippines com Retrieved 2015 10 08 Overseas Workers Welfare Association OWWA World Economic Forum Archived from the original on 2015 10 17 Retrieved 2015 10 08 The recession triggered a significant loss of jobs for OFWs This prompted the Philippine government to provide Filipino domestic helpers government sponsored training for the OFWs to become call centre agents Maierbrugger Arno 2012 12 27 Strong peso hurts Philippine call centers Retrieved 2015 10 08 Retrieved from https en wikipedia org w index php title Call center industry in the Philippines amp oldid 1145427821, wikipedia, wiki, book, books, library,

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