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Cake (advertisement)

October 20, 2023

Cake is a television and cinema advertisement launched in 2007 by Škoda Auto to promote the new second-generation Fabia supermini car in the United Kingdom. The 60-second spot forms the centrepiece of an integrated advertising campaign comprising appearances on television, in cinemas, in newspapers and magazines, online, and through direct marketing. The campaign and its component parts were handled by the London branch of advertising agency Fallon Worldwide. Cake was directed by British director Chris Palmer. Production was contracted to Gorgeous Enterprises, with sound handled by Wave Studios. It premiered on British television on 17 May 2007.

Cake
a frame from Cake
AgencyFallon (London)
ClientŠkoda Auto
LanguageEnglish
Running time60 seconds
Product
Release date(s)17 May 2007 (2007-05-17)
Directed byChris Palmer
Music byJulie Andrews ("My Favourite Things")
Production
company		Gorgeous Enterprises
Produced byRupert Smythe
CountryUnited Kingdom
Budget£500,000 (est.)[1]
Official websitehttp://www.skoda.co.uk

The campaign was a critical, popular, and financial success. It has been credited for the significant improvements in awareness and public opinion of the brand, and received honours from a number of advertising festivals and awards ceremonies, including several from the British Television Advertising Awards, the Cannes Lions International Advertising Festival, and the Creative Circle Awards.

A "meaner" version of the advert was made to promote the vRS model of the Fabia.

Sequence Edit

Cake opens on a baker cracking eggs into a mixing bowl to the opening strains of "My Favorite Things", performed by Julie Andrews. This begins a montage of shots of white-uniformed cooks moving trolleys of ingredients and performing cake preparation work such as zesting oranges and mechanically mixing cake batter. Several large blocks of madeira cake are taken from the oven, starting a time-lapse sequence of the brick-like cakes being arranged into a pile and being mortared with buttercream icing. After a shot of gloved hands kneading orange sugar paste, a woman pours melted chocolate into a pot of Rice Krispies. The sugar paste is pressed between rollers, and the pot of Rice Krispies emptied into a mould. Layers of Battenberg cake are mortared together with raspberry jam. The Rice Krispies are removed from the moulds and arranged as panels around the madeira structure, creating the rough outline of a car. Jelly mixture is poured into a mould while another cook attaches Fox's Glacier Mints to a fondant base to create a headlamp. Long lines of liquorice are wrapped as belts around pieces of a madeira engine. A tin of golden syrup is poured in place of lubricant. The engine is lowered into the front of the car while pastry chairs are lowered into the interior. The jelly mould is removed to reveal a brake light, and a tyre made of chocolate fondant is wheeled in and various details such as liquorice windscreen wipers and a front grille made of chocolate Flakes are added to the car. The bonnet is lowered and icing sugar is dusted onto the roof before a fondant Škoda logo is attached to the front. The closing shot is of the team lined up around their creation, which now appears to be a cake replica of a Škoda Fabia, with the tagline "The new Fabia. Full of lovely stuff." across the bottom.

vRS version Edit

Production Edit

Background Edit

Advertising agency Fallon began representing Škoda in 1999, and its first campaign was for the first generation of the Fabia supermini, the successor to the Felicia, in early 2000.[4] While the previous advertising agency, Grey London, had succeeded in improving the company's image, Škoda cars were still the butt of many a joke,[5] and were seen as "naff" by British consumers.[6] Fallon took a lighter, self-denigrating approach - the strapline of the first series of ads (Vandal, Factory Tour) played off the disbelief of the public that a Škoda car could be of high quality, using the strapline "It's a Skoda, honest." The campaign was a tremendous success, dramatically reversing public opinion of the brand.[6][7] Sales of Škoda vehicles increased by record amounts during the period in which the campaign aired.[8]

Upon the launch of the second generation of the Fabia, Fallon chose to shift the focus away from improving the Škoda brand as a whole and towards pushing individual aspects of the cars. The strapline for the Fabia, with its numerous "smaller, helpful features", such as hooks for carrier bags in the boot to keep shopping upright, was to be "full of lovely stuff".[9] The idea for a commercial based around building a car out of cake came from a conversation between creative directors John Allison and Chris Bovill whilst sharing cake on Valentine's Day.[10] Approval was given for a campaign on a cake theme targeting couples aged 35-plus,[9] with a budget estimated at around £500,000.[1]

Filming Edit

Once approval was given to the project, director Chris Palmer was brought on board. Palmer's previous work included award-winning spots for Transport for London and the acclaimed Old Lions for Carlsberg in 2006.[11] Palmer's plan was to shoot the production of an actual life-sized Fabia cake with little or no computer-generated imagery.[2] With the air-date for the finished piece set only four weeks from the start of the project, of which Easter celebrations would occupy a large portion, there was no time for any research.[12] All decisions were to be made on the fly, during the production itself.[2][12]

The on-screen crew consisted of six home economists led by Peta O'Brien [1] and Sarah Tildersley, three sugar chefs, a machine operator, two prop experts, and four special effects modelmakers from Pennicott Payne Ltd, with a large production team off-camera.[12] Filming was done in Shepperton Studios over four days,[1] with baking machinery rented from baking equipment company Brook Foods,[12][13] though preliminary work such as casting moulds for the Rice Krispie panels was done a week beforehand.[2] Production finished exactly on time, with the final touch—the Škoda badge—fitted at 2:30am on the last day of the schedule.[12] The crew planned to donate the remains of the cake to local charities and hospitals, but after four days under hot studio lights, it was no longer thought fit for human consumption, and was donated for composting to the East London Community Recycling Project in Clapham.[9] Consequently the project came under criticism for the wastage [2]. However, a few pieces, such as the chocolate speedometer and marzipan wing mirrors were kept for posterity.[1]

Post-production Edit

Post-production work was performed by Tom Sparks of Alteration Services, with video editing conducted by The Quarry.[14] Ancillary elements of the campaign, such as the online presence and direct marketing, were handled by advertising agency Archibald Ingall Stretton, who had worked with Škoda for eight years prior to Cake.[15] The online elements of the campaign included a dedicated microsite, which was linked to through baking-themed banner ads placed on the sites such as The Times Online, AOL, and Top Gear.[16] For the direct marketing portion of the campaign, Archibald Ingall Stretton sent out car-shaped a double-chocolate, toffee-fudge cream scented air fresheners in the mail to potential and former clients.[17][18]

Sound Edit

The sound was recorded at Wave Recording Studios by sound engineer Parv Third.

Release and reception Edit

Cake premiered on Thursday 17 May 2007.[29] The dedicated microsite went online at 6pm, while the 60-second commercial first aired on ITV, Channel 4, Five, and on several multichannel television networks between 9 and 10pm.[9][30] In addition, a 30-second edit of Cake began airing from Monday 21 May 2009.[9] The commercial spaces purchased for Cake were chosen specifically to reach a mainstream audience, with selections including Big Brother, Britain's Got Talent, Coronation Street, CSI: Miami, Deal or No Deal, GMTV, Grand Designs, Grease Is the Word, Market Kitchen, This Morning, and Trinny & Susannah Undress..., as well as television screenings of films such as The Talented Mr. Ripley and Layer Cake. The value of the spaces purchased for Cake from its debut until 30 June was greater than for any other automotive commercial.[9]

The campaign was an immediate popular and critical success. Within two weeks, 37,000 people had visited the Skoda Fabia's microsite and a further 260,000 had viewed the clip on video sharing website YouTube.[16] By 10 June, views on YouTube climbed to over 700,000, nine groups had been set up on social networking site Facebook with a combined total of over 2,000 members, and a search for "Skoda cake car" on search engine Google returned over 150,000 results.[9] Market research conducted by YouGov showed substantial improvement in the public's perception of the Škoda brand in the UK.[31]

It was lauded by the press, appearing in features even as a front-page story in a Czech newspaper.[16] Reviewers compared the piece favourably with earlier iconic Honda campaigns such as Cog and Grrr.[1][32] Paul Silburn, creative partner of Saatchi & Saatchi, said of Cake: "It's fresh, innovative and engaging [...] It moved car advertising forward. To get such brand recognition without actually seeing the car was brilliant."[32] Cake went on to win a slew of awards, including Golds at the British Television Advertising Awards and the Creative Circle Awards,[19][23] and a Gold Lion at the Cannes Lions International Advertising Festival,[22] one of the most prestigious awards of the marketing industry. According to the Gunn Report, Cake was the third-most-awarded television advertising campaign of 2008, behind Gorilla for Cadbury and The Power of Wind for Epuron.[33]

References Edit

  1. ^ a b c d e Wilson, Giles; "No piece of cake", BBC News, 4 June 2007. Retrieved 3 January 2010.
  2. ^ a b c d Palmer, Chris; "Skoda Fabia: The Baking Of", Gorgeous Productions (2007).
  3. ^ These ingredients are for the main chassis only, and do not include materials used for details such as headlamps, brake lights, windscreen wipers, etc.
  4. ^ Hall, Emma; "VW awards Fallon UK Skoda prize[permanent dead link]", Campaign, 17 December 1999. Retrieved 3 January 2010.
  5. ^ Cozens, Claire; "Close-Up: Impossible Briefs", Campaign, 21 July 2000. Retrieved 3 January 2010.
  6. ^ a b Frean, Alexandra; "Skoda ad agency gives the Church a push", The Times, 2 September 2005. Retrieved 3 January 2010.
  7. ^ Cozens, Claire; "CLOSE-UP: Skoda is not a joke anymore", Campaign, 28 April 2000. Retrieved 3 January 2010.
  8. ^ "Skoda Launches New Brand Advertising Campaign", Car Pages, 11 May 2003. Retrieved 3 January 2010.
  9. ^ a b c d e f g "Skoda highlights the new Fabia’s special ingredients 2010-06-09 at the Wayback Machine" (case study), Thinkbox, 10 June 2007. Retrieved 3 January 2010.
  10. ^ Iezzi, Teressa; "Fallon make striking the right tone look like a piece of cake.", Advertising Age, June 04, 2007.
  11. ^ Williams, Eliza; "Chris Palmer discusses his work 2011-01-19 at the Wayback Machine", Creative Review, 29 January 2008. Retrieved 3 January 2010.
  12. ^ a b c d e Lucas, Gavin; "I baked the Skoda Car 2011-07-25 at the Wayback Machine", Creative Review, July 2, 2007. Retrieved January 10, 2009.
  13. ^ "Brook play vital Role in Skoda Cake Ad 2010-03-02 at the Wayback Machine", Brook Foods (2007). Retrieved 3 January 2010.
  14. ^ "Skoda Fabia "Cake" 2012-03-13 at the Wayback Machine", Boards, 14 April 2009. Retrieved 3 January 2010.
  15. ^ Jones, Gareth; "Skoda switches digital work to the Reading Room", Marketing, 27 June 2007. Retrieved 3 January 2010.
  16. ^ a b c Leggatt, Helen; "Skoda's Fabia finds fame online", BizReport, 31 May 2007. Retrieved 3 January 2010.
  17. ^ "The Work: New Campaigns - UK", Campaign, 13 July 2007. Retrieved 3 January 2010.
  18. ^ "Campaign Annual 2007: Top 10 Direct Mail Campaigns", Campaign, 14 December 2007. Retrieved 3 January 2010.
  19. ^ a b Billings, Claire; "Fallon sweeps the board at British Television Ad Awards", Campaign, 13 March 2008. Retrieved 3 January 2010.
  20. ^ Sweney, Mark; "Skoda 'cake' ad tastes success", the Guardian, 30 October 2007. Retrieved 3 January 2010.
  21. ^ Marshall, Caroline; "Big Awards 2008: Gold Awards[permanent dead link]", Campaign, 24 October 2008. Retrieved 3 January 2010.
  22. ^ a b "Awards 2010-05-15 at the Wayback Machine", Škoda website (2008). Retrieved 3 January 2010.
  23. ^ a b Dutta, Kunal; "Fallon sweeps board at Creative Circle Awards", Campaign, 4 March 2008. Retrieved 3 January 2010.
  24. ^ "Archives 2013-08-13 at the Wayback Machine", Clio website. Retrieved 3 January 2010.
  25. ^ "D&AD full results table", Campaign, 15 May 2008. Retrieved 3 January 2010.
  26. ^ "Entry for Fallon London (GB) 2009-09-24 at the Wayback Machine", Epica Awards website (2007). Retrieved 3 January 2010.
  27. ^ "London International Awards Winners and Finalists", London International Awards (2007). Retrieved 3 January 2010.
  28. ^ "The Midsummer Awards Winners 2010-06-21 at the Wayback Machine", Midsummer Awards (2008). Retrieved 3 January 2010.
  29. ^ Nettleton, Kate; "Skoda launches Baking of Fabia campaign", Campaign, 14 May 2007. Retrieved 3 January 2010.
  30. ^ "Škoda's New TV Advert is baking marvellous[permanent dead link]" (press release), Škoda Auto, 17 May 2007. Retrieved 3 January 2010.
  31. ^ "Brand Barometer: Skoda's cake car ads are simply fab", Media Week, 5 June 2007. Retrieved 3 January 2010.
  32. ^ a b "Big Awards 2008 - TV and Cinema - Skoda Fabia, Cake[permanent dead link]", Campaign, 23 October 2008. Retrieved 3 January 2010.
  33. ^ Gunn, Donald; The Gunn Report and Showreel of the Year (2008), Flaxmann Wilkie.

External links Edit

October 20, 2023
cake, advertisement, cake, television, cinema, advertisement, launched, 2007, Škoda, auto, promote, second, generation, fabia, supermini, united, kingdom, second, spot, forms, centrepiece, integrated, advertising, campaign, comprising, appearances, television,. Cake is a television and cinema advertisement launched in 2007 by Skoda Auto to promote the new second generation Fabia supermini car in the United Kingdom The 60 second spot forms the centrepiece of an integrated advertising campaign comprising appearances on television in cinemas in newspapers and magazines online and through direct marketing The campaign and its component parts were handled by the London branch of advertising agency Fallon Worldwide Cake was directed by British director Chris Palmer Production was contracted to Gorgeous Enterprises with sound handled by Wave Studios It premiered on British television on 17 May 2007 Cakea frame from CakeAgencyFallon London ClientSkoda AutoLanguageEnglishRunning time60 secondsProductSecond generation Skoda Fabia automobilesRelease date s 17 May 2007 2007 05 17 Directed byChris PalmerMusic byJulie Andrews My Favourite Things ProductioncompanyGorgeous EnterprisesProduced byRupert SmytheCountryUnited KingdomBudget 500 000 est 1 Official websitehttp www skoda co ukThe campaign was a critical popular and financial success It has been credited for the significant improvements in awareness and public opinion of the brand and received honours from a number of advertising festivals and awards ceremonies including several from the British Television Advertising Awards the Cannes Lions International Advertising Festival and the Creative Circle Awards A meaner version of the advert was made to promote the vRS model of the Fabia Contents 1 Sequence 1 1 vRS version 2 Production 2 1 Background 2 2 Filming 2 3 Post production 2 4 Sound 3 Release and reception 4 References 5 External linksSequence EditCake opens on a baker cracking eggs into a mixing bowl to the opening strains of My Favorite Things performed by Julie Andrews This begins a montage of shots of white uniformed cooks moving trolleys of ingredients and performing cake preparation work such as zesting oranges and mechanically mixing cake batter Several large blocks of madeira cake are taken from the oven starting a time lapse sequence of the brick like cakes being arranged into a pile and being mortared with buttercream icing After a shot of gloved hands kneading orange sugar paste a woman pours melted chocolate into a pot of Rice Krispies The sugar paste is pressed between rollers and the pot of Rice Krispies emptied into a mould Layers of Battenberg cake are mortared together with raspberry jam The Rice Krispies are removed from the moulds and arranged as panels around the madeira structure creating the rough outline of a car Jelly mixture is poured into a mould while another cook attaches Fox s Glacier Mints to a fondant base to create a headlamp Long lines of liquorice are wrapped as belts around pieces of a madeira engine A tin of golden syrup is poured in place of lubricant The engine is lowered into the front of the car while pastry chairs are lowered into the interior The jelly mould is removed to reveal a brake light and a tyre made of chocolate fondant is wheeled in and various details such as liquorice windscreen wipers and a front grille made of chocolate Flakes are added to the car The bonnet is lowered and icing sugar is dusted onto the roof before a fondant Skoda logo is attached to the front The closing shot is of the team lined up around their creation which now appears to be a cake replica of a Skoda Fabia with the tagline The new Fabia Full of lovely stuff across the bottom vRS version EditProduction EditBackground Edit Ingredients 2 3 10 kg white chocolate chunks3 kg orange peel strips1 kg angelica12 5 kg raspberry jam100 kg wheat flour100 kg caster sugar20 kg glace cherries30 kg brown almonds20 kg raisins25 kg dried apricot5 kg cocoa powder180 fresh eggs42 kg chocolate fudge180 kg orange sugar paste90 kg brown sugar paste40 kg black sugar paste50 kg white sugar paste200 kg cake margarine270 kg icing sugar40 kg milk caletsAdvertising agency Fallon began representing Skoda in 1999 and its first campaign was for the first generation of the Fabia supermini the successor to the Felicia in early 2000 4 While the previous advertising agency Grey London had succeeded in improving the company s image Skoda cars were still the butt of many a joke 5 and were seen as naff by British consumers 6 Fallon took a lighter self denigrating approach the strapline of the first series of ads Vandal Factory Tour played off the disbelief of the public that a Skoda car could be of high quality using the strapline It s a Skoda honest The campaign was a tremendous success dramatically reversing public opinion of the brand 6 7 Sales of Skoda vehicles increased by record amounts during the period in which the campaign aired 8 Upon the launch of the second generation of the Fabia Fallon chose to shift the focus away from improving the Skoda brand as a whole and towards pushing individual aspects of the cars The strapline for the Fabia with its numerous smaller helpful features such as hooks for carrier bags in the boot to keep shopping upright was to be full of lovely stuff 9 The idea for a commercial based around building a car out of cake came from a conversation between creative directors John Allison and Chris Bovill whilst sharing cake on Valentine s Day 10 Approval was given for a campaign on a cake theme targeting couples aged 35 plus 9 with a budget estimated at around 500 000 1 Filming Edit Once approval was given to the project director Chris Palmer was brought on board Palmer s previous work included award winning spots for Transport for London and the acclaimed Old Lions for Carlsberg in 2006 11 Palmer s plan was to shoot the production of an actual life sized Fabia cake with little or no computer generated imagery 2 With the air date for the finished piece set only four weeks from the start of the project of which Easter celebrations would occupy a large portion there was no time for any research 12 All decisions were to be made on the fly during the production itself 2 12 The on screen crew consisted of six home economists led by Peta O Brien 1 and Sarah Tildersley three sugar chefs a machine operator two prop experts and four special effects modelmakers from Pennicott Payne Ltd with a large production team off camera 12 Filming was done in Shepperton Studios over four days 1 with baking machinery rented from baking equipment company Brook Foods 12 13 though preliminary work such as casting moulds for the Rice Krispie panels was done a week beforehand 2 Production finished exactly on time with the final touch the Skoda badge fitted at 2 30am on the last day of the schedule 12 The crew planned to donate the remains of the cake to local charities and hospitals but after four days under hot studio lights it was no longer thought fit for human consumption and was donated for composting to the East London Community Recycling Project in Clapham 9 Consequently the project came under criticism for the wastage 2 However a few pieces such as the chocolate speedometer and marzipan wing mirrors were kept for posterity 1 Post production Edit Post production work was performed by Tom Sparks of Alteration Services with video editing conducted by The Quarry 14 Ancillary elements of the campaign such as the online presence and direct marketing were handled by advertising agency Archibald Ingall Stretton who had worked with Skoda for eight years prior to Cake 15 The online elements of the campaign included a dedicated microsite which was linked to through baking themed banner ads placed on the sites such as The Times Online AOL and Top Gear 16 For the direct marketing portion of the campaign Archibald Ingall Stretton sent out car shaped a double chocolate toffee fudge cream scented air fresheners in the mail to potential and former clients 17 18 Sound Edit The sound was recorded at Wave Recording Studios by sound engineer Parv Third Release and reception EditList of awardsANDY AwardsSilver TelevisionArt Directors Club AwardsDistinctive Meric Craft Distinctive Merit TelevisionBritish Television Advertising Awards 19 Gold Automotive Gold European Gold Television 30 60 SecondsBritish Television Advertising Craft Awards 20 Winner Best Model Making Winner Best Use of Recorded Music Winner Commercial of the YearCampaign Awards 21 Gold Television and CinemaCannes Lions International Advertising Festival 22 Gold Lion AutomotiveCreative Circle Awards 23 Winner Best Direction Winner Best Idea in 60 Seconds Winner Best Production Design Winner Best Television Commercial Winner Best Use of MusicClio Awards 24 Silver TelevisionD amp AD Awards 25 Yellow Pencil Practical Special EffectsEpica Awards 26 Silver FilmEurobest AwardsGold Television CinemaLondon International Awards 27 Finalist Television FilmMidsummer Awards 28 Gold Automotive Silver Best Use of MusicCake premiered on Thursday 17 May 2007 29 The dedicated microsite went online at 6pm while the 60 second commercial first aired on ITV Channel 4 Five and on several multichannel television networks between 9 and 10pm 9 30 In addition a 30 second edit of Cake began airing from Monday 21 May 2009 9 The commercial spaces purchased for Cake were chosen specifically to reach a mainstream audience with selections including Big Brother Britain s Got Talent Coronation Street CSI Miami Deal or No Deal GMTV Grand Designs Grease Is the Word Market Kitchen This Morning and Trinny amp Susannah Undress as well as television screenings of films such as The Talented Mr Ripley and Layer Cake The value of the spaces purchased for Cake from its debut until 30 June was greater than for any other automotive commercial 9 The campaign was an immediate popular and critical success Within two weeks 37 000 people had visited the Skoda Fabia s microsite and a further 260 000 had viewed the clip on video sharing website YouTube 16 By 10 June views on YouTube climbed to over 700 000 nine groups had been set up on social networking site Facebook with a combined total of over 2 000 members and a search for Skoda cake car on search engine Google returned over 150 000 results 9 Market research conducted by YouGov showed substantial improvement in the public s perception of the Skoda brand in the UK 31 It was lauded by the press appearing in features even as a front page story in a Czech newspaper 16 Reviewers compared the piece favourably with earlier iconic Honda campaigns such as Cog and Grrr 1 32 Paul Silburn creative partner of Saatchi amp Saatchi said of Cake It s fresh innovative and engaging It moved car advertising forward To get such brand recognition without actually seeing the car was brilliant 32 Cake went on to win a slew of awards including Golds at the British Television Advertising Awards and the Creative Circle Awards 19 23 and a Gold Lion at the Cannes Lions International Advertising Festival 22 one of the most prestigious awards of the marketing industry According to the Gunn Report Cake was the third most awarded television advertising campaign of 2008 behind Gorilla for Cadbury and The Power of Wind for Epuron 33 References Edit a b c d e Wilson Giles No piece of cake BBC News 4 June 2007 Retrieved 3 January 2010 a b c d Palmer Chris Skoda Fabia The Baking Of Gorgeous Productions 2007 These ingredients are for the main chassis only and do not include materials used for details such as headlamps brake lights windscreen wipers etc Hall Emma VW awards Fallon UK Skoda prize permanent dead link Campaign 17 December 1999 Retrieved 3 January 2010 Cozens Claire Close Up Impossible Briefs Campaign 21 July 2000 Retrieved 3 January 2010 a b Frean Alexandra Skoda ad agency gives the Church a push The Times 2 September 2005 Retrieved 3 January 2010 Cozens Claire CLOSE UP Skoda is not a joke anymore Campaign 28 April 2000 Retrieved 3 January 2010 Skoda Launches New Brand Advertising Campaign Car Pages 11 May 2003 Retrieved 3 January 2010 a b c d e f g Skoda highlights the new Fabia s special ingredients Archived 2010 06 09 at the Wayback Machine case study Thinkbox 10 June 2007 Retrieved 3 January 2010 Iezzi Teressa Fallon make striking the right tone look like a piece of cake Advertising Age June 04 2007 Williams Eliza Chris Palmer discusses his work Archived 2011 01 19 at the Wayback Machine Creative Review 29 January 2008 Retrieved 3 January 2010 a b c d e Lucas Gavin I baked the Skoda Car Archived 2011 07 25 at the Wayback Machine Creative Review July 2 2007 Retrieved January 10 2009 Brook play vital Role in Skoda Cake Ad Archived 2010 03 02 at the Wayback Machine Brook Foods 2007 Retrieved 3 January 2010 Skoda Fabia Cake Archived 2012 03 13 at the Wayback Machine Boards 14 April 2009 Retrieved 3 January 2010 Jones Gareth Skoda switches digital work to the Reading Room Marketing 27 June 2007 Retrieved 3 January 2010 a b c Leggatt Helen Skoda s Fabia finds fame online BizReport 31 May 2007 Retrieved 3 January 2010 The Work New Campaigns UK Campaign 13 July 2007 Retrieved 3 January 2010 Campaign Annual 2007 Top 10 Direct Mail Campaigns Campaign 14 December 2007 Retrieved 3 January 2010 a b Billings Claire Fallon sweeps the board at British Television Ad Awards Campaign 13 March 2008 Retrieved 3 January 2010 Sweney Mark Skoda cake ad tastes success the Guardian 30 October 2007 Retrieved 3 January 2010 Marshall Caroline Big Awards 2008 Gold Awards permanent dead link Campaign 24 October 2008 Retrieved 3 January 2010 a b Awards Archived 2010 05 15 at the Wayback Machine Skoda website 2008 Retrieved 3 January 2010 a b Dutta Kunal Fallon sweeps board at Creative Circle Awards Campaign 4 March 2008 Retrieved 3 January 2010 Archives Archived 2013 08 13 at the Wayback Machine Clio website Retrieved 3 January 2010 D amp AD full results table Campaign 15 May 2008 Retrieved 3 January 2010 Entry for Fallon London GB Archived 2009 09 24 at the Wayback Machine Epica Awards website 2007 Retrieved 3 January 2010 London International Awards Winners and Finalists London International Awards 2007 Retrieved 3 January 2010 The Midsummer Awards Winners Archived 2010 06 21 at the Wayback Machine Midsummer Awards 2008 Retrieved 3 January 2010 Nettleton Kate Skoda launches Baking of Fabia campaign Campaign 14 May 2007 Retrieved 3 January 2010 Skoda s New TV Advert is baking marvellous permanent dead link press release Skoda Auto 17 May 2007 Retrieved 3 January 2010 Brand Barometer Skoda s cake car ads are simply fab Media Week 5 June 2007 Retrieved 3 January 2010 a b Big Awards 2008 TV and Cinema Skoda Fabia Cake permanent dead link Campaign 23 October 2008 Retrieved 3 January 2010 Gunn Donald The Gunn Report and Showreel of the Year 2008 Flaxmann Wilkie External links EditCake via the Fallon London website swf format Skoda Fabia The Baking Of via the Fallon London website swf format Retrieved from https en wikipedia org w index php title Cake advertisement amp oldid 1170279718, wikipedia, wiki, book, books, library,

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