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Burgeranch

Burgeranch, also known as Burger Ranch, (Hebrew: בורגראנץ') is an Israeli fast-food chain. In 2010, the Burgeranch chain included 107 restaurants with over 1500 employees, competing primarily with McDonald's Israel[2] and Burger King Israel. In October 2014 there were 79 restaurants in the system and in 2022 there were 64, according to the company website.[3]

Burgeranch
Native name
בורגראנץ'
Company typePrivate
IndustryRestaurants
Founded1972; 52 years ago (1972)
Founder
  • Barry Scop
  • Ron Lapid
Headquarters,
Number of locations
64 restaurants
Area served
Israel and the West Bank[1]
ProductsFast food
(hamburgers · chicken · french fries · soft drinks · salads · desserts)
Number of employees
1600
Websiteburgeranch.co.il

History

 
A Burgeranch restaurant in Ashdod, Israel

The first Burgeranch in Israel opened in 1972 on Ben Yehuda Street in Tel Aviv by Barry Scop and Ron Lapid. An article in the Jerusalem Post claimed that the chain had origins in South Africa.[4] In 1978, a second restaurant opened on Ibn Gvirol Street. Two more branches opened in 1979 in Ramat Hasharon and Dizengoff Center. By 1993, when McDonald's entered the Israeli market, Burgeranch was the largest restaurant chain in Israel, with 49 restaurants.

In 1997, 74 percent of Burgeranch was acquired by Paz Oil Company Ltd. At the end of 2001, Paz completed the acquisition, becoming 100 percent owners of the chain. New branches of Burgeranch were opened at Paz gas stations. In 2006, Paz sold the chain to the Israeli businessman Yossi Hoshinski. In early 2008 Hoshinshki died of a heart attack, and the company went into bankruptcy. In 2008, Orgad Holdings bought out Burgeranch for over NIS 20 million.

One scholar connected the rise of Burgerranch, along with Burger King and McDonalds, to the Americanization of Israeli society.[5]

Discussions with Burger King

In 1992, when Burger King entered the Israeli market, it discussed a deal with Burgeranch but the talks failed. Burger King Israel went on to open over 50 restaurants. Burgeranch tried to take over Burger King in Israel, but was blocked by monopoly laws. In 2005, after Burger King declared bankruptcy – following a series of other American-based companies such as Starbucks, Wendy's, and Dunkin' Donuts that had struggled to succeed in the Israeli market[4] – it was purchased by Orgad Holdings.

In 2010, it announced that Orgad Holdings would be re-branding Burger King Israel as Burgeranch. At the time the two chains were merged there were 55 Burgeranches and 52 Burger Kings, creating 107 Burgeranches.[6]

In November 2014, it was reported that a group of investors (including Yair Hasson, the first Israeli Burger King franchiser) was in talks to purchase 51 of the then 72 Burgeranch locations for conversion to Burger Kings. The remaining 21 locations would be shut down. The proposed sale failed and Burger King was relaunched in Israel, without ties to Burgeranch, in December 2015.[7]

Ben Gurion Airport

In October 2011 it was announced that Burgeranch had outbid McDonald's for the two prime locations in Ben Gurion Airport. Due to the large influx of people through the airport these locations are estimated to have $8 million a year in sales, or approximately four times the $2.2 million rent for these locations. In October 2019, Burger Ranch closed at Ben Gurion airport. Reports say it is to be replaced by McDonald's.[8]

Kashrut

Around two-thirds of Burgeranch restaurants purvey all-kosher foods, the rest do not.[9] This is primarily for business reasons, because certified kosher restaurants are required to close on Saturdays and Jewish holidays.[9] This also occurs because a restaurant is not permitted to purvey both kosher and non-kosher foods.[9]

See also

References

  1. ^ "A finger in the eye of the international community for only $13.75, plus surprise - Israel News". Haaretz.com. August 24, 2018. Retrieved June 30, 2021.
  2. ^ . Archived from the original on May 12, 2010. Retrieved December 23, 2015.
  3. ^ "אודות". בורגראנץ' הכי ישראלי (in Hebrew). Retrieved March 23, 2022.
  4. ^ a b English, Ruth (May 11, 2010). "Burger Ranch to take over all local branches of Burger King". The Jerusalem Post | JPost.com. Retrieved November 30, 2020.
  5. ^ Ram, Uri (2004). "Glocommodification: How the Global Consumes the Local, McDonalds in Israel". Current Sociology. 52:1: 11–31. doi:10.1177/0011392104039311. S2CID 12040809.
  6. ^ . Archived from the original on May 14, 2010. Retrieved May 19, 2010.
  7. ^ No bull? Burger Ranch may shutter in reported Burger King deal, Jerusalem Post, retrieved November 26, 2014
  8. ^ Zommer, Navit (October 24, 2011). "McDonald's leaving Ben-Gurion Airport". Ynetnews. Ynetnews.com. Retrieved June 30, 2021.
  9. ^ a b c Ater, I. (2008). Essays on Externalities and Market Structure. Stanford University, Department of Economics. p. 96. Retrieved November 6, 2017.

Further reading

  • Ensha, Azadeh (April 25, 2013). "Israeli Burgers Take L.A." Tablet.

External links

  •   Media related to Burgeranch at Wikimedia Commons
  • (in Hebrew)

burgeranch, also, known, burger, ranch, hebrew, בורגראנץ, israeli, fast, food, chain, 2010, chain, included, restaurants, with, over, 1500, employees, competing, primarily, with, mcdonald, israel, burger, king, israel, october, 2014, there, were, restaurants, . Burgeranch also known as Burger Ranch Hebrew בורגראנץ is an Israeli fast food chain In 2010 the Burgeranch chain included 107 restaurants with over 1500 employees competing primarily with McDonald s Israel 2 and Burger King Israel In October 2014 there were 79 restaurants in the system and in 2022 there were 64 according to the company website 3 BurgeranchNative nameבורגראנץ Company typePrivateIndustryRestaurantsFounded1972 52 years ago 1972 FounderBarry ScopRon LapidHeadquartersNetanya IsraelNumber of locations64 restaurantsArea servedIsrael and the West Bank 1 ProductsFast food hamburgers chicken french fries soft drinks salads desserts Number of employees1600Websiteburgeranch wbr co wbr il Contents 1 History 1 1 Discussions with Burger King 1 2 Ben Gurion Airport 2 Kashrut 3 See also 4 References 5 Further reading 6 External linksHistory nbsp A Burgeranch restaurant in Ashdod Israel The first Burgeranch in Israel opened in 1972 on Ben Yehuda Street in Tel Aviv by Barry Scop and Ron Lapid An article in the Jerusalem Post claimed that the chain had origins in South Africa 4 In 1978 a second restaurant opened on Ibn Gvirol Street Two more branches opened in 1979 in Ramat Hasharon and Dizengoff Center By 1993 when McDonald s entered the Israeli market Burgeranch was the largest restaurant chain in Israel with 49 restaurants In 1997 74 percent of Burgeranch was acquired by Paz Oil Company Ltd At the end of 2001 Paz completed the acquisition becoming 100 percent owners of the chain New branches of Burgeranch were opened at Paz gas stations In 2006 Paz sold the chain to the Israeli businessman Yossi Hoshinski In early 2008 Hoshinshki died of a heart attack and the company went into bankruptcy In 2008 Orgad Holdings bought out Burgeranch for over NIS 20 million One scholar connected the rise of Burgerranch along with Burger King and McDonalds to the Americanization of Israeli society 5 Discussions with Burger King In 1992 when Burger King entered the Israeli market it discussed a deal with Burgeranch but the talks failed Burger King Israel went on to open over 50 restaurants Burgeranch tried to take over Burger King in Israel but was blocked by monopoly laws In 2005 after Burger King declared bankruptcy following a series of other American based companies such as Starbucks Wendy s and Dunkin Donuts that had struggled to succeed in the Israeli market 4 it was purchased by Orgad Holdings In 2010 it announced that Orgad Holdings would be re branding Burger King Israel as Burgeranch At the time the two chains were merged there were 55 Burgeranches and 52 Burger Kings creating 107 Burgeranches 6 In November 2014 it was reported that a group of investors including Yair Hasson the first Israeli Burger King franchiser was in talks to purchase 51 of the then 72 Burgeranch locations for conversion to Burger Kings The remaining 21 locations would be shut down The proposed sale failed and Burger King was relaunched in Israel without ties to Burgeranch in December 2015 7 Ben Gurion Airport In October 2011 it was announced that Burgeranch had outbid McDonald s for the two prime locations in Ben Gurion Airport Due to the large influx of people through the airport these locations are estimated to have 8 million a year in sales or approximately four times the 2 2 million rent for these locations In October 2019 Burger Ranch closed at Ben Gurion airport Reports say it is to be replaced by McDonald s 8 KashrutAround two thirds of Burgeranch restaurants purvey all kosher foods the rest do not 9 This is primarily for business reasons because certified kosher restaurants are required to close on Saturdays and Jewish holidays 9 This also occurs because a restaurant is not permitted to purvey both kosher and non kosher foods 9 See alsoList of hamburger restaurantsReferences A finger in the eye of the international community for only 13 75 plus surprise Israel News Haaretz com August 24 2018 Retrieved June 30 2021 TheMarker ברגר קינג עוזבת את ישראל הסניפים יאוחדו תחת המותג בורגראנץ פרסום ומדיה Archived from the original on May 12 2010 Retrieved December 23 2015 אודות בורגראנץ הכי ישראלי in Hebrew Retrieved March 23 2022 a b English Ruth May 11 2010 Burger Ranch to take over all local branches of Burger King The Jerusalem Post JPost com Retrieved November 30 2020 Ram Uri 2004 Glocommodification How the Global Consumes the Local McDonalds in Israel Current Sociology 52 1 11 31 doi 10 1177 0011392104039311 S2CID 12040809 Burger Ranch to take over all local branches of Burger King Archived from the original on May 14 2010 Retrieved May 19 2010 No bull Burger Ranch may shutter in reported Burger King deal Jerusalem Post retrieved November 26 2014 Zommer Navit October 24 2011 McDonald s leaving Ben Gurion Airport Ynetnews Ynetnews com Retrieved June 30 2021 a b c Ater I 2008 Essays on Externalities and Market Structure Stanford University Department of Economics p 96 Retrieved November 6 2017 Further readingEnsha Azadeh April 25 2013 Israeli Burgers Take L A Tablet External links nbsp Media related to Burgeranch at Wikimedia Commons Official website in Hebrew Portals nbsp Food nbsp Companies nbsp Israel Retrieved from https en wikipedia org w index php title Burgeranch amp oldid 1219202089, wikipedia, wiki, book, books, library,

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