Bailey Sarian

Bailey Brooke Sarian (born November 26, 1988) is a YouTuber known for her video series Murder, Mystery & Makeup and podcast Dark History. She is considered to have been the founder of the “true crime makeup” genre of YouTube videos.^[3][4]

Bailey Sarian
Personal information
Born	Bailey Brooke Sarian (1988-11-26) November 26, 1988 (age 34) Los Angeles, California, U.S.^[1]
Occupation(s)	YouTuber, Podcaster
YouTube information
Channel	Bailey Sarian
Location	Los Angeles, California
Years active	2013–present
Genre(s)	Makeup, True Crime
Subscribers	7.00 million^[2]
Total views	1.03 billion^[2]
Last updated: July 6, 2023

Career

Prior to creating her YouTube content, Sarian worked as a social media creator with cosmetics subscription service IPSY,^[5] and as an employee for the brands Sephora and Urban Decay.^[6][7] She began her YouTube channel in 2013 as a traditional makeup channel, producing makeup tutorials and reviews.^[3][7] In January 2019, she released the first episode of Murder, Mystery & Makeup, in which she discussed the Watts family murders whilst applying makeup.^[3][8] In 2020, fuelled by increased consumption of online content due to the COVID-19 pandemic, she went from 780,000 subscribers in March to 3.5 million by the end of the year.^[9] In June 2021, she debuted her AudioBoom original podcast Dark History with an episode on the DuPont chemical scandal. Video versions of the podcast filmed in Los Angeles are produced by Wheelhouse DNA and released on her YouTube channel the day following their AudioBoom release.^[5][10] She has also watched mystery movies while applying makeup for the official Netflix YouTube channel.^[9]

Reception

In 2020, YouTube ranked Sarian amongst the top breakout creators of the year.^[11] She was also presented with a Creator Honor Award by NikkieTutorials at the 10th Streamy Awards, and was nominated for the Beauty subject award.^[12] At the 11th Streamy Awards, Sarian won the Beauty subject award.^[13] She was also nominated for Makeup Influencer of the Year at the 2021 USA Today American Influencer Awards.^[14]

In November 2021, The Guardian included Murder, Mystery & Makeup in a list of the best podcasts of the week, describing the series as reaching an "innovative new niche".^[15] It has also been listed as one of the best true crime podcasts on Spotify by The Scotsman.^[16] Dark History was listed as one of the best new podcasts of 2021 by publications such as the Las Vegas Weekly,^[17] Elle Australia,^[18] and Variety,^[19] and was the ninth top new show of the year on Apple Podcasts.^[20] It was also nominated for Show of the Year^[21] and won Podcast of the Year at the 11th Streamy Awards.^[13]

Personal life

Sarian currently lives in Los Angeles.^[7] Her mother was a 911 dispatcher^[6] who sometimes brought young Sarian with her to work, which piqued her interest in the true crime genre.

She is of Armenian descent as she discloses in some of her videos. She has disclosed in a Q and A upload on her YouTube that she has never married and has no children.

She did have a dog named Saint, who stayed with her ex-partner, Fern after their split. Saint unfortunately passed away in August 2023 and his death was acknowledged on social media by both Bailey and Fern.

References

1. "Bailey Brooke Sarian". California Birth Index. State of California Vital Records and Statistics. from the original on May 6, 2022. Retrieved May 5, 2022.
2. "About Bailey Sarian". YouTube.
3. Krasovitski, Michelle (June 25, 2021). "Why we love to watch YouTubers discuss true crime and apply their makeup". i-D. Retrieved February 26, 2022.
4. Selinger-Morris, Samantha (November 29, 2021). "Make-up with a side of true crime is the latest thing". The Sydney Morning Herald. Retrieved February 26, 2022.
5. Lecaro, Lina (June 29, 2021). "How Makeup, Murder and Dark History Turned Bailey Sarian Into a Social Media Superstar". LA Weekly. Retrieved February 26, 2022.
6. Jobson, C. Shardae (May 24, 2020). "Bailey Sarian Narrates Her Makeup Tutorials With True Crime Stories". Allure. Retrieved February 26, 2022.
7. Alexandra, Rae (February 11, 2021). "Bailey Sarian's 'Murder, Mystery & Makeup' Series is (Surprisingly) Compulsive Viewing". KQED. Retrieved February 26, 2022.
8. Jackson, Hannah (October 18, 2021). "The Bizarre and Unsettling Rise of True-Crime Makeup Videos on YouTube and TikTok". The Daily Beast. Retrieved February 26, 2022.
9. Jordan, Dearbail (July 22, 2022). "The YouTuber making millions from true crime and make-up". BBC News. Retrieved October 18, 2022.
10. Gardner, Chris (May 27, 2021). "YouTube Star Bailey Sarian Launches Podcast 'Dark History'". The Hollywood Reporter. Retrieved February 26, 2022.
11. Patches, Matt (December 1, 2020). "YouTube announces the top videos and creators of 2020". Polygon. Retrieved February 26, 2022.
12. "10th Annual Streamy Nominees & Winners". The Streamy Awards. Retrieved February 26, 2022.
13. Grobar, Matt (December 12, 2021). "Bretman Rock, Bailey Sarian, Mark Rober & MrBeast Among Repeat Winners At 2021 YouTube Streamy Awards – Complete Winners List". Deadline. Retrieved February 26, 2022.
14. "Just announced: Here are the finalists for the 2021 USA TODAY American Influencer Awards. Voting begins today". USA TODAY. September 1, 2021. Retrieved February 26, 2022.
15. "Best podcasts of the week: what Princess Diana tells us about ourselves". The Guardian. November 19, 2021. Retrieved February 26, 2022.
16. Falk, Graham (May 20, 2022). "The 15 best true crime podcasts available to listen via Spotify Podcasts". The Scotsman. Retrieved June 4, 2022.
17. "Year in Review: Our favorite films and TV shows, video games and podcasts". Las Vegas Weekly. December 23, 2021. Retrieved February 26, 2022.
18. "These Are 15 Of 2021's Best Podcasts". ELLE Australia. July 19, 2021. Retrieved February 26, 2022.
19. Spangler, Todd (December 20, 2021). "Best New Podcasts of 2021". Variety. Retrieved February 26, 2022.
20. Spangler, Todd (December 1, 2021). "Joe Rogan Had the No. 1 Podcast in 2021 on Spotify (Podcast News Roundup)". Variety. Retrieved February 26, 2022.
21. Spangler, Todd (October 20, 2021). "YouTube Streamy Awards 2021 Nominations Announced, MrBeast Leads With Seven Nods". Variety. Retrieved February 26, 2022.