Asian Paints Ltd is an Indian multinationalpaint company, headquartered in Mumbai, Maharashtra, India.[1] The company is engaged in the business of manufacturing, selling and distribution of paints, coatings, products related to home décor, bath fittings and providing of related services. Asian Paints is India's largest and Asia's second largest paints corporation.[3][4][5] Asian Paints is the holding company of Berger International.[6] The company's manufacturing operations encompass 15 countries of the world including India, with considerable presence in the Indian subcontinent and the Middle East.[7]
The company was started in a garage in Gaiwadi, Girgaon, Mumbai by four friends Champaklal Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil.[1] They all belong to Jain families, and founded the company in February 1942. During World War II and the Quit India Movement of 1942, a temporary ban on paint imports left only foreign companies and Shalimar Paints in the market. Asian Paints took up the market and reported an annual turnover of ₹23 crore in 1952 but with only 2% PBT margin. By 1967, it became the leading paints manufacturer in the country.[8][9]
The four families together held the majority shares of the company. But disputes started over the global rights in 1990s when the company expanded beyond India. The disputes resulted in Choksey selling their 13.7% shares and exiting in 1997. Champaklal died in July 1997 and his son Atul took over. After failed collaboration talks with the British company Imperial Chemical Industries, Choksey's shares were mutually bought by the remaining three families and Unit Trust of India. As of 2008[update], the Choksi, Dani and Vakil families hold a share of 47.81%.[9]
Manufacturing locations
The company along with its subsidiaries have 26 manufacturing facilities across 16 countries serving customer globally in over 65 countries.[10]
This section's factual accuracy may be compromised due to out-of-date information. Please help update this article to reflect recent events or newly available information.(April 2022)
The company has 12 institutional owners and shareholders that are investing through Securities Exchange Commission (SEC). Largest stakeholders include Bridge Builder International Equity Fund, and Touchstone Sands Capital Emerging Markets Growth Fund.[11]
Marketing and advertising
In 1950s, the company launched a "washable distemper", which was a balance between the cheap dry distemper that peeled easily and the more expensive plastic emulsions. Promoting their brand Tractor Distemper, the company used "Don't lose your temper, use Tractor Distemper" in their advertisings.[8] In 1954, "Gattu" – a mischievous boy with a paint bucket in his hand – was launched as mascot. Created by R. K. Laxman, the mascot found appeal with the middle-classes.[12]
He was used only in print advertisements and packaging till 1970s and by 1990s, was also seen on television advertisements. Gattu helped in bringing the commodity-led business of painters to the actual end users of home-owners.[12]Ogilvy & Mather, the advertising agency associated with Asian Paints, launched marketing strategy by focusing on festive occasions in 1980s with their tag line "Har Ghar Kucch Kehta Hai" (Every home says something). Relating with festivals and important life events like marriages and child birth, the company advertised it as an occasion to paint homes by connecting on emotional level. In 1990s, the advertisements focused on the home exteriors, focusing on how the paints could keep the exteriors timeless.[12] The company revamped its corporate identity in 2000s and axed Gattu as their mascot, and later changed its "Asian Paints" logo to the shorter "AP" mnemonic.[12]
^ abHiscock, Geoff (2008). India's Global Wealth Club: The Stunning Rise of Its Billionaires and Their Secrets of Success. John Wiley & Sons. p. 211. ISBN9780470822388.
^Stuff, Publication. "ASIANPAINT Institutional Ownership - ASIAN PAINTS LTD. Stock". fintel.io. Retrieved 2 May 2020.
^ abcdPinto, Viveat (12 February 2015). "40 years ago...And now: Gattu's antics coloured Asian Paints' future". Business Standard. Retrieved 19 November 2016.
^"Company's website" (PDF). (PDF) from the original on 7 June 2021.
^Standard, Business. "Asian Paints". {{cite news}}: |first1= has generic name (help)
External links
Official website
February 26, 2023
asian, paints, indian, multinational, paint, company, headquartered, mumbai, maharashtra, india, company, engaged, business, manufacturing, selling, distribution, paints, coatings, products, related, home, décor, bath, fittings, providing, related, services, i. Asian Paints Ltd is an Indian multinational paint company headquartered in Mumbai Maharashtra India 1 The company is engaged in the business of manufacturing selling and distribution of paints coatings products related to home decor bath fittings and providing of related services Asian Paints is India s largest and Asia s second largest paints corporation 3 4 5 Asian Paints is the holding company of Berger International 6 The company s manufacturing operations encompass 15 countries of the world including India with considerable presence in the Indian subcontinent and the Middle East 7 Asian Paints Ltd TypePublicTraded asBSE 50082 NSE ASIANPAINT BSE SENSEX Constituent NSE NIFTY 50 ConstituentISININE021A01026IndustryChemicalsFounded1 February 1942 81 years ago 1942 02 01 FoundersChampaklal Choksey Chimanlal Choksi Suryakant Dani Arvind Vakil 1 HeadquartersMumbai Maharashtra IndiaArea servedWorldwideKey peopleAshwin Dani Chairman Manish Choksi Vice Chairman Amit Syngle CEO Abhay Vakil Non Executive Director ProductsChemicals Decorative paints Industrial finishing products CoatingsRevenue 29 481 crore US 3 7 billion 2022 2 Operating income 4 271 crore US 530 million 2022 2 Net income 3 053 crore US 380 million 2022 2 Total assets 22 984 crore US 2 9 billion 2022 2 Total equity 13 811 crore US 1 7 billion 2022 2 Number of employees7 160 2021 2 Websiteasianpaints com Contents 1 History 2 Manufacturing locations 3 Ownership structure 4 Marketing and advertising 5 Shareholding pattern 6 References 7 External linksHistory EditThe company was started in a garage in Gaiwadi Girgaon Mumbai by four friends Champaklal Choksey Chimanlal Choksi Suryakant Dani and Arvind Vakil 1 They all belong to Jain families and founded the company in February 1942 During World War II and the Quit India Movement of 1942 a temporary ban on paint imports left only foreign companies and Shalimar Paints in the market Asian Paints took up the market and reported an annual turnover of 23 crore in 1952 but with only 2 PBT margin By 1967 it became the leading paints manufacturer in the country 8 9 The four families together held the majority shares of the company But disputes started over the global rights in 1990s when the company expanded beyond India The disputes resulted in Choksey selling their 13 7 shares and exiting in 1997 Champaklal died in July 1997 and his son Atul took over After failed collaboration talks with the British company Imperial Chemical Industries Choksey s shares were mutually bought by the remaining three families and Unit Trust of India As of 2008 update the Choksi Dani and Vakil families hold a share of 47 81 9 Manufacturing locations EditThe company along with its subsidiaries have 26 manufacturing facilities across 16 countries serving customer globally in over 65 countries 10 S No Countries Number of Manufacturing plants Location operating Brand1 India 10 Ankleshwar amp Sarigam Gujarat Patancheru Telangana Kasna Uttar Pradesh Sriperumbudur Tamil Nadu Rohtak Haryana Khandala amp Taloja Maharashtra Mysuru Karnataka Visakhapatam Andhra Pradesh 2 Sri Lanka 2 Asian Paints Causeway3 Nepal 2 Asian Paints4 Bangladesh 1 Asian Paints5 Indonesia 1 Asian Paints6 Fiji 1 Apco Coatings amp Taubmans7 Samoa Islands 1 Taubmans8 Vanuatu Apco Coatings9 Solomon Islands Apco Coatings10 Oman 1 Asian Paints Berger11 Bahrain 1 Asian Paints Berger12 UAE 1 Asian Paints Berger13 Egypt 2 SCIB Paints14 Ethiopia 3 Kadisco Asian PaintsTotal 26Ownership structure EditThis section s factual accuracy may be compromised due to out of date information Please help update this article to reflect recent events or newly available information April 2022 The company has 12 institutional owners and shareholders that are investing through Securities Exchange Commission SEC Largest stakeholders include Bridge Builder International Equity Fund and Touchstone Sands Capital Emerging Markets Growth Fund 11 Marketing and advertising EditIn 1950s the company launched a washable distemper which was a balance between the cheap dry distemper that peeled easily and the more expensive plastic emulsions Promoting their brand Tractor Distemper the company used Don t lose your temper use Tractor Distemper in their advertisings 8 In 1954 Gattu a mischievous boy with a paint bucket in his hand was launched as mascot Created by R K Laxman the mascot found appeal with the middle classes 12 He was used only in print advertisements and packaging till 1970s and by 1990s was also seen on television advertisements Gattu helped in bringing the commodity led business of painters to the actual end users of home owners 12 Ogilvy amp Mather the advertising agency associated with Asian Paints launched marketing strategy by focusing on festive occasions in 1980s with their tag line Har Ghar Kucch Kehta Hai Every home says something Relating with festivals and important life events like marriages and child birth the company advertised it as an occasion to paint homes by connecting on emotional level In 1990s the advertisements focused on the home exteriors focusing on how the paints could keep the exteriors timeless 12 The company revamped its corporate identity in 2000s and axed Gattu as their mascot and later changed its Asian Paints logo to the shorter AP mnemonic 12 Shareholding pattern EditAs of 31 March 2021 13 Category of Shareholder No of Shareholders ShareholdingPromoter amp Promoter Group 81 52 7925 Public 4 99 104 47 2075 Total 4 99 185 100 In 2022 Asian Paints Q1 net profit up 79 to 1 017 crore revenue up 55 14 References Edit a b c Started by four Mumbaikers how Asian Paints is today one of India s most valued companies Businessinsider in Retrieved 18 November 2016 a b c d e f Asian Paints Limited Financial Statements Moneycontrol com Retrieved 23 February 2022 Asian Paints Hindustan Unilever top innovative Indian firms on Forbes list Ibtimes co in 25 August 2016 Retrieved 18 November 2016 Shares of Asian Paints jump 7 on good Q1 results The Economic Times Retrieved 18 November 2016 Local people demand jobs in Asian Paints proposed plant The Hindu Retrieved 18 November 2016 Asian Paints acquires 96 48 stake in Berger open offer ends The Economic Times Retrieved 18 November 2016 Annual report 2019 20 PDF Archived PDF from the original on 26 September 2020 a b Mukherjea Saurabh 2016 The Unusual Billionaires Penguin UK ISBN 9789386057679 page needed a b Hiscock Geoff 2008 India s Global Wealth Club The Stunning Rise of Its Billionaires and Their Secrets of Success John Wiley amp Sons p 211 ISBN 9780470822388 Asian Paints www asianpaints com Retrieved 7 June 2021 a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Stuff Publication ASIANPAINT Institutional Ownership ASIAN PAINTS LTD Stock fintel io Retrieved 2 May 2020 a b c d Pinto Viveat 12 February 2015 40 years ago And now Gattu s antics coloured Asian Paints future Business Standard Retrieved 19 November 2016 Company s website PDF Archived PDF from the original on 7 June 2021 Standard Business Asian Paints a href Template Cite news html title Template Cite news cite news a first1 has generic name help External links EditOfficial website Retrieved from https en wikipedia org w index php title Asian Paints amp oldid 1129510856, wikipedia, wiki, book, books, library,
