Amisha Sethi

Amisha Sethi is an Indian author, philanthropist, business leader, actress and a model.^[1] She was crowned the winner of Haut Monde Mrs. India Worldwide 2021.^[2] Her novel, It Doesn't Hurt To Be Nice,^[3] was published by Shristi Publishers in 2015.^[4] She acted in the 2022 short film Dronacharya released on Disney+Hotstar and MX Player.^[5][6]

Amisha Sethi
Amisha Sethi (2020)
Born	(1980-08-30) 30 August 1980 (age 43) Rajkot, Gujarat, India
Occupation	Author
Nationality	Indian
Notable awards	Mrs. Glamorous 2019 Bengaluru winner

Personal life

She won the title of Mrs. Glamorous 2019, Bengaluru, and is crowned Haut Monde Mrs. India Worldwide 2021.^[7][1][8][9]

Education

Sethi pursued a bachelor's degree in Science from University of Delhi and a Masters in Business Administration from Amity Business School in 2002. She is also an executive scholar in Marketing and Sales Management from Kellogg School of Management,^[10] Northwestern University, USA.

Professional life

Sethi has been a Marketing and Business Leader^[11] in Brand Marketing, Strategy and International Consumer Marketing.^[12] She has held the position of CMO global with a start-up based in Vancouver in 2014. She was the Chief Commercial Officer^[13] at AirAsia^[14] in 2013^[15][16] and the Director of Brand Marketing Asia^[17] at BlackBerry.^[18] She worked at BlackBerry^[19] from 2006 to 2013.^[20] She has also worked at Airtel from 2002 to 2006. She is the Chief Awareness Officer at Black Lotus, a meditation app and was the ex Vice President of Global Marketing at Locus Inc.

She has won number of awards and recognition^[21] for her endeavours in Marketing^[22] and Business in the Asia Pacific region.

Book

Sethi is the author of the book It Doesn't Hurt To Be Nice, released in September 2015.^[23] and talks about rediscovering life, with comedy, drama, and spirituality. It is a story of a young girl and her hilarious, dramatic and enthralling experiences to understand the ultimate purpose of her life, which is – to be a better human with each passing day. The book has received appreciation and commendation across the country.^[24]

The book has been released by Srishti Publishers^[25] and was a platform to share the cause of kindness and generosity she believes in.^[26]

Awards

• Recognized as the "Young Women Rising Star" at the World Women Leadership Congress 2014
• The Asia Pacific Young Women Achievers Award in 2013, Dubai^[27]
• Featured as the Top 50 Most Talented Brand Leaders of India by India greatest/CMO council in 2012^[28][29]
• "Youth Achievers Award" 2012, by CMO council and CNBC for her work in Marketing and brand strategy at BlackBerry
• Indira Marketing Excellence Award 2013
• Received the "Women Leadership Award in Corporate excellence" 2015 by Amity Business School^[30]

See also

• Indian English literature

References

1. "Amisha Sethi's pursuit of happiness". The Hindu. Retrieved 5 August 2015.
2. Desk, IBT Entertainment (27 October 2021). "Amisha Sethi crowned as Haut Monde Mrs. India Worldwide 2021 Winner". www.ibtimes.co.in. Retrieved 11 December 2021.
3. "Amisha Sethi's Book Launch "It Doesn't Hurt to Be Nice"". view7media.com. Retrieved 12 September 2015.
4. "Debut Author Amisha Sethi's Spiritual Dramedy Opens Pre Orders 'Online'". businesswireindia.com. Retrieved 7 August 2015.
5. "Dronacharya". Disney+ Hotstar. Retrieved 6 December 2022.
6. "Amisha Sethi". IMDb. Retrieved 6 December 2022.
7. "Catching up with the multi-talented Amisha Sethi!". This Week India. 21 May 2021. Retrieved 1 September 2021.
8. "Meet Amisha Sethi – Haut Monde Mrs. India Worldwide 2020 Finalist". DNM. Retrieved 6 September 2021.
9. ""Haut Monde Mrs India Worldwide: ప్రతిభా షా"". Saakshi. 30 October 2021.
10. . chennaionline.com. Archived from the original on 22 November 2015. Retrieved 11 August 2015.
11. "10 ways to get ahead". India Today. Retrieved 16 September 2013.
12. "AirAsia India appoints telecom marketer Amisha Sethi as CCO". The hindu. Retrieved 9 July 2013.
13. "AirAsia India appoints telecom marketer Amisha Sethi as CCO". The Times of India. Retrieved 9 July 2013.
14. "AirAsia India appoints telecom marketer Amisha Sethi as CCO". The Hindu. Retrieved 10 July 2013.
15. Mitra, Moinak (20 September 2013). "How Team Air Asia led by Mittu Chandilya is readying for take off". The Economic Times. ISSN 0013-0389. Retrieved 23 June 2023.
16. "Amisha Sethi named as Chief Commercial Officer for AirAsia India". airasia.com. Retrieved 9 July 2013.
17. "AirAsia India names Amisha Sethi chief commercial officer". livemint.com. Retrieved 9 July 2013.
18. . mynewsdesk.com. Archived from the original on 2 April 2013. Retrieved 28 March 2013.
19. "BlackBerry: It's all about Action". Tivarati.com. Retrieved 8 August 2012.^{[permanent dead link]}
20. "BlackBerry passes on its message through CCD outlets". eventfaqs.com. Retrieved 15 June 2011.^{[permanent dead link]}
21. . campaignindia.in. Archived from the original on 4 March 2016. Retrieved 21 October 2015.
22. "AirAsia India appoints telecom marketer Amisha Sethi as CCO". wn.com. Retrieved 10 July 2013.
23. "Debut Author Amisha Sethi's Spiritual Dramedy Opens Pre Orders 'Online'". The Telegraph. Kolkota. from the original on 4 March 2016. Retrieved 7 August 2015.
24. "It Doesn't Hurt To Be Nice – Book Review". stareyedreviewer.blogspot.in/. Retrieved 15 September 2015.
25. "It Doesn't Hurt To Be Nice: Amisha Sethi". bookmarkks.blogspot.com/. Retrieved 8 September 2015.
26. . thetalespensieve.com. Archived from the original on 2 October 2015. Retrieved 21 September 2015.
27. . 6 October 2015. Archived from the original on 21 September 2015. Retrieved 21 October 2015.
28. . Archived from the original on 5 March 2016. Retrieved 12 April 2011.
29. . world marketing congress. Archived from the original on 27 June 2019. Retrieved 21 October 2015.
30. "Amity honors eminent Women Achievers during the celebrations of International Women's Day". amity.edu. Retrieved 11 March 2015.