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Alex Faickney Osborn

Alex Faickney Osborn (May 24, 1888 – May 5, 1966) was an American advertising executive and the author of the creativity technique named brainstorming.

Alex Faickney Osborn
Born(1888-05-24)May 24, 1888
DiedMay 5, 1966(1966-05-05) (aged 77)
Buffalo, New York, U.S.
NationalityAmerican
Occupation(s)Advertising executive, writer, creativity theorist
Known forCo-founder of BBDO, development of brainstorming
SpouseHelen Coatsworth
Children5

Founding of BBDO

In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Durstine to form the BDO advertising agency. Osborn acted as manager of BDO's Buffalo branch. He was largely responsible for the 1928 merger of BDO (Barton, Durstine & Osborn) with the George Batten Company to create BBDO.

After years of success and having survived the Great Depression, BBDO underwent a crisis in 1938, losing many of its clients and key personnel. Osborn commuted to New York City and eventually saved the company by securing the Goodrich tire account. In 1939, he became BBDO's executive vice president after Durstine resigned. Osborn was crucial in recruiting many top employees, including Ben Duffy, who eventually became the president of BBDO.[1]

Creativity theorist

Osborn became increasingly active as an author, and published several books on creative thinking. In his 1942 book How To Think Up he presented the technique of brainstorming, which had been used at BBDO. Eventually, Osborn's writing career overtook his work in advertising, and in 1960, after more than forty years, he resigned from BBDO's board of directors.

In 1954, Osborn set up the Creative Education Foundation, sustained by the royalties earned from his books. Along with Sidney Parnes, Osborn developed the "Osborn-Parnes Creative Problem Solving Process" (commonly referred to as CPS). He co-founded the Creative Education Foundation's Creative Problem Solving Institute, the world's longest-running international creativity conference, and CPS has been taught for more than 50 years.

Notable advertising work

Books

  • A Short Course in Advertising, London, New York: Sir I. Pitman & Son, 1921. OCLC 562025307
  • How to "Think Up", New York, London: McGraw-Hill Book Co., 1942. OCLC 562025301
  • Your Creative Power, Scribner, 1948. OCLC 607142384
  • Wake Up Your Mind: 101 Ways to Develop Creativeness, New York, London: Charles Scribner's Sons, 1952. OCLC 562025321
    • Translated into Japanese by Kazuo Kuwana 想像の翼をのばせ : 創造力をきたえる101の方法 Tōkyō : Jitsumu Kyōiku Shuppan, 1968 OCLC 673718577
  • Applied Imagination: Principles and Procedures of Creative Problem Solving New York: Charles Scribner's Sons, 1953. OCLC 641122686 [2]
    • Revised edition, New York, Scribner, 1957 OCLC 1381383
    • 3rd ed. New York C. Scribner 1963 OCLC 757425639
    • French translation by Georges Rona and Pierre Dupont, L'Imagination constructive. Principes et processus de la Pensée créative et du Brainstorming, Paris, Dunod, 1959.
    • Chinese translation by Ikkō Shō, 応用想像力 Taipei : Kyōshi Kōgyō Sōsho Shuppan Kofun Yūgen Kōshi, 1965 OCLC 673537763

Osborn also contributed frequently to trade publications such as Printers' Ink.

Family life

On September 15, 1916, he married Helen Coatsworth, the daughter of a wealthy Buffalo lawyer. They had five children: Katharine, Joan, Marion, Russell, and Elinor. Osborn died of cancer May 5, 1966, in Roswell Park Memorial Institute, where he had been a patient since April 1, 1966. He was 77 years old.[3] He was cremated and his ashes are in a niche at Forest Lawn Cemetery in Buffalo, New York.[4]

Sources

Bruce Fairchild Barton, Roy Sarles Durstine, and Alex Faickney Osborn, Joan Vidal, João Lins. 2007-11-16 at the Wayback Machine

References

  1. ^ Parente, Donald E.; Osborn, John R. (1994). "Alex F. Osborn (May 24, 1888–May 5, 1966)". In Applegate, Edd (ed.). The Ad Men and Women: A Biographical Dictionary of Advertising. Westport, Connecticut: Greenwood Press. pp. 237–246. ISBN 0-313-27801-6. LCCN 93-28040.
  2. ^ World Cat entry
  3. ^ "Alex F. Osborn, 77, a founder and officer of B.B.D.& O., dies". (1966, May 6). New York Times, p. 47.
  4. ^ . Time. May 13, 1966. Archived from the original on October 28, 2010. Retrieved December 26, 2007.

alex, faickney, osborn, 1888, 1966, american, advertising, executive, author, creativity, technique, named, brainstorming, born, 1888, 1888bronx, york, diedmay, 1966, 1966, aged, buffalo, york, nationalityamericanoccupation, advertising, executive, writer, cre. Alex Faickney Osborn May 24 1888 May 5 1966 was an American advertising executive and the author of the creativity technique named brainstorming Alex Faickney OsbornBorn 1888 05 24 May 24 1888Bronx New York U S DiedMay 5 1966 1966 05 05 aged 77 Buffalo New York U S NationalityAmericanOccupation s Advertising executive writer creativity theoristKnown forCo founder of BBDO development of brainstormingSpouseHelen CoatsworthChildren5 Contents 1 Founding of BBDO 2 Creativity theorist 3 Notable advertising work 4 Books 5 Family life 6 Sources 7 ReferencesFounding of BBDO EditIn 1919 Osborn joined with Bruce Fairchild Barton and Roy Sarles Durstine to form the BDO advertising agency Osborn acted as manager of BDO s Buffalo branch He was largely responsible for the 1928 merger of BDO Barton Durstine amp Osborn with the George Batten Company to create BBDO After years of success and having survived the Great Depression BBDO underwent a crisis in 1938 losing many of its clients and key personnel Osborn commuted to New York City and eventually saved the company by securing the Goodrich tire account In 1939 he became BBDO s executive vice president after Durstine resigned Osborn was crucial in recruiting many top employees including Ben Duffy who eventually became the president of BBDO 1 Creativity theorist EditOsborn became increasingly active as an author and published several books on creative thinking In his 1942 book How To Think Up he presented the technique of brainstorming which had been used at BBDO Eventually Osborn s writing career overtook his work in advertising and in 1960 after more than forty years he resigned from BBDO s board of directors In 1954 Osborn set up the Creative Education Foundation sustained by the royalties earned from his books Along with Sidney Parnes Osborn developed the Osborn Parnes Creative Problem Solving Process commonly referred to as CPS He co founded the Creative Education Foundation s Creative Problem Solving Institute the world s longest running international creativity conference and CPS has been taught for more than 50 years Notable advertising work EditGeneral Electric Armstrong Cork Chrysler General Baking Royal Crown Cola American Tobacco BF Goodrich Du Pont Wildroot Hair TonicBooks EditA Short Course in Advertising London New York Sir I Pitman amp Son 1921 OCLC 562025307 How to Think Up New York London McGraw Hill Book Co 1942 OCLC 562025301 Your Creative Power Scribner 1948 OCLC 607142384 Wake Up Your Mind 101 Ways to Develop Creativeness New York London Charles Scribner s Sons 1952 OCLC 562025321 Translated into Japanese by Kazuo Kuwana 想像の翼をのばせ 創造力をきたえる101の方法 Tōkyō Jitsumu Kyōiku Shuppan 1968 OCLC 673718577 Applied Imagination Principles and Procedures of Creative Problem Solving New York Charles Scribner s Sons 1953 OCLC 641122686 2 Revised edition New York Scribner 1957 OCLC 1381383 3rd ed New York C Scribner 1963 OCLC 757425639 French translation by Georges Rona and Pierre Dupont L Imagination constructive Principes et processus de la Pensee creative et du Brainstorming Paris Dunod 1959 Chinese translation by Ikkō Shō 応用想像力 Taipei Kyōshi Kōgyō Sōsho Shuppan Kofun Yugen Kōshi 1965 OCLC 673537763Osborn also contributed frequently to trade publications such as Printers Ink Family life EditOn September 15 1916 he married Helen Coatsworth the daughter of a wealthy Buffalo lawyer They had five children Katharine Joan Marion Russell and Elinor Osborn died of cancer May 5 1966 in Roswell Park Memorial Institute where he had been a patient since April 1 1966 He was 77 years old 3 He was cremated and his ashes are in a niche at Forest Lawn Cemetery in Buffalo New York 4 Sources EditBruce Fairchild Barton Roy Sarles Durstine and Alex Faickney Osborn Joan Vidal Joao Lins Archived 2007 11 16 at the Wayback MachineReferences Edit Parente Donald E Osborn John R 1994 Alex F Osborn May 24 1888 May 5 1966 In Applegate Edd ed The Ad Men and Women A Biographical Dictionary of Advertising Westport Connecticut Greenwood Press pp 237 246 ISBN 0 313 27801 6 LCCN 93 28040 World Cat entry Alex F Osborn 77 a founder and officer of B B D amp O dies 1966 May 6 New York Times p 47 Milestones May 13 1966 Time May 13 1966 Archived from the original on October 28 2010 Retrieved December 26 2007 Retrieved from https en wikipedia org w index php title Alex Faickney Osborn amp oldid 1144119334, wikipedia, wiki, book, books, library,

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