Saeukkang (Korean: 새우깡; also called Shrimp Cracker) is a popular Korean snack produced by South Korean company Nongshim since 1971. Saeukkang has ranked as the highest-selling snack in South Korea for more than 30 years and is exported to 76 countries worldwide. Around four to five shrimps are used in each standard package (90g), and the parching method[1] is used to make Saeukkang.[2]
'Saeu' means shrimp in Korean. When Nongshim President Shin Choon-ho was looking for an appropriate name for the shrimp snack, he got an idea from his daughter, who at the time incorrectly sang the Korean folk song Arirang, pronouncing it 'Arikkang'.[3]
Development
Nongshim presented Saeukkang, the first snack in South Korea. The company got ideas from the popular Japanese snack Kappa Ebisen made by Calbee. After reverse engineering for more than a year, as the company had to find the appropriate temperature to bring suitable strength, the company ended up burning lots of mixture of flours and shrimps. Around 360 tons of flours were used.[4]
Sales
With the slogan We make our foods using our technology, Saeukkang was highly successful after its release, which significantly helped Nongshim to grow from low market share and profits. Many trucks around Korea were gathered with deposits in front of Nongshim's factory in Daebang-dong to buy Saeukkang. After three months of the initial release, Saeukkang contributed to increasing Nongshim's sales by 350%. With the help of Saeukkang's success, Nongshim was able to release other successful snacks: Banana Kick in 1978, Honey Twist Snack in 1979, Potato Chip in 1980. As of 2013, Saeukkang's sales went beyond 7.5 billion packages. Saeukkang can now be found in 76 countries and stores like Walmart in the United States[5] and Taobao in China.
Variants
Nongshim produces different variants of Saeukkang. Other than the standard package (90g), the company introduced different sizes of Saeukkang:
Mini Saeukkang (30g)
Deluxe Saeukkang (400g).
Nongshim also offers Saeukkang with different flavors:
Spicy Saeukkang
Rice Saeukkang
Sweet & Sour Chicken Saeukkang
Marketing
TV CF
Lee Jong-suk, Korean actor and model advertises Saeukkang [1].
Nongshim uses the slogan "손이 가요~ 손이 가~새우깡에 손이 가요; translation: Grab some here, grab some there. Grab shrimp crackers anywhere" since the initial release of Saeukkang.[6] The slogan is highly successful that it still has been used in Nongshim's Saeukkang advertisement today.
Fan Clubs
There are about 100 Saeukkang fan clubs in Korea's largest portal, NAVER. These communities share the interests of Saeukkang, consisting of both younger and older generations.[4]
Criticism
In 2005, Criticism rose as the snack's shape and packaging looked similar to Japanese snack Kappa Ebisen.[7]
In 2008, there was a report from a consumer that a mouse's head was found in one of Saeukkang's packaging. However, Nongshim not only concealed the report for a month before formal investigation from the Ministry of Food and Drug Safety in Korea(MFDS) began, but also the company did not recall their product.[8]MFDS did research the actual conditions of product productions of Nongshim's factories in Busan and Qingdao, but MFDS failed to find a connection of mouse's head into Saeukkang.[9]
In 2010, rice worms were found in Saeukkang, and MFDS draw a conclusion that rice worms were not from product productions, but they were from processes of distribution to retail stores.[10]
In 2019, Nongshim initially planned to stop using shrimps from Gunsan, South Korea for the production of Saeukkang due to sea pollution in Korea. As the company has been using shrimps from the United States and South Korea equally, the company claimed that the Gunsan's shrimp quality got worse unlike 48 years ago.[11] However, from continuous protests and complaints from Gunsan fishermen and congress, Nongshim decided to use 10% of Gunsan shrimp with the condition of high-quality maintenance.
^"새우깡, 소매점 유통과정서 쌀벌레 혼입". 2014-08-08. from the original on 2014-08-08. Retrieved 2020-11-24.
^""48년전 그 꽃새우가 아니다"···국산 포기한 '새우깡' 속사정". news.naver.com (in Korean). Retrieved 2020-11-24.
January 02, 2023
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This article s tone or style may not reflect the encyclopedic tone used on Wikipedia See Wikipedia s guide to writing better articles for suggestions January 2021 Learn how and when to remove this template message Saeukkang Korean 새우깡 also called Shrimp Cracker is a popular Korean snack produced by South Korean company Nongshim since 1971 Saeukkang has ranked as the highest selling snack in South Korea for more than 30 years and is exported to 76 countries worldwide Around four to five shrimps are used in each standard package 90g and the parching method 1 is used to make Saeukkang 2 SaeukkangAlternative namesShrimp Cracker Prawn CrackerTypeSnackPlace of originJapan South KoreaCreated byCalbee NongshimInvented1971Main ingredientsRice shrimp sour manyonnaise wasabiFood energy per serving 435 kcal 1821 kJ Nutritional value per serving Protein6g gFat23g gCarbohydrate56g g Contents 1 History 1 1 Name 1 2 Development 1 3 Sales 2 Variants 3 Marketing 3 1 TV CF 3 2 Fan Clubs 4 Criticism 5 See also 6 External links 7 ReferencesHistory EditName Edit Saeu means shrimp in Korean When Nongshim President Shin Choon ho was looking for an appropriate name for the shrimp snack he got an idea from his daughter who at the time incorrectly sang the Korean folk song Arirang pronouncing it Arikkang 3 Development Edit Nongshim presented Saeukkang the first snack in South Korea The company got ideas from the popular Japanese snack Kappa Ebisen made by Calbee After reverse engineering for more than a year as the company had to find the appropriate temperature to bring suitable strength the company ended up burning lots of mixture of flours and shrimps Around 360 tons of flours were used 4 Sales Edit With the slogan We make our foods using our technology Saeukkang was highly successful after its release which significantly helped Nongshim to grow from low market share and profits Many trucks around Korea were gathered with deposits in front of Nongshim s factory in Daebang dong to buy Saeukkang After three months of the initial release Saeukkang contributed to increasing Nongshim s sales by 350 With the help of Saeukkang s success Nongshim was able to release other successful snacks Banana Kick in 1978 Honey Twist Snack in 1979 Potato Chip in 1980 As of 2013 Saeukkang s sales went beyond 7 5 billion packages Saeukkang can now be found in 76 countries and stores like Walmart in the United States 5 and Taobao in China Variants EditNongshim produces different variants of Saeukkang Other than the standard package 90g the company introduced different sizes of Saeukkang Mini Saeukkang 30g Deluxe Saeukkang 400g Nongshim also offers Saeukkang with different flavors Spicy Saeukkang Rice Saeukkang Sweet amp Sour Chicken SaeukkangMarketing EditTV CF Edit Lee Jong suk Korean actor and model advertises Saeukkang 1 Nongshim uses the slogan 손이 가요 손이 가 새우깡에 손이 가요 translation Grab some here grab some there Grab shrimp crackers anywhere since the initial release of Saeukkang 6 The slogan is highly successful that it still has been used in Nongshim s Saeukkang advertisement today Fan Clubs Edit There are about 100 Saeukkang fan clubs in Korea s largest portal NAVER These communities share the interests of Saeukkang consisting of both younger and older generations 4 Criticism EditIn 2005 Criticism rose as the snack s shape and packaging looked similar to Japanese snack Kappa Ebisen 7 In 2008 there was a report from a consumer that a mouse s head was found in one of Saeukkang s packaging However Nongshim not only concealed the report for a month before formal investigation from the Ministry of Food and Drug Safety in Korea MFDS began but also the company did not recall their product 8 MFDS did research the actual conditions of product productions of Nongshim s factories in Busan and Qingdao but MFDS failed to find a connection of mouse s head into Saeukkang 9 In 2010 rice worms were found in Saeukkang and MFDS draw a conclusion that rice worms were not from product productions but they were from processes of distribution to retail stores 10 In 2019 Nongshim initially planned to stop using shrimps from Gunsan South Korea for the production of Saeukkang due to sea pollution in Korea As the company has been using shrimps from the United States and South Korea equally the company claimed that the Gunsan s shrimp quality got worse unlike 48 years ago 11 However from continuous protests and complaints from Gunsan fishermen and congress Nongshim decided to use 10 of Gunsan shrimp with the condition of high quality maintenance See also EditNongshimSnackPrawn CrackerKappa EbisenExternal links EditNongshim Saeukkang s Official Website EN References Edit A method that does not fry with oil but fries with heated salt 국내 최초 스낵 새우깡 www yonhapmidas com in Korean Retrieved 2020 12 08 창업 원로들 이것만은 내가 챙긴다 news naver com in Korean Retrieved 2020 11 24 a b 국민 스낵 새우깡 75억 봉 판매 돌파 식품음료신문 in Korean 2013 05 19 Retrieved 2020 11 24 Nongshim Shrimp Cracker Spicy 2 64 Oz 12 Ct Walmart com Retrieved 2020 11 26 GLOBAL NONGSHIM eng nongshim com Retrieved 2020 11 24 새우깡도 빼빼로도 짝퉁 이었다 www hani co kr in Korean 2005 02 02 Retrieved 2020 11 24 농심 죽은 쥐 새우깡 한달간 은폐 유통 www viewsnnews com in Korean Retrieved 2020 11 24 식약청 생쥐깡 中 제조공정 문제없다 hankyung com in Korean 2008 04 10 Retrieved 2020 11 24 새우깡 소매점 유통과정서 쌀벌레 혼입 2014 08 08 Archived from the original on 2014 08 08 Retrieved 2020 11 24 48년전 그 꽃새우가 아니다 국산 포기한 새우깡 속사정 news naver com in Korean Retrieved 2020 11 24 Retrieved from https en wikipedia org w index php title Saeukkang amp oldid 1124517262, wikipedia, wiki, book, books, library,
