This article is about the American women's magazine. For the unrelated Australian magazine of the same name, see Woman's Day (Australian magazine). For other meanings, see Women's Day.
A&P began publishing the U.S. edition as a free in-store menu/recipe planner, calculated to make customers buy more by giving them meal ideas in an easy-to-read format available inside A&P grocery stores.
Following the 1936 opening of A&P's first modern supermarket (in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through a wholly owned subsidiary, the Stores Publishing Company. Selling for five cents a copy (106¢ today), the magazine featured articles on childcare, crafts, food preparation and cooking, home decoration, needlework and health, plus a revival of cartoonist Walter Hoban's Jerry on the Jobcomic strip in a 1939 Grape-Nuts ad campaign.[3]
Sold exclusively in A&P stores, Woman's Day had a circulation of 3,000,000 by 1944. This had reached 4,000,000 by the time A&P sold the magazine to Fawcett Publications in 1958. By 1965, Woman's Day had climbed to a circulation of 6,500,000.
In a mid-1960s appeal to Madison Avenue, an ad for Woman's Day showed a friendly pharmacist named I.A. Morse next to copy that claimed:
So Woman's Day doesn't tell a lot of funny stories, and it doesn't run pictures of fashions its readers could never afford. Like I.A. Morse, Woman's Day -- more than any other magazine -- is a trusted advisor in the day in day out work that's a housewife's chosen profession. That's our profession. And we're proud of it. Like Doc Morse Woman's Day talks man to man to women.
Fawcett was sold to CBS in 1977, and CBS, in turn, sold its magazine division to a group led by division head Peter Diamandis, who renamed the group Diamandis Communications. In 1988 Woman's Day, along with the rest of Diamandis, was acquired by Hachette Filipacchi Médias which published the magazine from offices at 1633 Broadway in New York. Hearst Magazines bought the Hachette magazines in the US in 2011.
^Voss, Kimberly Wilmot (April 2013). "Food Journalism or Culinary Anthropology? Re-evaluating Soft News and the Influence of Jeanne Voltz's Food Section in the Los Angeles Times". American Journalism. 29 (2): 66–91. doi:10.1080/08821127.2012.10677826. ISSN 0882-1127.
External linksedit
Official website
United We Stand: John Clymer cover for July 1942 issue
January 01, 1970
woman, this, article, about, american, women, magazine, unrelated, australian, magazine, same, name, australian, magazine, other, meanings, women, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citation. This article is about the American women s magazine For the unrelated Australian magazine of the same name see Woman s Day Australian magazine For other meanings see Women s Day This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Woman s Day news newspapers books scholar JSTOR September 2023 Learn how and when to remove this message Woman s Day is an American women s monthly magazine that covers such topics as homemaking food nutrition physical fitness physical attractiveness and fashion The print edition is one of the Seven Sisters magazines The magazine was first published in 1931 2 by The Great Atlantic amp Pacific Tea Company the current publisher is Hearst Corporation Woman s DayNovember 2010 coverContent directorMeaghan MurphyCategoriesHome economicsFrequencyMonthlyPublisherHearst MagazinesTotal circulation 2013 3 394 754 1 Founded1931 93 years ago 1931 CountryUnited StatesBased inNew York CityLanguageEnglishWebsitewww wbr womansday wbr comISSN0043 7336 Contents 1 History 2 Editors 3 Notable staff 4 See also 5 References 6 External linksHistory editA amp P began publishing the U S edition as a free in store menu recipe planner calculated to make customers buy more by giving them meal ideas in an easy to read format available inside A amp P grocery stores Following the 1936 opening of A amp P s first modern supermarket in Braddock Pennsylvania A amp P expanded Woman s Day in 1937 through a wholly owned subsidiary the Stores Publishing Company Selling for five cents a copy 106 today the magazine featured articles on childcare crafts food preparation and cooking home decoration needlework and health plus a revival of cartoonist Walter Hoban s Jerry on the Job comic strip in a 1939 Grape Nuts ad campaign 3 Sold exclusively in A amp P stores Woman s Day had a circulation of 3 000 000 by 1944 This had reached 4 000 000 by the time A amp P sold the magazine to Fawcett Publications in 1958 By 1965 Woman s Day had climbed to a circulation of 6 500 000 In a mid 1960s appeal to Madison Avenue an ad for Woman s Day showed a friendly pharmacist named I A Morse next to copy that claimed So Woman s Day doesn t tell a lot of funny stories and it doesn t run pictures of fashions its readers could never afford Like I A Morse Woman s Day more than any other magazine is a trusted advisor in the day in day out work that s a housewife s chosen profession That s our profession And we re proud of it Like Doc Morse Woman s Day talks man to man to women Fawcett was sold to CBS in 1977 and CBS in turn sold its magazine division to a group led by division head Peter Diamandis who renamed the group Diamandis Communications In 1988 Woman s Day along with the rest of Diamandis was acquired by Hachette Filipacchi Medias which published the magazine from offices at 1633 Broadway in New York Hearst Magazines bought the Hachette magazines in the US in 2011 Editors editMabel Hill Souvaine 1943 1957 Eileen Tighe 1957 1966 Geraldine Rhoads 1966 1982 Ellen Levine 1982 1991 Jane Chesnutt 1991 2010 Elizabeth Mayhew 2010 2012 Susan Spencer 2012 2020 Meaghan Murphy 2020 present Notable staff editJeanne Voltz 4 5 6 See also editList of women s magazines List of men s magazinesReferences edit eCirc for Consumer Magazines Audit Bureau of Circulations June 30 2013 Retrieved October 3 2013 Top 100 U S Magazines by Circulation PDF PSA Research Center Retrieved February 6 2016 Gallery Jeanne Voltz 81 Past Editor of Times Food Section Los Angeles Times 2002 01 16 Retrieved 2023 09 30 Jeanne Appleton Voltz 1920 2002 University of Alabama Retrieved 2023 09 30 Voss Kimberly Wilmot April 2013 Food Journalism or Culinary Anthropology Re evaluating Soft News and the Influence of Jeanne Voltz s Food Section in the Los Angeles Times American Journalism 29 2 66 91 doi 10 1080 08821127 2012 10677826 ISSN 0882 1127 External links editOfficial website United We Stand John Clymer cover for July 1942 issue Retrieved from https en wikipedia org w index php title Woman 27s Day amp oldid 1219125330, wikipedia, wiki, book, books, library,
