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Wayne's Coffee

Waynes, formerly known as Wayne's Coffee[1] is a Swedish-based coffeehouse chain founded in Stockholm in 1994. It is now owned by Tank & Rast, and through its franchising model, it has coffeehouses in multiple countries in Europe and Asia.

Wayne & Margaretas Coffee AB
Company typePrivate
IndustryRestaurants
Founded1994; 30 years ago (1994) in Stockholm, Sweden
ParentTank & Rast mbH
Websitewww.waynescoffee.com

Overview edit

Wayne's Coffee was founded in 1994 in Stockholm, Sweden[2] with the aim to offer an authentic Swedish fika experience.[2] Wayne's Coffee is certified organic by KRAV in Sweden[3] and the Rainforest Alliance internationally.[4] Hailed as the "Swedish version of Starbucks,"[5] Wayne's Coffee introduced a franchise model in 1997 that enabled it to expand to 150 locations in eight countries.[6][7]

In 2018, Wayne's Coffee was bought by German motorway services company Tank & Rast.[2] Founder Anders Stål was subsequently replaced as Wayne's Coffee CEO by Mats Hörnell.[2] In 2017, Wayne's Coffee won Svenska Franchise Föreningen's (The Swedish Franchise Association) Franchise Chain of the Year award.[8]

Locations edit

Europe edit

Wayne's Coffee has over 400 coffeehouses in Sweden,[citation needed] and the coffeehouses aim to have similar styling throughout the country.[9] In 1999, Wayne's Coffee opened up coffeehouses in Finland, the first country outside Sweden to get Wayne's Coffee branches.[10] Wayne's Coffee had around locations in Finland until 2012, when franchisee Restamax (now known as NoHo Partners) gave up their licence to operate under the Wayne's Coffee brand name.[11][12] Later in the year, Wayne's Coffee opened new coffeehouses in Finland,[11] including in the Matkus shopping center in Kuopio and Tampere.[11][12]

In December 2017, Wayne's Coffee opened its first coffeehouse in the United Kingdom in Kensington, London.[2] In 2018, it opened a branch in Ilford.[13] In 2019, Wayne's Coffee opened a location in Manchester, their first in Northern England.[citation needed] In the same year, Wayne's Coffee started importing tea from the London Tea Exchange, who are believed to be the world's largest premium tea company.[14]

In Europe, Wayne's Coffee also has coffeehouses in Norway,[15] Germany, the Netherlands,[3] and Cyprus.[citation needed]

Asia edit

In 2010, Wayne's Coffee opened up a store in Riyadh, Saudi Arabia. In 2018, Wayne's Coffee opened a coffeehouse in Ho Chi Minh City, Vietnam. It was the first Wayne's coffeehouse in Asia (excluding the Middle East).[3] By the end of 2018, Wayne's had seven stores in Vietnam.[8] In 2019, Wayne's Coffee opened up a store in Shanghai, China.[8] In Asia, Wayne's Coffee also has coffeehouses in Jordan[citation needed] and Oman.[3]

See also edit

References edit

  1. ^ "Historical moments". Waynes.
  2. ^ a b c d e "Swedish chain Wayne's Coffee bought out by German travel giant". Verdict Food Service. 2 February 2018. Retrieved 8 June 2020.
  3. ^ a b c d "Fika culture and organic materials: Wayne's Coffee is going to triumph". Vir.com.vn. 15 June 2018. Retrieved 8 June 2020.
  4. ^ "The Scandinavian market potential for coffee". Center for the Promotion of Imports. 15 January 2020. Retrieved 8 June 2020.
  5. ^ Oleson, Elisabet (2006). Adventure Guide to Sweden. Hunter Publishing. p. 62. ISBN 9781588435521.
  6. ^ "Change of ownership for coffee chain that recently broke into UK market". Food Service Equipment Journal. 6 February 2018. Retrieved 8 June 2020.
  7. ^ Salberg, Carl Arthur (2017). International Marketing: Strategy development and implementation. Routledge. ISBN 9781351732895.
  8. ^ a b c "Wayne's Coffee makes Chinese debut". Insider Retail. 26 February 2019. Retrieved 8 June 2020.
  9. ^ Wee, Lionel (2015). The Language of Organizational Styling. Cambridge University Press. p. 85. ISBN 9781316194928.
  10. ^ "Wayne's Coffee grows with new German owner". My News Desk. 1 February 2018. Retrieved 8 June 2020.
  11. ^ a b c "Wayne's Coffee to re-enter Finland". Helsinki Times. 20 August 2012. Retrieved 8 June 2020.
  12. ^ a b "Wayne's Coffee chain makes comeback in Kuopio and Tampere". Yle.fi. 20 August 2012. Retrieved 8 June 2020.
  13. ^ "Swedish coffee shop Wayne's Coffee to open in Ilford next year". Ilford Recorder. 14 December 2017. Retrieved 8 June 2020.
  14. ^ "Export Success Brewing for London Tea Exchange". UMI. 15 March 2019. Retrieved 8 June 2020.
  15. ^ Lloyd, Caroline; Payne, Jonathan (2016). Skills in the Age of Over-qualification: Comparing Service Sector Work in Europe. Oxford University Press. p. 161. ISBN 9780199672356.

External links edit

  • Official website
  • Official UK website

wayne, coffee, waynes, formerly, known, swedish, based, coffeehouse, chain, founded, stockholm, 1994, owned, tank, rast, through, franchising, model, coffeehouses, multiple, countries, europe, asia, wayne, margaretas, coffee, abcompany, typeprivateindustryrest. Waynes formerly known as Wayne s Coffee 1 is a Swedish based coffeehouse chain founded in Stockholm in 1994 It is now owned by Tank amp Rast and through its franchising model it has coffeehouses in multiple countries in Europe and Asia Wayne amp Margaretas Coffee ABCompany typePrivateIndustryRestaurantsFounded1994 30 years ago 1994 in Stockholm SwedenParentTank amp Rast mbHWebsitewww wbr waynescoffee wbr com Contents 1 Overview 2 Locations 2 1 Europe 2 2 Asia 3 See also 4 References 5 External linksOverview editWayne s Coffee was founded in 1994 in Stockholm Sweden 2 with the aim to offer an authentic Swedish fika experience 2 Wayne s Coffee is certified organic by KRAV in Sweden 3 and the Rainforest Alliance internationally 4 Hailed as the Swedish version of Starbucks 5 Wayne s Coffee introduced a franchise model in 1997 that enabled it to expand to 150 locations in eight countries 6 7 In 2018 Wayne s Coffee was bought by German motorway services company Tank amp Rast 2 Founder Anders Stal was subsequently replaced as Wayne s Coffee CEO by Mats Hornell 2 In 2017 Wayne s Coffee won Svenska Franchise Foreningen s The Swedish Franchise Association Franchise Chain of the Year award 8 Locations editEurope edit Wayne s Coffee has over 400 coffeehouses in Sweden citation needed and the coffeehouses aim to have similar styling throughout the country 9 In 1999 Wayne s Coffee opened up coffeehouses in Finland the first country outside Sweden to get Wayne s Coffee branches 10 Wayne s Coffee had around locations in Finland until 2012 when franchisee Restamax now known as NoHo Partners gave up their licence to operate under the Wayne s Coffee brand name 11 12 Later in the year Wayne s Coffee opened new coffeehouses in Finland 11 including in the Matkus shopping center in Kuopio and Tampere 11 12 In December 2017 Wayne s Coffee opened its first coffeehouse in the United Kingdom in Kensington London 2 In 2018 it opened a branch in Ilford 13 In 2019 Wayne s Coffee opened a location in Manchester their first in Northern England citation needed In the same year Wayne s Coffee started importing tea from the London Tea Exchange who are believed to be the world s largest premium tea company 14 In Europe Wayne s Coffee also has coffeehouses in Norway 15 Germany the Netherlands 3 and Cyprus citation needed Asia edit In 2010 Wayne s Coffee opened up a store in Riyadh Saudi Arabia In 2018 Wayne s Coffee opened a coffeehouse in Ho Chi Minh City Vietnam It was the first Wayne s coffeehouse in Asia excluding the Middle East 3 By the end of 2018 Wayne s had seven stores in Vietnam 8 In 2019 Wayne s Coffee opened up a store in Shanghai China 8 In Asia Wayne s Coffee also has coffeehouses in Jordan citation needed and Oman 3 See also edit nbsp Coffee portalList of coffeehouse chainsReferences edit Historical moments Waynes a b c d e Swedish chain Wayne s Coffee bought out by German travel giant Verdict Food Service 2 February 2018 Retrieved 8 June 2020 a b c d Fika culture and organic materials Wayne s Coffee is going to triumph Vir com vn 15 June 2018 Retrieved 8 June 2020 The Scandinavian market potential for coffee Center for the Promotion of Imports 15 January 2020 Retrieved 8 June 2020 Oleson Elisabet 2006 Adventure Guide to Sweden Hunter Publishing p 62 ISBN 9781588435521 Change of ownership for coffee chain that recently broke into UK market Food Service Equipment Journal 6 February 2018 Retrieved 8 June 2020 Salberg Carl Arthur 2017 International Marketing Strategy development and implementation Routledge ISBN 9781351732895 a b c Wayne s Coffee makes Chinese debut Insider Retail 26 February 2019 Retrieved 8 June 2020 Wee Lionel 2015 The Language of Organizational Styling Cambridge University Press p 85 ISBN 9781316194928 Wayne s Coffee grows with new German owner My News Desk 1 February 2018 Retrieved 8 June 2020 a b c Wayne s Coffee to re enter Finland Helsinki Times 20 August 2012 Retrieved 8 June 2020 a b Wayne s Coffee chain makes comeback in Kuopio and Tampere Yle fi 20 August 2012 Retrieved 8 June 2020 Swedish coffee shop Wayne s Coffee to open in Ilford next year Ilford Recorder 14 December 2017 Retrieved 8 June 2020 Export Success Brewing for London Tea Exchange UMI 15 March 2019 Retrieved 8 June 2020 Lloyd Caroline Payne Jonathan 2016 Skills in the Age of Over qualification Comparing Service Sector Work in Europe Oxford University Press p 161 ISBN 9780199672356 External links editOfficial website Official UK website Retrieved from https en wikipedia org w index php title Wayne 27s Coffee amp oldid 1190563791, wikipedia, wiki, book, books, library,

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