The first bakery in Skellefteå, founded by Karl Edvard Lundström, was supplemented by another, completely mechanized, one in Filipstad in 1931, which has since become the main seat of the corporation. It later acquired several other Swedish bakeries. It started exporting bread in the 1940s, with the first foreign subsidiary founded in Denmark in 1965 and the first foreign bakery built in Celle in Germany in 1967. In the early 21st century Wasabröd sells about 80% of its production outside Sweden.
K. E. Lundström, the founder of the company, had run his own bakery in Skellefteå since 1915 (Firma K. E. Lundström), with the corporation founded in 1919, AB Skellefteå spisbrödsfabrik, taking its original name from the hometown. The Filipstad subsidiary which developed into the main part of the company took the name AB Wasa spisbrödsfabrik in 1934, which was shortened to AB Wasabröd in 1964. The brand Wasa was originally that of one particular product, Vasaknäcke, featuring an image of King Gustavus Vasa. The company has used both a royal crown and the peculiar heraldic charge, the garb (Swedish: vase), which gave name to the Vasa dynasty, in its marketing. (Using the letter W instead of V is an archaism in Swedish; it is not uncommon in marketing, but does not affect the pronunciation.)
Barilla's bakery in Filipstad employs 440 people and produces 33,000 tonnes of crispbread annually.[2] In 2009-2014, the owner invested 150 million in the Filipstad factory to modernise the equipment.[3]
Productsedit
Wasabröd produces a wide variety of crispbreads. The original crisp bread is made of rye, but their various products include sesame, wheat, and other grains. Like matzo, Wasa is noted for its long shelf life.
^Ilmrud, Sandra; Wennberg, Linda (2014-08-12). (PDF). pp. 1–133. Archived from the original (PDF) on 2014-08-12. Retrieved March 18, 2023.
^. 2014-08-08. Archived from the original on 2014-08-08. Retrieved 2022-10-16.
External linksedit
Media related to Wasa (brand) at Wikimedia Commons
Wasa homepage
March 20, 2024
wasabröd, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, june, 2020, learn. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Wasabrod news newspapers books scholar JSTOR June 2020 Learn how and when to remove this template message Wasabrod is a Swedish producer of Scandinavian style crispbread Swedish knackebrod The Wasabrod company has been in business since 1919 opening its first bakery in the city of Skelleftea Since 1983 it has been under foreign ownership first by the Swiss pharmaceutical corporation Sandoz later merged with Ciba Geigy to become Novartis and from 1999 by the Italian food producer Barilla Alimentare S p A 1 AB WasabrodFormerlyAB Skelleftea spisbrodsfabrik 1919 1934 AB Wasa spisbrodsfabrik 1934 1964 Founded1919 105 years ago 1919 in Skelleftea SwedenFounderKarl Edvard LundstromHeadquartersSwedenOwnersSandoz 1983 1999 Barilla Alimentare S p A from 1999 Websitewasa wbr comWasabrod Filipstad Sweden Wasa Husman Contents 1 History 2 Products 3 Royal warrant 4 See also 5 References 6 External linksHistory editThe first bakery in Skelleftea founded by Karl Edvard Lundstrom was supplemented by another completely mechanized one in Filipstad in 1931 which has since become the main seat of the corporation It later acquired several other Swedish bakeries It started exporting bread in the 1940s with the first foreign subsidiary founded in Denmark in 1965 and the first foreign bakery built in Celle in Germany in 1967 In the early 21st century Wasabrod sells about 80 of its production outside Sweden K E Lundstrom the founder of the company had run his own bakery in Skelleftea since 1915 Firma K E Lundstrom with the corporation founded in 1919 AB Skelleftea spisbrodsfabrik taking its original name from the hometown The Filipstad subsidiary which developed into the main part of the company took the name AB Wasa spisbrodsfabrik in 1934 which was shortened to AB Wasabrod in 1964 The brand Wasa was originally that of one particular product Vasaknacke featuring an image of King Gustavus Vasa The company has used both a royal crown and the peculiar heraldic charge the garb Swedish vase which gave name to the Vasa dynasty in its marketing Using the letter W instead of V is an archaism in Swedish it is not uncommon in marketing but does not affect the pronunciation Barilla s bakery in Filipstad employs 440 people and produces 33 000 tonnes of crispbread annually 2 In 2009 2014 the owner invested 150 million in the Filipstad factory to modernise the equipment 3 Products editWasabrod produces a wide variety of crispbreads The original crisp bread is made of rye but their various products include sesame wheat and other grains Like matzo Wasa is noted for its long shelf life Royal warrant editThe company has the status of a Purveyor to the Royal Court of Sweden See also editHouse of Vasa List of Swedish companies List of companies of ItalyReferences edit About the company Ilmrud Sandra Wennberg Linda 2014 08 12 Produktionsekonomiska forbattringar hos Wasabrod i Filipstad PDF pp 1 133 Archived from the original PDF on 2014 08 12 Retrieved March 18 2023 150 miljoner kronor investeras i Wasabrods knackebrodsbageri i Wasabrod AB 2014 08 08 Archived from the original on 2014 08 08 Retrieved 2022 10 16 External links edit nbsp Media related to Wasa brand at Wikimedia Commons Wasa homepage Retrieved from https en wikipedia org w index php title Wasabrod amp oldid 1196787362, wikipedia, wiki, book, books, library,
