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WSJ Magazine

February 16, 2024

This article is about the magazine from the Wall Street Journal group. For other, see WSJ (disambiguation).

WSJ Magazine (styled on the cover art as WSJ., in upright characters with a dot at the end) is a luxury glossy news and lifestyle monthly magazine published by The Wall Street Journal.[1][2] It features luxury consumer products advertisements and is distributed to subscribers in large United States markets.[1][2] Its coverage spans art, fashion, entertainment, design, food, architecture, travel and more. As of October 2012, Kristina O'Neill was Editor in Chief. Launched as a quarterly in 2008, the magazine grew to 12 issues a year for 2014. It was originally intended to be a monthly magazine named Pursuits.[3]

WSJ Magazine
April 2014 issue, featuring Scarlett Johansson
Editor in ChiefKristina O'Neill (in 2012)
CategoriesLifestyle magazine
Frequency12 issues per year
PublisherOmblyne Pelier
First issueFall 2008
CompanyDow Jones & Company
CountryUnited States
LanguageEnglish
Websitewww.wsj.com/news/style-entertainment

The magazine is distributed within the U.S. Weekend Edition of The Wall Street Journal newspaper (paid print circulation for the Weekend edition is approximately 2.2 million), and is available on WSJ.com. Each issue is also available throughout the month in The Wall Street Journal's iPad app. It was also inserted with the Europe and Asia editions until those were discontinued in 2017.

With its tagline "The Luxury of Choice",[4] the magazine began operations with an advertising business model that allowed for free delivery to select readers. It followed a trend of contemporaneous new luxury magazines many of which were also delivered as part of free subscriptions that supplemented other subscriptions or memberships.[5] Since it was leveraging a high-end subset of The Wall Street Journal with favorable demographics, many expected the magazine to be successful.[1][4][6]

Initial release edit

 
Fall 2008 WSJ Magazine debut cover

The magazine was originally sent as an insert with September 6, 2008, weekend home delivery in the seventeen largest United States The Wall Street Journal subscription markets as well as the September 5 editions of The Wall Street Journal Europe and The Wall Street Journal Asia.[3][1][2] By selecting these markets, it began with a readership of 960,000 (800,000 domestic).[1][7] The magazine is also available with newsstand purchases of the newspaper in the selected domestic markets, and its content is available for free online at www.wsj.com.[2] This readership has greater wealth (average household assets of US$2.9 million), higher income ($265,000 per-household income), and takes more than twice as many international leisure trips than the readership of the newspaper.[6] The readership of the newspaper spent more on women's apparel than the readers of Vogue and more on leisure travel than the readers of Travel & Leisure.[4] The launch press release was sent out in English, French, German, Italian, Japanese, Simplified Chinese, and Traditional Chinese.[8] The September 6 debut had been announced about a year earlier.[9]

The magazine was officially unveiled at the Pierpont Morgan Library on September 3, 2008.[1][6] The unveiling was led by Ellen Asmodeo-Giglio, its publisher; Michael Rooney, Dow Jones chief revenue officer; Tina Gaudoin, WSJ Magazine editor in chief (and former launch editor of The Times of London's quarterly magazine Luxx);[4] and Robert J. Thomson, managing editor of The Wall Street Journal.[1] It has been compared to How To Spend It, the weekend magazine of the Financial Times, T magazine, a New York Times offshoot, Style & Design, a spinoff of Time, and Departures, a magazine distributed for free to American Express platinum and black cardholders.[1][5] Gaudoin had also previously worked for Tatler, Harper's Bazaar and Vogue and helped to launch the women's magazine Frank.[9]

Strategy edit

In 2008, luxury magazines had become the new wave of print media.[10] These aforementioned similar magazines have generally succeeded at both giving free luxury magazine subscriptions to a selected elite audience and hoping that they would read them so that the magazine could sell advertising.[5] This magazine is considered to be a similar bet on the viability for the luxury advertising revenues market.[1][7] Nearly half of the advertiser bought globally in the United States, Europe and Asia and many advertisers committed to advertising deals for all of next year.[2] Some advertisers committed for two years.[1]

The Wall Street Journal launched its weekend newspaper edition, which its publisher, Dow Jones & Company, described as the first and only Saturday morning national weekend newspaper, on September 17, 2005. When the weekend newspaper was launched, it had the highest circulation of any national newspaper published on Saturday.[11] Prior to the launch of the weekend edition, The Wall Street Journal had commonly only been delivered to business addresses. With the home delivery aspect of the weekend edition, the possibility of supplemental weekend luxury magazine arose.[5] The original name Pursuits had been widely publicized as a section of the newly launched weekend edition of the magazine.[11]

Expanded launch edit

In December 2009, WSJ Magazine announced plans to expand domestic circulation beyond the 17 largest domestic markets to the entire domestic subscription base, which nearly doubled its domestic circulation from 800,000 to 1.5 million. In addition the frequency of distribution was expanded from 4 to 6 times per year. In order to increase the frequency a May and an October edition were added to the March, June, September and December 2010 distribution schedule. At the time of the expansion, the magazine claimed its first fifteen months of its first six issues had been a success during which the magazine attracted 64 new subscribers to the Journal's franchise.[12] Deborah Needleman replaced Tina Gaudoin in 2010.[13] After Needleman left for T in 2012, she was replaced by Kristina O'Neill.[14] In 2012, 2013 and 2014, the magazine increased its publication frequency to 10, 11 and 12 times per year, respectively.[15] When Pursuits was initially marketed, the plan was for it to be a monthly magazine.[3][16]

Design and layout edit

The magazine is oversized to be as large as would fit within the fold of The Wall Street Journal.[6] Its specs are 9.875 by 11.5 inches (25.1 by 29.2 cm) trim size and a 50-50 ad-to-edit ratio on a 60-pound (27 kg) paper stock.[4] The premiere issue had 104 pages in the U.S. and 80 pages in the Europe and Asia editions. It included 51 advertisers of which 19 are new to The Wall Street Journal franchise.[2] The initial cover featured Diana Dondoe in a dress fabricated from The Wall Street Journal newsprint design, which the New York Observer feels is a tip of the hat to a controversy noted in The New York Times about a poverty chic photo spread in the India edition of the August 2008 Vogue.[6][17]

Critical review edit

 
The November 2013 cover featuring Gisele Bundchen and Daft Punk won the Clio Award for top magazine cover of the year.

Some media experts consider that pursuit of luxury retail advertising an effective strategy,[1][5] but whether the magazine becomes a success is an open issue.[1] Immediate speculation commented on the likelihood for success given the demographics of the initial subscription base.[1][4][6] Others ascribed their great expectations to the brand.[18] Some skeptics claim that since Journal readers are financial information seekers giving them a free magazine of luxury ads may be a waste of time.[5] Others note the magazine's launch despite a market with declining advertising and a world economy suffering from the Financial crisis of 2007–2008.[6][7] Some advertisers expressed appreciation for an opportunity to present to The Wall Street Journal's readers in a different format.[18]

The content is slightly less focussed on consumption than How To Spend It.[1] Gaudoin stated her intention was to make a publication that was less about how to spend it and more about "how to live it."[1] She also intends to differentiate her magazine via wit and irreverence in order to make WSJ. less urban and less gritty" than T.[4] The magazine claims to have planned to feature Sarah Palin in its inaugural issue even before she became John McCain's running mate in the 2008 United States presidential election.[1]

In 2013, Adweek named WSJ Magazine the "Hottest Lifestyle Magazine of the Year" in its annual Hot List.[19] The November 2013 cover featuring Gisele Bundchen and Daft Punk won the Clio Award for Top Magazine cover of the year.[20][21]

References edit

  1. ^ a b c d e f g h i j k l m n o p Pérez-Peña, Richard (September 3, 2008). "A Magazine for the Rich (and Lucrative Ads)". The New York Times. Retrieved September 7, 2008.
  2. ^ a b c d e f (Press release) (in English, French, German, Italian, Japanese, and Chinese). Dow Jones & Company, Inc. September 3, 2008. Archived from the original on September 6, 2008. Retrieved September 7, 2008.
  3. ^ a b c Pérez-Peña, Richard (September 17, 2007). "A Wall Street Journal Magazine". The New York Times. Retrieved September 7, 2008.
  4. ^ a b c d e f g Stableford, Dylan (April 10, 2008). . Folio. Red 7 Media, LLC. Archived from the original on September 24, 2008. Retrieved September 7, 2008.
  5. ^ a b c d e f Carmon, Irin (March 9, 2008). "The WSJ's New Magazine: An Obvious Money-Spinner". Seeking Alpha. Retrieved September 8, 2008.
  6. ^ a b c d e f g Haber, Matt (September 3, 2008). . New York Observer. Archived from the original on September 4, 2008. Retrieved September 7, 2008.
  7. ^ a b c Edgecliffe-Johnson, Andrew (September 3, 2008). . The Financial Times. Archived from the original on September 29, 2011. Retrieved September 7, 2008.
  8. ^ . Dow Jones & Company, Inc. Archived from the original on September 6, 2008. Retrieved September 7, 2008.
  9. ^ a b Brook, Stephen (January 29, 2008). "Gaudoin to edit WSJ luxury magazine". The Guardian. Retrieved September 7, 2008.
  10. ^ Frank, Robert (March 27, 2008). "The Luxury-Magazine Bubble: Remember all those thick tech magazines in 1999?". The Wall Street Journal. Retrieved September 8, 2008.
  11. ^ a b Christie, Robert H.; Dauble, Jennifer A. (September 12, 2005). . Dow Jones & Company, Inc. Archived from the original on February 24, 2008. Retrieved September 8, 2008.
  12. ^ "WSJ. Magazine to Increase Its Circulation and Frequency Beginning in March 2010". GlobeNewswire, Inc. Retrieved 2010-05-02.[dead link]
  13. ^ Peters, Jeremy W. (July 27, 2010). "Deborah Needleman Takes Over WSJ Magazine". The New York Times. Retrieved August 2, 2010.
  14. ^ "Kristina O'Neill named editor of WSJ. Magazine" 2014-04-07 at the Wayback Machine. Jim Romenesko. October 17, 2012.
  15. ^ Pompeo, Joe (September 13, 2012). "'The Wall Street Journal' pushes its glossy magazine to monthly (almost)". Politico. Retrieved April 3, 2014.
  16. ^ "Journal Starts Monthly Magazine". The Wall Street Journal. September 17, 2007. Retrieved April 3, 2014.
  17. ^ Timmons, Heather (August 31, 2008). "Vogue's Fashion Photos Spark Debate in India". The New York Times. Retrieved September 7, 2008.
  18. ^ a b "Photo Release – Wall Street Journal Unveils Highly Anticipated WSJ., a Glossy Lifestyle Magazine Targeting Journal Readers: Appeals to a Broad Range of Luxury Marketers – Drawing New Advertisers to the Journal Franchise". MarketWatch, Inc. September 3, 2008. Retrieved September 27, 2008.[dead link]
  19. ^ Bazilian, Emma; Moses, Lucia (December 2, 2013). "Check Out All of the Winners in the Print Category From This Year's Hot List Including the editor and publisher of the year". Adweek. Retrieved April 3, 2014.
  20. ^ . Fashion Vent. May 14, 2014. Archived from the original on May 17, 2014. Retrieved May 15, 2014.
  21. ^ . Top Model Latina. May 13, 2014. Archived from the original on May 17, 2014. Retrieved May 15, 2014.

External links edit

  • Official website

February 16, 2024
magazine, this, article, about, magazine, from, wall, street, journal, group, other, disambiguation, styled, cover, upright, characters, with, luxury, glossy, news, lifestyle, monthly, magazine, published, wall, street, journal, features, luxury, consumer, pro. This article is about the magazine from the Wall Street Journal group For other see WSJ disambiguation WSJ Magazine styled on the cover art as WSJ in upright characters with a dot at the end is a luxury glossy news and lifestyle monthly magazine published by The Wall Street Journal 1 2 It features luxury consumer products advertisements and is distributed to subscribers in large United States markets 1 2 Its coverage spans art fashion entertainment design food architecture travel and more As of October 2012 Kristina O Neill was Editor in Chief Launched as a quarterly in 2008 the magazine grew to 12 issues a year for 2014 It was originally intended to be a monthly magazine named Pursuits 3 WSJ MagazineApril 2014 issue featuring Scarlett JohanssonEditor in ChiefKristina O Neill in 2012 CategoriesLifestyle magazineFrequency12 issues per yearPublisherOmblyne PelierFirst issueFall 2008CompanyDow Jones amp CompanyCountryUnited StatesLanguageEnglishWebsitewww wsj com news style entertainmentThe magazine is distributed within the U S Weekend Edition of The Wall Street Journal newspaper paid print circulation for the Weekend edition is approximately 2 2 million and is available on WSJ com Each issue is also available throughout the month in The Wall Street Journal s iPad app It was also inserted with the Europe and Asia editions until those were discontinued in 2017 With its tagline The Luxury of Choice 4 the magazine began operations with an advertising business model that allowed for free delivery to select readers It followed a trend of contemporaneous new luxury magazines many of which were also delivered as part of free subscriptions that supplemented other subscriptions or memberships 5 Since it was leveraging a high end subset of The Wall Street Journal with favorable demographics many expected the magazine to be successful 1 4 6 Contents 1 Initial release 2 Strategy 3 Expanded launch 4 Design and layout 5 Critical review 6 References 7 External linksInitial release edit nbsp Fall 2008 WSJ Magazine debut coverThe magazine was originally sent as an insert with September 6 2008 weekend home delivery in the seventeen largest United States The Wall Street Journal subscription markets as well as the September 5 editions of The Wall Street Journal Europe and The Wall Street Journal Asia 3 1 2 By selecting these markets it began with a readership of 960 000 800 000 domestic 1 7 The magazine is also available with newsstand purchases of the newspaper in the selected domestic markets and its content is available for free online at www wsj com 2 This readership has greater wealth average household assets of US 2 9 million higher income 265 000 per household income and takes more than twice as many international leisure trips than the readership of the newspaper 6 The readership of the newspaper spent more on women s apparel than the readers of Vogue and more on leisure travel than the readers of Travel amp Leisure 4 The launch press release was sent out in English French German Italian Japanese Simplified Chinese and Traditional Chinese 8 The September 6 debut had been announced about a year earlier 9 The magazine was officially unveiled at the Pierpont Morgan Library on September 3 2008 1 6 The unveiling was led by Ellen Asmodeo Giglio its publisher Michael Rooney Dow Jones chief revenue officer Tina Gaudoin WSJ Magazine editor in chief and former launch editor of The Times of London s quarterly magazine Luxx 4 and Robert J Thomson managing editor of The Wall Street Journal 1 It has been compared to How To Spend It the weekend magazine of the Financial Times T magazine a New York Times offshoot Style amp Design a spinoff of Time and Departures a magazine distributed for free to American Express platinum and black cardholders 1 5 Gaudoin had also previously worked for Tatler Harper s Bazaar and Vogue and helped to launch the women s magazine Frank 9 Strategy editIn 2008 luxury magazines had become the new wave of print media 10 These aforementioned similar magazines have generally succeeded at both giving free luxury magazine subscriptions to a selected elite audience and hoping that they would read them so that the magazine could sell advertising 5 This magazine is considered to be a similar bet on the viability for the luxury advertising revenues market 1 7 Nearly half of the advertiser bought globally in the United States Europe and Asia and many advertisers committed to advertising deals for all of next year 2 Some advertisers committed for two years 1 The Wall Street Journal launched its weekend newspaper edition which its publisher Dow Jones amp Company described as the first and only Saturday morning national weekend newspaper on September 17 2005 When the weekend newspaper was launched it had the highest circulation of any national newspaper published on Saturday 11 Prior to the launch of the weekend edition The Wall Street Journal had commonly only been delivered to business addresses With the home delivery aspect of the weekend edition the possibility of supplemental weekend luxury magazine arose 5 The original name Pursuits had been widely publicized as a section of the newly launched weekend edition of the magazine 11 Expanded launch editIn December 2009 WSJ Magazine announced plans to expand domestic circulation beyond the 17 largest domestic markets to the entire domestic subscription base which nearly doubled its domestic circulation from 800 000 to 1 5 million In addition the frequency of distribution was expanded from 4 to 6 times per year In order to increase the frequency a May and an October edition were added to the March June September and December 2010 distribution schedule At the time of the expansion the magazine claimed its first fifteen months of its first six issues had been a success during which the magazine attracted 64 new subscribers to the Journal s franchise 12 Deborah Needleman replaced Tina Gaudoin in 2010 13 After Needleman left for T in 2012 she was replaced by Kristina O Neill 14 In 2012 2013 and 2014 the magazine increased its publication frequency to 10 11 and 12 times per year respectively 15 When Pursuits was initially marketed the plan was for it to be a monthly magazine 3 16 Design and layout editThe magazine is oversized to be as large as would fit within the fold of The Wall Street Journal 6 Its specs are 9 875 by 11 5 inches 25 1 by 29 2 cm trim size and a 50 50 ad to edit ratio on a 60 pound 27 kg paper stock 4 The premiere issue had 104 pages in the U S and 80 pages in the Europe and Asia editions It included 51 advertisers of which 19 are new to The Wall Street Journal franchise 2 The initial cover featured Diana Dondoe in a dress fabricated from The Wall Street Journal newsprint design which the New York Observer feels is a tip of the hat to a controversy noted in The New York Times about a poverty chic photo spread in the India edition of the August 2008 Vogue 6 17 Critical review edit nbsp The November 2013 cover featuring Gisele Bundchen and Daft Punk won the Clio Award for top magazine cover of the year Some media experts consider that pursuit of luxury retail advertising an effective strategy 1 5 but whether the magazine becomes a success is an open issue 1 Immediate speculation commented on the likelihood for success given the demographics of the initial subscription base 1 4 6 Others ascribed their great expectations to the brand 18 Some skeptics claim that since Journal readers are financial information seekers giving them a free magazine of luxury ads may be a waste of time 5 Others note the magazine s launch despite a market with declining advertising and a world economy suffering from the Financial crisis of 2007 2008 6 7 Some advertisers expressed appreciation for an opportunity to present to The Wall Street Journal s readers in a different format 18 The content is slightly less focussed on consumption than How To Spend It 1 Gaudoin stated her intention was to make a publication that was less about how to spend it and more about how to live it 1 She also intends to differentiate her magazine via wit and irreverence in order to make WSJ less urban and less gritty than T 4 The magazine claims to have planned to feature Sarah Palin in its inaugural issue even before she became John McCain s running mate in the 2008 United States presidential election 1 In 2013 Adweek named WSJ Magazine the Hottest Lifestyle Magazine of the Year in its annual Hot List 19 The November 2013 cover featuring Gisele Bundchen and Daft Punk won the Clio Award for Top Magazine cover of the year 20 21 References edit a b c d e f g h i j k l m n o p Perez Pena Richard September 3 2008 A Magazine for the Rich and Lucrative Ads The New York Times Retrieved September 7 2008 a b c d e f Wall Street Journal Unveils Highly Anticipated WSJ A Glossy Lifestyle Magazine Targeting Journal Readers Appeals to a Broad Range of Luxury Marketers Drawing New Advertisers to the Journal Franchise Press release in English French German Italian Japanese and Chinese Dow Jones amp Company Inc September 3 2008 Archived from the original on September 6 2008 Retrieved September 7 2008 a b c Perez Pena Richard September 17 2007 A Wall Street Journal Magazine The New York Times Retrieved September 7 2008 a b c d e f g Stableford Dylan April 10 2008 Wall Street Journal Unveils Weekend Magazine Publisher WSJ to debut in September editor promises to infuse wit irreverence Folio Red 7 Media LLC Archived from the original on September 24 2008 Retrieved September 7 2008 a b c d e f Carmon Irin March 9 2008 The WSJ s New Magazine An Obvious Money Spinner Seeking Alpha Retrieved September 8 2008 a b c d e f g Haber Matt September 3 2008 Robert Thomson and Tina Gaudoin Unveil WSJ New York Observer Archived from the original on September 4 2008 Retrieved September 7 2008 a b c Edgecliffe Johnson Andrew September 3 2008 WSJ magazine targets upscale market The Financial Times Archived from the original on September 29 2011 Retrieved September 7 2008 WSJ Dow Jones amp Company Inc Archived from the original on September 6 2008 Retrieved September 7 2008 a b Brook Stephen January 29 2008 Gaudoin to edit WSJ luxury magazine The Guardian Retrieved September 7 2008 Frank Robert March 27 2008 The Luxury Magazine Bubble Remember all those thick tech magazines in 1999 The Wall Street Journal Retrieved September 8 2008 a b Christie Robert H Dauble Jennifer A September 12 2005 The Wall Street Journal To Launch Weekend Edition on Sept 17 Only National Weekend Newspaper To Arrive Early Saturday Morning Dow Jones amp Company Inc Archived from the original on February 24 2008 Retrieved September 8 2008 WSJ Magazine to Increase Its Circulation and Frequency Beginning in March 2010 GlobeNewswire Inc Retrieved 2010 05 02 dead link Peters Jeremy W July 27 2010 Deborah Needleman Takes Over WSJ Magazine The New York Times Retrieved August 2 2010 Kristina O Neill named editor of WSJ Magazine Archived 2014 04 07 at the Wayback Machine Jim Romenesko October 17 2012 Pompeo Joe September 13 2012 The Wall Street Journal pushes its glossy magazine to monthly almost Politico Retrieved April 3 2014 Journal Starts Monthly Magazine The Wall Street Journal September 17 2007 Retrieved April 3 2014 Timmons Heather August 31 2008 Vogue s Fashion Photos Spark Debate in India The New York Times Retrieved September 7 2008 a b Photo Release Wall Street Journal Unveils Highly Anticipated WSJ a Glossy Lifestyle Magazine Targeting Journal Readers Appeals to a Broad Range of Luxury Marketers Drawing New Advertisers to the Journal Franchise MarketWatch Inc September 3 2008 Retrieved September 27 2008 dead link Bazilian Emma Moses Lucia December 2 2013 Check Out All of the Winners in the Print Category From This Year s Hot List Including the editor and publisher of the year Adweek Retrieved April 3 2014 WSJ s Gisele Cover and Kate Moss for Alexander McQueen Win CLIO Image Awards Fashion Vent May 14 2014 Archived from the original on May 17 2014 Retrieved May 15 2014 Kate Moss for Alexander McQueen WSJ s Gisele Cover Win CLIO Image Awards Top Model Latina May 13 2014 Archived from the original on May 17 2014 Retrieved May 15 2014 External links edit nbsp Journalism portalOfficial website Retrieved from https en wikipedia org w index php title WSJ Magazine amp oldid 1181889255, wikipedia, wiki, book, books, library,

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