On June 10, 1977, WMGX first signed on the air.[3] It was owned by Sunshine Broadcasting and played a soft rock format as "Magic 93." Core artists included James Taylor, Carole King, Cat Stevens and Carly Simon. Announcers did not talk over the music. Several songs were played in a row, with no talking in between songs.
From the mid-to-late-1980s and through the 1990s, WMGX had a unique format, blending classic, soft, and progressive rock with adult contemporary music. At this time, the station claimed that "[It] never [played] the same song twice [in one 24-hour period]," a boast that it later backed up with a monetary prize to anyone who caught the station doing so.
In 1992, WMGX and WGAN were acquired by Saga Communications.[4] On March 9, 2006, 29 years after the station's launch, WMGX changed format, rebranding as "Coast 93.1", and shifted to a hot adult contemporary format, playing music from the "80s, 90s and Now".
WMGX eventually dropped the "80s, 90s and Now" slogan and changed it to "Today's Best Mix" in order to reflect the playlist from the current and recent Top 40 charts, minus any songs deemed too hard-edged or rap-oriented. Songs from the last couple of decades also were heard, but WMGX rarely played any song recorded before 1990.
As of April 2016, to compete more with long dominant Top 40 station WJBQ, WMGX shifted to an Adult Top 40 format under the branding of "Portland's Adult Hit Music Station". The station currently acts as a hybrid between a hot AC and a mainstream Top 40 station. On Sunday mornings, WMGX airs the nationally syndicated show "American Top 40" with Ryan Seacrest.
The Blake Show (Coast Morning Show)edit
Portland's most popular morning show, the Blake Show with Kelly and Todd starts the day with laughs, fun, topical content, and relatable topics. The show features cohosts Blake Hayes and Kelly Towle. WCSH meteorologist Todd Gutner is a contributing third co-host.
Blake Hayes is open about being gay and sometimes discusses life as a gay man.[5]
After 15 years with the station, former morning co-host Eva Matteson left the station in February 2020.
wmgx, coast, commercial, radio, station, portland, maine, station, coverage, area, reaches, across, most, southern, maine, into, portions, southeastern, hampshire, airs, adult, radio, format, owned, saga, communications, studios, offices, western, avenue, sout. WMGX 93 1 MHz Coast 93 1 is a commercial FM radio station in Portland Maine The station s coverage area reaches across most of Southern Maine and into portions of Southeastern New Hampshire WMGX airs an Adult Top 40 radio format and is owned by Saga Communications Studios and offices are on Western Avenue in South Portland WMGXPortland MaineBroadcast areaSouthern MaineFrequency93 1 MHz HD Radio BrandingCoast 93 1ProgrammingFormatAdult Top 40SubchannelsHD1 WMGX analogHD2 News Talk WGAN simulcast HD3 Christian radio Bible Broadcasting Network OwnershipOwnerSaga Communications Saga Communications of New England LLC Sister stationsWBAE WCLZ WGAN WPOR WVAE WYNZ WZANHistoryFirst air dateJune 10 1977Call sign meaning Magic former branding Technical informationFacility ID58548ClassBERP50 000 wattsHAAT135 meters 422 ft Translator s 105 1 W286CU Saco relays HD3 LinksWebcastListen LiveWebsiteCoast931 comWMGX has an effective radiated power ERP of 50 000 watts The transmitter is off Presumpscot Street in Portland near Interstate 295 1 WMGX broadcasts in the HD Radio hybrid format the HD2 subchannel carries the talk radio programming of sister station WGAN while the HD3 subchannel carries the Bible Broadcasting Network s Christian radio programming which feeds FM translator W286CU at 105 1 MHz in Saco Maine 2 Contents 1 History 2 The Blake Show Coast Morning Show 3 References 4 External linksHistory editOn June 10 1977 WMGX first signed on the air 3 It was owned by Sunshine Broadcasting and played a soft rock format as Magic 93 Core artists included James Taylor Carole King Cat Stevens and Carly Simon Announcers did not talk over the music Several songs were played in a row with no talking in between songs From the mid to late 1980s and through the 1990s WMGX had a unique format blending classic soft and progressive rock with adult contemporary music At this time the station claimed that It never played the same song twice in one 24 hour period a boast that it later backed up with a monetary prize to anyone who caught the station doing so In 1992 WMGX and WGAN were acquired by Saga Communications 4 On March 9 2006 29 years after the station s launch WMGX changed format rebranding as Coast 93 1 and shifted to a hot adult contemporary format playing music from the 80s 90s and Now WMGX eventually dropped the 80s 90s and Now slogan and changed it to Today s Best Mix in order to reflect the playlist from the current and recent Top 40 charts minus any songs deemed too hard edged or rap oriented Songs from the last couple of decades also were heard but WMGX rarely played any song recorded before 1990 As of April 2016 to compete more with long dominant Top 40 station WJBQ WMGX shifted to an Adult Top 40 format under the branding of Portland s Adult Hit Music Station The station currently acts as a hybrid between a hot AC and a mainstream Top 40 station On Sunday mornings WMGX airs the nationally syndicated show American Top 40 with Ryan Seacrest The Blake Show Coast Morning Show editPortland s most popular morning show the Blake Show with Kelly and Todd starts the day with laughs fun topical content and relatable topics The show features cohosts Blake Hayes and Kelly Towle WCSH meteorologist Todd Gutner is a contributing third co host Blake Hayes is open about being gay and sometimes discusses life as a gay man 5 After 15 years with the station former morning co host Eva Matteson left the station in February 2020 References edit Radio Locator com WMGX Radio Locator com W286CU Broadcasting Yearbook 1979 page C 98 Broadcasting amp Cable Yearbook 2007 page D 245 Blake Hayes External links editStation website WMGX in the FCC FM station database WMGX in Nielsen Audio s FM station database W288CU in the FCC FM station database W288CU at FCCdata org 43 41 17 N 70 15 25 W 43 688 N 70 257 W 43 688 70 257 Retrieved from https en wikipedia org w index php title WMGX amp oldid 1181575100, wikipedia, wiki, book, books, library,
