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WARH

May 04, 2023

WARH (106.5 MHz "106-5 The Arch") is a commercial FM radio station licensed to Granite City, Illinois and serving Greater St. Louis including sections of Illinois and Missouri.[1] WARH is owned by Hubbard Broadcasting and airs an Adult Hits radio format. The studios and offices are in Creve Coeur, Missouri (although a St. Louis address is used).[2] The transmitter is located near Resurrection Cemetery off Mackenzie Road in St. Louis.[3]

WARH
Broadcast areaGreater St. Louis
Frequency106.5 MHz (HD Radio)
Branding106.5 The Arch
Programming
FormatAdult hits
SubchannelsHD2: Talk (simulcast of KTMY/Minneapolis-St. Paul)
HD3: 80's hits "My 80s Mix"
Ownership
Owner
KPNT, KSHE, WIL-FM, WXOS
History
First air date
November 24, 1965 (as WGNU-FM)
Former call signs
WGNU-FM (1965-1977)
WWWK (1977-?)
KWK-FM (1987-1988)
WKBQ (1988-1994)
WKKX (1994-2000)
WSSM (2000-2005)
Call sign meaning
The ARcH (taken from St. Louis landmark, the Gateway Arch)
Technical information
Facility ID74577
ClassC1
ERP90,000 watts
HAAT309 meters (1014 ft)
Links
WebcastListen Live
Website1065TheArch.com

"106-5 The Arch" using the primary slogan "You never know what we're going to play next." The station's name pays tribute to the iconic Gateway Arch monument in Downtown St. Louis on the western bank of the Mississippi River. The format is musically similar to the syndicated Jack FM stations in the U.S. and Canada. However, "The Arch" uses a live and local DJ staff around the clock, whereas "Jack" stations are for the most part automated with no live voices. 106.5 The Arch uses voice actor Howard Cogan for voice imaging. Cogan was the former voice of the network syndicated version of Jack FM.

WARH broadcasts in the HD Radio format; WARH-HD2 carries co-owned KTMY from Minneapolis, known as "My Talk Radio." (Before March 2017, it featured less familiar rock songs from the 1960s to the present, branded as "106-5 The Deep.") WARH-HD3 carries an all-80s hits format branded as “My 80s Mix”; this launched on WARH-HD3 in May 2021, after being moved from KSHE's HD3 sub-channel.

History

Country (1965-1977)

On November 24, 1965, WGNU-FM first signed on as the FM counterpart of WGNU (920 AM), under the ownership of Chuck Norman.[4] Both stations simulcast a country music format for Granite City and its surrounding communities.

AOR (1977-1987)

In 1977, Norman sold the FM station to Doubleday Broadcasting, who would boost the station's signal to cover most of the St. Louis radio market. The call sign was changed to WWWK, with the station simulcasting the album oriented rock (AOR) format of KWK (1380 AM, now KXFN).[5] The stations called themselves "Stereo WK."

In November 1986, the two stations were bought by Chase Broadcasting.

Top 40 (1987-1993)

The simulcast ended in 1987, with AM 1380 flipping to oldies as KGLD, while FM 106.5 (now with the call sign KWK-FM) moved to a Top 40/CHR format.

In February 1988, KWK-FM changed call letters to WKBQ-FM, and retained the Top 40 format, but would rebrand as "Q106.5." In September 1991, WKBQ-FM brought the morning team of "Steve & DC" to St. Louis from Birmingham, Alabama. In 1993, "Steve & DC" and WKBQ-FM would face controversy over comments made during the May 10th morning show, and was the subject of much local news coverage for weeks. Also in 1993, WKBQ-FM again was simulcast on AM 1380.

Country (1993-2000)

In late 1993, WKBQ-FM was purchased by Zimmer Radio Group of Cape Girardeau, Missouri. On January 20, 1994, WKBQ-FM and country-formatted sister station WKKX would swap frequencies, with WKBQ-FM moving to 104.1 FM, and WKKX moving to 106.5 FM (AM 1380 would continue to simulcast WKBQ-FM after the swap).[6][7] The station became "New Country Kix 106.5," with the popular morning duo "Steve & DC" heard for the second time on the 106.5 MHz frequency. That led to the team scoring its biggest ratings in St. Louis. The "Steve & DC" morning show consistently ranked #1 in the all-important Persons 18-49 and Persons 25-54 demographics on WKKX.

In November 1996, Emmis Broadcasting bought the station.

Smooth jazz (2000-2005)

In 2000, Emmis swapped WKKX to Bonneville International for Los Angeles country music station KZLA (now KLLI). At 12:00 a.m. on October 4, 2000, after the sale to Bonneville closed, WKKX changed call letters to WSSM and adopted a Smooth Jazz format as "Smooth 106.5" (later "106.5 Smooth Jazz").[8][9]

Adult hits (2005-present)

On April 10, 2005, after playing "Thank You" by Euge Groove, the station adopted its current adult hits format, branded as "106-5 The Arch." The first song on "The Arch" was "Roll With the Changes" by REO Speedwagon.[10] The station adopted its current WARH call letters on April 18, 2005. WARH was initially programmed by Jules Riley. The Program Director since 2019 is Marty Linck, who also serves as the Program Director for sister station KSHE.

On January 19, 2011, Bonneville announced the sale of WARH, as well as 16 other stations in four markets (St. Louis, Chicago, Cincinnati and Washington, D.C.), to Minneapolis-based Hubbard Broadcasting.[11] The sale was completed on April 29, 2011.[12] Hubbard has kept the adult hits format in place, which continues as one of St. Louis' top stations.

References

  1. ^ FCC.gov/WARH
  2. ^ 1065TheArch.com/contact
  3. ^ Radio-Locator.com/WARH
  4. ^ Broadcasting Yearbook 1969 page B-54
  5. ^ Broadcasting Yearbook 1982 page C-141
  6. ^ Stark, Phyllis (January 15, 1994). "Vox Jox". Billboard. Vol. 106, no. 3. p. 64.
  7. ^ http://www.americanradiohistory.com/Archive-RandR/1990s/1994/RR-1994-01-07.pdf[bare URL PDF]
  8. ^ http://www.americanradiohistory.com/Archive-RandR/2000s/2000/RR-2000-10-06.pdf[bare URL PDF]
  9. ^ https://worldradiohistory.com/Archive-RandR/2000s/2000/RR-2000-10-13.pdf[bare URL PDF]
  10. ^ http://www.americanradiohistory.com/Archive-RandR/2000s/2005/RR-2005-04-15.pdf[bare URL PDF]
  11. ^ . Radio-Info.com. January 19, 2011. Archived from the original on January 22, 2011. Retrieved January 19, 2011.
  12. ^ . Radio Ink. May 2, 2011. Archived from the original on March 12, 2012. Retrieved May 2, 2011.

External links

  • WARH official website
  • MissouriRadio.net
  • WARH in the FCC FM station database
  • WARH on Radio-Locator
  • WARH in Nielsen Audio's FM station database
  • KWK FM 106 AM 13.8 A tribute site for KWK "The Rockin' Best!"

Coordinates: 38°34′24″N 90°19′30″W / 38.5734°N 90.3251°W / 38.5734; -90.3251

May 04, 2023
warh, arch, commercial, radio, station, licensed, granite, city, illinois, serving, greater, louis, including, sections, illinois, missouri, owned, hubbard, broadcasting, airs, adult, hits, radio, format, studios, offices, creve, coeur, missouri, although, lou. WARH 106 5 MHz 106 5 The Arch is a commercial FM radio station licensed to Granite City Illinois and serving Greater St Louis including sections of Illinois and Missouri 1 WARH is owned by Hubbard Broadcasting and airs an Adult Hits radio format The studios and offices are in Creve Coeur Missouri although a St Louis address is used 2 The transmitter is located near Resurrection Cemetery off Mackenzie Road in St Louis 3 WARHGranite City IllinoisBroadcast areaGreater St LouisFrequency106 5 MHz HD Radio Branding106 5 The ArchProgrammingFormatAdult hitsSubchannelsHD2 Talk simulcast of KTMY Minneapolis St Paul HD3 80 s hits My 80s Mix OwnershipOwnerHubbard Broadcasting St Louis FCC License Sub LLC Sister stationsKPNT KSHE WIL FM WXOSHistoryFirst air dateNovember 24 1965 as WGNU FM Former call signsWGNU FM 1965 1977 WWWK 1977 KWK FM 1987 1988 WKBQ 1988 1994 WKKX 1994 2000 WSSM 2000 2005 Call sign meaningThe ARcH taken from St Louis landmark the Gateway Arch Technical informationFacility ID74577ClassC1ERP90 000 wattsHAAT309 meters 1014 ft LinksWebcastListen LiveWebsite1065TheArch com 106 5 The Arch using the primary slogan You never know what we re going to play next The station s name pays tribute to the iconic Gateway Arch monument in Downtown St Louis on the western bank of the Mississippi River The format is musically similar to the syndicated Jack FM stations in the U S and Canada However The Arch uses a live and local DJ staff around the clock whereas Jack stations are for the most part automated with no live voices 106 5 The Arch uses voice actor Howard Cogan for voice imaging Cogan was the former voice of the network syndicated version of Jack FM WARH broadcasts in the HD Radio format WARH HD2 carries co owned KTMY from Minneapolis known as My Talk Radio Before March 2017 it featured less familiar rock songs from the 1960s to the present branded as 106 5 The Deep WARH HD3 carries an all 80s hits format branded as My 80s Mix this launched on WARH HD3 in May 2021 after being moved from KSHE s HD3 sub channel Contents 1 History 1 1 Country 1965 1977 1 2 AOR 1977 1987 1 3 Top 40 1987 1993 1 4 Country 1993 2000 1 5 Smooth jazz 2000 2005 1 6 Adult hits 2005 present 2 References 3 External linksHistory EditCountry 1965 1977 Edit On November 24 1965 WGNU FM first signed on as the FM counterpart of WGNU 920 AM under the ownership of Chuck Norman 4 Both stations simulcast a country music format for Granite City and its surrounding communities AOR 1977 1987 Edit In 1977 Norman sold the FM station to Doubleday Broadcasting who would boost the station s signal to cover most of the St Louis radio market The call sign was changed to WWWK with the station simulcasting the album oriented rock AOR format of KWK 1380 AM now KXFN 5 The stations called themselves Stereo WK In November 1986 the two stations were bought by Chase Broadcasting Top 40 1987 1993 Edit The simulcast ended in 1987 with AM 1380 flipping to oldies as KGLD while FM 106 5 now with the call sign KWK FM moved to a Top 40 CHR format In February 1988 KWK FM changed call letters to WKBQ FM and retained the Top 40 format but would rebrand as Q106 5 In September 1991 WKBQ FM brought the morning team of Steve amp DC to St Louis from Birmingham Alabama In 1993 Steve amp DC and WKBQ FM would face controversy over comments made during the May 10th morning show and was the subject of much local news coverage for weeks Also in 1993 WKBQ FM again was simulcast on AM 1380 Country 1993 2000 Edit In late 1993 WKBQ FM was purchased by Zimmer Radio Group of Cape Girardeau Missouri On January 20 1994 WKBQ FM and country formatted sister station WKKX would swap frequencies with WKBQ FM moving to 104 1 FM and WKKX moving to 106 5 FM AM 1380 would continue to simulcast WKBQ FM after the swap 6 7 The station became New Country Kix 106 5 with the popular morning duo Steve amp DC heard for the second time on the 106 5 MHz frequency That led to the team scoring its biggest ratings in St Louis The Steve amp DC morning show consistently ranked 1 in the all important Persons 18 49 and Persons 25 54 demographics on WKKX In November 1996 Emmis Broadcasting bought the station Smooth jazz 2000 2005 Edit In 2000 Emmis swapped WKKX to Bonneville International for Los Angeles country music station KZLA now KLLI At 12 00 a m on October 4 2000 after the sale to Bonneville closed WKKX changed call letters to WSSM and adopted a Smooth Jazz format as Smooth 106 5 later 106 5 Smooth Jazz 8 9 Adult hits 2005 present Edit On April 10 2005 after playing Thank You by Euge Groove the station adopted its current adult hits format branded as 106 5 The Arch The first song on The Arch was Roll With the Changes by REO Speedwagon 10 The station adopted its current WARH call letters on April 18 2005 WARH was initially programmed by Jules Riley The Program Director since 2019 is Marty Linck who also serves as the Program Director for sister station KSHE On January 19 2011 Bonneville announced the sale of WARH as well as 16 other stations in four markets St Louis Chicago Cincinnati and Washington D C to Minneapolis based Hubbard Broadcasting 11 The sale was completed on April 29 2011 12 Hubbard has kept the adult hits format in place which continues as one of St Louis top stations References Edit FCC gov WARH 1065TheArch com contact Radio Locator com WARH Broadcasting Yearbook 1969 page B 54 Broadcasting Yearbook 1982 page C 141 Stark Phyllis January 15 1994 Vox Jox Billboard Vol 106 no 3 p 64 http www americanradiohistory com Archive RandR 1990s 1994 RR 1994 01 07 pdf bare URL PDF http www americanradiohistory com Archive RandR 2000s 2000 RR 2000 10 06 pdf bare URL PDF https worldradiohistory com Archive RandR 2000s 2000 RR 2000 10 13 pdf bare URL PDF http www americanradiohistory com Archive RandR 2000s 2005 RR 2005 04 15 pdf bare URL PDF 505M sale Bonneville sells Chicago D C St Louis and Cincinnati to Hubbard Radio Info com January 19 2011 Archived from the original on January 22 2011 Retrieved January 19 2011 Hubbard deal to purchase Bonneville stations closes Radio Ink May 2 2011 Archived from the original on March 12 2012 Retrieved May 2 2011 External links EditWARH official website MissouriRadio net WARH in the FCC FM station database WARH on Radio Locator WARH in Nielsen Audio s FM station database KWK FM 106 AM 13 8 A tribute site for KWK The Rockin Best Coordinates 38 34 24 N 90 19 30 W 38 5734 N 90 3251 W 38 5734 90 3251 Retrieved from https en wikipedia org w index php title WARH amp oldid 1150173377, wikipedia, wiki, book, books, library,

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