Viva! is a British animal rights group, which focuses on promoting veganism.[2] It was founded by Juliet Gellatley in 1994. Viva! carries out undercover investigations to expose the abuse of factory farmed animals and produces information on how to go vegan, including recipes and shopping guides. It is a registered charity.[3]
Viva! is an animal rights' campaigning organisation, working on issues such as factory farming and slaughter and is based in Bristol, with a branch office in Poland. Campaigns include End Factory Farming, Eat Green, Foie-Gras free Britain, Exotic Meat, Ban the Farrowing Crate, Dark Side of Dairy and youth campaigns including The Big Coverup.[citation needed] Campaigns in 2018 included an investigation into Hogwood Pig Farm in Warwickshire, and Scary Dairy's "Trash" campaign, highlighting the dairy industry's forgotten victims: male calves.
Eventsedit
Following on from its success with the former biannual national "Incredible Vegan Roadshow" in London, Viva! now organises six annual festivals across the UK designed to help people become vegetarian or vegan. These are: Bristol Viva! Vegan Festival, Cardiff Viva! Vegan Festival, Swansea Viva! Vegan Festival, Stockport Viva! Vegan Festival, Birmingham Viva! Vegan Festival and Coventry Viva! Vegan Festival. Viva! also do a number of outreach events each year to raise awareness and support of its current campaigns.
In 2009, Viva! criticised supermarket chain Tesco for turning 5,000 tonnes of meat that had passed its sell-by date into electricity by burning it to avoid wasting the meat. Viva! argued converting out-of-date meat into heat with CO2 as byproduct was not environmentally sustainable, but Tesco defended its decision.[6]
In 2012, Viva! stated that it favoured the development of cultured meat. "Certainly, with over 950 million land animals slaughtered in the UK each year, and the vast majority of them factory farmed in awful conditions, anything that saves animals from suffering is to be welcomed," former Viva! spokesman and campaign manager Justin Kerswell said, adding that individuals should make up their own mind on whether or not they would consume it themselves, because 'vegetarianism and veganism aren't religions'.[7]
In 2022, Viva! ran a TV advert which showed a couple ordering pulled pork takeaway from a company called "Just Meat." When the takeaway arrives, it is a live piglet delivered with a meat cleaver.[8]
^. Viva! Website. Archived from the original on 3 March 2009. Retrieved 6 July 2009.
^. Viva! Website. Archived from the original on 2 December 2008. Retrieved 6 July 2009.
^Murray Wardrop (6 August 2009). "Tesco criticised by vegetarians for using waste meat to generate electricity". The Daily Telegraph. Retrieved 20 January 2018.
^Chi Chi Izundu (23 February 2012). "Could vegetarians eat a 'test tube' burger?". BBC News. Retrieved 20 January 2018.
^Duncan, Grace. "Viva launches 'controversial' TV ad calling on shoppers to ditch meat". The Grocer. Retrieved 22 February 2022.
Viva! ratuje konie – Polish website of the organisation
December 18, 2023
viva, organisation, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, viva, organisation, news, newspapers, books, sch. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Viva organisation news newspapers books scholar JSTOR June 2009 Learn how and when to remove this template message Viva is a British animal rights group which focuses on promoting veganism 2 It was founded by Juliet Gellatley in 1994 Viva carries out undercover investigations to expose the abuse of factory farmed animals and produces information on how to go vegan including recipes and shopping guides It is a registered charity 3 Viva Founded1994 29 years ago 1994 FounderJuliet Gellatley 1 TypeAnimal rightsFocusVegetarianism veganism factory farming animal rightsLocationBristol EnglandArea served United KingdomMethodCampaigning undercover investigations monitoring researchWebsitewww wbr viva wbr org wbr uk Contents 1 Overview 2 Events 3 Celebrity endorsement 4 In the press 5 See also 6 References 7 External linksOverview editViva is an animal rights campaigning organisation working on issues such as factory farming and slaughter and is based in Bristol with a branch office in Poland Campaigns include End Factory Farming Eat Green Foie Gras free Britain Exotic Meat Ban the Farrowing Crate Dark Side of Dairy and youth campaigns including The Big Coverup citation needed Campaigns in 2018 included an investigation into Hogwood Pig Farm in Warwickshire and Scary Dairy s Trash campaign highlighting the dairy industry s forgotten victims male calves Events editFollowing on from its success with the former biannual national Incredible Vegan Roadshow in London Viva now organises six annual festivals across the UK designed to help people become vegetarian or vegan These are Bristol Viva Vegan Festival Cardiff Viva Vegan Festival Swansea Viva Vegan Festival Stockport Viva Vegan Festival Birmingham Viva Vegan Festival and Coventry Viva Vegan Festival Viva also do a number of outreach events each year to raise awareness and support of its current campaigns Celebrity endorsement editViva enjoys the patronage of numerous entertainers including Martin Shaw Heather Mills Michael Mansfield KC Jerome Flynn Hayley Mills and Paul McCartney 4 5 In the press editIn 2009 Viva criticised supermarket chain Tesco for turning 5 000 tonnes of meat that had passed its sell by date into electricity by burning it to avoid wasting the meat Viva argued converting out of date meat into heat with CO2 as byproduct was not environmentally sustainable but Tesco defended its decision 6 In 2012 Viva stated that it favoured the development of cultured meat Certainly with over 950 million land animals slaughtered in the UK each year and the vast majority of them factory farmed in awful conditions anything that saves animals from suffering is to be welcomed former Viva spokesman and campaign manager Justin Kerswell said adding that individuals should make up their own mind on whether or not they would consume it themselves because vegetarianism and veganism aren t religions 7 In 2022 Viva ran a TV advert which showed a couple ordering pulled pork takeaway from a company called Just Meat When the takeaway arrives it is a live piglet delivered with a meat cleaver 8 See also edit2010 Nocton Dairies controversy Viva Health List of animal rights groupsReferences edit About Viva Viva Website Archived from the original on 25 January 2012 Retrieved 24 January 2012 Opinion Only by going vegan can we begin to call time on Britain s factory farm crisis The Independent 3 August 2020 Retrieved 19 August 2020 Viva at the Charity Commission Star Supporters Viva Website Archived from the original on 3 March 2009 Retrieved 6 July 2009 Paul McCartney Viva Website Archived from the original on 2 December 2008 Retrieved 6 July 2009 Murray Wardrop 6 August 2009 Tesco criticised by vegetarians for using waste meat to generate electricity The Daily Telegraph Retrieved 20 January 2018 Chi Chi Izundu 23 February 2012 Could vegetarians eat a test tube burger BBC News Retrieved 20 January 2018 Duncan Grace Viva launches controversial TV ad calling on shoppers to ditch meat The Grocer Retrieved 22 February 2022 External links editOfficial website nbsp VIVA registered charity no 1037486 Charity Commission for England and Wales Viva ratuje konie Polish website of the organisation Retrieved from https en wikipedia org w index php title Viva organisation amp oldid 1182766839, wikipedia, wiki, book, books, library,
