Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of coffee. The firm was founded in 1996 in Buôn Ma Thuột, Đắk Lắk Province by Dang Le Nguyen Vu and Le Hoang Diep Thao[1] upon realizing the potential and opportunities for the development of the coffee industry in opening Vietnam’s economy.[2] Trung Nguyên is the largest domestic coffee brand within Vietnam, and exports its products to more than 60 countries, including major markets such as the United States, the European Union, the United Kingdom, Germany, China, Canada, Russia, Japan, Dubai, Australia, and ASEAN countries, including its international hub in Singapore.[3] The group is composed of several subsidiaries, among them Trung Nguyên Corporation JSC, Trung Nguyên Instant Coffee Company JSC, Trung Nguyên Coffee LLC, G7 Commercial Services Company, Đặng Lê Tourism Company JSC and Trung Nguyên Franchising Company JSC. Its most successful product is G7 instant coffee, which took top domestic position in 2016[4] and has recorded 200% growth in its export markets.[5] Following a high-profile separation with her husband, in 2016 Le Hoang Diep Thao established an independent spin-off firm in Singapore, Trung Nguyên International, which she used as a springboard for her own coffee chain TNI King Coffee. King Coffee now exports its products to more than 120 countries worldwide.[6]
2010: Trung Nguyên coffee products exported to more than 60 countries around the world, especially the U.S, Canada, Russia, England, Germany, Japan, China, ASEAN, etc.[3]
2012: G7 Coffee named favorite coffee brand in Vietnamese 3-in-1 instant coffee market.[13]
ProductsEdit
Legendee simulated kopi luwak coffee
Fresh coffee
G7 instant coffee: G7 3in1, G7 2in1, G7 Strong X2, Pure Black, Cappuccino, Passiona, White Coffee.
Roasted and ground coffee: Filter Coffee (1,2,3,4,5), Creative Coffee (1,2,3,4,5,8), Espresso, Blend (I, S, N, Premium Blend, Gourmet Blend, House Blend).
Bean coffee
Trung Nguyên coffee products use a variety of different coffee beans, including Robusta, Arabica, and Excelsa.[14]
Trung Nguyên is known as an important producer and distributor of kopi luwak (Vietnamese: cà phê chồn), weasel coffee Trung Nguyen,[15] also known as civet coffee, both natural and simulated. Kopi luwak, widely noted as the most expensive coffee in the world[citation needed], is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet (Paradoxurus hermaphroditus) and other related civets, then passed through its digestive tract. After gathering, thorough washing, sun drying, light roasting, and brewing, these beans yield an aromatic coffee with much less bitterness.
Trung Nguyên's Legendee[16] brand coffee is a simulated kopi luwak product, which uses synthetic enzymes to mimic the civet's gastric acid, producing effects on flavour similar to actual kopi luwak, and reducing the need to rely on the civet, which is now endangered in Vietnam due to excessive hunting. In August 2010, Trung Nguyên CEO Dang Le Nguyen Vu reported that the company had begun manually producing its own natural (non-simulated) kopi luwak under its Weasel sub-brand. Due to the complicated production process, only 40–50 kg of Weasel coffee are produced annually. It is much more expensive than any of the company's other products: a 1 kg bag of Weasel coffee costs $3,000, six times higher than Indonesian kopi luwak. Dang has claimed, however, that Trung Nguyên's Vietnamese version is of higher quality, since production depends on wild or free range civets who choose the best coffee beans themselves, instead of being caged and force-fed[17]
Production and facilitiesEdit
Trung Nguyên Coffee VillageAn area in Trung Nguyên Coffee Village
Currently, Trung Nguyen owns the system of four factories:
Bắc Giang Instant Coffee Factory
Buôn Ma Thuột Roasted and Ground Coffee Factory
Trung Nguyên - Saigon Coffee Factory
Bình Dương Instant Coffee Factory
DistributionEdit
VOA video describing how the company has improved production recently, and a description of the overall state of the coffee harvest in the country
Along with producing and processing coffee beans, Trung Nguyên operates a nationwide chain of over 1,000 coffee shops in Vietnam to distribute its products, the first of which opened in October 1998 in Ho Chi Minh City. The first coffeehouse in Hanoi opened in the year 2000, by which time 100 outlets had already been established. Throughout the following years, franchises were opened in Japan, Thailand, Cambodia, Malaysia and China. The first outlets outside of Asia opened in Germany and New York City in the year 2006. The company's future plans include the further development of its international presence in China, the United States and Europe.
Product distribution in Australia is unclear, due to a dispute between Trung Nguyên and Australian distribution company Dynamic Food Brokers, owner of the domain nametrungnguyen.com.au, which claims to be a formerly authorized distributor abandoned by Trung Nguyên without notice sometime before 2008.[18][19]
The Company's Asian Grocery Distributor in the USA is H L Foods in Los Angeles, CA. H L Foods does not supply what is termed "mainstream" supermarkets in the USA, the company specializes in distribution to Asian-themed groceries. The USA Online Distributor is Heirloom Coffee LLC, operating the URL http://www.Trung-Nguyen-Online.com[20] since 2005. Authorized sales online in the UK and some continental European countries are performed by Dragon Coffee from the URL http://www.trung-nguyen-online.co.uk/[21] since 2008.
Prizes and titlesEdit
The prize of "The Golden Star of the Vietnamese land in 2003" offered by The Vietnamese Young Enterprises Association.
Elected 4 years in a succession of "Top quality Vietnamese goods" by the customers (1999- 2002)
Elected in "Top 5" of The Branch of Agricultural Products & Food in choosing "Vietnamese goods of Top quality" in 2002.
General Director – Mr. Dang Le Nguyen Vu has won the Prize of Red Star Enterprise awarded by the Vietnamese Young Enterprise Association in 2001.
Being the first Vietnamese Company that has applied the form of franchising trademark in domestic and overseas.
Being the leading coffee trademark in Vietnam.
Trung Nguyen coffee growers have been certified by EUREPGAP and Utz Kapeh for "safe and sustainable" coffee growing practice.
^Patnaik, Rhonita. "Creating Robust-a Empire". Khaleej Times. Galadari Printing and Publishing LLC. Retrieved 8 August 2022.
^Khánh, Anh. "20 năm đưa cà phê Việt ra thế giới của bà Lê Hoàng Diệp Thảo". vnexpress.net (in Vietnamese). Retrieved 14 June 2021.
^ abDettoni, Jacopo. "Trung Nguyen searches for perfect global blend". www.fdiintelligence.com. FDI Intelligence. Retrieved 14 June 2021.
^Pham, Thai. "G7 takes lead in instant coffee market – VietNam Breaking News". www.vietnambreakingnews.com. The Saigon Times Daily. Retrieved 14 June 2021.
^"G7 coffee enormously popular over the world - G7 coffee enormously popular over the world - News from Saigon Times". english.thesaigontimes.vn. Retrieved 14 June 2021.
^Chen, Celine. "Vietnam's TNI King Coffee to boost global presence with cafes in many countries". NNA.ASIA. Retrieved 14 June 2021.
^Nguyen, Trung (2018-09-18). "Bà Lê Hoàng Diệp Thảo đã cùng chồng xây dựng "đế chế" Trung Nguyên như thế nào? (Kỳ 1)". Báo Pháp luật Việt Nam điện tử (in Vietnamese). Retrieved 14 June 2021.
^Phúc, Huy (2019-02-23). "Cửa hàng cà phê Trung Nguyên đầu tiên của Đặng Lê Nguyên Vũ tại Sài Gòn giờ ra sao?". vietnambiz (in Vietnamese). Retrieved 14 June 2021.
^Quan, Tri (2016-10-10). "Trung Nguyen Coffee". C-KHANG VY CO.LTD. Retrieved 14 June 2021.
^"Thương hiệu Việt Nam bên lề APEC". agro.gov.vn (in Vietnamese). Retrieved 14 June 2021.
^Kiều, Diễm (2018-03-20). "Trung Nguyên xây dựng thành phố cà phê tại Buôn Ma Thuột". ZingNews.vn (in Vietnamese). Retrieved 14 June 2021.
^"BaoBinhDinh - Trung Nguyên mở quán cà phê nhượng quyền tại Singapore". www.baobinhdinh.com.vn (in Vietnamese). Binh Dinh. Retrieved 14 June 2021.
^"The war between 9-year-old G7 and 100-year-old Nestle - News VietNamNet". english.vietnamnet.vn. Retrieved 14 June 2021.
^Trung Nguyên Stores, Trungnguyen.com.vn 2014-01-06 at the Wayback Machine
^Weasel coffee, Trungnguyen.com.vn 2013-07-27 at the Wayback Machine
^Weasel coffee, Trungnguyen.com.vn 2014-01-06 at the Wayback Machine
^World’s priciest coffee gifted to Vietnam’s VIP guests 2010-08-17 at the Wayback Machine
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For the cartoonist see Trung Le Nguyen Trung Nguyen is a Vietnamese business group involved in the production processing and distribution of coffee The firm was founded in 1996 in Buon Ma Thuột Đắk Lắk Province by Dang Le Nguyen Vu and Le Hoang Diep Thao 1 upon realizing the potential and opportunities for the development of the coffee industry in opening Vietnam s economy 2 Trung Nguyen is the largest domestic coffee brand within Vietnam and exports its products to more than 60 countries including major markets such as the United States the European Union the United Kingdom Germany China Canada Russia Japan Dubai Australia and ASEAN countries including its international hub in Singapore 3 The group is composed of several subsidiaries among them Trung Nguyen Corporation JSC Trung Nguyen Instant Coffee Company JSC Trung Nguyen Coffee LLC G7 Commercial Services Company Đặng Le Tourism Company JSC and Trung Nguyen Franchising Company JSC Its most successful product is G7 instant coffee which took top domestic position in 2016 4 and has recorded 200 growth in its export markets 5 Following a high profile separation with her husband in 2016 Le Hoang Diep Thao established an independent spin off firm in Singapore Trung Nguyen International which she used as a springboard for her own coffee chain TNI King Coffee King Coffee now exports its products to more than 120 countries worldwide 6 Trung Nguyen GroupIndustryCoffeeFounded1996 27 years ago 1996 in Buon Ma Thuột VietnamFoundersDang Le Nguyen Vu and Le Hoang Diep ThaoHeadquartersHo Chi Minh CityProductsLegendee G7 Instant Coffee Roasted and Ground CoffeeWebsitetrungnguyenlegend com Contents 1 Milestones 2 Products 2 1 Weasel and Legendee coffee 3 Production and facilities 4 Distribution 5 Prizes and titles 6 See also 7 References 8 External linksMilestones Edit nbsp Mme Le Hoang Diep Thao at a Trung Nguyen coffee event1996 Dang Le Nguyen Vu and Le Hoang Diep Thao founded Trung Nguyen in Buon Ma Thuột city Vietnam s coffee capital 7 1998 The couple opened the first coffee shop at 587 Nguyễn Kiệm Phu Nhuận in Hồ Chi Minh city 8 2003 Launched G7 instant coffee at Saigon s Reunification Palace with blind taste test in which 89 of participants prefer G7 over rival product 9 2006 Selected to serve at APEC 2006 10 commenced Coffee sanctuary project in Buon Ma Thuot 11 2008 Launches operation in Singapore 12 2010 Trung Nguyen coffee products exported to more than 60 countries around the world especially the U S Canada Russia England Germany Japan China ASEAN etc 3 2012 G7 Coffee named favorite coffee brand in Vietnamese 3 in 1 instant coffee market 13 Products EditLegendee simulated kopi luwak coffee Fresh coffee G7 instant coffee G7 3in1 G7 2in1 G7 Strong X2 Pure Black Cappuccino Passiona White Coffee Roasted and ground coffee Filter Coffee 1 2 3 4 5 Creative Coffee 1 2 3 4 5 8 Espresso Blend I S N Premium Blend Gourmet Blend House Blend Bean coffee Trung Nguyen coffee products use a variety of different coffee beans including Robusta Arabica and Excelsa 14 nbsp Boxes of Trung Nguyen s G7 brand instant coffeeWeasel and Legendee coffee Edit nbsp Weasel Coffee of Trung NguyenTrung Nguyen is known as an important producer and distributor of kopi luwak Vietnamese ca phe chồn weasel coffee Trung Nguyen 15 also known as civet coffee both natural and simulated Kopi luwak widely noted as the most expensive coffee in the world citation needed is coffee made from the beans of coffee berries which have been eaten by the Asian Palm Civet Paradoxurus hermaphroditus and other related civets then passed through its digestive tract After gathering thorough washing sun drying light roasting and brewing these beans yield an aromatic coffee with much less bitterness Trung Nguyen s Legendee 16 brand coffee is a simulated kopi luwak product which uses synthetic enzymes to mimic the civet s gastric acid producing effects on flavour similar to actual kopi luwak and reducing the need to rely on the civet which is now endangered in Vietnam due to excessive hunting In August 2010 Trung Nguyen CEO Dang Le Nguyen Vu reported that the company had begun manually producing its own natural non simulated kopi luwak under its Weasel sub brand Due to the complicated production process only 40 50 kg of Weasel coffee are produced annually It is much more expensive than any of the company s other products a 1 kg bag of Weasel coffee costs 3 000 six times higher than Indonesian kopi luwak Dang has claimed however that Trung Nguyen s Vietnamese version is of higher quality since production depends on wild or free range civets who choose the best coffee beans themselves instead of being caged and force fed 17 Production and facilities Edit nbsp Trung Nguyen Coffee Village nbsp An area in Trung Nguyen Coffee VillageCurrently Trung Nguyen owns the system of four factories Bắc Giang Instant Coffee Factory Buon Ma Thuột Roasted and Ground Coffee Factory Trung Nguyen Saigon Coffee Factory Binh Dương Instant Coffee FactoryDistribution Edit source source source source source source VOA video describing how the company has improved production recently and a description of the overall state of the coffee harvest in the countryAlong with producing and processing coffee beans Trung Nguyen operates a nationwide chain of over 1 000 coffee shops in Vietnam to distribute its products the first of which opened in October 1998 in Ho Chi Minh City The first coffeehouse in Hanoi opened in the year 2000 by which time 100 outlets had already been established Throughout the following years franchises were opened in Japan Thailand Cambodia Malaysia and China The first outlets outside of Asia opened in Germany and New York City in the year 2006 The company s future plans include the further development of its international presence in China the United States and Europe Product distribution in Australia is unclear due to a dispute between Trung Nguyen and Australian distribution company Dynamic Food Brokers owner of the domain name trungnguyen com au which claims to be a formerly authorized distributor abandoned by Trung Nguyen without notice sometime before 2008 18 19 The Company s Asian Grocery Distributor in the USA is H L Foods in Los Angeles CA H L Foods does not supply what is termed mainstream supermarkets in the USA the company specializes in distribution to Asian themed groceries The USA Online Distributor is Heirloom Coffee LLC operating the URL http www Trung Nguyen Online com 20 since 2005 Authorized sales online in the UK and some continental European countries are performed by Dragon Coffee from the URL http www trung nguyen online co uk 21 since 2008 Prizes and titles EditThe prize of The Golden Star of the Vietnamese land in 2003 offered by The Vietnamese Young Enterprises Association Elected 4 years in a succession of Top quality Vietnamese goods by the customers 1999 2002 Elected in Top 5 of The Branch of Agricultural Products amp Food in choosing Vietnamese goods of Top quality in 2002 General Director Mr Dang Le Nguyen Vu has won the Prize of Red Star Enterprise awarded by the Vietnamese Young Enterprise Association in 2001 Being the first Vietnamese Company that has applied the form of franchising trademark in domestic and overseas Being the leading coffee trademark in Vietnam Trung Nguyen coffee growers have been certified by EUREPGAP and Utz Kapeh for safe and sustainable coffee growing practice See also Edit nbsp Coffee portalList of coffeehouse chainsReferences Edit Patnaik Rhonita Creating Robust a Empire Khaleej Times Galadari Printing and Publishing LLC Retrieved 8 August 2022 Khanh Anh 20 năm đưa ca phe Việt ra thế giới của ba Le Hoang Diệp Thảo vnexpress net in Vietnamese Retrieved 14 June 2021 a b Dettoni Jacopo Trung Nguyen searches for perfect global blend www fdiintelligence com FDI Intelligence Retrieved 14 June 2021 Pham Thai G7 takes lead in instant coffee market VietNam Breaking News www vietnambreakingnews com The Saigon Times Daily Retrieved 14 June 2021 G7 coffee enormously popular over the world G7 coffee enormously popular over the world News from Saigon Times english thesaigontimes vn Retrieved 14 June 2021 Chen Celine Vietnam s TNI King Coffee to boost global presence with cafes in many countries NNA ASIA Retrieved 14 June 2021 Nguyen Trung 2018 09 18 Ba Le Hoang Diệp Thảo đa cung chồng xay dựng đế chế Trung Nguyen như thế nao Kỳ 1 Bao Phap luật Việt Nam điện tử in Vietnamese Retrieved 14 June 2021 Phuc Huy 2019 02 23 Cửa hang ca phe Trung Nguyen đầu tien của Đặng Le Nguyen Vũ tại Sai Gon giờ ra sao vietnambiz in Vietnamese Retrieved 14 June 2021 Quan Tri 2016 10 10 Trung Nguyen Coffee C KHANG VY CO LTD Retrieved 14 June 2021 Thương hiệu Việt Nam ben lề APEC agro gov vn in Vietnamese Retrieved 14 June 2021 Kiều Diễm 2018 03 20 Trung Nguyen xay dựng thanh phố ca phe tại Buon Ma Thuột ZingNews vn in Vietnamese Retrieved 14 June 2021 BaoBinhDinh Trung Nguyen mở quan ca phe nhượng quyền tại Singapore www baobinhdinh com vn in Vietnamese Binh Dinh Retrieved 14 June 2021 The war between 9 year old G7 and 100 year old Nestle News VietNamNet english vietnamnet vn Retrieved 14 June 2021 Trung Nguyen Stores Trungnguyen com vn Archived 2014 01 06 at the Wayback Machine Weasel coffee Trungnguyen com vn Archived 2013 07 27 at the Wayback Machine Weasel coffee Trungnguyen com vn Archived 2014 01 06 at the Wayback Machine World s priciest coffee gifted to Vietnam s VIP guests Archived 2010 08 17 at the Wayback Machine Dynamic Food Brokers Trungnguyen com au Retrieved 2010 06 08 Bitter coffee row brewing following domain name spat MoneyVietnam 2010 01 13 Retrieved 2011 12 20 Len s Coffee Coffee LLC LensCoffee com Retrieved 2015 10 03 Dragon Coffee Trung nguyen online co uk Retrieved 2015 10 03 External links EditOfficial website Retrieved from https en wikipedia org w index php title Trung Nguyen amp oldid 1170513743, wikipedia, wiki, book, books, library,
