Trace is a quarterly, internationally distributed magazine with the tagline, "transcultural styles + ideas". It focuses on urban culture. It was founded in 1996 by Claude Grunitzky and sold to Alliance Trace Media in 2003.
Trace magazine was the successor to True magazine, which the Togo-born Grunitzky had started in 1995. When True failed after less than a year, Grunitzky, then aged 25, launched Trace, choosing the name for its inquisitive connotations and its similarity to the word "race".[1]
The first cover featured Snoop Dogg and was distributed in the UK, France, Germany, Sweden, the US, Australia and Japan. In 1998, after 15 UK issues, Trace moved its headquarters to the US. Grunitzky cited at least part of the reason for this as the desire for a more accessible and dynamic kind of publication than was possible in London at that time.[1]
In November 2007, Trace marked its tenth anniversary with an issue published with three different covers.[1]
Features
In its early years, Trace focused principally on hip hop culture, reflected in the large number of rap, hip-hop and R&B artists featured on and within its covers. Around the early 1990s, it shifted to a broader approach, incorporating more high-fashion and travel features, and appealing to a wider range of racial and cultural backgrounds. Grunitzky cited his growing interest in the concept of "transculturalism", a term denoting the increasing prominence of individuals who "transcend their initial culture, in order to explore, examine and infiltrate foreign cultures".[2] Accordingly, later issues included "Brasil 2000", "Destination: Japan" and "High on Mexico". Nonetheless, since 1998 it has devoted one issue per year to the catchphrase "Black Girls Rule!".[3]
In 2003, Grunitzky sold the magazine to Alliance Trace Media (ATM) that was funded by the Goldman Sachs Group and individual investors. ATM was organized with 2 divisions: the magazine division led by Grunitzky and the audiovisual division led by Olivier Laouchez. Richard Wayner, former banker at Goldman Sachs joined ATM to lead the holding and support the magazine division. In April 2003, the first Trace branded TV network was launched by Olivier Laouchez. Then, in 2004 and 2005, Grunitzky and Wayner left ATM and Laouchez was appointed chairman & CEO of the Group with the mission to develop the audiovisual and digital activities worldwide.
Mentions in pop culture
Trace appears in Quentin Tarantino's 2007 film Grindhouse. Someone goes into a store to buy a copy of Vogue and as they browse they shelves the camera pans past the Alicia Keys Trace issue.
Claude Grunitzky and Steven Psyllos, 10 Years of Trace (Booth-Clibborn Editions, 2006) ISBN1-86154-294-1
Claude Grunitzky, Transculturalism: How the world is coming together (TRUE Agency, Inc. 2004) ISBN1-57687-218-1
David Crowley, Magazine Covers (Mitchell Beazley 2003) ISBN1-84533-239-3
External links
Official website
May 11, 2023
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This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Trace magazine news newspapers books scholar JSTOR March 2009 Learn how and when to remove this template message Trace is a quarterly internationally distributed magazine with the tagline transcultural styles ideas It focuses on urban culture It was founded in 1996 by Claude Grunitzky and sold to Alliance Trace Media in 2003 TRACE magazineTypeQuarterly Transcultural Styles amp IdeasFormatMagazineFounded1997LanguageEnglishHeadquartersNew York CityWebsitehttps trace tv Contents 1 History 2 Features 3 Mentions in pop culture 4 References 5 Further reading 6 External linksHistory EditTrace magazine was the successor to True magazine which the Togo born Grunitzky had started in 1995 When True failed after less than a year Grunitzky then aged 25 launched Trace choosing the name for its inquisitive connotations and its similarity to the word race 1 The magazine featured on its cover some of the most high profile black celebrities of the day including Snoop Dogg Mary J Blige Biggie Smalls Diddy Iman and Naomi Campbell The first cover featured Snoop Dogg and was distributed in the UK France Germany Sweden the US Australia and Japan In 1998 after 15 UK issues Trace moved its headquarters to the US Grunitzky cited at least part of the reason for this as the desire for a more accessible and dynamic kind of publication than was possible in London at that time 1 The magazine struggled initially at one point financial backing for the cash strapped publication came via a 110 000 cheque from The RZA of the Wu Tang Clan However it has since become a well respected voice within the urban style scene citation needed Its cover stars have included celebrities including the models Naomi Campbell Devon Aoki Iman and Tyra Banks the actresses Thandiwe Newton and Rosario Dawson the boxer Mike Tyson and the musicians Diddy Common IAM DMX Erykah Badu Kelis Lauryn Hill Missy Elliott Foxy Brown Omega Sirius Moon Gwen Stefani Notorious BIG Sean Paul Rihanna Mary J Blige Lenny Kravitz Alicia Keys Mariah Carey Sisqo Eve and Snoop Dogg It has featured photography by Marc Baptiste Ellen Von Unwerth Albert Watson and Juergen Teller It is credited citation needed with being amongst the first publications to have discovered the artists Mary J Blige Alicia Keys Rosario Dawson and Tiffany Limos In November 2007 Trace marked its tenth anniversary with an issue published with three different covers 1 Features EditIn its early years Trace focused principally on hip hop culture reflected in the large number of rap hip hop and R amp B artists featured on and within its covers Around the early 1990s it shifted to a broader approach incorporating more high fashion and travel features and appealing to a wider range of racial and cultural backgrounds Grunitzky cited his growing interest in the concept of transculturalism a term denoting the increasing prominence of individuals who transcend their initial culture in order to explore examine and infiltrate foreign cultures 2 Accordingly later issues included Brasil 2000 Destination Japan and High on Mexico Nonetheless since 1998 it has devoted one issue per year to the catchphrase Black Girls Rule 3 In 2003 Grunitzky sold the magazine to Alliance Trace Media ATM that was funded by the Goldman Sachs Group and individual investors ATM was organized with 2 divisions the magazine division led by Grunitzky and the audiovisual division led by Olivier Laouchez Richard Wayner former banker at Goldman Sachs joined ATM to lead the holding and support the magazine division In April 2003 the first Trace branded TV network was launched by Olivier Laouchez Then in 2004 and 2005 Grunitzky and Wayner left ATM and Laouchez was appointed chairman amp CEO of the Group with the mission to develop the audiovisual and digital activities worldwide Mentions in pop culture EditTrace appears in Quentin Tarantino s 2007 film Grindhouse Someone goes into a store to buy a copy of Vogue and as they browse they shelves the camera pans past the Alicia Keys Trace issue Trace was featured prominently in the Spike Lee movie She Hate Me References Edit a b c Claude Grunitzky and Steven Psyllos 10 Years of Trace Booth Clibborn Editions 2006 ISBN 1 86154 294 1 Claude Grunitzky Transculturalism How the World is Coming Together True Agency 2004 ISBN 1 57687 218 1 http entwire blackvoices com 2007 07 19 iman proving that black girls rule dead link Further reading EditClaude Grunitzky and Steven Psyllos 10 Years of Trace Booth Clibborn Editions 2006 ISBN 1 86154 294 1 Claude Grunitzky Transculturalism How the world is coming together TRUE Agency Inc 2004 ISBN 1 57687 218 1 David Crowley Magazine Covers Mitchell Beazley 2003 ISBN 1 84533 239 3External links EditOfficial website Retrieved from https en wikipedia org w index php title Trace magazine amp oldid 1078054497, wikipedia, wiki, book, books, library,
