Tata Cliq

Tata CLiQ (stylised as Tata CLiQ) is an Indian e-commerce company based in Mumbai, India.^[2] It is owned by Tata Unistore Limited of Tata Group.^[3] Tata CLiQ operates in categories such as Fashion, Footwear, and Accessories. Tata Group's E-commerce platform, Tata CLiQ, also launched a premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury, and it houses a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands.

Tata CLiQ

Type of business	Private
Type of site	E-commerce Fashion Marketplace
Available in	English, Hindi
Founded	27 May 2016; 7 years ago (2016-05-27)
Headquarters	Mumbai, Maharashtra, India^[1]
Area served	India
Owner	Tata Digital
Key people	Gopal Asthana (CEO)^[1]
Industry	E-commerce Internet Retail Luxury Retail
Services	Online shopping
Parent	Tata Unistore Limited Monthly visits =70 million
URL	www.tatacliq.com
Advertising	No
Commercial	Yes
Registration	Required
Current status	Active
Native client(s) on	Android iOS

History

Tata CLiQ was launched on 27 May 2016.^[4] It tied up with Genesis Luxury Fashion to sell international luxury brands^[5] and partnered with Adobe for digital shopping.^[6] It launched Tata CLiQ Luxury, a luxury fashion and lifestyle venture, in December 2016.^[7][8] In mid-2022, Tata CLiQ exited its consumer electronics business, with the division being integrated with Croma, Tata’s flagship consumer electronics retail chain.^[9]

Business Model

TataCLiQ has an omni-channel marketplace model.

Tata CLiQ is the flagship digital commerce initiative of the Tata Group, the India-headquartered global conglomerate with over US$100 billion in annual revenue.^{[citation needed]}

See also

• E-commerce in India
• Online shopping
• Retail-Westside, Tanishq, 1mg, Zudio etc.
• Omnichannel order fulfillment

References

1. "Tata CLiQ Competitors, Revenue and Employees - Owler Company Profile". owler.com. San Mateo, California, U.S.: Owler. Retrieved 26 April 2019.
2. Mukherjee, Writankar (28 March 2018). "Tata CLiQ takes on bigger rivals with big discounts". economictimes.indiatimes.com. India: The Economic Times. Retrieved 26 April 2019.
3. "Tata Unistore to launch its e-commerce platform, Tata CLiQ". www.tata.com. India: Tata. Retrieved 26 April 2019.
4. "Tata Enters E-Commerce Market With Apparel, Electronics Site 'Cliq'". gadgets.ndtv.com. NDTV Gadgets. 27 May 2016. Retrieved 26 April 2019.
5. Chaturvedi, Anumeha (20 May 2016). "Tata CLiQ ties up with Genesis Luxury, to bring international brands for online portal". economictimes.indiatimes.com. India: The Economic Times. Retrieved 26 April 2019.
6. PTI (12 April 2018). "Tata Cliq, Adobe partner for enhancing digital shopping experience". thehindubusinessline.com. India: Business Line. Retrieved 26 April 2019.
7. "Tata CLiQ launches Tata CLiQ Luxury". economictimes.indiatimes.com. India: The Economic Times. 21 December 2016. Retrieved 26 April 2019.
8. "Tata Cliq History". 12 June 2016. Friday, 26 July 2019
9. "Tata Cliq exits electronics business". July 2022.

External links

• Official website