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Start with Why

Start with Why: How Great Leaders Inspire Everyone to Take Action is a book by Simon Sinek.[1][2][3]

Start with Why: How Great Leaders Inspire Everyone to Take Action
First edition
AuthorSimon Sinek
LanguageEnglish
SubjectEntrepreneurship
GenreBusiness
Published2009
2011 reprinted
PublisherPortfolio
Publication date
2009
Pages255
ISBN978-1-59184-280-4

Overview edit

The book starts with comparing the two main ways to influence human behaviour: manipulation and inspiration. Sinek argues that inspiration is the more powerful and sustainable of the two. The book primarily discusses the significance of leadership and purpose to succeed in life and business. Sinek highlights the importance of taking the risk and going against the status-quo to find solutions to global problems. He believes leadership holds the key to inspiring a nation to come together and advance a common interest to make a nation, or the planet, a more civilised place. He turns to Dr. Martin Luther King Jr, John F Kennedy, Steve Jobs and the entire Apple culture as examples of how a purpose can be created to inspire a culture together, away from the manipulative society we live in today.

The golden circle edit

 
The golden circle diagram, redrawn from Start with Why

Sinek says people are inspired by a sense of purpose (or "Why"), and that this should come first when communicating, before "How" and "What".[4] Sinek calls this triad the golden circle, a diagram of a bullseye (or concentric circles or onion diagram) with "Why" in the innermost circle (representing people's motives or purposes), surrounded by a ring labelled "How" (representing people's processes or methods), enclosed in a ring labelled "What" (representing results or outcomes). He speculates about the biological factors behind this structure, such as the limbic system.

Reception edit

Lindsay McGregor and Neel Doshi, co-authors of the book Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, came to a similar conclusion:[5] "Why we work determines how well we work."[6]

Ken Krogue, in a blog post for Forbes, argued that it is far more important, especially for salespeople, to find the right person (which Krogue called "starting with Who") before "starting with Why":

Great salespeople always start with Who. Then they move to Why, What, and How. And then eventually to When, and How Much. ... Now once you get to the right Who, Simon Sinek is spot-on about beginning the conversation with Why. Why is a game-changer in selling modern technology.[7]

Sales edit

According to NPD BookScan's mid-June 2016 to mid-June 2017 ranking of printed book sales, Start with Why ranked (without disclosing the geographical region) as the "bestselling leadership book" of that period, selling 171,000 paperback copies.[8]

See also edit

References edit

  1. ^ Kerwin, Ryan (February 2013). "Start with Why: How Great Leaders Inspire Everyone to Take Action (book review)" (PDF). Army Lawyer: 28–31.
  2. ^ Knight-Wallace, Carol (October 2014). "Inspire Teams With Why (book review)". Journal for Quality and Participation. 37 (3): 39–40.
  3. ^ Kavanagh, Shayne (April 2015). "The Essential Variable in Leadership (book review)" (PDF). Government Finance Review. 31 (2): 56–58.
  4. ^ "The Best Simon Sinek Quotes On Leadership, Change, And Success". 2 April 2021.
  5. ^ Doshi, Neel; McGregor, Lindsay (2015). Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation. New York: HarperBusiness. p. 149. ISBN 9780062373984. OCLC 919588003. Similarly, marketing expert Simon Sinek ... points out that the best brands in the world 'Start with Why.' Understanding why a person or organisation operates—understanding identity—builds the highest levels of brand loyalty.
  6. ^ McGregor, Lindsay; Doshi, Neel (2015-11-25). "How Company Culture Shapes Employee Motivation". Harvard Business Review. ISSN 0017-8012. Retrieved 2020-01-24.
  7. ^ Krogue, Ken (6 July 2015). "Simon Sinek Says 'Start With Why,' But Sales Experts Disagree". Forbes. Retrieved 2018-05-01.
  8. ^ Kauflin, Jeff (June 20, 2017). "The Year's Five Bestselling Leadership Books, And Why They are So Great". forbes.com.

start, with, great, leaders, inspire, everyone, take, action, book, simon, sinek, great, leaders, inspire, everyone, take, actionfirst, editionauthorsimon, sineklanguageenglishsubjectentrepreneurshipgenrebusinesspublished20092011, reprintedpublisherportfoliopu. Start with Why How Great Leaders Inspire Everyone to Take Action is a book by Simon Sinek 1 2 3 Start with Why How Great Leaders Inspire Everyone to Take ActionFirst editionAuthorSimon SinekLanguageEnglishSubjectEntrepreneurshipGenreBusinessPublished20092011 reprintedPublisherPortfolioPublication date2009Pages255ISBN978 1 59184 280 4 Contents 1 Overview 2 The golden circle 3 Reception 4 Sales 5 See also 6 ReferencesOverview editThe book starts with comparing the two main ways to influence human behaviour manipulation and inspiration Sinek argues that inspiration is the more powerful and sustainable of the two The book primarily discusses the significance of leadership and purpose to succeed in life and business Sinek highlights the importance of taking the risk and going against the status quo to find solutions to global problems He believes leadership holds the key to inspiring a nation to come together and advance a common interest to make a nation or the planet a more civilised place He turns to Dr Martin Luther King Jr John F Kennedy Steve Jobs and the entire Apple culture as examples of how a purpose can be created to inspire a culture together away from the manipulative society we live in today The golden circle edit nbsp The golden circle diagram redrawn from Start with Why Sinek says people are inspired by a sense of purpose or Why and that this should come first when communicating before How and What 4 Sinek calls this triad the golden circle a diagram of a bullseye or concentric circles or onion diagram with Why in the innermost circle representing people s motives or purposes surrounded by a ring labelled How representing people s processes or methods enclosed in a ring labelled What representing results or outcomes He speculates about the biological factors behind this structure such as the limbic system Reception editLindsay McGregor and Neel Doshi co authors of the book Primed to Perform How to Build the Highest Performing Cultures Through the Science of Total Motivation came to a similar conclusion 5 Why we work determines how well we work 6 Ken Krogue in a blog post for Forbes argued that it is far more important especially for salespeople to find the right person which Krogue called starting with Who before starting with Why Great salespeople always start with Who Then they move to Why What and How And then eventually to When and How Much Now once you get to the right Who Simon Sinek is spot on about beginning the conversation with Why Why is a game changer in selling modern technology 7 Sales editAccording to NPD BookScan s mid June 2016 to mid June 2017 ranking of printed book sales Start with Why ranked without disclosing the geographical region as the bestselling leadership book of that period selling 171 000 paperback copies 8 See also editFive Ws Onion model Reflective practice Borton 1970 In the 1970s Terry Borton popularized the triad What So what and Now what The Infinite GameReferences edit Kerwin Ryan February 2013 Start with Why How Great Leaders Inspire Everyone to Take Action book review PDF Army Lawyer 28 31 Knight Wallace Carol October 2014 Inspire Teams With Why book review Journal for Quality and Participation 37 3 39 40 Kavanagh Shayne April 2015 The Essential Variable in Leadership book review PDF Government Finance Review 31 2 56 58 The Best Simon Sinek Quotes On Leadership Change And Success 2 April 2021 Doshi Neel McGregor Lindsay 2015 Primed to Perform How to Build the Highest Performing Cultures Through the Science of Total Motivation New York HarperBusiness p 149 ISBN 9780062373984 OCLC 919588003 Similarly marketing expert Simon Sinek points out that the best brands in the world Start with Why Understanding why a person or organisation operates understanding identity builds the highest levels of brand loyalty McGregor Lindsay Doshi Neel 2015 11 25 How Company Culture Shapes Employee Motivation Harvard Business Review ISSN 0017 8012 Retrieved 2020 01 24 Krogue Ken 6 July 2015 Simon Sinek Says Start With Why But Sales Experts Disagree Forbes Retrieved 2018 05 01 Kauflin Jeff June 20 2017 The Year s Five Bestselling Leadership Books And Why They are So Great forbes com Retrieved from https en wikipedia org w index php title Start with Why amp oldid 1171845301, wikipedia, wiki, book, books, library,

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