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Silverton (hotel and casino)

January 01, 1970

Silverton (formerly Boomtown Las Vegas) is a 300-room hotel and casino in Enterprise, Nevada, near the southern end of the Las Vegas Valley. It features a rustic lodge theme and a 65,556 sq ft (6,090.4 m2) casino.[1] It is owned and operated by Ed Roski Jr., and is located three miles south of the Las Vegas Strip. Roski purchased an 80-acre parcel in 1989, and originally planned to build an industrial warehouse on the site, before deciding on a casino instead. In 1993, he partnered with Boomtown, Inc. to build a hotel and casino on 56 acres of the property. Roski built the project through a company of his, with financing from Boomtown, Inc.

Silverton
Location Enterprise, Nevada, U.S.
Address 3333 Blue Diamond Road
Opening dateMay 20, 1994; 29 years ago (1994-05-20)
ThemeRustic lodge
No. of rooms300
Total gaming space65,556 sq ft (6,090.4 m2)
Signature attractionsBass Pro Shops
Notable restaurantsMermaid Restaurant & Lodge
Seasons Buffet
Sundance Grill
Twin Creeks Steakhouse
OwnerEd Roski Jr.
Previous namesBoomtown Las Vegas (1994–97)
Renovated in1997, 2003–05, 2008, 2022–23
Coordinates36°02′30″N 115°11′01″W / 36.0418°N 115.1837°W / 36.0418; -115.1837
Websitesilvertoncasino.com

The Boomtown hotel-casino opened on May 20, 1994, and was operated by Boomtown, Inc., which leased the facility from Roski. The hotel-casino failed to generate a substantial profit in its early years, due to a poor location. Roski took over operations in July 1997, ending his partnership with Boomtown, Inc. He renamed the property as the Silverton on December 2, 1997.

A Bass Pro Shop was added in 2004 as part of a $150 million expansion. Also added was an indoor, 117,000-gallon aquarium, which offers mermaid shows. In 2005, there were plans to eventually add other hotels, retail space, and a timeshare facility on the remainder of the Silverton property. Another expansion, costing $160 million, was finished in 2008. It included additional casino space and a parking garage.

An 18-story timeshare tower – known as The Berkley, Las Vegas – was eventually added in 2016, along with the state's first Cracker Barrel restaurant. Two years later, plans were announced for Silverton Village, a collection of retailers and restaurants. In 2019, the Silverton added a 150-room Hyatt Place hotel as part of its village plan.

History edit

Boomtown edit

Ed Roski Jr. purchased an 80-acre parcel of land along Interstate 15 in 1989.[2] The site is located three miles south of the Las Vegas Strip, at the corner of Interstate 15 and Blue Diamond Road.[3] Roski originally intended to build an industrial warehouse, but decided that a casino could be a better use of the property.[2]

On March 15, 1993, Boomtown, Inc. and Roski announced a joint venture to open Boomtown Blue Diamond on the property.[3][4] The $70-million facility would be constructed by Roski's company, Commerce Construction,[3] with financing from Boomtown.[4][5]

 
 
Boomtown casino entrance and hotel, 1996

Located on 56 acres,[6] Boomtown Las Vegas opened on May 20, 1994,[5][7][8] with a country western theme. The casino included gold panning in an artificial stream,[9] and the 600-seat Opera House dinner showroom.[10] Former Nevada governor Robert List was among officers in the new property, serving as senior vice president and corporate counsel.[11] A month after the opening, Boomtown, Inc. exercised an option to buy out Roski's 50% share of the property's operating company.[5] Roski remained as the site's landlord.[12]

Management deemed the poker room to be in a poor location. It was closed in mid-1995, and was relocated to the center of the casino, near restaurants and restrooms. The four-table poker room reopened on June 1, 1996. It allowed food consumption at the tables, an uncommon custom in Las Vegas.[13]

The casino struggled to draw visitors, earning annual cash flow of less than $10 million.[2] Its remote location made it unattractive to locals,[14] and tourists would frequently pass it up in favor of the nearby Las Vegas Strip.[15] Boomtown's chairman and chief executive officer, Tim Parrot, said that the hotel needed around 1,000 rooms to adequately compete against nearby resorts. However, Boomtown's lease with Roski made it financially infeasible for the company to purchase the land and expand.[12]

In March 1996, Boomtown, Inc. entered an agreement to be merged with Hollywood Park, Inc. The deal would allow Boomtown to expand the Las Vegas property,[16] although Hollywood Park had little interest in the hotel-casino.[17] An agreement was reached on August 12, 1996 for Roski to buy the property's operating company, in exchange for $8.5 million in promissory notes, $2.1 million in cash and a release from the property's lease.[5][12] The sale was completed on July 1, 1997, the day after the Hollywood Park-Boomtown merger was completed.[18][19] Roski owned 90 percent of the hotel-casino, and the remainder was owned by his company, Majestic Nevada Inc.[15]

Silverton edit

 
Silverton logo (mid-2000s)

Roski renamed the property as Silverton on December 2, 1997,[2][20][21] and spent $10 million on new signs and employee uniforms, among other things.[22] He began down a path of cutting staff from 1,400 to 900.[23][24] A John Wayne-like character, who would greet guests at the casino, was retired.[15] Roski began targeting local residents as the primary demographic, especially people living in nearby Green Valley.[15][14] He also planned to attract younger, higher-income guests, while retaining the older clientele.[20] The move towards a younger demographic was inspired by the success of the Rio and Hard Rock resorts in Las Vegas.[2]

The Silverton casino measured 36,000 sq ft (3,300 m2).[20] It included 1,200 slot machines and 18 table games. The hotel had 304 rooms, and also offered 460 RV spaces.[15] The property also included an 800-seat showroom.[2] Roski planned to eventually renovate the restaurants,[15] and to expand the hotel and casino.[25][26][20] He had been approved to add a 12-story, 600-room tower.[17]

Initial expansion edit

In June 2000, plans were announced for a $200 million expansion that would include 900 additional hotel rooms, an expansion of the casino, a parking garage, four restaurants, and a movie theater complex. Roski hoped to turn the Silverton into a tourist-driven property. At the time, 70 percent of the Silverton's clientele consisted of locals. The expansion was scheduled to begin in 2001, and a second phase was to add a separate hotel tower and casino on adjacent property.[27] The expansion plans were put on hold while Roski pursued other business opportunities, and the plans were later changed to include a retail component, with hotel expansion being delayed. Business had improved thanks to new housing communities opening nearby, including Seven Hills. However, retail was lacking in the newly developing area.[28]

 
Bass Pro Shops at Silverton
 
Silverton aquarium

The upscale Sundance Grill restaurant was added in early 2003, in an effort to attract residents from the affluent Southern Highlands community.[29] Later that year, the Silverton announced that it would add a Bass Pro Shops Outdoor World as part of a multi-year expansion project.[30] The project would include new restaurants, hotel renovations, an expansion of the casino floor, and the addition of a large aquarium in the casino area.[30][31][32] The entire resort would replace its mining town theme with an outdoor mountain lodge appearance, matching the Bass Pro store. Future plans included a potential timeshare tower.[31]

The Bass Pro store was built directly south of the casino, and connected to it.[31] The two-story, 165,000 sq ft (15,300 m2)[33] store opened on November 15, 2004.[34][35] It was the company's first location in the western United States, and targeted local residents and tourists.[33][36] The store's opening helped to increase business at the Silverton.[37]

Among the casino's new eateries was the Twin Creeks steakhouse,[38] and the Mermaid Restaurant & Lounge, which features mermaid shows in the casino's aquarium.[39][40] The aquarium holds 117,000 gallons of water, and includes sting rays and small sharks, in addition to the mermaid performers.[41][42][43][44] Each December, the aquarium also hosts underwater Santa Claus actors.[45][46][47][48]

The property's expansion cost a total of $150 million,[37] and was completed in January 2005.[49] Hootie & the Blowfish subsequently performed at the Silverton on several occasions, and the property opened Hootie & the Blowfish's Shady Grove Lounge.[50][51] The casino has hosted other entertainers as well, including Sheena Easton, Twisted Sister, and the Village People.[52]

Later expansions edit

In March 2005, the Silverton announced a master plan to develop the remaining vacant land into a mixed-use resort over the next several years, at a cost of up to $2 billion. The project would include a second locals casino and at least five different hotels, as well as retail space, entertainment venues, and a combination of condo hotel and timeshare units. The project was devised by the Silverton's general manager, Craig Cavileer. By that point, the Silverton had become popular among new homebuyers in the area, and had also become a tourist-oriented property in part because of its Bass Pro Shop. The Silverton's clientele included regular visitors from southern California as well as tourists visiting the Las Vegas Strip.[49]

A buffet and Mexican restaurant were added in 2006,[24][53] and a 54-foot sign was added along Interstate 15 in March 2007.[54] The following month, plans were announced for a $500 million expansion that would include a 25-story hotel tower.[24] However, the expansion was scaled back due to the economic impact of the Great Recession. The expanded facilities opened in November 2008, and included 35,000 sq ft (3,300 m2) of additional casino space. Also added were two new restaurants and a $750,000 Starbucks. The expansion also included the property's first parking garage, a five-level structure with 1,500 spaces. The $160 million expansion added 40 employees to the resort's 800-person work team.[55][56] The planned hotel tower was eventually canceled.[57] An aggressive marketing campaign was launched with the expansion to compete with the newly opened M Resort nearby.[23] Following the 2008 expansion, concerts were held in temporary venues set up on the property, while plans for a new showroom were considered.[58]

Cantor Gaming opened a sportsbook at the Silverton in 2012.[59][60] A Cracker Barrel restaurant opened on the Silverton property in July 2016.[61][62] It was the company's first location in Nevada. It was built in a separate building near the Silverton, but is considered part of the resort.[63]

The Berkley, Las Vegas, an 18-story, 400-unit timeshare building, was opened on part of the Silverton property in late 2016, and the top of the tower features the Silverton name.[61][57][64][65] It was developed and operated by The Berkley Group, based in Florida.[57]

In 2017, a music video was shot at the Silverton by German rapper Capo.[66]

In April 2018, groundbreaking took place for Silverton Village, a $60 million project that would include various eateries and a five-story Hyatt Place hotel with 150 rooms. The hotel would be built alongside Interstate 15, near the Cracker Barrel, while retail space would be built at Blue Diamond Road and Dean Martin Drive, an intersection where more than 50,000 vehicles passed each day. The retail component would include approximately 28,000 sq ft (2,600 m2) spread across four buildings, and was expected to be complete within a year. At the time of groundbreaking, old plans were being reviewed and new ones were being created in consideration of how to develop the remaining land. Among the old plans being considered was the canceled hotel tower.[57][67] A 24-hour Starbucks opened at Silverton Village in December 2018,[68] followed by a Blaze Pizza restaurant two months later.[69] Hyatt Place opened in 2019.[70][71][72] It is owned and operated by the Silverton.[73]

The Silverton's main hotel and pool area closed in August 2022, for a $45 million renovation.[74][75] The project added rustic and western themes to the rooms.[76][77][78] The hotel reopened in October 2023, with the updated $10 million pool area scheduled to open in 2024.[79][77] That year, the casino's sportsbook operations were taken over by Circa Sports.[80]

Gallery edit

  •  
    Flare Bar in 2014
  •  
    Pool area in 2014

See also edit

References edit

  1. ^ . Nevada Gaming Control Board. March 6, 2018. p. 9. Archived from the original on December 25, 2016. Retrieved April 22, 2021.
  2. ^ a b c d e f Berns, Dave (December 15, 1997). "Beyond Boomtown: Developer tries to add excitement to the new Silverton". Las Vegas Review-Journal. Retrieved March 1, 2015 – via NewsBank.
  3. ^ a b c "Boomtown heads south". Reno Gazette-Journal. March 16, 1993. Retrieved April 19, 2021 – via Newspapers.com.
  4. ^ a b (Press release). Boomtown, Inc. July 8, 1993. Archived from the original on September 4, 2017 – via The Free Library.
  5. ^ a b c d Form 10-K: Annual Report (Report). Boomtown, Inc. December 27, 1996. p. 12. Retrieved March 1, 2015 – via EDGAR.
  6. ^ Berns, Dave (February 3, 1997). . Las Vegas Review-Journal. Archived from the original on July 19, 1997.
  7. ^ "Boomtown opens Vegas casino". UPI. May 19, 1994. Retrieved April 22, 2021 – via NewsLibrary.
  8. ^ "Boomtown opens Las Vegas branch". Reno Gazette-Journal. May 20, 1994. Retrieved April 22, 2021 – via Newspapers.com.
  9. ^ Reese, Madelyn (November 14, 2017). "As Silverton turns 20, employees recall 'Boom' years". Las Vegas Review-Journal. Retrieved April 22, 2021.
  10. ^ "Country music legend Porter Wagoner stars in fun, exciting Boomtown show". The Arizona Republic. May 22, 1994. Retrieved April 22, 2021 – via Newspapers.com.
  11. ^ "Boomtown Las Vegas approved". Times-News. Associated Press. May 20, 1994. Retrieved April 19, 2021 – via Newspapers.com.
  12. ^ a b c "Boomtown loses Las Vegas". Reno Gazette-Journal. August 14, 1996. Retrieved April 19, 2021 – via Newspapers.com.
  13. ^ Shemeligian, Bob (May 31, 1996). "Boomtown dealing perks for poker play". Las Vegas Sun. Retrieved April 19, 2021.
  14. ^ a b Shemeligian, Bob (November 14, 1997). "Boomtown to change name, renovate". Las Vegas Sun. Retrieved April 19, 2021.
  15. ^ a b c d e f Abrahamson, Alan (November 13, 1998). "NFL Bidder Owns Casino; League Rule Forbids It". Los Angeles Times. Retrieved April 19, 2021.
  16. ^ "Boomtown planning merger". Las Vegas Sun. March 20, 1996. Retrieved April 19, 2021.
  17. ^ a b Thompson, Gary (January 30, 1997). "Reichartz to take over top job at Boomtown". Las Vegas Sun. Retrieved April 19, 2021.
  18. ^ Form 10-Q: Quarterly Report (Report). Hollywood Park, Inc. August 14, 1997. p. 4. Retrieved March 1, 2015 – via EDGAR.
  19. ^ "Merger". Reno Gazette-Journal. April 24, 1997. Retrieved April 19, 2021 – via Newspapers.com.
  20. ^ a b c d Berns, Dave (November 24, 1997). . Las Vegas Review-Journal. Archived from the original on September 17, 2000.
  21. ^ "New name". The Honolulu Advertiser. December 7, 1997. Retrieved April 22, 2021 – via Newspapers.com.
  22. ^ "Slicker Image". San Francisco Examiner. January 11, 1998. Retrieved April 19, 2021 – via Newspapers.com.
  23. ^ a b Knightly, Arnold M. (July 17, 2009). "Silverton thriving in downturn". Las Vegas Review-Journal. Retrieved September 26, 2011 – via Casino City Times.
  24. ^ a b c Knightly, Arnold M. (April 13, 2007). "Silverton eyes golden future". Las Vegas Review-Journal. Retrieved September 26, 2011.
  25. ^ . Las Vegas Review-Journal. April 24, 1997. Archived from the original on July 20, 1997.
  26. ^ Berns, Dave (October 2, 1997). . Las Vegas Review-Journal. Archived from the original on November 10, 1997.
  27. ^ Berns, Dave (June 16, 2000). . Las Vegas Review-Journal. Archived from the original on May 5, 2001.
  28. ^ Berns, Dave (February 10, 2002). . Las Vegas Review-Journal. Archived from the original on October 3, 2002.
  29. ^ White, Ken (April 23, 2003). . Las Vegas Review-Journal. Archived from the original on December 30, 2004.
  30. ^ a b "Silverton adding retailer". Las Vegas Sun. May 20, 2003. Retrieved April 19, 2021.
  31. ^ a b c Illia, Tony (May 30, 2003). . Las Vegas Business Press. Archived from the original on July 6, 2003.
  32. ^ Simpson, Jeff (June 18, 2003). . Las Vegas Review-Journal. Archived from the original on January 22, 2005.
  33. ^ a b Shubinski, Jennifer (November 2, 2004). "The reel thing: Bass Pro Shops angling for big numbers at outdoor superstore". Las Vegas Sun. Retrieved April 19, 2021.
  34. ^ Roberts, Alana (November 15, 2004). "Union to protest at opening of Bass Pro Shops". Las Vegas Sun. Retrieved April 19, 2021.
  35. ^ "Bass Pro Shop opens". Las Vegas Sun. November 16, 2004. Retrieved April 19, 2021.
  36. ^ Henderson, Barb (November 5, 2004). "An indoor adventure for outdoor enthusiasts". Las Vegas Sun. Retrieved April 19, 2021.
  37. ^ a b Fink, Jerry (January 21, 2005). "Extreme Makeover: Silverton far more attractive after $150 million renovation". Las Vegas Sun. Retrieved April 19, 2021.
  38. ^ Padgett, Sonya (November 7, 2004). . Las Vegas Review-Journal. Archived from the original on November 10, 2004.
  39. ^ Padgett, Sonya (December 14, 2004). . Las Vegas Review-Journal. Archived from the original on December 27, 2004.
  40. ^ White, Ken (January 19, 2005). . Las Vegas Review-Journal. Archived from the original on March 8, 2005.
  41. ^ Levitan, Corey (January 21, 2008). "Sea Minus (Mermaid)". Las Vegas Review-Journal. Retrieved April 22, 2021.
  42. ^ Jones, Jay (July 13, 2008). "Las Vegas aquariums bring the sea to the desert". Los Angeles Times. Retrieved April 22, 2021.
  43. ^ Medrano, Monica (April 22, 2014). "A day in the life of a Las Vegas mermaid". Los Angeles Times. Retrieved April 22, 2021.
  44. ^ Luschek, Matt (December 8, 2018). "Take a dive with the Silverton mermaids". Las Vegas Review-Journal. Retrieved April 22, 2021.
  45. ^ Scott, Dylan (December 3, 2010). "Swimming Santa returns to Silverton aquarium". Las Vegas Sun. Retrieved April 22, 2021.
  46. ^ Jones, Jay (December 3, 2013). "Las Vegas: 5 odd places to spot Santa this month". Los Angeles Times. Retrieved April 22, 2021.
  47. ^ Elfman, Doug (December 10, 2010). "See Silverton's Santa soak". Las Vegas Review-Journal. Retrieved April 22, 2021.
  48. ^ Spacek, Rachel (December 11, 2018). "At Silverton in Las Vegas, Santa hears wish lists underwater". Las Vegas Review-Journal. Retrieved April 22, 2021.
  49. ^ a b Benston, Liz (March 18, 2005). "Owners have grand plans for property". Las Vegas Sun. Retrieved January 25, 2019.
  50. ^ Weatherford, Mike (January 8, 2005). . Las Vegas Review-Journal. Archived from the original on January 22, 2005.
  51. ^ Weatherford, Mike (July 16, 2005). "Hootie hits the Silverton". Las Vegas Review-Journal. Retrieved April 22, 2021.
  52. ^ Katsilometes, John (January 27, 2006). "Marveling at how the ever-expanding Silverton manages to book its vast array of entertainers". Las Vegas Sun. Retrieved January 4, 2024.
  53. ^ White, Ken (January 17, 2007). . Las Vegas Review-Journal. Archived from the original on June 27, 2007.
  54. ^ "Sign of the times". Las Vegas Business Press. April 2, 2007. Retrieved April 21, 2021 – via NewsLibrary.
  55. ^ Knightly, Arnold M. (November 22, 2008). "Scaled-back expansion at Silverton set to open". Las Vegas Review-Journal. Retrieved April 21, 2021.
  56. ^ Livingston, Ashley (November 27, 2008). "Silverton's $120 million expansion to open this week". Las Vegas Sun. Retrieved April 21, 2021.
  57. ^ a b c d Segall, Eli (April 17, 2018). "Silverton project will add Hyatt Place hotel, restaurants". Las Vegas Review-Journal. Retrieved January 25, 2019.
  58. ^ Weatherford, Mike (November 27, 2008). "Silverton back in concert game". Las Vegas Review-Journal. Retrieved April 22, 2021.
  59. ^ Green, Steve (June 18, 2012). "Cantor Gaming to take over Silverton sports book". VegasInc. Retrieved April 21, 2021.
  60. ^ Sylvester, Ron (November 29, 2012). "New Cantor sports book opens at the Silverton". VegasInc. Retrieved April 21, 2021.
  61. ^ a b Dye, Dave (January 17, 2017). . Gaming Today. Archived from the original on January 26, 2019.
  62. ^ Friedman, Ann (August 14, 2016). "It took six months to plan Las Vegas' first Cracker Barrel". Las Vegas Business Press. Retrieved April 22, 2021.
  63. ^ Usufzy, Pashtana (December 28, 2015). "First Las Vegas-area Cracker Barrel coming to Silverton". Las Vegas Sun. Retrieved April 22, 2021.
  64. ^ "Business license". Clark County. Retrieved January 25, 2019.
  65. ^ "Business license". Clark County. Retrieved January 25, 2019.
  66. ^ Schulz, Bailey (June 23, 2018). "Nevada businesses welcome film productions for benefits". Las Vegas Review-Journal. Retrieved April 22, 2021.
  67. ^ Curtis, Anthony (May 4, 2018). "Village planned for Silverton". Honolulu Star-Advertiser. Retrieved January 25, 2019.
  68. ^ Stapleton, Susan (December 21, 2018). "Fire Pits, Murals, and a View of the Sunset Highlight This New 24/7 Starbucks". Eater. Retrieved March 3, 2019.
  69. ^ Gartner, Jordan (February 21, 2019). "Blaze Pizza celebrates another Las Vegas location with free pizza offer". KTNV. Retrieved March 3, 2019.
  70. ^ "Hyatt Place Las Vegas at Silverton Village Set to Open in August 2019". GlobeNewswire. July 16, 2019. Retrieved April 22, 2021.
  71. ^ "Hyatt Place Las Vegas at Silverton Village Celebrates Grand Opening". GlobeNewswire. November 7, 2019. Retrieved April 22, 2021.
  72. ^ Velotta, Richard N. (March 21, 2020). "Silverton furloughs more than 600 workers, keeps Hyatt Place open". Las Vegas Review-Journal. Retrieved April 22, 2021.
  73. ^ Akers, Mick (May 29, 2018). "Silverton adding shopping center, Hyatt Place hotel". VegasInc. Retrieved April 22, 2021.
  74. ^ Barnes, Jim (July 11, 2022). "Silverton closing hotel, pool for complete remodeling". Las Vegas Review-Journal. Retrieved July 19, 2022.
  75. ^ "Silverton Casino in Las Vegas renovating 300-room hotel". KSNV. July 13, 2022. Retrieved July 19, 2022.
  76. ^ Horwath, Bryan (July 30, 2022). "Silverton resort to start work on $45 million renovation". Las Vegas Sun. Retrieved January 4, 2024.
  77. ^ a b Szydelko, Paul (October 14, 2023). "Silverton Casino Lodge welcomes back guests with modern refurb". Travel Weekly. Retrieved January 4, 2024.
  78. ^ Ross, McKenna (September 14, 2023). "Silverton leans into 'cowboy glam' in 300-room hotel remodel". Las Vegas Review-Journal. Retrieved January 4, 2024.
  79. ^ "Silverton Casino unveils newly remodeled hotel rooms". KSNV. October 2, 2023. Retrieved January 4, 2024.
  80. ^ "Circa Sports launches at Silverton Casino Lodge". Gambling Insider. January 3, 2024. Retrieved January 4, 2024.

External links edit

  • Official website
 
Wikimedia Commons has media related to Silverton Casino Hotel.

January 01, 1970
silverton, hotel, casino, silverton, formerly, boomtown, vegas, room, hotel, casino, enterprise, nevada, near, southern, vegas, valley, features, rustic, lodge, theme, casino, owned, operated, roski, located, three, miles, south, vegas, strip, roski, purchased. Silverton formerly Boomtown Las Vegas is a 300 room hotel and casino in Enterprise Nevada near the southern end of the Las Vegas Valley It features a rustic lodge theme and a 65 556 sq ft 6 090 4 m2 casino 1 It is owned and operated by Ed Roski Jr and is located three miles south of the Las Vegas Strip Roski purchased an 80 acre parcel in 1989 and originally planned to build an industrial warehouse on the site before deciding on a casino instead In 1993 he partnered with Boomtown Inc to build a hotel and casino on 56 acres of the property Roski built the project through a company of his with financing from Boomtown Inc SilvertonLocationEnterprise Nevada U S Address3333 Blue Diamond RoadOpening dateMay 20 1994 29 years ago 1994 05 20 ThemeRustic lodgeNo of rooms300Total gaming space65 556 sq ft 6 090 4 m2 Signature attractionsBass Pro ShopsNotable restaurantsMermaid Restaurant amp LodgeSeasons BuffetSundance GrillTwin Creeks SteakhouseOwnerEd Roski Jr Previous namesBoomtown Las Vegas 1994 97 Renovated in1997 2003 05 2008 2022 23Coordinates36 02 30 N 115 11 01 W 36 0418 N 115 1837 W 36 0418 115 1837Websitesilvertoncasino wbr com The Boomtown hotel casino opened on May 20 1994 and was operated by Boomtown Inc which leased the facility from Roski The hotel casino failed to generate a substantial profit in its early years due to a poor location Roski took over operations in July 1997 ending his partnership with Boomtown Inc He renamed the property as the Silverton on December 2 1997 A Bass Pro Shop was added in 2004 as part of a 150 million expansion Also added was an indoor 117 000 gallon aquarium which offers mermaid shows In 2005 there were plans to eventually add other hotels retail space and a timeshare facility on the remainder of the Silverton property Another expansion costing 160 million was finished in 2008 It included additional casino space and a parking garage An 18 story timeshare tower known as The Berkley Las Vegas was eventually added in 2016 along with the state s first Cracker Barrel restaurant Two years later plans were announced for Silverton Village a collection of retailers and restaurants In 2019 the Silverton added a 150 room Hyatt Place hotel as part of its village plan Contents 1 History 1 1 Boomtown 1 2 Silverton 1 2 1 Initial expansion 1 2 2 Later expansions 2 Gallery 3 See also 4 References 5 External linksHistory editBoomtown edit Ed Roski Jr purchased an 80 acre parcel of land along Interstate 15 in 1989 2 The site is located three miles south of the Las Vegas Strip at the corner of Interstate 15 and Blue Diamond Road 3 Roski originally intended to build an industrial warehouse but decided that a casino could be a better use of the property 2 On March 15 1993 Boomtown Inc and Roski announced a joint venture to open Boomtown Blue Diamond on the property 3 4 The 70 million facility would be constructed by Roski s company Commerce Construction 3 with financing from Boomtown 4 5 nbsp nbsp Boomtown casino entrance and hotel 1996 Located on 56 acres 6 Boomtown Las Vegas opened on May 20 1994 5 7 8 with a country western theme The casino included gold panning in an artificial stream 9 and the 600 seat Opera House dinner showroom 10 Former Nevada governor Robert List was among officers in the new property serving as senior vice president and corporate counsel 11 A month after the opening Boomtown Inc exercised an option to buy out Roski s 50 share of the property s operating company 5 Roski remained as the site s landlord 12 Management deemed the poker room to be in a poor location It was closed in mid 1995 and was relocated to the center of the casino near restaurants and restrooms The four table poker room reopened on June 1 1996 It allowed food consumption at the tables an uncommon custom in Las Vegas 13 The casino struggled to draw visitors earning annual cash flow of less than 10 million 2 Its remote location made it unattractive to locals 14 and tourists would frequently pass it up in favor of the nearby Las Vegas Strip 15 Boomtown s chairman and chief executive officer Tim Parrot said that the hotel needed around 1 000 rooms to adequately compete against nearby resorts However Boomtown s lease with Roski made it financially infeasible for the company to purchase the land and expand 12 In March 1996 Boomtown Inc entered an agreement to be merged with Hollywood Park Inc The deal would allow Boomtown to expand the Las Vegas property 16 although Hollywood Park had little interest in the hotel casino 17 An agreement was reached on August 12 1996 for Roski to buy the property s operating company in exchange for 8 5 million in promissory notes 2 1 million in cash and a release from the property s lease 5 12 The sale was completed on July 1 1997 the day after the Hollywood Park Boomtown merger was completed 18 19 Roski owned 90 percent of the hotel casino and the remainder was owned by his company Majestic Nevada Inc 15 Silverton edit nbsp Silverton logo mid 2000s Roski renamed the property as Silverton on December 2 1997 2 20 21 and spent 10 million on new signs and employee uniforms among other things 22 He began down a path of cutting staff from 1 400 to 900 23 24 A John Wayne like character who would greet guests at the casino was retired 15 Roski began targeting local residents as the primary demographic especially people living in nearby Green Valley 15 14 He also planned to attract younger higher income guests while retaining the older clientele 20 The move towards a younger demographic was inspired by the success of the Rio and Hard Rock resorts in Las Vegas 2 The Silverton casino measured 36 000 sq ft 3 300 m2 20 It included 1 200 slot machines and 18 table games The hotel had 304 rooms and also offered 460 RV spaces 15 The property also included an 800 seat showroom 2 Roski planned to eventually renovate the restaurants 15 and to expand the hotel and casino 25 26 20 He had been approved to add a 12 story 600 room tower 17 Initial expansion edit In June 2000 plans were announced for a 200 million expansion that would include 900 additional hotel rooms an expansion of the casino a parking garage four restaurants and a movie theater complex Roski hoped to turn the Silverton into a tourist driven property At the time 70 percent of the Silverton s clientele consisted of locals The expansion was scheduled to begin in 2001 and a second phase was to add a separate hotel tower and casino on adjacent property 27 The expansion plans were put on hold while Roski pursued other business opportunities and the plans were later changed to include a retail component with hotel expansion being delayed Business had improved thanks to new housing communities opening nearby including Seven Hills However retail was lacking in the newly developing area 28 nbsp Bass Pro Shops at Silverton nbsp Silverton aquarium The upscale Sundance Grill restaurant was added in early 2003 in an effort to attract residents from the affluent Southern Highlands community 29 Later that year the Silverton announced that it would add a Bass Pro Shops Outdoor World as part of a multi year expansion project 30 The project would include new restaurants hotel renovations an expansion of the casino floor and the addition of a large aquarium in the casino area 30 31 32 The entire resort would replace its mining town theme with an outdoor mountain lodge appearance matching the Bass Pro store Future plans included a potential timeshare tower 31 The Bass Pro store was built directly south of the casino and connected to it 31 The two story 165 000 sq ft 15 300 m2 33 store opened on November 15 2004 34 35 It was the company s first location in the western United States and targeted local residents and tourists 33 36 The store s opening helped to increase business at the Silverton 37 Among the casino s new eateries was the Twin Creeks steakhouse 38 and the Mermaid Restaurant amp Lounge which features mermaid shows in the casino s aquarium 39 40 The aquarium holds 117 000 gallons of water and includes sting rays and small sharks in addition to the mermaid performers 41 42 43 44 Each December the aquarium also hosts underwater Santa Claus actors 45 46 47 48 The property s expansion cost a total of 150 million 37 and was completed in January 2005 49 Hootie amp the Blowfish subsequently performed at the Silverton on several occasions and the property opened Hootie amp the Blowfish s Shady Grove Lounge 50 51 The casino has hosted other entertainers as well including Sheena Easton Twisted Sister and the Village People 52 Later expansions edit In March 2005 the Silverton announced a master plan to develop the remaining vacant land into a mixed use resort over the next several years at a cost of up to 2 billion The project would include a second locals casino and at least five different hotels as well as retail space entertainment venues and a combination of condo hotel and timeshare units The project was devised by the Silverton s general manager Craig Cavileer By that point the Silverton had become popular among new homebuyers in the area and had also become a tourist oriented property in part because of its Bass Pro Shop The Silverton s clientele included regular visitors from southern California as well as tourists visiting the Las Vegas Strip 49 A buffet and Mexican restaurant were added in 2006 24 53 and a 54 foot sign was added along Interstate 15 in March 2007 54 The following month plans were announced for a 500 million expansion that would include a 25 story hotel tower 24 However the expansion was scaled back due to the economic impact of the Great Recession The expanded facilities opened in November 2008 and included 35 000 sq ft 3 300 m2 of additional casino space Also added were two new restaurants and a 750 000 Starbucks The expansion also included the property s first parking garage a five level structure with 1 500 spaces The 160 million expansion added 40 employees to the resort s 800 person work team 55 56 The planned hotel tower was eventually canceled 57 An aggressive marketing campaign was launched with the expansion to compete with the newly opened M Resort nearby 23 Following the 2008 expansion concerts were held in temporary venues set up on the property while plans for a new showroom were considered 58 Cantor Gaming opened a sportsbook at the Silverton in 2012 59 60 A Cracker Barrel restaurant opened on the Silverton property in July 2016 61 62 It was the company s first location in Nevada It was built in a separate building near the Silverton but is considered part of the resort 63 The Berkley Las Vegas an 18 story 400 unit timeshare building was opened on part of the Silverton property in late 2016 and the top of the tower features the Silverton name 61 57 64 65 It was developed and operated by The Berkley Group based in Florida 57 In 2017 a music video was shot at the Silverton by German rapper Capo 66 In April 2018 groundbreaking took place for Silverton Village a 60 million project that would include various eateries and a five story Hyatt Place hotel with 150 rooms The hotel would be built alongside Interstate 15 near the Cracker Barrel while retail space would be built at Blue Diamond Road and Dean Martin Drive an intersection where more than 50 000 vehicles passed each day The retail component would include approximately 28 000 sq ft 2 600 m2 spread across four buildings and was expected to be complete within a year At the time of groundbreaking old plans were being reviewed and new ones were being created in consideration of how to develop the remaining land Among the old plans being considered was the canceled hotel tower 57 67 A 24 hour Starbucks opened at Silverton Village in December 2018 68 followed by a Blaze Pizza restaurant two months later 69 Hyatt Place opened in 2019 70 71 72 It is owned and operated by the Silverton 73 The Silverton s main hotel and pool area closed in August 2022 for a 45 million renovation 74 75 The project added rustic and western themes to the rooms 76 77 78 The hotel reopened in October 2023 with the updated 10 million pool area scheduled to open in 2024 79 77 That year the casino s sportsbook operations were taken over by Circa Sports 80 Gallery edit nbsp Flare Bar in 2014 nbsp Pool area in 2014See also edit nbsp Nevada portal Boomtown Biloxi Boomtown Bossier City Boomtown New Orleans Boomtown RenoReferences edit Listing of Financial Statements Square Footage Nevada Gaming Control Board March 6 2018 p 9 Archived from the original on December 25 2016 Retrieved April 22 2021 a b c d e f Berns Dave December 15 1997 Beyond Boomtown Developer tries to add excitement to the new Silverton Las Vegas Review Journal Retrieved March 1 2015 via NewsBank a b c Boomtown heads south Reno Gazette Journal March 16 1993 Retrieved April 19 2021 via Newspapers com a b Boomtown announces Las Vegas definitive agreement Press release Boomtown Inc July 8 1993 Archived from the original on September 4 2017 via The Free Library a b c d Form 10 K Annual Report Report Boomtown Inc December 27 1996 p 12 Retrieved March 1 2015 via EDGAR Berns Dave February 3 1997 Boomtown s Reichartz sets sights on Strip Las Vegas Review Journal Archived from the original on July 19 1997 Boomtown opens Vegas casino UPI May 19 1994 Retrieved April 22 2021 via NewsLibrary Boomtown opens Las Vegas branch Reno Gazette Journal May 20 1994 Retrieved April 22 2021 via Newspapers com Reese Madelyn November 14 2017 As Silverton turns 20 employees recall Boom years Las Vegas Review Journal Retrieved April 22 2021 Country music legend Porter Wagoner stars in fun exciting Boomtown show The Arizona Republic May 22 1994 Retrieved April 22 2021 via Newspapers com Boomtown Las Vegas approved Times News Associated Press May 20 1994 Retrieved April 19 2021 via Newspapers com a b c Boomtown loses Las Vegas Reno Gazette Journal August 14 1996 Retrieved April 19 2021 via Newspapers com Shemeligian Bob May 31 1996 Boomtown dealing perks for poker play Las Vegas Sun Retrieved April 19 2021 a b Shemeligian Bob November 14 1997 Boomtown to change name renovate Las Vegas Sun Retrieved April 19 2021 a b c d e f Abrahamson Alan November 13 1998 NFL Bidder Owns Casino League Rule Forbids It Los Angeles Times Retrieved April 19 2021 Boomtown planning merger Las Vegas Sun March 20 1996 Retrieved April 19 2021 a b Thompson Gary January 30 1997 Reichartz to take over top job at Boomtown Las Vegas Sun Retrieved April 19 2021 Form 10 Q Quarterly Report Report Hollywood Park Inc August 14 1997 p 4 Retrieved March 1 2015 via EDGAR Merger Reno Gazette Journal April 24 1997 Retrieved April 19 2021 via Newspapers com a b c d Berns Dave November 24 1997 Boomtown prepares to change name image Las Vegas Review Journal Archived from the original on September 17 2000 New name The Honolulu Advertiser December 7 1997 Retrieved April 22 2021 via Newspapers com Slicker Image San Francisco Examiner January 11 1998 Retrieved April 19 2021 via Newspapers com a b Knightly Arnold M July 17 2009 Silverton thriving in downturn Las Vegas Review Journal Retrieved September 26 2011 via Casino City Times a b c Knightly Arnold M April 13 2007 Silverton eyes golden future Las Vegas Review Journal Retrieved September 26 2011 Panel licenses Boomtown management Las Vegas Review Journal April 24 1997 Archived from the original on July 20 1997 Berns Dave October 2 1997 Reichartz resigns at Boomtown Las Vegas Review Journal Archived from the original on November 10 1997 Berns Dave June 16 2000 Silverton planning additions Las Vegas Review Journal Archived from the original on May 5 2001 Berns Dave February 10 2002 Nevadan at Work Craig Cavileer Las Vegas Review Journal Archived from the original on October 3 2002 White Ken April 23 2003 Sundance Grill brings a touch of luxury to Silverton Las Vegas Review Journal Archived from the original on December 30 2004 a b Silverton adding retailer Las Vegas Sun May 20 2003 Retrieved April 19 2021 a b c Illia Tony May 30 2003 Silverton expansion retools resort for the great outdoors Las Vegas Business Press Archived from the original on July 6 2003 Simpson Jeff June 18 2003 Silverton hopes renovation outdoors store boost business Las Vegas Review Journal Archived from the original on January 22 2005 a b Shubinski Jennifer November 2 2004 The reel thing Bass Pro Shops angling for big numbers at outdoor superstore Las Vegas Sun Retrieved April 19 2021 Roberts Alana November 15 2004 Union to protest at opening of Bass Pro Shops Las Vegas Sun Retrieved April 19 2021 Bass Pro Shop opens Las Vegas Sun November 16 2004 Retrieved April 19 2021 Henderson Barb November 5 2004 An indoor adventure for outdoor enthusiasts Las Vegas Sun Retrieved April 19 2021 a b Fink Jerry January 21 2005 Extreme Makeover Silverton far more attractive after 150 million renovation Las Vegas Sun Retrieved April 19 2021 Padgett Sonya November 7 2004 If casino throws a party neighbors will come Las Vegas Review Journal Archived from the original on November 10 2004 Padgett Sonya December 14 2004 Making a Splash Silverton pins hopes on mermaids bringing in crowds Las Vegas Review Journal Archived from the original on December 27 2004 White Ken January 19 2005 Mermaids Restaurant offers entertainment approachable food Las Vegas Review Journal Archived from the original on March 8 2005 Levitan Corey January 21 2008 Sea Minus Mermaid Las Vegas Review Journal Retrieved April 22 2021 Jones Jay July 13 2008 Las Vegas aquariums bring the sea to the desert Los Angeles Times Retrieved April 22 2021 Medrano Monica April 22 2014 A day in the life of a Las Vegas mermaid Los Angeles Times Retrieved April 22 2021 Luschek Matt December 8 2018 Take a dive with the Silverton mermaids Las Vegas Review Journal Retrieved April 22 2021 Scott Dylan December 3 2010 Swimming Santa returns to Silverton aquarium Las Vegas Sun Retrieved April 22 2021 Jones Jay December 3 2013 Las Vegas 5 odd places to spot Santa this month Los Angeles Times Retrieved April 22 2021 Elfman Doug December 10 2010 See Silverton s Santa soak Las Vegas Review Journal Retrieved April 22 2021 Spacek Rachel December 11 2018 At Silverton in Las Vegas Santa hears wish lists underwater Las Vegas Review Journal Retrieved April 22 2021 a b Benston Liz March 18 2005 Owners have grand plans for property Las Vegas Sun Retrieved January 25 2019 Weatherford Mike January 8 2005 Hootie amp the Blowfish at Silverton Las Vegas Review Journal Archived from the original on January 22 2005 Weatherford Mike July 16 2005 Hootie hits the Silverton Las Vegas Review Journal Retrieved April 22 2021 Katsilometes John January 27 2006 Marveling at how the ever expanding Silverton manages to book its vast array of entertainers Las Vegas Sun Retrieved January 4 2024 White Ken January 17 2007 Mi Casa Grill Cantina tries to keep menu authentic Las Vegas Review Journal Archived from the original on June 27 2007 Sign of the times Las Vegas Business Press April 2 2007 Retrieved April 21 2021 via NewsLibrary Knightly Arnold M November 22 2008 Scaled back expansion at Silverton set to open Las Vegas Review Journal Retrieved April 21 2021 Livingston Ashley November 27 2008 Silverton s 120 million expansion to open this week Las Vegas Sun Retrieved April 21 2021 a b c d Segall Eli April 17 2018 Silverton project will add Hyatt Place hotel restaurants Las Vegas Review Journal Retrieved January 25 2019 Weatherford Mike November 27 2008 Silverton back in concert game Las Vegas Review Journal Retrieved April 22 2021 Green Steve June 18 2012 Cantor Gaming to take over Silverton sports book VegasInc Retrieved April 21 2021 Sylvester Ron November 29 2012 New Cantor sports book opens at the Silverton VegasInc Retrieved April 21 2021 a b Dye Dave January 17 2017 Silverton s Kunkle has many plans for 100 acre property Gaming Today Archived from the original on January 26 2019 Friedman Ann August 14 2016 It took six months to plan Las Vegas first Cracker Barrel Las Vegas Business Press Retrieved April 22 2021 Usufzy Pashtana December 28 2015 First Las Vegas area Cracker Barrel coming to Silverton Las Vegas Sun Retrieved April 22 2021 Business license Clark County Retrieved January 25 2019 Business license Clark County Retrieved January 25 2019 Schulz Bailey June 23 2018 Nevada businesses welcome film productions for benefits Las Vegas Review Journal Retrieved April 22 2021 Curtis Anthony May 4 2018 Village planned for Silverton Honolulu Star Advertiser Retrieved January 25 2019 Stapleton Susan December 21 2018 Fire Pits Murals and a View of the Sunset Highlight This New 24 7 Starbucks Eater Retrieved March 3 2019 Gartner Jordan February 21 2019 Blaze Pizza celebrates another Las Vegas location with free pizza offer KTNV Retrieved March 3 2019 Hyatt Place Las Vegas at Silverton Village Set to Open in August 2019 GlobeNewswire July 16 2019 Retrieved April 22 2021 Hyatt Place Las Vegas at Silverton Village Celebrates Grand Opening GlobeNewswire November 7 2019 Retrieved April 22 2021 Velotta Richard N March 21 2020 Silverton furloughs more than 600 workers keeps Hyatt Place open Las Vegas Review Journal Retrieved April 22 2021 Akers Mick May 29 2018 Silverton adding shopping center Hyatt Place hotel VegasInc Retrieved April 22 2021 Barnes Jim July 11 2022 Silverton closing hotel pool for complete remodeling Las Vegas Review Journal Retrieved July 19 2022 Silverton Casino in Las Vegas renovating 300 room hotel KSNV July 13 2022 Retrieved July 19 2022 Horwath Bryan July 30 2022 Silverton resort to start work on 45 million renovation Las Vegas Sun Retrieved January 4 2024 a b Szydelko Paul October 14 2023 Silverton Casino Lodge welcomes back guests with modern refurb Travel Weekly Retrieved January 4 2024 Ross McKenna September 14 2023 Silverton leans into cowboy glam in 300 room hotel remodel Las Vegas Review Journal Retrieved January 4 2024 Silverton Casino unveils newly remodeled hotel rooms KSNV October 2 2023 Retrieved January 4 2024 Circa Sports launches at Silverton Casino Lodge Gambling Insider January 3 2024 Retrieved January 4 2024 External links editOfficial website nbsp Wikimedia Commons has media related to Silverton Casino Hotel Retrieved from https en wikipedia org w index php title Silverton hotel and casino amp oldid 1220045256, wikipedia, wiki, book, books, library,

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