"Shrimp on the barbie" is a phrase that originated in a series of television advertisements by the Australian Tourism Commission broadcast in the US and UK starring Paul Hogan from 1984 through to 1990.[1][2] The full quote spoken by Hogan is "I'll slip an extra shrimp on the barbie for you", and the actual slogan of the ad was "Come and say G'day". It has since been used, along with some variations, to make reference to Australia in popular culture, however the phrase is rarely actually used in Australia. Very few use the word 'shrimp' in Australia (the word most commonly used is 'prawn') and the phrase is often perceived as American.
Screenshot from the advertisement
Shrimp on the barbie
A sample of Paul Hogan's "shrimp on the barbie" Australian tourism advertising campaign.
The advertisement pre-dated Hogan's popularity in the 1986 film Crocodile Dundee. Thus they were not initially seen as celebrity advertisements in the US, as he was relatively unknown in the United States (though well known in the UK[citation needed] through his long-running television comedy show), although the film somewhat increased the commercial's popularity.[1]
The advertisements were developed by the Australian agency Mojo in conjunction with American agency N. W. Ayer. The campaign was launched during the National Football Conference Championship Game on 8 January 1984. Before the campaign, Australia was approximately number 78 on the "most desired" vacation destination list for Americans, but became number 7 three months after the launch, and soon became number 1 or 2 on Americans' "dream vacation" list, remaining in that position for most of the next two decades.[1]
"Barbie" is Australian slang for barbecue and the phrase "slip a shrimp on the barbie" often evokes images of a fun social gathering under the sun. Australians, however, invariably use the word prawn rather than shrimp. Because the commercial was commissioned for broadcast in the United States, the change was made to limit audience confusion.[1][2]
Impactedit
The commercial was so influential that three decades later, Australian USC Trojans football player Chris Tilbey reported that he was quoted the "shrimp on the barbie" line "Every day. Every day",[3] and Jesse Mirco of Ohio State said he heard it daily.[4]
^ abcdBaker, Bill; Peggy Bendel. . Travel Marketing Decisions (Summer 2005). The Association of Travel Marketing Executives. Archived from the original on 4 November 2007. Retrieved 21 December 2007.
^ abBenjamin Christie. "Shrimp on the Barbie". Retrieved 15 January 2010.
^USC Football – Kiwi Crasher. 1 June 2017. Archived from the original on 21 December 2021 – via YouTube.
^Schmidt, Lori (24 September 2021). "Meet Ohio State's country music fan, not from this country". The Columbus Dispatch. Retrieved 4 May 2022.
April 11, 2024
shrimp, barbie, 1990, film, shrimp, barbie, phrase, that, originated, series, television, advertisements, australian, tourism, commission, broadcast, starring, paul, hogan, from, 1984, through, 1990, full, quote, spoken, hogan, slip, extra, shrimp, barbie, act. For the 1990 film see The Shrimp on the Barbie Shrimp on the barbie is a phrase that originated in a series of television advertisements by the Australian Tourism Commission broadcast in the US and UK starring Paul Hogan from 1984 through to 1990 1 2 The full quote spoken by Hogan is I ll slip an extra shrimp on the barbie for you and the actual slogan of the ad was Come and say G day It has since been used along with some variations to make reference to Australia in popular culture however the phrase is rarely actually used in Australia Very few use the word shrimp in Australia the word most commonly used is prawn and the phrase is often perceived as American Screenshot from the advertisementShrimp on the barbie source source A sample of Paul Hogan s shrimp on the barbie Australian tourism advertising campaign Problems playing this file See media help Contents 1 Production 2 Impact 3 See also 4 ReferencesProduction editThe advertisement pre dated Hogan s popularity in the 1986 film Crocodile Dundee Thus they were not initially seen as celebrity advertisements in the US as he was relatively unknown in the United States though well known in the UK citation needed through his long running television comedy show although the film somewhat increased the commercial s popularity 1 The advertisements were developed by the Australian agency Mojo in conjunction with American agency N W Ayer The campaign was launched during the National Football Conference Championship Game on 8 January 1984 Before the campaign Australia was approximately number 78 on the most desired vacation destination list for Americans but became number 7 three months after the launch and soon became number 1 or 2 on Americans dream vacation list remaining in that position for most of the next two decades 1 Barbie is Australian slang for barbecue and the phrase slip a shrimp on the barbie often evokes images of a fun social gathering under the sun Australians however invariably use the word prawn rather than shrimp Because the commercial was commissioned for broadcast in the United States the change was made to limit audience confusion 1 2 Impact editThe commercial was so influential that three decades later Australian USC Trojans football player Chris Tilbey reported that he was quoted the shrimp on the barbie line Every day Every day 3 and Jesse Mirco of Ohio State said he heard it daily 4 See also editSo where the bloody hell are you Tourism in AustraliaReferences edit a b c d Baker Bill Peggy Bendel Come and Say G Day Travel Marketing Decisions Summer 2005 The Association of Travel Marketing Executives Archived from the original on 4 November 2007 Retrieved 21 December 2007 a b Benjamin Christie Shrimp on the Barbie Retrieved 15 January 2010 USC Football Kiwi Crasher 1 June 2017 Archived from the original on 21 December 2021 via YouTube Schmidt Lori 24 September 2021 Meet Ohio State s country music fan not from this country The Columbus Dispatch Retrieved 4 May 2022 Retrieved from https en wikipedia org w index php title Shrimp on the barbie amp oldid 1210810608, wikipedia, wiki, book, books, library,
