Thryv (formerly Sensis) is an Australian platforms and marketing services company that owns the Yellow Pages and White Pages, as well as a variety of other websites and publications in Australia. Prior to the sale of 70% of the Sensis business to American private equity firm Platinum Equity in March 2014, Sensis was Telstra's wholly owned advertising and directories arm. Telstra sold its remaining 30% stake to US Software company Thryv in March 2021 for $250 million.
Thryv, prior to being called Sensis, was originally known as National Directory Services (NDS), but subsequently renamed Pacific Access in 1991, before changing its name to Sensis in August 2002.[1] Sensis publishes Australia's White Pages and Yellow Pages telephone directories, and in 2004 purchased the Trading Post, a classified advertising periodical. In 2008 management of the Trading Post was transferred to Telstra. In 2009 the printed Trading Post was shut down.
Sensis is responsible for Telstra's telephone directory assistance call centers – including 1223 ("Telstra Directory Assistance"), 12456 ("Call Connect"), 1225 ("International Directories") and 1234 ("1234" information service).[2]
In 2007, Sensis commissioned Amdocs to develop a customer interaction and database management system dubbed "iGen" to combine the company's dozens of other internal customer and account systems into one interface. The new system would combine both Yellow Pages and White Pages directory information on one system. The original cost of development and implementation was estimated at A$300 million, but a twelve-month delay almost doubled the original cost. "iGen" was eventually deployed to mass disapproval from employees.[3]
In November 2009, the entire White Pages directory product reverted to the legacy system, GENESIS. In 2010, Sensis CEO Bruce Akhurst announced that the Yellow Pages had been switched over to iGen. In a blog posting he stated that they were ahead of the biggest system challenges and that iGen was "stable" and "operating effectively".[4] Sensis announced job cuts in February 2013 of around 700 roles nationally, and outsourced some roles to India.[5] In 2019, Yellow Pages (now renamed Yellow) won the 2019 Microsoft Advertising APAC Channel Partner of the Year award.[6]
Referencesedit
^Sensis Pty Limited (19 August 2002).Pacific Access launches new corporate brand – Sensis. Press release. Retrieved 8 March 2008. 25 April 2012 at the Wayback Machine
^"1234 – Standard mobile Services — Telstra". from the original on 21 May 2011. Retrieved 15 May 2011.
^Holt, Jacquelyn (13 November 2009). "Sensis denies database disaster – Software – News". Zdnet.com.au. from the original on 17 February 2010. Retrieved 22 August 2010.
^Akhurst, Bruce (1 March 2011). . Sensis. Archived from the original on 3 March 2010. Retrieved 4 April 2011.
^Godfrey, M & Charisse E, The Sydney Morning Herald, 22 February 2013, 'Location of Sensis job cuts revealed', "Location of Sensis job cuts revealed". from the original on 12 November 2013. Retrieved 12 November 2013.
^"Yellow wins 2019 Microsoft Advertising APAC Channel Partner of the Year award". Sensis. 23 May 2019.
January 01, 1970
sensis, company, thryv, formerly, sensis, australian, platforms, marketing, services, company, that, owns, yellow, pages, white, pages, well, variety, other, websites, publications, australia, prior, sale, sensis, business, american, private, equity, firm, pla. Thryv formerly Sensis is an Australian platforms and marketing services company that owns the Yellow Pages and White Pages as well as a variety of other websites and publications in Australia Prior to the sale of 70 of the Sensis business to American private equity firm Platinum Equity in March 2014 Sensis was Telstra s wholly owned advertising and directories arm Telstra sold its remaining 30 stake to US Software company Thryv in March 2021 for 250 million Sensis Pty LtdCompany typePrivateIndustryMarketing and AdvertisingKey peopleJohn Allan CEO ParentPlatinum Equity 70 Thryv 30 Websitesensis wbr com wbr auHistory editThryv prior to being called Sensis was originally known as National Directory Services NDS but subsequently renamed Pacific Access in 1991 before changing its name to Sensis in August 2002 1 Sensis publishes Australia s White Pages and Yellow Pages telephone directories and in 2004 purchased the Trading Post a classified advertising periodical In 2008 management of the Trading Post was transferred to Telstra In 2009 the printed Trading Post was shut down Sensis is responsible for Telstra s telephone directory assistance call centers including 1223 Telstra Directory Assistance 12456 Call Connect 1225 International Directories and 1234 1234 information service 2 In 2007 Sensis commissioned Amdocs to develop a customer interaction and database management system dubbed iGen to combine the company s dozens of other internal customer and account systems into one interface The new system would combine both Yellow Pages and White Pages directory information on one system The original cost of development and implementation was estimated at A 300 million but a twelve month delay almost doubled the original cost iGen was eventually deployed to mass disapproval from employees 3 In November 2009 the entire White Pages directory product reverted to the legacy system GENESIS In 2010 Sensis CEO Bruce Akhurst announced that the Yellow Pages had been switched over to iGen In a blog posting he stated that they were ahead of the biggest system challenges and that iGen was stable and operating effectively 4 Sensis announced job cuts in February 2013 of around 700 roles nationally and outsourced some roles to India 5 In 2019 Yellow Pages now renamed Yellow won the 2019 Microsoft Advertising APAC Channel Partner of the Year award 6 References edit Sensis Pty Limited 19 August 2002 Pacific Access launches new corporate brand Sensis Press release Retrieved 8 March 2008 Archived 25 April 2012 at the Wayback Machine 1234 Standard mobile Services Telstra Archived from the original on 21 May 2011 Retrieved 15 May 2011 Holt Jacquelyn 13 November 2009 Sensis denies database disaster Software News Zdnet com au Archived from the original on 17 February 2010 Retrieved 22 August 2010 Akhurst Bruce 1 March 2011 Sensis CEO Update February 2010 Sensis Archived from the original on 3 March 2010 Retrieved 4 April 2011 Godfrey M amp Charisse E The Sydney Morning Herald 22 February 2013 Location of Sensis job cuts revealed Location of Sensis job cuts revealed Archived from the original on 12 November 2013 Retrieved 12 November 2013 Yellow wins 2019 Microsoft Advertising APAC Channel Partner of the Year award Sensis 23 May 2019 Retrieved from https en wikipedia org w index php title Sensis company amp oldid 1159067904, wikipedia, wiki, book, books, library,
