The Trading Post was a classified advertisement newspaper first published in Melbourne in 1966, named for the generic concept of a trading post. After changing hands a number of times, in 2004, the company (which had grown nationally to 22 print publications and five related websites) was bought for $636 million by Telstra. In April 2009, it ceased printing altogether and moved to an online format only.
The original founders of the Trading Post, Charles Falkiner and Margaret Wilkins, started the newspaper in 1966 using an initial outlay of $24,000.[1][2] In 1968, the newspaper expanded operations in both Sydney and Brisbane, with the Adelaide, Perth, Tasmania, Darwin and Canberra editions were established during the 1980s and 1990s.[3] It first went online in 1996.
Adelaideedit
A suburban Adelaide edition, selling or buying used goods, was published fortnightly (later weekly) under various names for 41 years:
The Adelaide Private Trader (21 March 1978 – 25 July 1985)[4][5] - from edition number 95 (28 November 1981), it was subtitled "incorporating Adelaide Trading Post" which had existed as a separate rival publication since 5 September 1968.[6][7]
Adelaide Trading Post (8 August 1985 – 27 May 1993)[8][9]
Weekly Trading Post (3 June 1993 – 15 July 2004)[10] - from 2002, when the rural edition ceased, it was subtitled "Adelaide and country SA".
The State Library of South Australia has physical and microfilm versions of the South Australian version of the publication available from edition 1 (March 1978).[4]
Owneredit
The original company changed hands numerous times before being purchased in 1998 by Trader Media, a Dutch-owned company.[1] In March 2004, Trading Post was bought by Telstra for $636 million.[12] At the time of sale, the company had grown nationally to 22 print publications and five related websites.[13]
In October 2009, in the face of a massive shift to virtual advertising, it moved to being a website based publication only. The shift, however, resulted in 279 positions across nine locations being made redundant.[1] At the time of transition, it had an average of 469,000 readers a week while the website received 1.8 million unique hits per month.[13] According to Telstra at the time of the sale, "the most popular Trading Post categories are pets and horses, household furniture and goods, wheels, tyres and parts, home renovations, rural and machinery, gardens and outdoor living, business and office, and sport, leisure and recreation."[3]
trading, post, newspaper, trading, post, classified, advertisement, newspaper, first, published, melbourne, 1966, named, generic, concept, trading, post, after, changing, hands, number, times, 2004, company, which, grown, nationally, print, publications, five,. The Trading Post was a classified advertisement newspaper first published in Melbourne in 1966 named for the generic concept of a trading post After changing hands a number of times in 2004 the company which had grown nationally to 22 print publications and five related websites was bought for 636 million by Telstra In April 2009 it ceased printing altogether and moved to an online format only Trading PostFrequencyWeeklyPublisherTelstraFounderCharles FalkinerMargaret WilkinsFirst issue1966Final issue2009CountryAustraliaBased inMelbourneLanguageAustralian EnglishWebsitewww tradingpost com auISSN0736 3451 Contents 1 History 1 1 Melbourne 1 2 Adelaide 1 3 Owner 2 In popular culture 3 See also 4 References 5 External linksHistory editMelbourne edit The original founders of the Trading Post Charles Falkiner and Margaret Wilkins started the newspaper in 1966 using an initial outlay of 24 000 1 2 In 1968 the newspaper expanded operations in both Sydney and Brisbane with the Adelaide Perth Tasmania Darwin and Canberra editions were established during the 1980s and 1990s 3 It first went online in 1996 Adelaide edit A suburban Adelaide edition selling or buying used goods was published fortnightly later weekly under various names for 41 years The Adelaide Private Trader 21 March 1978 25 July 1985 4 5 from edition number 95 28 November 1981 it was subtitled incorporating Adelaide Trading Post which had existed as a separate rival publication since 5 September 1968 6 7 Adelaide Trading Post 8 August 1985 27 May 1993 8 9 Weekly Trading Post 3 June 1993 15 July 2004 10 from 2002 when the rural edition ceased it was subtitled Adelaide and country SA Trading Post 22 July 2004 October 2009 11 A number of rural country South Australian editions using the same format were also published SA s Country Trader 1992 1993 Local Trading Post Clare 1993 1994 Local Trading Post Mount Gambier 1994 Green Triangle Trading Post 1994 1995 Country Trading Post 1994 1995 Rural Trading Post 1995 2002 The State Library of South Australia has physical and microfilm versions of the South Australian version of the publication available from edition 1 March 1978 4 Owner edit The original company changed hands numerous times before being purchased in 1998 by Trader Media a Dutch owned company 1 In March 2004 Trading Post was bought by Telstra for 636 million 12 At the time of sale the company had grown nationally to 22 print publications and five related websites 13 In October 2009 in the face of a massive shift to virtual advertising it moved to being a website based publication only The shift however resulted in 279 positions across nine locations being made redundant 1 At the time of transition it had an average of 469 000 readers a week while the website received 1 8 million unique hits per month 13 According to Telstra at the time of the sale the most popular Trading Post categories are pets and horses household furniture and goods wheels tyres and parts home renovations rural and machinery gardens and outdoor living business and office and sport leisure and recreation 3 In 2012 an attempt to sell the business to Carsales collapsed after the Australian Competition amp Consumer Commission opposed it 14 15 It was later privately acquired by a group of digital entrepreneurs 16 In popular culture editTrading Post was most famously referenced in the 1997 Australian movie The Castle 12 13 17 See also editMedia in MelbourneReferences edit a b c Trading Post print run ends ABC News 30 September 2009 Retrieved 18 August 2018 AM Founder of Trading Post discusses sale www abc net au Retrieved 18 August 2018 a b Oakes Dan 30 September 2009 Dream over for Trading Post Sydney Morning Herald Retrieved 18 August 2018 a b The Adelaide private trader newspaper State Library of South Australia Retrieved 18 August 2018 20th century newspapers in the Adelaide region South Australia www jaunay com Retrieved 18 August 2018 Laube Anthony LibGuides SA Newspapers A B guides slsa sa gov au Retrieved 18 August 2018 Adelaide trading post Redwood Park S Aust Adelaide Trading Post 1968 Adelaide trading post newspaper State Library of South Australia Retrieved 18 August 2018 Adelaide trading post Hillcrest SA Adelaide Private Trader 1985 Weekly trading post newspaper State Library of South Australia Retrieved 18 August 2018 Trading post newspaper State Library of South Australia Retrieved 17 August 2018 a b Trading Post s paper demise was on the cards ABC News 29 October 2009 Retrieved 18 August 2018 a b c Trading Post dumps paper edition fully online The Courier Mail 30 September 2009 Retrieved 18 August 2018 ACCC to oppose Carsales acquisition of Trading Post Australian Competition amp Consumer Commission 20 December 2012 ACCC opposes Carsales s Trading Post deal ABC News 20 December 2012 Kitney Damien 14 February 2017 Trading Post targets Gumtree with 15m raising The Australian Trading Post published for last time Australian Broadcasting Corporation 29 October 2009 Retrieved 18 August 2018 External links editOfficial website Retrieved from https en wikipedia org w index php title Trading Post newspaper amp oldid 1216511635, wikipedia, wiki, book, books, library,
