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Sani Flush

April 12, 2024

Sani-Flush was an American brand of crystal toilet bowl cleaner formerly produced by Reckitt Benckiser. Its main ingredient was sodium bisulfate; it also contained sodium carbonate as well as sodium lauryl sulfate, talc, sodium chloride, fragrance and dye.

When sodium bisulfate is mixed with water, a highly-corrosive acidic solution is produced, which dissolves accumulated minerals such as iron, magnesium and calcium from the bowl.[1]

Due to environmental concerns, the product has been discontinued; by 2013 its last original US trademark was cancelled or allowed to expire.[2]

History edit

Sani-Flush was introduced by the Hygienic Products Company of Chicago, Illinois in 1911 as a toilet bowl cleaner; since 1922 it had also been promoted[3] for flushing "rust, scale and sludge" from automobile radiators.[4] Advertisements from the 1920s onward depicted a housewife in an apron using the product to disinfect the bowl and remove odours; it "cleans closet bowls without scouring"[5] with "no drudgery whatsovever".[6]

The brand was sold to American Home Products; that company's subsidiary Boyle-Midway was sold to Reckitt & Colman (now Reckitt Benckiser) in 1990. The primary direct competitor to Sani-Flush was Vanish, a brand of toilet cleaning crystals marketed in the US by Drackett, which was later acquired by the SC Johnson Company.

Widely stocked in grocery and hardware stores, the product was a well-known household name and occasionally mentioned in children's jokes like "If Santa gets stuck in your chimney, use Santa Flush" and the apocryphal advertising slogan "Sani-Flush, Sani-Flush, cleans your teeth without a brush. All you do is pour it on; one, two, three, your teeth are gone."[7] Mixing Sani-Flush (an acid) with a chlorine bleach (hypochlorite) like Drāno or Liquid-Plumr can be deadly as it releases the poisonous gas chlorine.[8] On April 8, 1964 a Winn-Dixie food store in St. Petersburg, Florida was evacuated and eleven people hospitalized when a combination of these two incompatible products was used to clean a floor.[9]

Sani-Flush is mentioned several times in William S. Burroughs' novel Naked Lunch, where the product is used to "cut" (dilute) cocaine or where it is substituted for morphine by a pharmacist.[10]

The original product quietly disappeared from store shelves circa-2009; the US trademark was cancelled in 2013. Unlike rival Vanish, whose mark now serves to market other formats of toilet cleaner from the same manufacturer, the Sani-Flush name in the US was simply abandoned. "Sani-Flush"[11] and "Sani-Flush Puck"[12] retain their registered trademark status in Canada, but refer to a different toilet cleaner.[13]

See also edit

References edit

  1. ^ Karen Logan (1997-04-01). Clean House, Clean Planet. ISBN 9780671535957. Retrieved 2014-07-24.
  2. ^ US trademark search on http://tmsearch.uspto.gov shows all marks expired or held by unrelated, non-manufacturing entities.
  3. ^ The Trade-mark Reporter. 1952. Retrieved 2014-07-24.
  4. ^ "Popular Mechanics advertisement (run during much of the 1930s and 1940s) for Sani-Flush as automotive radiator cleaner". Hearst Magazines. September 1938. Retrieved 2014-07-24. {{cite magazine}}: Cite magazine requires |magazine= (help)
  5. ^ Jessamyn Neuhaus (2011-11-08). Housework and Housewives in American Advertising: Married to the Mop. ISBN 9780230337978. Retrieved 2014-07-24.
  6. ^ Daniel Delis Hill (2002-01-01). Advertising to the American Woman, 1900-1999. ISBN 9780814208908. Retrieved 2014-07-24.
  7. ^ R. Gerald Alvey (1989). Kentucky Folklore. ISBN 0813109027. Retrieved 2014-07-24.
  8. ^ In Goins v. Clorox Company, (926 F2d 559), the estate of an end user who poured Drano (by Bristol-Myers), Liquid Plumr (by Clorox) and Sani-Flush (by Boyle-Midway) into the same clogged drain unsuccessfully attempted to sue Clorox Corporation, Drackett, and Boyle-Midway, but failed to prove the warnings on the products were inadequate.
  9. ^ 11 persons overcome by toxic gas fumes, St. Petersburg Times - Apr 9, 1964
  10. ^ Burroughs, William S. "Dr Benway Operates". Naked Lunch. Retrieved 2 August 2011.
  11. ^ "Canadian Trademarks Details: SANI-FLUSH — 0076212 - Canadian Trademarks Database - Intellectual property and copyright - Canadian Intellectual Property Office - Innovation, Science and Economic Development Canada".
  12. ^ "Canadian Trademarks Details: SANI-FLUSH PUCK — 0574636 - Canadian Trademarks Database - Intellectual property and copyright - Canadian Intellectual Property Office - Innovation, Science and Economic Development Canada".
  13. ^ SANI-FLUSH® Auto - Regular with Lysol® retains the historic trademark in Canada, but differs in chemical composition and application.

External links edit

  • RB product profile with ingredient information and MSDS link
  • Material Safety Data Sheet
  • Sani-Flush Commercial, YouTube
  • Dr Benway Operates: William S. Burroughs reads from Naked Lunch (includes filmed dramatization), YouTube

April 12, 2024
sani, flush, sani, flush, american, brand, crystal, toilet, bowl, cleaner, formerly, produced, reckitt, benckiser, main, ingredient, sodium, bisulfate, also, contained, sodium, carbonate, well, sodium, lauryl, sulfate, talc, sodium, chloride, fragrance, when, . Sani Flush was an American brand of crystal toilet bowl cleaner formerly produced by Reckitt Benckiser Its main ingredient was sodium bisulfate it also contained sodium carbonate as well as sodium lauryl sulfate talc sodium chloride fragrance and dye When sodium bisulfate is mixed with water a highly corrosive acidic solution is produced which dissolves accumulated minerals such as iron magnesium and calcium from the bowl 1 Due to environmental concerns the product has been discontinued by 2013 its last original US trademark was cancelled or allowed to expire 2 Contents 1 History 2 See also 3 References 4 External linksHistory editSani Flush was introduced by the Hygienic Products Company of Chicago Illinois in 1911 as a toilet bowl cleaner since 1922 it had also been promoted 3 for flushing rust scale and sludge from automobile radiators 4 Advertisements from the 1920s onward depicted a housewife in an apron using the product to disinfect the bowl and remove odours it cleans closet bowls without scouring 5 with no drudgery whatsovever 6 The brand was sold to American Home Products that company s subsidiary Boyle Midway was sold to Reckitt amp Colman now Reckitt Benckiser in 1990 The primary direct competitor to Sani Flush was Vanish a brand of toilet cleaning crystals marketed in the US by Drackett which was later acquired by the SC Johnson Company Widely stocked in grocery and hardware stores the product was a well known household name and occasionally mentioned in children s jokes like If Santa gets stuck in your chimney use Santa Flush and the apocryphal advertising slogan Sani Flush Sani Flush cleans your teeth without a brush All you do is pour it on one two three your teeth are gone 7 Mixing Sani Flush an acid with a chlorine bleach hypochlorite like Drano or Liquid Plumr can be deadly as it releases the poisonous gas chlorine 8 On April 8 1964 a Winn Dixie food store in St Petersburg Florida was evacuated and eleven people hospitalized when a combination of these two incompatible products was used to clean a floor 9 Sani Flush is mentioned several times in William S Burroughs novel Naked Lunch where the product is used to cut dilute cocaine or where it is substituted for morphine by a pharmacist 10 The original product quietly disappeared from store shelves circa 2009 the US trademark was cancelled in 2013 Unlike rival Vanish whose mark now serves to market other formats of toilet cleaner from the same manufacturer the Sani Flush name in the US was simply abandoned Sani Flush 11 and Sani Flush Puck 12 retain their registered trademark status in Canada but refer to a different toilet cleaner 13 See also editList of defunct consumer brandsReferences edit Karen Logan 1997 04 01 Clean House Clean Planet ISBN 9780671535957 Retrieved 2014 07 24 US trademark search on http tmsearch uspto gov shows all marks expired or held by unrelated non manufacturing entities The Trade mark Reporter 1952 Retrieved 2014 07 24 Popular Mechanics advertisement run during much of the 1930s and 1940s for Sani Flush as automotive radiator cleaner Hearst Magazines September 1938 Retrieved 2014 07 24 a href Template Cite magazine html title Template Cite magazine cite magazine a Cite magazine requires magazine help Jessamyn Neuhaus 2011 11 08 Housework and Housewives in American Advertising Married to the Mop ISBN 9780230337978 Retrieved 2014 07 24 Daniel Delis Hill 2002 01 01 Advertising to the American Woman 1900 1999 ISBN 9780814208908 Retrieved 2014 07 24 R Gerald Alvey 1989 Kentucky Folklore ISBN 0813109027 Retrieved 2014 07 24 In Goins v Clorox Company 926 F2d 559 the estate of an end user who poured Drano by Bristol Myers Liquid Plumr by Clorox and Sani Flush by Boyle Midway into the same clogged drain unsuccessfully attempted to sue Clorox Corporation Drackett and Boyle Midway but failed to prove the warnings on the products were inadequate 11 persons overcome by toxic gas fumes St Petersburg Times Apr 9 1964 Burroughs William S Dr Benway Operates Naked Lunch Retrieved 2 August 2011 Canadian Trademarks Details SANI FLUSH 0076212 Canadian Trademarks Database Intellectual property and copyright Canadian Intellectual Property Office Innovation Science and Economic Development Canada Canadian Trademarks Details SANI FLUSH PUCK 0574636 Canadian Trademarks Database Intellectual property and copyright Canadian Intellectual Property Office Innovation Science and Economic Development Canada SANI FLUSH Auto Regular with Lysol retains the historic trademark in Canada but differs in chemical composition and application External links editRB product profile with ingredient information and MSDS link Material Safety Data Sheet Sani Flush Commercial YouTube Dr Benway Operates William S Burroughs reads from Naked Lunch includes filmed dramatization YouTube Retrieved from https en wikipedia org w index php title Sani Flush amp oldid 1156693339, wikipedia, wiki, book, books, library,

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