Sandra Gould

Sandra Gould (July 23, 1916 – July 20, 1999) was an American actress, known for her role as Gladys Kravitz on the sitcom Bewitched. Gould was the second actress to portray the role, debuting at the start of the third season.

Sandra Gould
Gould in Bewitched in 1966
Born	(1916-07-23)July 23, 1916 New York City, U.S.
Died	July 20, 1999(1999-07-20) (aged 82) Burbank, California, U.S.
Occupation(s)	Actress, writer
Years active	1935–1999
Spouses	Larry Berns (1938–1965; his death) 1 child Hollingsworth Morse (19??–1988; his death)
Children	1

Life and career

Gould was born in Brooklyn, New York. She began acting in films with an uncredited role in T-Men (1947), and was the Phone Operator in Romance on the High Seas (1948), Doris Day's debut film. She appeared in several uncredited roles for the remainder of the decade, and received her first screen credit with The Story of Molly X (1949). During the same decade, Gould enjoyed a four-year run as Miss Duffy, the man-hungry daughter of the forever-unheard owner of radio's Duffy's Tavern.^[1][2]

In 1953, Gould appeared as a guest in an episode of Letter to Loretta with Loretta Young. In 1959 she played a secretary in the Academy Award-nominated Imitation of Life with Lana Turner and Juanita Moore. She continued to guest star in the 1950s and 1960s in such television series as I Love Lucy, I Married Joan,^[2] December Bride, Maverick, The Flintstones, The Twilight Zone, The Lucy Show, Burke's Law, I Dream of Jeannie; Love, American Style; Gilligan's Island, The Brady Bunch and Mister Ed. She played a prominent supporting role in the film The Ghost and Mr. Chicken in 1966.^[1] In 1963, Gould released a comedy single record entitled Hello Melvin (This Is Mama) as an answer to Allan Sherman's hit "Hello Muddah, Hello Fadduh".

In September 1966, Gould replaced her friend^[2] Alice Pearce, who had been battling ovarian cancer during the second season of the ABC-TV situation comedy Bewitched, and had died in March. The producers were undecided about what to do with the character of Gladys, so at first they had actress Mary Grace Canfield brought in to play Harriet Kravitz, Abner's sister, who was visiting him while his wife was visiting her mother. Soon after, Sandra Gould got the role of Mrs. Kravitz when actress-comedian Alice Ghostley turned down the role.

In the role of Gladys, Gould's over-the-top performance and shrill voice were popular with viewers, and she succeeded ultimately in making the character her own. She remained with the series through its 7th season. The Kravitzes were referenced once in the final/8th season (ep 241 "Three Men and a Witch on a Horse") but the characters did not appear. After Bewitched was cancelled in 1972, Gould reprised the role of Gladys five years later in a spin-off of the series, Tabitha. Gould also made appearances on Columbo, The Brady Bunch, Adam-12, Punky Brewster, Friends, and Veronica's Closet.^[1]

In 1961, Gould wrote the book Always Say Maybe, "a modern girl's guide to almost everything—but mostly men", published by Golden Press.^[3]

Personal life

Twice married, Gould was the widow of broadcasting executive Larry Berns^[2] and television/film director Hollingsworth Morse. With Berns she had one son, Michael Berns, in 1965.^{[citation needed]}

Gould adhered to Judaism.^[4]

Death

Gould died on July 20, 1999, in Burbank, California of a stroke following heart surgery, three days before her 83rd birthday.^[5] Upon her death, she was cremated and her ashes returned to her son.^[6]

Filmography

Year	Title	Role	Notes
1947	T-Men	Woman	Uncredited
1948	Romance on the High Seas	Telephone Operator	Uncredited
1948	June Bride	Towne's Secretary	Uncredited
1949	City Across the River	Shirley	Uncredited
1949	My Dream Is Yours	Mildred	Uncredited
1949	Take One False Step	Newspaper Girl	Uncredited
1949	It Happens Every Spring	Mabel on Telephone	Voice, Uncredited
1949	The Girl from Jones Beach	Sylvia	Uncredited
1949	It's a Great Feeling	Train Passenger in Upper	Uncredited
1949	The Story of Molly X	Vera
1950	Joe Palooka Meets Humphrey	Laurine
1951	Fourteen Hours	Hotel Switchboard Operator	Uncredited
1951	Excuse My Dust	Bit Part	Uncredited
1951	Rhubarb	Housewife Bettor	Uncredited
1952	The First Time	Telephone Operator	Uncredited
1952	No Holds Barred	Mildred
1953	The Clown	Bunny - Daylor's Secretary	Uncredited
1953	Easy to Love	Ben's Wife	Uncredited
1956	The Great American Pastime	Gabby Neighbor	Uncredited
1957	Beau James	Secretary	Uncredited
1958	Teacher's Pet	Tess	Uncredited
1959	Maverick	Lucy	Episode: "The Rivals"
1959	Imitation of Life	Annette
1959	Blue Denim	Girl with Orchid	Uncredited
1962	Boys' Night Out	Miss Plotnik	Uncredited
1964	Honeymoon Hotel	Mabel - Switchboard Operator
1964	Dear Heart	Mrs. Sloan
1966	The Ghost and Mr. Chicken	Loretta Pine
1970	Airport	Millie Miles - Passenger	Uncredited
1971	The Barefoot Executive	Mrs. Wilbanks
1973	Heterosexualis
1975	Whiffs	Cashier	Uncredited
1977	Chatterbox	Mrs. Bugatowski
1992	Deep Cover	Mrs. G.
1992	The Nutt House	Ma Belle

References

1. "Sandra Gould: Played Gladys Kravitz". Milwaukee Journal Sentinel. July 28, 1999. p. 4B.
2. Tucker, David C. (December 21, 2013). "Ab---ner! It's Sandra Gould!". David C. Tucker. Retrieved March 5, 2015.
3. Johnson, Erskine (February 2, 1961). "Sandra Gould Scores With Guide for Girls". Progress Bulletin. California, Pomona. Newspaper Enterprise. p. 27. Retrieved October 2, 2021 – via Newspapers.com.
4. An Interview with Sandra Gould, Skip E. Lowe, 1990
5. "Sandra Morse Gould; TV Actress". Los Angeles Times. July 24, 1999.
6. Wilson, Scott (2016-08-19). Resting Places: The Burial Sites of More Than 14,000 Famous Persons, 3d ed. ISBN 9781476625997.

Bibliography

• Gould, Sandra (1960). Sexpots and Pans. Golden Press.
• Gould, Sandra; Taylor, Richard (2007). Always Say Maybe: A Modern Girl's Guide To Almost Everything, But Mostly Men. Kessinger Publishing. ISBN 978-0548388617.

External links

• Sandra Gould at IMDb
• Sandra Gould at the Internet Broadway Database