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Wikipedia

Revlon

April 06, 2023

For the court case on hostile takeovers, see Revlon, Inc. v. MacAndrews & Forbes Holdings, Inc..

Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.

Revlon, Inc.
TypePublic
OTCQX: REVRQ
IndustryCosmetics, skin care, fragrances and personal care
FoundedMarch 1, 1932; 91 years ago (1932-03-01) in New York City
FoundersJoseph Revson
Charles Revson
Charles Lachman
Headquarters
1 New York Plaza, New York City
Key people
Ronald Perelman
(Chairman)
Debra Perelman
(President and CEO)
Revenue US$2.078 Billion (Fiscal Year Ended December 31, 2021)[1]
US$0.103 Billion (Fiscal Year Ended December 31, 2021)[1]
US$−0.206 Billion (Fiscal Year Ended December 31, 2021)[1]
Total assets US$2.432 Billion (Fiscal Year Ended December 31, 2021)[1]
Total equity US$−2.014 Billion (Fiscal Year Ended December 31, 2021)[1]
OwnerMacAndrews & Forbes (84.7%)[2]
Number of employees
approx. 5,800 (Fiscal Year Ended December 31, 2021)[1]
Websitewww.revlon.com

On June 16, 2022, Revlon filed for Chapter 11 bankruptcy.[3]

History

Founding and Charles Revson control (1932–1975)

Revlon was founded in New York City on March 1, 1932, in the midst of the Great Depression, by Jewish American brothers Charles Revson and Joseph Revson along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name.[4] The three men started with one single product, a new type of nail enamel[4] and pooled their resources to develop a unique manufacturing process. Using pigments instead of dyes, Revlon developed a variety of new shades of nail enamel.[4] In 1937, Revlon started selling the polishes in department stores and pharmacies. In six short years, the company became a multimillion-dollar organization. By 1940, Revlon offered an entire manicure line and added lipstick to the collection. During World War II, Revlon created makeup and related products for the United States Army, which was honored in 1944 with the Army-Navy "E" Award for Excellence.[citation needed]

By the end of World War II, Revlon was the number two cosmetics producer in the United States.[5] Expanding its capabilities, the company bought Graef & Schmidt, a cutlery manufacturer seized by the government in 1943 because of German business ties. This acquisition made it possible for Revlon to produce its own manicure and pedicure instruments, instead of buying them from outside supply sources.[citation needed]

Stock market

On February 28, 1996, Revlon was listed on New York Stock Exchange as public limited company.[6] The IPO price was $24 per share.[6]

Divisions

In the 1960s, Revson segmented Revlon Inc into different divisions, each focusing on a different market. He borrowed this strategy from General Motors. Each division had its own target customer:[7]

Early acquisitions

In 1957, Revlon acquired Knomark, a shoe-polish company, and sold its shoe-polish line Esquire Shoe Polish in 1969. Other acquisitions, such as Ty-D-Bol, the maker of toilet cleansers, and a 27 percent interest in the Schick electric shaver company, were soon discarded. Evan Picone, a women's sportswear manufacturer with a price tag of $12 million in 1962, was sold back to one of the original partners four years later for $1 million. However, the 1967 acquisition of the U.S. Vitamin and Pharmaceutical Corporation made Revlon a leader in diabetes drugs.

The company began to market its products overseas at the end of the 1950s. By 1962, when Revlon debuted in Japan, there were subsidiaries in France, Italy, Argentina, Mexico, and Asia. In Japan Revlon used its basic U.S. advertising and models instead of adapting its advertisements and using Japanese models. Sales for 1962 came to $164 million.

In 1968, Revlon introduced Eterna27, the first cosmetic cream with an estrogen precursor called Progenitin (pregnenolone acetate), and fashion designer fragrance Norman Norell. Later Revlon launched Braggi, Pub and Bill Blass for men, and a line of wig maintenance products called Wig Wonder.[7][8]

In 1970, Revlon acquired the Mitchum line of deodorants.[9] In 1971, Flex shampoo and conditioner were introduced.

In 1973, Revlon introduced Charlie perfume, aimed at people under 30, promoted by model Shelley Hack, wearing trousers.[9] After the introduction of Charlie, Revlon's net sales figures were $506 million in 1973 and $606 million the following year. Shelley Hack appeared on Oprah in 2007 to talk about the power of Charlie advertisements.[10] Jontue perfume also sold well.

Revlon also owns the perfume brand Jean Nate.[11]

The company bought Elizabeth Arden in an $870 million deal in 2016.[12]

Models

In 1973, model Lauren Hutton signed an exclusive modeling contract, agreeing to pose for Revlon's Ultima line for $400,000 for two years, and was portrayed on the cover of Newsweek.[13] Richard Avedon was signed on as the exclusive photographer for the brand.[14]

Michel Bergerac control (1975–1985)

In 1975, Charles Revson died. Michel Bergerac, whom Revson had hired as President of the company, continued to expand the company holdings. Revlon acquired Coburn Optical Industries, an Oklahoma-based ophthalmic and optical processing equipment and supplies manufacturer. Barnes-Hind, the largest U.S. marketer of hard contact lens solutions, was bought in 1976 and strengthened Revlon's share of the eye-care market. Revlon purchased Armour Pharmaceutical Company, a division of Armour and Company, from The Greyhound Corporation in 1977. Other acquisitions included the Lewis-Howe Company, makers of Tums antacid in 1978. These health-care operations helped sales figures surpass the $1 billion mark in 1977, bringing total sales to $1.7 billion in 1979.

In the mid-1980s, Revlon lost ground to Estée Lauder, and Armour Pharmaceutical's haemophilia product "Factorate" infected many people worldwide with HIV and hepatitis C.[15][16] Estee Lauder spent millions of dollars on numerous magazine ads featuring Czech supermodel Paulina Porizkova, shot by famed Chicago fashion photographer Victor Skrebneski. Revlon's share dropped from 20 percent to 10 percent of department store cosmetics sales. Sales at the drugstore also declined as Revlon lost shares to Noxell's Cover Girl brand. Revlon compensated with more acquisitions; Max Factor, Ellen Betrix, Charles of the Ritz, Germaine Monteil, Almay, Fermodyl, Lancaster, Aziza, and Halston. The 1977 acquisition of Carlos Colomer, a Spanish professional beauty supply distributor, brought Fermodyl and Roux and helped introduce Revlon to the world of ethnic care: Creme of Nature, Realistic, Lovely Color and Milk and Honey. In 1983 the company attempted an unsuccessful hostile takeover of Gillette. In 1989, Revlon became one of the first companies to replace animal tests with alternative safety testing methods.[17]

 
Revlon counter in New Zealand department store Farmers

Ronald Perelman control (since 1985)

On November 5, 1985, at a price of $58 per share, totaling $2.7 billion, Revlon was sold to Pantry Pride (later renamed to Revlon Group, Inc.), a subsidiary of Ronald Perelman's MacAndrews & Forbes. The buyout—engineered with the help of junk bond king Michael P. Milken—saddled Revlon with a huge $2.9 billion debt load, which became an albatross around the company's neck for years to come. Pantry Pride Inc. offered to buy any or all of Revlon's 38.2 million outstanding shares for $47.5 a share when its street price stood at $45 a share. Initially rejected, he repeatedly raised his offer until it reached $53 a share while fighting Revlon's management every step of the way. Forstmann Little & Company swooped in at $56 a share, a brief public bidding war ensued, and Perelman triumphed with an offer of $58 a share. Perelman paid $1.8 billion to Revlon's shareholders, but he also paid $900 million of other costs associated with the purchase.[18] Perelman filed suit in the Delaware Court of Chancery to force Revlon to accept Perelman's offer, and the resulting appellate decision, Revlon v. MacAndrews & Forbes Holdings, was a landmark case in determining the obligations of public company directors in hostile takeover situations under Delaware law.

Perelman had Revlon sell four divisions: two for $1 billion, the vision care division for $574 million, and the National Health Laboratories division which became a publicly owned corporation in 1988. Additional make-up lines were purchased for Revlon: Max Factor in 1987 and Betrix in 1989, later sold to Procter & Gamble in 1991.[19] Also in 1991, Revlon sold the Clean & Clear brand to Johnson & Johnson.

In 2011, PETA removed Revlon and other high-profile cosmetic brands from its list of companies who do not test their products on animals after the organization learned they were paying Chinese laboratories to test their cosmetics on rabbits and other animals.[20]

In August 2013, Revlon Consumer Products Corp. bought the Colomer Group from CVC Capital Partners, a private equity firm, for $660 million.[21]

After suffering business loss in 2011 and 2012, at the end of 2013, Revlon announced that it will exit the Chinese market, which employs 1,100 people. The business in China accounted for just 2 percent portion of net sales of Revlon's international operations.[22]

On November 1, 2013, Revlon named Lorenzo Delpani as president and CEO.[23]

In March 2014, Revlon announced leaving midtown and relocate headquarters to the top two floors of One New York Plaza.[24]

On September 22, 2014, Revlon's board of directors elected Roberto Simon as executive vice president and chief financial officer, effective as of Sept. 30.[25]

On April 30, 2015, Revlon completed the acquisition of U.K. based fragrance management company CBBeauty including its U.K. distributor SAS & Company.[26]

On June 16, 2016, Revlon announced its intention to purchase its competitor Elizabeth Arden, Inc. for $870 million.[27] The acquisition was completed on September 7, 2016.[28] Revlon also acquired Cutex from Coty Inc. in 2016.[29]

The company announced on January 29, 2017, that CEO Fabian Garcia would leave the company at the end of February. Board member, Paul Meister, would become executive vice chairman of the board and run the day-to-day operations. A quarterly report from the end of 2017 estimated its quarterly loss falling approximately between $60 million and $80 million.[30]

In May 2018, the company announced the appointment of Debra Perelman, the daughter of Ronald Perelman, to the position of chief executive officer. She will be the first ever female CEO of the company after serving as COO starting in January 2018 and serving on the board since 2015.[31]

In January 2019, Seeking Alpha[32] published an article regarding trading anomalies on the Revlon stock (REV); it is under investigation.

In August 2020, American bank Citi wrongly wired $900 million to creditors of Revlon. The wire sparked a "protracted legal fight". In October of the same year, the bank was fined $400 million by the US bank regulators as a result of their risk in control systems and was ordered to update their technology.[33]

On September 28, 2021, the UK's Infected Blood Inquiry heard evidence about Armour's use of hemophilia treatment products during the 1970s and 80s, which caused Hepatitis C and HIV infections, including its period under the control of Revlon Healthcare.[34]

Bankruptcy protection

On June 16, 2022, Revlon filed for Chapter 11 bankruptcy protection after struggling with debt, rising competition, supply chain challenges, and falling behind evolving beauty standards.[35][36] A few hours after the bankruptcy announcement, Revlon's shares lost more than 13% of their value.[37] According to a filing with the U.S. Bankruptcy Court for the Southern District of New York, Revlon listed assets and liabilities between $1 billion and $10 billion. Revlon which had been managed by Perelman's daughter Debra Perelman since mid-2018, had long-term debt of $3.31 billion as of March 31, 2022.[38] The company narrowly avoided bankruptcy in 2020 after restructuring its debt.[39] It was one of the last remaining holdings of Ronald Perelman.[40] Bloomberg News reported that the company's bankruptcy process could be "complicated by financial controversies."[41] MarketWatch quoted industry analysts and commentators as saying that bankruptcy would allow the firm a chance to refresh and regroup as it attempts to compete with newer brands, like Kylie Cosmetics or Fenty.[42] CNBC reported that Revlon's bankruptcy might be the start of broader bankruptcy problems for the retail sector.[43] It was delisted from the NYSE on October 21, 2022.[44] In December 2022, Revlon announced plans to raise $650 million in equity and transferring majority of the ownership to senior leaders. The company also announced plans to wipe out the interests of Ron Perelman by striking an agreement with creditors to give lenders and bondholders ownership of the bankrupt cosmetics maker.[45][46]

Advertising

 
Tram with Revlon advertising in Hong Kong, June 2007

Until the 1940s Revlon's magazine ads were drawn by hand and mostly in black and white. In 1945, Revlon began launching full-color photographic advertisements in major magazines and stores across the country. Revlon introduced matching nail polish and lipsticks with exotic and unique names. These ads were taken by the top fashion photographers of the day including Richard Avedon, Cecil Beaton, and John Rawlings. Some of these ads were for "Paint the Town Pink" and 1945's "Fatal Apple" with Dorian Leigh. In 1947 Revlon introduced "Bachelor's Carnation" and in 1948, "Sweet Talk".

In 1950, Revlon introduced a red lipstick and nail enamel called "Where's the Fire?", and later used "Fire and Ice" ads. One of the world's first supermodels, Dorian Leigh, starred in some of Revlon's most memorable advertisements of all time. In 1946, Dorian was covered in purple flowers and wrapped in a pale purple sheet for "Ultra Violet." In 1947, Dorian appeared in "Fashion Plate." In 1953, at the age of 36, she appeared in "Cherries in the Snow." Later that year she appeared in the legendary "Fire and Ice" ad shot by Richard Avedon. Originally, Dorian appeared in a tight, silver-beaded dress with an enormous red wrap. Her black hair had a silver swirl in it and she had her hands, with long red nails, positioned in front of her breasts. Charles Revson rejected Avedon's original ad as "too sexual."[47] They re-shot the ad, this time with her open hand in front of one hip, the other in front of her cheek. The advertisement became Madison Avenue legend because of the full-page quiz next to the sensual ad. Almost 50 years later, in November 2010, Revlon re-created 1953's "Fire and Ice" magazine ad with actress Jessica Biel, and announced that they were issuing a limited-edition Fire and Ice lipstick and nail color, calling this campaign, "lips and tips."

Dorian Leigh's 15-years-younger red-headed sister, Suzy Parker, also shot numerous Revlon magazine ads in the 1950s. Suzy and Charles Revson, who wanted to marry Dorian at some point, despised each other. At one point, he refused to hire Suzy any more because she complained about the "peanut" paycheck she received from Revlon. Richard Avedon, however, after photographing other models for a particular Revlon ad, would call in Suzy at the last minute, sometimes late at night, to do re-takes with him. This happened with "Stormy Pink," an ad Suzy shot very late at night with a wild white horse in the ocean. Avedon would then tell Revson that it was not Suzy in the ad, but a model named "Bubbles" or another made-up name.[48]

In 1970, Revlon became the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising.[49] In the late 1970s, Revlon also made history when it created their line of cosmetics, specifically for women of color, called "The Polished Ambers Collection" and selected fashion model icon Iman to be featured in the advertising campaigns. Revlon was also noted for featuring models of a wide age range in the 1980s, including 13-year-old Milla Jovovich and 60-year-old Audrey Hepburn.[50] Despite the successful campaigns of the 1980s and 1990s featuring models, in particular Cindy Crawford, Revlon decided to drop fashion models and focus on movie stars, among them Kate Bosworth, Jaime King, Halle Berry, Susan Sarandon, Melanie Griffith, Julianne Moore, Eva Mendes, Jessica Alba, Jennifer Connelly, Beau Garrett, Jessica Biel, Olivia Wilde, Emma Stone and Bond girls.[51] In 2009, Australian supermodel Elle Macpherson became one of a long line of spokesmodels for the company. American actress Jessica Biel modelled for the brand, first shown in advertisements in January 2010.[52]

In 2008, celebrity makeup artist Gucci Westman was hired as Revlon's Global Artistic Director, representing the company at runway shows and brand events and designing collections.[53] In 2020, Korean-American singer, actress and fashion designer Jessica Jung was announced as the new global ambassador for the company.[54]

Philanthropy

Revlon is a corporate sponsor of several charity projects. The largest of these is the Revlon Run Walk, founded in 1994 in partnership with the Entertainment Industry Foundation.[55] It is a run and walk event held in New York and Los Angeles to raise money and awareness for breast and ovarian cancer, which has raised and distributed more than $70 million to women's cancer research and support programs since its inception. Revlon also supports other cancer charities such as Look Good Feel Better and the National Breast Cancer Coalition and operates a mobile mammography clinic in and around Oxford, North Carolina, where the company's primary manufacturing operations are located.[56] In 1996, Revlon supported the development of a breast center at the University of California, Los Angeles. Renamed Revlon/UCLA Breast Center, the center is a well-known institute for treatment and research of breast cancer and other breast diseases and disorders.[57] A Revlon lip gloss shade whose proceeds support Revlon's cancer charities was also created in 2009.[citation needed]

In September 2010, Revlon, with global artistic director Gucci Westman and spokesmodel Halle Berry hosted an event at Fashion's Night Out in New York City to raise funds for the Jenesse Center, a Los Angeles organization for domestic violence victims.[58] Revlon also hosted luncheons and various other events to benefit the center and partnered with then-online retailer drugstore.com to donate portions of lipstick sales to the organization.[59]

In 2018, the company launched an Employee Volunteer Program (EVP) which was created to provide each full time U.S. employee with eight hours of time to engage in community service.[60]

In September 2015, Revlon donated $1 million through its LOVE IS ON million-dollar challenge dedicated to women's cancer, heart disease, and diabetes.[61]

See also

References

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  2. ^ Revlon Proxy
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  5. ^ Geisst, Charles R.; Gargano, Ambassador Charles a (2014). Encyclopedia of American Business History. Infobase Publishing. p. 362. ISBN 978-1438109879.
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  8. ^ Nemy, Enid (1975-08-25). "Charles Revson of the Revlon Empire Dies". The New York Times. ISSN 0362-4331. Retrieved 2022-09-15.
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  10. ^ "Classic Americana". Oprah.com. Retrieved 2022-09-15.
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  15. ^ "Drug Maker Turned Aside Alert on AIDS". The New York Times. Associated Press. 6 October 1995.
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  17. ^ McGill, Douglas C. (August 2, 1989). "Cosmetics Companies Quietly Ending Animal Tests". The New York Times.
  18. ^ Stevenson, Richard (1985-11-05). "Pantry Pride Control of Revlon Board Seen Near". New York Times. p. D5.
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  25. ^ . Reuters. September 23, 2014. Archived from the original on February 13, 2015.
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  30. ^ "Revlon's CEO departing amid expected steep losses". USA TODAY. Retrieved 2018-01-30.
  31. ^ Staff Writer (2018-05-23). "Revlon Just Appointed a Woman CEO for the First Time Ever". Fortune. Bloomberg News. Retrieved 2018-05-24.
  32. ^ Pre IPO Swap (2019-01-25). "Raiders Of The Lost Corporate Ark - Revlon". Seeking Alpha. Retrieved 2019-07-24.
  33. ^ Robert Armstrong (8 October 2020). "Citigroup fined $400m over internal controls 'deficiencies'". Financial Times. Archived from the original on 2022-12-10. Retrieved 8 October 2020.
  34. ^ "Public Hearings Timetable". www.infectedbloodinquiry.org.uk. Infected Blood Inquiry. Retrieved 25 September 2021.
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  36. ^ Jordan Valinsky (16 June 2022). "Revlon files for bankruptcy". CNN. Retrieved 2022-06-16.
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  38. ^ "Cosmetics company Revlon files for bankruptcy protection". Reuters. 2022-06-16. Retrieved 2022-06-16.
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  47. ^ The Girl Who Had Everything, The Story of 'The Fire and Ice Girl,' by Dorian Leigh and Laura Hobe, 1980, page 88.
  48. ^ The Girl Who Had Everything. The Story of the "Fire and Ice Girl," Dorian Leigh and Laura Hobe, 1980, page 89.
  49. ^ Tell Me More (2009-08-05). "Naomi Sims Showed The World That Black Is Beautiful". NPR. Retrieved 2011-04-06.
  50. ^ "The Official Milla Jovovich Website :: Gallery - Revlon". MillaJ.com. Retrieved 2011-04-06.
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  54. ^ Abelman, Devon (April 30, 2020). "Jessica Jung Shares How Her Approach to Beauty Has Changed Since Her Idol Days". Allure. Retrieved September 24, 2020.
  55. ^ "Corporate Citizenship". Revlon Inc.
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  57. ^ "About Us". Revlon/UCLA Breast Center.
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  59. ^ Thomas, Bobbie (2009-12-15). . Today.msnbc.msn.com. Archived from the original on 2011-01-30. Retrieved 2011-04-06.
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External links

  • Official website
  • Business data for Revlon, Inc.:
    • Bloomberg
    • Google
    • Reuters
    • SEC filings
    • Yahoo!

April 06, 2023
revlon, court, case, hostile, takeovers, macandrews, forbes, holdings, american, multinational, company, dealing, cosmetics, skin, care, fragrance, personal, care, headquarters, established, york, city, march, 1932, where, still, remains, founded, brothers, ch. For the court case on hostile takeovers see Revlon Inc v MacAndrews amp Forbes Holdings Inc Revlon Inc is an American multinational company dealing in cosmetics skin care fragrance and personal care The headquarters of Revlon was established in New York City on March 1 1932 where it still remains Revlon was founded by brothers Charles and Joseph Revson and chemist Charles Lachman Revlon products are sold in 150 countries and the company has many global locations including Mexico City London Paris Hong Kong Indonesia Sydney Singapore and Tokyo Revlon Inc TypePublicTraded asOTCQX REVRQIndustryCosmetics skin care fragrances and personal careFoundedMarch 1 1932 91 years ago 1932 03 01 in New York CityFoundersJoseph RevsonCharles RevsonCharles LachmanHeadquarters1 New York Plaza New York CityKey peopleRonald Perelman Chairman Debra Perelman President and CEO RevenueUS 2 078 Billion Fiscal Year Ended December 31 2021 1 Operating incomeUS 0 103 Billion Fiscal Year Ended December 31 2021 1 Net incomeUS 0 206 Billion Fiscal Year Ended December 31 2021 1 Total assetsUS 2 432 Billion Fiscal Year Ended December 31 2021 1 Total equityUS 2 014 Billion Fiscal Year Ended December 31 2021 1 OwnerMacAndrews amp Forbes 84 7 2 Number of employeesapprox 5 800 Fiscal Year Ended December 31 2021 1 Websitewww wbr revlon wbr comOn June 16 2022 Revlon filed for Chapter 11 bankruptcy 3 Contents 1 History 1 1 Founding and Charles Revson control 1932 1975 1 1 1 Stock market 1 1 2 Divisions 1 1 3 Early acquisitions 1 1 4 Models 1 2 Michel Bergerac control 1975 1985 1 3 Ronald Perelman control since 1985 1 3 1 Bankruptcy protection 2 Advertising 3 Philanthropy 4 See also 5 References 6 External linksHistory EditFounding and Charles Revson control 1932 1975 Edit Revlon was founded in New York City on March 1 1932 in the midst of the Great Depression by Jewish American brothers Charles Revson and Joseph Revson along with a chemist Charles Lachman who contributed the L in the Revlon name 4 The three men started with one single product a new type of nail enamel 4 and pooled their resources to develop a unique manufacturing process Using pigments instead of dyes Revlon developed a variety of new shades of nail enamel 4 In 1937 Revlon started selling the polishes in department stores and pharmacies In six short years the company became a multimillion dollar organization By 1940 Revlon offered an entire manicure line and added lipstick to the collection During World War II Revlon created makeup and related products for the United States Army which was honored in 1944 with the Army Navy E Award for Excellence citation needed By the end of World War II Revlon was the number two cosmetics producer in the United States 5 Expanding its capabilities the company bought Graef amp Schmidt a cutlery manufacturer seized by the government in 1943 because of German business ties This acquisition made it possible for Revlon to produce its own manicure and pedicure instruments instead of buying them from outside supply sources citation needed Stock market Edit On February 28 1996 Revlon was listed on New York Stock Exchange as public limited company 6 The IPO price was 24 per share 6 Divisions Edit This section does not cite any sources Please help improve this section by adding citations to reliable sources Unsourced material may be challenged and removed June 2022 Learn how and when to remove this template message In the 1960s Revson segmented Revlon Inc into different divisions each focusing on a different market He borrowed this strategy from General Motors Each division had its own target customer 7 Revlon the largest and most popular priced brand Princess Marcella Borghese upscale international Ultima II premium Natural Wonder juniors Moon Drops dry skin Etherea hypo allergenicEarly acquisitions Edit This section contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view July 2020 Learn how and when to remove this template message This section needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Revlon news newspapers books scholar JSTOR June 2022 Learn how and when to remove this template message In 1957 Revlon acquired Knomark a shoe polish company and sold its shoe polish line Esquire Shoe Polish in 1969 Other acquisitions such as Ty D Bol the maker of toilet cleansers and a 27 percent interest in the Schick electric shaver company were soon discarded Evan Picone a women s sportswear manufacturer with a price tag of 12 million in 1962 was sold back to one of the original partners four years later for 1 million However the 1967 acquisition of the U S Vitamin and Pharmaceutical Corporation made Revlon a leader in diabetes drugs The company began to market its products overseas at the end of the 1950s By 1962 when Revlon debuted in Japan there were subsidiaries in France Italy Argentina Mexico and Asia In Japan Revlon used its basic U S advertising and models instead of adapting its advertisements and using Japanese models Sales for 1962 came to 164 million In 1968 Revlon introduced Eterna27 the first cosmetic cream with an estrogen precursor called Progenitin pregnenolone acetate and fashion designer fragrance Norman Norell Later Revlon launched Braggi Pub and Bill Blass for men and a line of wig maintenance products called Wig Wonder 7 8 In 1970 Revlon acquired the Mitchum line of deodorants 9 In 1971 Flex shampoo and conditioner were introduced In 1973 Revlon introduced Charlie perfume aimed at people under 30 promoted by model Shelley Hack wearing trousers 9 After the introduction of Charlie Revlon s net sales figures were 506 million in 1973 and 606 million the following year Shelley Hack appeared on Oprah in 2007 to talk about the power of Charlie advertisements 10 Jontue perfume also sold well Revlon also owns the perfume brand Jean Nate 11 The company bought Elizabeth Arden in an 870 million deal in 2016 12 Models Edit In 1973 model Lauren Hutton signed an exclusive modeling contract agreeing to pose for Revlon s Ultima line for 400 000 for two years and was portrayed on the cover of Newsweek 13 Richard Avedon was signed on as the exclusive photographer for the brand 14 Michel Bergerac control 1975 1985 Edit In 1975 Charles Revson died Michel Bergerac whom Revson had hired as President of the company continued to expand the company holdings Revlon acquired Coburn Optical Industries an Oklahoma based ophthalmic and optical processing equipment and supplies manufacturer Barnes Hind the largest U S marketer of hard contact lens solutions was bought in 1976 and strengthened Revlon s share of the eye care market Revlon purchased Armour Pharmaceutical Company a division of Armour and Company from The Greyhound Corporation in 1977 Other acquisitions included the Lewis Howe Company makers of Tums antacid in 1978 These health care operations helped sales figures surpass the 1 billion mark in 1977 bringing total sales to 1 7 billion in 1979 In the mid 1980s Revlon lost ground to Estee Lauder and Armour Pharmaceutical s haemophilia product Factorate infected many people worldwide with HIV and hepatitis C 15 16 Estee Lauder spent millions of dollars on numerous magazine ads featuring Czech supermodel Paulina Porizkova shot by famed Chicago fashion photographer Victor Skrebneski Revlon s share dropped from 20 percent to 10 percent of department store cosmetics sales Sales at the drugstore also declined as Revlon lost shares to Noxell s Cover Girl brand Revlon compensated with more acquisitions Max Factor Ellen Betrix Charles of the Ritz Germaine Monteil Almay Fermodyl Lancaster Aziza and Halston The 1977 acquisition of Carlos Colomer a Spanish professional beauty supply distributor brought Fermodyl and Roux and helped introduce Revlon to the world of ethnic care Creme of Nature Realistic Lovely Color and Milk and Honey In 1983 the company attempted an unsuccessful hostile takeover of Gillette In 1989 Revlon became one of the first companies to replace animal tests with alternative safety testing methods 17 Revlon counter in New Zealand department store Farmers Ronald Perelman control since 1985 Edit On November 5 1985 at a price of 58 per share totaling 2 7 billion Revlon was sold to Pantry Pride later renamed to Revlon Group Inc a subsidiary of Ronald Perelman s MacAndrews amp Forbes The buyout engineered with the help of junk bond king Michael P Milken saddled Revlon with a huge 2 9 billion debt load which became an albatross around the company s neck for years to come Pantry Pride Inc offered to buy any or all of Revlon s 38 2 million outstanding shares for 47 5 a share when its street price stood at 45 a share Initially rejected he repeatedly raised his offer until it reached 53 a share while fighting Revlon s management every step of the way Forstmann Little amp Company swooped in at 56 a share a brief public bidding war ensued and Perelman triumphed with an offer of 58 a share Perelman paid 1 8 billion to Revlon s shareholders but he also paid 900 million of other costs associated with the purchase 18 Perelman filed suit in the Delaware Court of Chancery to force Revlon to accept Perelman s offer and the resulting appellate decision Revlon v MacAndrews amp Forbes Holdings was a landmark case in determining the obligations of public company directors in hostile takeover situations under Delaware law Perelman had Revlon sell four divisions two for 1 billion the vision care division for 574 million and the National Health Laboratories division which became a publicly owned corporation in 1988 Additional make up lines were purchased for Revlon Max Factor in 1987 and Betrix in 1989 later sold to Procter amp Gamble in 1991 19 Also in 1991 Revlon sold the Clean amp Clear brand to Johnson amp Johnson In 2011 PETA removed Revlon and other high profile cosmetic brands from its list of companies who do not test their products on animals after the organization learned they were paying Chinese laboratories to test their cosmetics on rabbits and other animals 20 In August 2013 Revlon Consumer Products Corp bought the Colomer Group from CVC Capital Partners a private equity firm for 660 million 21 After suffering business loss in 2011 and 2012 at the end of 2013 Revlon announced that it will exit the Chinese market which employs 1 100 people The business in China accounted for just 2 percent portion of net sales of Revlon s international operations 22 On November 1 2013 Revlon named Lorenzo Delpani as president and CEO 23 In March 2014 Revlon announced leaving midtown and relocate headquarters to the top two floors of One New York Plaza 24 On September 22 2014 Revlon s board of directors elected Roberto Simon as executive vice president and chief financial officer effective as of Sept 30 25 On April 30 2015 Revlon completed the acquisition of U K based fragrance management company CBBeauty including its U K distributor SAS amp Company 26 On June 16 2016 Revlon announced its intention to purchase its competitor Elizabeth Arden Inc for 870 million 27 The acquisition was completed on September 7 2016 28 Revlon also acquired Cutex from Coty Inc in 2016 29 The company announced on January 29 2017 that CEO Fabian Garcia would leave the company at the end of February Board member Paul Meister would become executive vice chairman of the board and run the day to day operations A quarterly report from the end of 2017 estimated its quarterly loss falling approximately between 60 million and 80 million 30 In May 2018 the company announced the appointment of Debra Perelman the daughter of Ronald Perelman to the position of chief executive officer She will be the first ever female CEO of the company after serving as COO starting in January 2018 and serving on the board since 2015 31 In January 2019 Seeking Alpha 32 published an article regarding trading anomalies on the Revlon stock REV it is under investigation In August 2020 American bank Citi wrongly wired 900 million to creditors of Revlon The wire sparked a protracted legal fight In October of the same year the bank was fined 400 million by the US bank regulators as a result of their risk in control systems and was ordered to update their technology 33 On September 28 2021 the UK s Infected Blood Inquiry heard evidence about Armour s use of hemophilia treatment products during the 1970s and 80s which caused Hepatitis C and HIV infections including its period under the control of Revlon Healthcare 34 Bankruptcy protection Edit On June 16 2022 Revlon filed for Chapter 11 bankruptcy protection after struggling with debt rising competition supply chain challenges and falling behind evolving beauty standards 35 36 A few hours after the bankruptcy announcement Revlon s shares lost more than 13 of their value 37 According to a filing with the U S Bankruptcy Court for the Southern District of New York Revlon listed assets and liabilities between 1 billion and 10 billion Revlon which had been managed by Perelman s daughter Debra Perelman since mid 2018 had long term debt of 3 31 billion as of March 31 2022 38 The company narrowly avoided bankruptcy in 2020 after restructuring its debt 39 It was one of the last remaining holdings of Ronald Perelman 40 Bloomberg News reported that the company s bankruptcy process could be complicated by financial controversies 41 MarketWatch quoted industry analysts and commentators as saying that bankruptcy would allow the firm a chance to refresh and regroup as it attempts to compete with newer brands like Kylie Cosmetics or Fenty 42 CNBC reported that Revlon s bankruptcy might be the start of broader bankruptcy problems for the retail sector 43 It was delisted from the NYSE on October 21 2022 44 In December 2022 Revlon announced plans to raise 650 million in equity and transferring majority of the ownership to senior leaders The company also announced plans to wipe out the interests of Ron Perelman by striking an agreement with creditors to give lenders and bondholders ownership of the bankrupt cosmetics maker 45 46 Advertising Edit Tram with Revlon advertising in Hong Kong June 2007 Until the 1940s Revlon s magazine ads were drawn by hand and mostly in black and white In 1945 Revlon began launching full color photographic advertisements in major magazines and stores across the country Revlon introduced matching nail polish and lipsticks with exotic and unique names These ads were taken by the top fashion photographers of the day including Richard Avedon Cecil Beaton and John Rawlings Some of these ads were for Paint the Town Pink and 1945 s Fatal Apple with Dorian Leigh In 1947 Revlon introduced Bachelor s Carnation and in 1948 Sweet Talk In 1950 Revlon introduced a red lipstick and nail enamel called Where s the Fire and later used Fire and Ice ads One of the world s first supermodels Dorian Leigh starred in some of Revlon s most memorable advertisements of all time In 1946 Dorian was covered in purple flowers and wrapped in a pale purple sheet for Ultra Violet In 1947 Dorian appeared in Fashion Plate In 1953 at the age of 36 she appeared in Cherries in the Snow Later that year she appeared in the legendary Fire and Ice ad shot by Richard Avedon Originally Dorian appeared in a tight silver beaded dress with an enormous red wrap Her black hair had a silver swirl in it and she had her hands with long red nails positioned in front of her breasts Charles Revson rejected Avedon s original ad as too sexual 47 They re shot the ad this time with her open hand in front of one hip the other in front of her cheek The advertisement became Madison Avenue legend because of the full page quiz next to the sensual ad Almost 50 years later in November 2010 Revlon re created 1953 s Fire and Ice magazine ad with actress Jessica Biel and announced that they were issuing a limited edition Fire and Ice lipstick and nail color calling this campaign lips and tips Dorian Leigh s 15 years younger red headed sister Suzy Parker also shot numerous Revlon magazine ads in the 1950s Suzy and Charles Revson who wanted to marry Dorian at some point despised each other At one point he refused to hire Suzy any more because she complained about the peanut paycheck she received from Revlon Richard Avedon however after photographing other models for a particular Revlon ad would call in Suzy at the last minute sometimes late at night to do re takes with him This happened with Stormy Pink an ad Suzy shot very late at night with a wild white horse in the ocean Avedon would then tell Revson that it was not Suzy in the ad but a model named Bubbles or another made up name 48 In 1970 Revlon became the first American cosmetics company to feature an African American model icon Naomi Sims in their advertising 49 In the late 1970s Revlon also made history when it created their line of cosmetics specifically for women of color called The Polished Ambers Collection and selected fashion model icon Iman to be featured in the advertising campaigns Revlon was also noted for featuring models of a wide age range in the 1980s including 13 year old Milla Jovovich and 60 year old Audrey Hepburn 50 Despite the successful campaigns of the 1980s and 1990s featuring models in particular Cindy Crawford Revlon decided to drop fashion models and focus on movie stars among them Kate Bosworth Jaime King Halle Berry Susan Sarandon Melanie Griffith Julianne Moore Eva Mendes Jessica Alba Jennifer Connelly Beau Garrett Jessica Biel Olivia Wilde Emma Stone and Bond girls 51 In 2009 Australian supermodel Elle Macpherson became one of a long line of spokesmodels for the company American actress Jessica Biel modelled for the brand first shown in advertisements in January 2010 52 In 2008 celebrity makeup artist Gucci Westman was hired as Revlon s Global Artistic Director representing the company at runway shows and brand events and designing collections 53 In 2020 Korean American singer actress and fashion designer Jessica Jung was announced as the new global ambassador for the company 54 Philanthropy EditRevlon is a corporate sponsor of several charity projects The largest of these is the Revlon Run Walk founded in 1994 in partnership with the Entertainment Industry Foundation 55 It is a run and walk event held in New York and Los Angeles to raise money and awareness for breast and ovarian cancer which has raised and distributed more than 70 million to women s cancer research and support programs since its inception Revlon also supports other cancer charities such as Look Good Feel Better and the National Breast Cancer Coalition and operates a mobile mammography clinic in and around Oxford North Carolina where the company s primary manufacturing operations are located 56 In 1996 Revlon supported the development of a breast center at the University of California Los Angeles Renamed Revlon UCLA Breast Center the center is a well known institute for treatment and research of breast cancer and other breast diseases and disorders 57 A Revlon lip gloss shade whose proceeds support Revlon s cancer charities was also created in 2009 citation needed In September 2010 Revlon with global artistic director Gucci Westman and spokesmodel Halle Berry hosted an event at Fashion s Night Out in New York City to raise funds for the Jenesse Center a Los Angeles organization for domestic violence victims 58 Revlon also hosted luncheons and various other events to benefit the center and partnered with then online retailer drugstore com to donate portions of lipstick sales to the organization 59 In 2018 the company launched an Employee Volunteer Program EVP which was created to provide each full time U S employee with eight hours of time to engage in community service 60 In September 2015 Revlon donated 1 million through its LOVE IS ON million dollar challenge dedicated to women s cancer heart disease and diabetes 61 See also EditList of Revlon spokesmodelsReferences Edit a b c d e f Revlon Inc Full Year 2021 Form 10 K Report investors revlon com 31 December 2021 Retrieved 23 June 2022 Revlon Proxy Cosmetics maker Revlon files for bankruptcy in US BBC News 2022 06 17 Retrieved 2022 06 18 a b c Kollewe Julia 2016 06 17 Revlon to buy Elizabeth Arden The Guardian ISSN 0261 3077 Retrieved 2019 08 29 Geisst Charles R Gargano Ambassador Charles a 2014 Encyclopedia of American Business History Infobase Publishing p 362 ISBN 978 1438109879 a b Collins Glenn 1996 02 29 Revlon Public Offering Priced at 24 a Share The New York Times ISSN 0362 4331 Retrieved 2020 01 17 a b Bender Marylin 1972 02 27 Revlon One Man Show The New York Times ISSN 0362 4331 Retrieved 2022 09 15 Nemy Enid 1975 08 25 Charles Revson of the Revlon Empire Dies The New York Times ISSN 0362 4331 Retrieved 2022 09 15 a b Our History www revloninc com Retrieved 2022 09 15 Classic Americana Oprah com Retrieved 2022 09 15 https www fragrancex com products cid perfume am lid j am pid 1434w products html bare URL Revlon Announces Completion of Elizabeth Arden Acquisition www businesswire com 2016 09 07 Retrieved 2022 06 16 Model by Michael Gross 1995 page 212 Andrewtobias com Andrewtobias com Retrieved 2011 04 06 Drug Maker Turned Aside Alert on AIDS The New York Times Associated Press 6 October 1995 Taylor Rosie Donnelly Laura 4 November 2018 Revlon health firm knew it was infecting people with hepatitis C Daily Telegraph via PressReader McGill Douglas C August 2 1989 Cosmetics Companies Quietly Ending Animal Tests The New York Times Stevenson Richard 1985 11 05 Pantry Pride Control of Revlon Board Seen Near New York Times p D5 MacAndrews amp Forbes Holdings Inc Funding Universe Retrieved 2008 05 16 Animal testing for cosmetics Chinese law elicits ethics dumping from EU brands despite cruelty free claims personalcareinsights com Retrieved 2023 03 18 Young Vicki M 5 August 2013 Revlon Acquires Colomer Group for 660 Million WWD Retrieved 6 August 2013 Revlon to Exit Operations in China Cut 1 100 Jobs Bloomberg News January 1 2014 Revlon Names Lorenzo Delpani President CEO October 31 2013 Revlon says so long to Midtown hello to One New York Plaza New York Post 2014 03 05 Retrieved 2017 11 28 Revlon Inc announces election of Roberto Simon as executive vice president and chief financial officer Form 8 K Reuters September 23 2014 Archived from the original on February 13 2015 Revlon Completes Acquisition of CBBeauty and SAS amp Company BusinessWire 2015 04 30 Retrieved 2017 10 31 Cosmetics maker Revlon to buy Elizabeth Arden in 870 million deal Reuters 2016 06 16 Retrieved 2017 10 31 Revlon Announces Completion of Elizabeth Arden Acquisition BusinessWire 2016 09 07 Retrieved 2017 10 31 US FashionNetwork com Revlon acquires Cutex from Coty Inc FashionNetwork com Retrieved 2022 04 13 Revlon s CEO departing amid expected steep losses USA TODAY Retrieved 2018 01 30 Staff Writer 2018 05 23 Revlon Just Appointed a Woman CEO for the First Time Ever Fortune Bloomberg News Retrieved 2018 05 24 Pre IPO Swap 2019 01 25 Raiders Of The Lost Corporate Ark Revlon Seeking Alpha Retrieved 2019 07 24 Robert Armstrong 8 October 2020 Citigroup fined 400m over internal controls deficiencies Financial Times Archived from the original on 2022 12 10 Retrieved 8 October 2020 Public Hearings Timetable www infectedbloodinquiry org uk Infected Blood Inquiry Retrieved 25 September 2021 Revlon files for bankruptcy protection amid heavy debt load CTVNews 2022 06 16 Retrieved 2022 06 16 Jordan Valinsky 16 June 2022 Revlon files for bankruptcy CNN Retrieved 2022 06 16 Cosmetics maker Revlon files for bankruptcy in US BBC News 17 June 2022 Retrieved 2022 06 17 Cosmetics company Revlon files for bankruptcy protection Reuters 2022 06 16 Retrieved 2022 06 16 Revlon avoids bankruptcy after getting bondholder support Reuters 2020 11 12 Retrieved 2022 09 15 Biswas Becky Yerak and Soma 2022 06 16 Cosmetics Maker Revlon Files For Bankruptcy Wall Street Journal ISSN 0099 9660 Retrieved 2022 06 16 Revlon Files Bankruptcy Facing High Debt Supply Chain Pain Bloomberg com 2022 06 16 Retrieved 2022 06 16 Garcia Tonya Revlon s bankruptcy filing will give it a chance to catch up with Rihanna the Kardashians and other hot names in beauty MarketWatch Retrieved 2022 06 19 Thomas Lauren 2022 06 23 The retail industry is facing a potential wave of bankruptcies here s why CNBC Retrieved 2022 06 24 1Yerak Becky Beckerman Josh October 21 2022 Bankrupt Meme Stock Favorite Revlon Plummets After New York Stock Exchange Delisting Wall Street Journal Hill Jeremy December 19 2022 Revlon s Bankruptcy Plan Would Wipe Out Stockholders Hand Ownership to Lenders Bloomberg Retrieved January 5 2023 Indap Sujeet December 19 2022 Ron Perelman s Revlon stake to be wiped out in bankruptcy settlement Financial Times Retrieved January 5 2023 The Girl Who Had Everything The Story of The Fire and Ice Girl by Dorian Leigh and Laura Hobe 1980 page 88 The Girl Who Had Everything The Story of the Fire and Ice Girl Dorian Leigh and Laura Hobe 1980 page 89 Tell Me More 2009 08 05 Naomi Sims Showed The World That Black Is Beautiful NPR Retrieved 2011 04 06 The Official Milla Jovovich Website Gallery Revlon MillaJ com Retrieved 2011 04 06 Stylenews peoplestylwatch com Stylenews peoplestylewatch com Retrieved 2011 04 06 Marketing News HAPPI Retrieved 2011 04 06 Revlon Taps Gucci Westman Beauty Industry and Products News WWD com 24 April 2008 Retrieved 2011 04 06 Abelman Devon April 30 2020 Jessica Jung Shares How Her Approach to Beauty Has Changed Since Her Idol Days Allure Retrieved September 24 2020 Corporate Citizenship Revlon Inc Revlon Cares Revlon com Archived from the original on 2011 10 27 Retrieved 2011 04 06 About Us Revlon UCLA Breast Center Revlon and Halle Berry Celebrate Fashion s Night Out New York Business Wire 2010 09 14 Retrieved 2011 04 06 Thomas Bobbie 2009 12 15 Shop for change Top gifts that give back Holiday Guide TODAY com Today msnbc msn com Archived from the original on 2011 01 30 Retrieved 2011 04 06 Corporate Citizenship www revloninc com Retrieved 2020 03 16 Revlon to Donate Over 1 Million Through Its LOVE IS ON Million Dollar Challenge Revlon Inc investors revlon com Retrieved 2022 03 14 External links EditOfficial website Business data for Revlon Inc BloombergGoogleReutersSEC filingsYahoo Retrieved from https en wikipedia org w index php title Revlon amp oldid 1147205717, wikipedia, wiki, book, books, library,

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