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Regal (automobile)

The Regal was an American automobile produced by the Regal Motor Car Company of Detroit, Michigan, from 1907 to 1918.[1][2]

Regal Motor Car Company
Regal logo from 1913 brochure
Regal factory postcard 1912
IndustryAutomotive
Founded1908; 116 years ago (1908)
FounderLambert brothers, Fred W. Haines
Defunct1918; 106 years ago (1918)
FateBankruptcy
HeadquartersDetroit, Michigan,
Key people
Charles R. Lambert, J. E. Lambert, Bert Lambert, Fred Haines, Paul Arthur
ProductsAutomobiles
Production output
52,544 (1908-1918)
1912 Regal Underslung Coupé

History edit

The Regal Motor Car Company of Detroit, Michigan was established in 1908 as a partnership between brothers Charles R., J. E. and Bert Lambert and Fred W. Haines. The Regal was a medium-sized and medium-priced automobile designed by Paul Arthur. The car was widely publicized and a factory stock 30-hp Regal nicknamed "Plugger" crossed the country 5 times in 1909 and 1910 covering 22,000 miles. Regal four-cylinder engines were their own design while automobile bodies came from the Fisher coachworks of Detroit.[3]

Regal introduced an Underslung chassis model late in 1910 which added to its sporting image. In 1915 a V-8 engine and a light four-cylinder engine designed by S. G. Jenks were introduced that were manufactured by the Port Huron Construction Company.[2] Regal pricing was competitive, in 1911 pricing started at $900 (equivalent to $29,430 in 2023) for a Runabout to $1,650 (equivalent to $53,955 in 2023) for a Fore-Door Touring car. Regal was among the leaders in U.S. automobile exporting.[3]

Material shortages due to the First World War slowed production and Regal Motor Car Company ran out of operating funds. In February 1918, creditors elected to liquidate the company. The factory was purchased and kept open for a short while making spare parts.[3]

Regal Britain edit

In addition to American sales, from 1911 the cars were exported to Britain. The Seabrook Brothers who had a large automotive accessories business, branded the Regal as RMC and Seabrook-RMC for the British market. The First World War interrupted the supply from Regal and Seabrook turned to importing Napoleon trucks for the war effort.[1]

Regal Canada edit

In 1910 an attempt was made to assemble the Regal across the river from Detroit in Walkersville, Ontario, Canada, but very few were made.[1]

Henry Nyberg who had made cars under his own name, and was involved with the Madison automobile, set up Canadian Regal Motors, Ltd in Berlin (later Kitchener, Ontario) in 1914.[1]

The factory was the first in Canada to have a proper test track and test hill. It also had a club building with reading rooms, pool and dining rooms for factory workers with a separate one for white collar staff.[1]

A 30-hp four-cylinder Regal and the V8 Regal were produced. Local bodywork was used on the Regal components shipped from Detroit. Between 200 and 400 cars were sold up to the end of 1916 when supply problems arose with the Detroit factory. Due to World War I, Regal Motor Company in Detroit closed down.

Nyberg closed and sold the factory in 1918 and built another factory next door to build the Saxon automobile. When this didn't happen, he made the Dominion unit, which converted cars into light trucks.[1]

Advertisements edit

Models edit

Year Model Type Cylinders Horsepower wheelbase (cm) Body Style
1908 Twenty-Five 4 25 254 Touring Car, Runabout
1909 Thirty 4 30 267 Touring Car, Runabout, Baby Tonneau
1910 Thirty 4 30 272 Touring Car, Runabout, Coupé, Limousine
1910 Forty 4 40 312 Touring Car
1911 Twenty Model N 4 20 254 Runabout
1911 Thirty Model L 4 30 279 Touring Car
1911 Thirty Model LF 4 30 279 Fore-Door Touring Car
1911 Forty Model S 4 40 312 Touring Car
1911 Forty Model SF 4 40 312 Fore-Door Touring Car
1912 Twenty-Five Model N 4 25 254 Runabout
1912 Twenty-Five Model NC 4 25 254 Colonial Coupé
1912 Thirty Model L 4 30 279 Touring Car
1912 Thirty Model LF 4 30 279 Fore-Door Touring Car
1912 Thirty Model LO 4 30 279 Torpedo
1912 Thirty-Five Model H 4 35 300 Touring Car
1912 Forty Model S 4 40 312 Touring Car
1912 Forty Model SF 4 40 312 Fore-Door Touring Car
1913 Twenty-Five Model N 4 25 274 Roadster
1913 Twenty-Five Model NC 4 25 274 Coupé
1913 Twenty-Five Model T 4 25 274 Touring Car
1913 Thirty Model C 4 30 295 Touring Car
1913 Thirty-Five Model H 4 35 300 Touring Car
1914 Twenty-Five Model N 4 25 274 Roadster
1914 Twenty-Five Model NC 4 25 274 Coupé
1914 Twenty-Five Model T 4 25 274 Touring Car
1914 Thirty-Five Model C 4 35 295 Touring Car
1915 Light Four 4 20 269 Roadster, Touring Car
1915 Four Model D 4 39 279 Touring Car
1915 Four Model R 4 39 279 Roadster
1915 Eight 8 40 284 Roadster, Touring Car
1916 Model D 4 39 292 Roadster, Touring Car
1916 Model E 4 27 269 Touring Car, Roadster
1916 Model F 8 44 318 Touring Car, Roadster
1917 Model F 8 29 318 Touring Car, Roadster, Limousine
1917 Model J 4 20 274 Touring Car
1918 Model J High Power Four 4 20 274 Touring Car

Production edit

 
1912 Regal Underslung Model NC Colonial Coupe

Annual production totals[3]

Year Production
1908 425
1909 2,134
1910 3,587
1911 4,526
1912 5,822
1913 7,627
1914 8,136
1915 8,227
1916 7,114
1917 4,123
1918 823
Totals 52,544

See also edit

References edit

  1. ^ a b c d e f Georgano, Nick (2001). The Beaulieu Encyclopedia of the Automobile (3 vol. ed.). Fitzroy Dearborn Publishers. ISBN 1-57958-293-1.
  2. ^ a b Wise, David Burgress (2000). The New Illustrated Encyclopedia of Automobiles. Chartwell Books. ISBN 0-7858-1106-0.
  3. ^ a b c d Kimes, Beverly Rae; Clark Jr., Henry Austin (1996). Standard Catalog of American Cars 1805-1942 (3rd ed.). Krause Publications. ISBN 978-0-87341-428-9.

regal, automobile, this, article, about, automobile, manufactured, from, 1907, 1918, confused, with, buick, regal, which, also, automobile, sold, under, buick, brand, reliant, regal, other, transportation, with, name, regal, regal, disambiguation, regal, ameri. This article is about an automobile manufactured from 1907 1918 It is not to be confused with the Buick Regal which is also an automobile sold under the Buick brand and the Reliant Regal For other transportation with the name Regal see Regal disambiguation The Regal was an American automobile produced by the Regal Motor Car Company of Detroit Michigan from 1907 to 1918 1 2 Regal Motor Car CompanyRegal logo from 1913 brochureRegal factory postcard 1912IndustryAutomotiveFounded1908 116 years ago 1908 FounderLambert brothers Fred W HainesDefunct1918 106 years ago 1918 FateBankruptcyHeadquartersDetroit Michigan United StatesKey peopleCharles R Lambert J E Lambert Bert Lambert Fred Haines Paul ArthurProductsAutomobilesProduction output52 544 1908 1918 1912 Regal Underslung Coupe Contents 1 History 1 1 Regal Britain 1 2 Regal Canada 2 Advertisements 3 Models 4 Production 5 See also 6 ReferencesHistory editThe Regal Motor Car Company of Detroit Michigan was established in 1908 as a partnership between brothers Charles R J E and Bert Lambert and Fred W Haines The Regal was a medium sized and medium priced automobile designed by Paul Arthur The car was widely publicized and a factory stock 30 hp Regal nicknamed Plugger crossed the country 5 times in 1909 and 1910 covering 22 000 miles Regal four cylinder engines were their own design while automobile bodies came from the Fisher coachworks of Detroit 3 Regal introduced an Underslung chassis model late in 1910 which added to its sporting image In 1915 a V 8 engine and a light four cylinder engine designed by S G Jenks were introduced that were manufactured by the Port Huron Construction Company 2 Regal pricing was competitive in 1911 pricing started at 900 equivalent to 29 430 in 2023 for a Runabout to 1 650 equivalent to 53 955 in 2023 for a Fore Door Touring car Regal was among the leaders in U S automobile exporting 3 Material shortages due to the First World War slowed production and Regal Motor Car Company ran out of operating funds In February 1918 creditors elected to liquidate the company The factory was purchased and kept open for a short while making spare parts 3 Regal Britain edit In addition to American sales from 1911 the cars were exported to Britain The Seabrook Brothers who had a large automotive accessories business branded the Regal as RMC and Seabrook RMC for the British market The First World War interrupted the supply from Regal and Seabrook turned to importing Napoleon trucks for the war effort 1 Regal Canada edit In 1910 an attempt was made to assemble the Regal across the river from Detroit in Walkersville Ontario Canada but very few were made 1 Henry Nyberg who had made cars under his own name and was involved with the Madison automobile set up Canadian Regal Motors Ltd in Berlin later Kitchener Ontario in 1914 1 The factory was the first in Canada to have a proper test track and test hill It also had a club building with reading rooms pool and dining rooms for factory workers with a separate one for white collar staff 1 A 30 hp four cylinder Regal and the V8 Regal were produced Local bodywork was used on the Regal components shipped from Detroit Between 200 and 400 cars were sold up to the end of 1916 when supply problems arose with the Detroit factory Due to World War I Regal Motor Company in Detroit closed down Nyberg closed and sold the factory in 1918 and built another factory next door to build the Saxon automobile When this didn t happen he made the Dominion unit which converted cars into light trucks 1 Advertisements edit nbsp Regal Motor Cars brochure cover nbsp 1908 Regal advertisement Cycle amp Automobile Trade Journal nbsp 1910 Regal 25 advertisement in Motor World nbsp 1913 Seabrook R M C advertisement nbsp 1914 Regal advertisement in The Horseless Age nbsp 1917 Regal advertisement in Motor AgeModels editYear Model Type Cylinders Horsepower wheelbase cm Body Style 1908 Twenty Five 4 25 254 Touring Car Runabout 1909 Thirty 4 30 267 Touring Car Runabout Baby Tonneau 1910 Thirty 4 30 272 Touring Car Runabout Coupe Limousine 1910 Forty 4 40 312 Touring Car 1911 Twenty Model N 4 20 254 Runabout 1911 Thirty Model L 4 30 279 Touring Car 1911 Thirty Model LF 4 30 279 Fore Door Touring Car 1911 Forty Model S 4 40 312 Touring Car 1911 Forty Model SF 4 40 312 Fore Door Touring Car 1912 Twenty Five Model N 4 25 254 Runabout 1912 Twenty Five Model NC 4 25 254 Colonial Coupe 1912 Thirty Model L 4 30 279 Touring Car 1912 Thirty Model LF 4 30 279 Fore Door Touring Car 1912 Thirty Model LO 4 30 279 Torpedo 1912 Thirty Five Model H 4 35 300 Touring Car 1912 Forty Model S 4 40 312 Touring Car 1912 Forty Model SF 4 40 312 Fore Door Touring Car 1913 Twenty Five Model N 4 25 274 Roadster 1913 Twenty Five Model NC 4 25 274 Coupe 1913 Twenty Five Model T 4 25 274 Touring Car 1913 Thirty Model C 4 30 295 Touring Car 1913 Thirty Five Model H 4 35 300 Touring Car 1914 Twenty Five Model N 4 25 274 Roadster 1914 Twenty Five Model NC 4 25 274 Coupe 1914 Twenty Five Model T 4 25 274 Touring Car 1914 Thirty Five Model C 4 35 295 Touring Car 1915 Light Four 4 20 269 Roadster Touring Car 1915 Four Model D 4 39 279 Touring Car 1915 Four Model R 4 39 279 Roadster 1915 Eight 8 40 284 Roadster Touring Car 1916 Model D 4 39 292 Roadster Touring Car 1916 Model E 4 27 269 Touring Car Roadster 1916 Model F 8 44 318 Touring Car Roadster 1917 Model F 8 29 318 Touring Car Roadster Limousine 1917 Model J 4 20 274 Touring Car 1918 Model J High Power Four 4 20 274 Touring CarProduction edit nbsp 1912 Regal Underslung Model NC Colonial Coupe Annual production totals 3 Year Production 1908 425 1909 2 134 1910 3 587 1911 4 526 1912 5 822 1913 7 627 1914 8 136 1915 8 227 1916 7 114 1917 4 123 1918 823 Totals 52 544See also editRegal automobiles at ConceptCarz Bonhams 1911 Seabrook RMC Detroit Public Library Collection Regal Motor Car images Brass Era car List of defunct United States automobile manufacturers nbsp Wikimedia Commons has media related to Regal Motor Car vehicles References edit a b c d e f Georgano Nick 2001 The Beaulieu Encyclopedia of the Automobile 3 vol ed Fitzroy Dearborn Publishers ISBN 1 57958 293 1 a b Wise David Burgress 2000 The New Illustrated Encyclopedia of Automobiles Chartwell Books ISBN 0 7858 1106 0 a b c d Kimes Beverly Rae Clark Jr Henry Austin 1996 Standard Catalog of American Cars 1805 1942 3rd ed Krause Publications ISBN 978 0 87341 428 9 Retrieved from https en wikipedia org w index php title Regal automobile amp oldid 1163582216, wikipedia, wiki, book, books, library,

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