In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have received formal training in journalism, communications, public relations and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate channels to maximize the impact of favorable messages, and to minimize the impact of unfavorable messages.
Celebrity spokespeople such as popular athletes (such as Michael Jordan for Nike and Coca-Cola) or entertainers (such as Beyoncé for Pepsi and L'Oreal) are often chosen as spokespeople for commercial advertising.
Responsibilitiesedit
Unlike an individual giving a personal testimonial, it is the job of a spokesperson to faithfully represent and advocate for the organization's positions, even when these conflict with their own opinion. As a result, spokespeople are generally selected from experienced, long-time employees or other people who are known to support the organization's goals.[1]
Identityedit
A corporation may be represented in public by its chief executive officer, chairperson, or president, chief financial officer, counsel, or external legal advisor. In addition, on a day-to-day level and for more routine announcements, the job may be delegated to the corporate communications or investor relations departments (or equivalents), who will act as spokespeople.
As an example, in the particle physics community, large collaborations of physicists elect one (or two) spokespeople or leader(s) of the collaboration. The spokesperson in such cases is the lead scientist of the collaboration, not a public speaker.[2] Each collaboration chooses the roles and responsibilities of the spokesperson for internal purposes, but typically spokespeople also have defined roles for liaising with the host laboratory and/or funding agencies.
In certain governmental organizations (i.e. city, county, school district, state government and police/fire departments), a public information officer (PIO) is the communications coordinators. The primary responsibility of a PIOs is to provide information to the public and media as necessary and to meet the legal requirements.
See alsoedit
Wikimedia Commons has media related to Spokespersons.
Look up spokesperson in Wiktionary, the free dictionary.
^Goodman, Michael B. (1998). Corporate communications for executives. Albany, N.Y: State University of New York Press. p. 13. ISBN0-7914-3762-0.
^"CMS Management". Compact Muon Solenoid Experiment. Retrieved December 17, 2015.
January 01, 1970
spokesperson, spokesmen, redirects, here, band, spokesmen, newspaper, spokesman, review, spokesmodels, promotional, model, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, un. Spokesmen redirects here For the band see The Spokesmen For the newspaper see The Spokesman Review For spokesmodels see Promotional model This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Spokesperson news newspapers books scholar JSTOR May 2023 Learn how and when to remove this message A spokesperson spokesman or spokeswoman is someone engaged or elected to speak on behalf of others SpokespersonU S National Security Council Spokesman Sean McCormack answering questions at the Washington Foreign Press CenterOccupationNamesSpokesperson spokesman spokeswomanOccupation typeEmploymentActivity sectorsJournalism communications politics public relationsDescriptionCompetenciesPublic speaking writingRelated jobsPublic relations Contents 1 Duties and function 2 Responsibilities 3 Identity 4 See also 5 ReferencesDuties and function editIn the present media sensitive world many organizations are increasingly likely to employ professionals who have received formal training in journalism communications public relations and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate channels to maximize the impact of favorable messages and to minimize the impact of unfavorable messages Celebrity spokespeople such as popular athletes such as Michael Jordan for Nike and Coca Cola or entertainers such as Beyonce for Pepsi and L Oreal are often chosen as spokespeople for commercial advertising Responsibilities editUnlike an individual giving a personal testimonial it is the job of a spokesperson to faithfully represent and advocate for the organization s positions even when these conflict with their own opinion As a result spokespeople are generally selected from experienced long time employees or other people who are known to support the organization s goals 1 Identity editA corporation may be represented in public by its chief executive officer chairperson or president chief financial officer counsel or external legal advisor In addition on a day to day level and for more routine announcements the job may be delegated to the corporate communications or investor relations departments or equivalents who will act as spokespeople As an example in the particle physics community large collaborations of physicists elect one or two spokespeople or leader s of the collaboration The spokesperson in such cases is the lead scientist of the collaboration not a public speaker 2 Each collaboration chooses the roles and responsibilities of the spokesperson for internal purposes but typically spokespeople also have defined roles for liaising with the host laboratory and or funding agencies In certain governmental organizations i e city county school district state government and police fire departments a public information officer PIO is the communications coordinators The primary responsibility of a PIOs is to provide information to the public and media as necessary and to meet the legal requirements See also edit nbsp Wikimedia Commons has media related to Spokespersons nbsp Look up spokesperson in Wiktionary the free dictionary Brand ambassador Press agent Press secretary Press serviceReferences edit Goodman Michael B 1998 Corporate communications for executives Albany N Y State University of New York Press p 13 ISBN 0 7914 3762 0 CMS Management Compact Muon Solenoid Experiment Retrieved December 17 2015 Retrieved from https en wikipedia org w index php title Spokesperson amp oldid 1175514473, wikipedia, wiki, book, books, library,
