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Wikipedia

Pink (Victoria's Secret)

December 07, 2023

Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25).[1] PINK had a regular segment featuring their products in the Victoria's Secret Fashion Show, held through 2018. Sales at the company were initially swift, reaching $1 billion in 2010.[2] Reports of decline due to shifting consumer preferences appeared in 2018.[3] [4][5]

PINK
TypeSubsidiary
IndustryApparel
FoundedOctober 16, 2002; 21 years ago (2002-10-16)
Headquarters
Reynoldsburg, Ohio
,
United States
Number of locations
141 stores (2020)
Key people
Amy Hauk, CEO (2019)
ProductsApparel, lingerie
ParentVictoria's Secret
Websitevictoriassecret.com/pink

History edit

 
Pink in Vancouver, BC, Canada

On October 16, 2002, Victoria's Secret announced the launch of PINK, a new sub-brand and product line. While originally aimed at "tween" girls ages 10–12, the brand would eventually state its official target demographic is teen girls and college-age women.[1] The product first appeared in late 2003 in select stores, with a full chain-wide roll out in July 2004.[6][7] The company often placed its stores side-by-side with Victoria's Secret stores.[3]

The PINK brand sells underwear, swimsuits, sleepwear, loungewear, beauty products, and accessories.[8] The brand was launched strategically, to increase and preserve future Victoria's Secret customers (i.e, ages 21+) and market share by building an expanded pipeline of customers whose brand awareness and loyalty are established and cemented up to 10 years earlier, as tweens and teens.[9]

Pink's competition in the lingerie market for the youth demographic includes Abercrombie & Fitch[10] and Aerie by American Eagle.[1][11] The company's pajamas and sweat pants proved popular within the teenage and preteen set from 2006.[12]

The company grew rapidly in the 2000s, adding stores domestically, and by 2010, sales at PINK reached $1 billion.[2] On November 1, 2009, PINK established its first stand-alone store in Canada,[13] prior to the main Victoria's Secret brand opening its first Canadian store on August 12, 2010.[14]

After working as a leading executive at L Brands and Bath and Body Works, Richard Dent joined the management team at PINK in 2005.[15] He held several key leadership roles at PINK, including the jointly-held responsibilities of COO, SVP, and co-leader of the division.[15][16][17] Under Dent's leadership, the brand established a partnership with the National Football League (NFL), Major League Baseball (MLB) and the Collegiate Licensing Company for use of the names and logos of 60 universities in a line of PINK clothing.[15] The Pink "Collegiate Collection" was released in July 2008.[18] Dent expanded the company’s college line in 2009 to include historically black colleges and universities (HBCUs), in response to a campaign by a student at Howard University.[15][17]

Denise Landman was appointed CEO at PINK in 2011 and served until she retired at the end of 2018.[19][2] Landman was succeeded by Amy Hauk as CEO in 2019.[19]

The PINK line has been promoted through college tours, and in 2011, the brand continued to work in partnership with NFL teams to market apparel containing team logos to teenage girls and college-aged women.[20]

In March 2013, Victoria's Secret PINK launched a marketing campaign for its "Bright Young Things" underwear line, directed at teen and pre-teen girls, that drew considerable negative attention. The underwear contained wording such as "call me", "feeling lucky", and "wild". A Change.org petition calling for the company to discontinue its product line amassed over 24,000 subscribers. After the criticism increased, Victoria's Secret removed the items from the company's website and said that the ad campaign was meant for college-age women.[21]

Reports of declining sales at PINK began to appear in 2018, following shifts in consumer preferences towards athleisure and a move towards more body-positive brands of underwear than parent brand Victoria's Secret.[22][3][23] Analysts have regarded PINK as more nimble, with a better track record of shifting their marketing towards inclusivity, than their parent brand,[3][24] which faced an onslaught of controversy in 2019 and 2020.[25][26][27] As of 2020, the company had 141 stores, all attached to Victoria's Secret stores.[3]

Marketing edit

 
Victoria's Secret Pink Store in New York City

PINK is a division of Victoria's Secret, and was owned by American retail company L Brands. Victoria's Secret was a subsidiary of L Brands, with financials for PINK reported jointly with those of Victoria's Secret.

In a 2009 letter to shareholders, the company's founder, Les Wexner, stated in that PINK had "brought vitality, youth, energy, and an all-new customer base to base Victoria's Secret."[28]

Models edit

The PINK brand has its own spokesmodels that serve as brand ambassadors. Zuri Tibby became the brand's first spokesmodel of color in 2016.[29]

PINK has a college line that focuses brand recognition through public university athletics, started in 2008 under the leadership of Richard Dent.[15]

 
Singer Fergie wearing PINK shirt in July 2007.

The company has partnered with both MLB and the NFL[15] for lines launched by Prinsloo as well as then Angels Chanel Iman, Erin Heatherton, and Candice Swanepoel.[37][38][39] Since then, spokesmodels, including Hosk and Jessica Hart, have attended sporting events to promote joint ventures with MLB and the NFL.[40][41][42]

Starting in 2010,[43] the brand marketed their product line at spring break parties,[44][45] often hosted by a pair of female models (including Behati Prinsloo, Chanel Iman, Elsa Hosk, Rachel Hilbert, Sara Sampaio, and Devon Windsor) and a male guest such as Alexander Ludwig,[46] Nick Jonas,[47] Cody Simpson,[48] or Diego Boneta[49]

The brand, via a "PINK Nation" campaign, has also promoted their products with campus bashes featuring popular performers, as in 2014 with Iggy Azalea at University of Nevada Las Vegas.[50]

Additional models appeared at events for the brand, including Taylor Marie Hill,[51] Emily Didonato,[52] and Jessica Strother[49] as well as the celebrity Ashlee Simpson.[53]

Kylie Bisutti, a former Victoria's Secret model, headlined several Pink to Purpose events from 2013 to 2015, and since 2018. These events, unrelated to the retailer, are described as an encouragement for women "to leave the PINK lifestyle to find PURPOSE!" Bisutti perceives her past as "being at the pinnacle of the PINK lifestyle of fake, broken relationships".[54][55]

PINK was central to the controversy around longtime L Brands Chief Marketing Officer Ed Razek's 2018 interview with Vogue, in which he spoke out against the inclusion of plus-size and trans models in the Victoria's Secret Fashion Show specifically, and the Victoria's Secret business model, generally. In August 2019, the first openly transgender model, Valentina Sampaio, was hired to work for PINK;[56] Razek's resignation was announced just days later.[56]

Victoria's Secret Fashion Show edit

 
The bicycle corset, VS Fashion Show 2012 "Pink Ball" segment[57]

There has been segment for PINK in the annual Victoria's Secret Fashion Show from 2006 to 2018, the final year the show was held.

In 2007, the brand held an event featuring spokesmodel Miranda Kerr, alongside Jessica Stam and Rosie Huntington-Whiteley.[citation needed] The company ran a contest called "Pink Road Trip to the Runway", awarding a spot in the 2007 fashion show to winner, Katie Wile.[58]

The Fashion Show runway segment for PINK was initially accompanied by recorded music from popular artists. From 2010 through 2018, the PINK runway segment featured live performances by widely recognized music acts.[citation needed] Katy Perry was the first live performer for the PINK runway at Victoria's Secret Fashion Show 2010, performing a medley from her recently released Teenage Dream album, in addition to performing "Firework" in a segment for the main Victoria's Secret brand.[citation needed]

In 2012, Justin Bieber performed during the Pink segment of the fashion show, while the notorious bicycle corset, featuring only handlebars with streamers, was modeled by Jessica Hart.[59][60][61]

PINK has also marketed their brand by sponsoring fashion show viewing parties during air time, such as in 2013 at West Virginia University.[62]

Pink runway history

Year Segment name Opener Closer Performer Song Type
2006 PINK Jessica Stam Doutzen Kroes Kelis "Bossy" and "Entrance of the Gladiators" Recording (mashup)
2007 PINK Miranda Kerr Flavia De Oliveira The Vines "Get Free" Recording
2008 PINK Planet Behati Prinsloo Flavia De Oliveira The Ting Tings and Montefiori Cocktail "That's Not My Name" and "Hu Ha" Recording
2009 PINK Planet Behati Prinsloo Shannan Click Kings of Leon and The Four Tops "Use Somebody" and "It's the Same Old Song" Recording
2010 PINK Behati Prinsloo Chanel Iman Katy Perry "Teenage Dream" / "Hot n Cold" / "California Gurls" Live performance (medley)
2011 Club PINK Erin Heatherton Karlie Kloss Nicki Minaj "Super Bass" Live performance
2012 PINK Ball Jessica Hart Jourdan Dunn Justin Bieber "Beauty and a Beat" Live performance [note 1]
2013 PINK Network Ieva Lagūna Monika Jagaciak Neon Jungle "Trouble" Live performance
2014 University of PINK Elsa Hosk Monika Jagaciak Ariana Grande "Love Me Harder" / "Bang Bang" / "Break Free" / "Problem" Live performance (medley) [note 1]
2015 PINK USA Taylor Hill Taylor Hill & Megan Puleri Selena Gomez "Hands to Myself" / "Me & My Girls" Live performance (medley)
2016 PINK Nation Grace Elizabeth Dilone Bruno Mars "Chunky" Live performance
2017 PINK Millennial Nation Grace Elizabeth Zuri Tibby Jane Zhang "Work For It" / "808" / "Dust My Shoulders Off" Live performance
2018 PINK Grace Elizabeth Maggie Laine Bebe Rexha "I'm a Mess" Live performance

Notes edit

  1. ^ a b Nicki Minaj did not return to the Victoria's Secret Fashion Show since her 2011 performance. As such, her vocals are played as a recording in the 2012 and 2014 performances. Jessie J and Iggy Azalea have never performed at Victoria's Secret; only their recordings of "Bang Bang" and "Problem", respectively, are played in 2014.

References edit

  1. ^ a b c Rozhon, Tracie (October 25, 2002). "A Lingerie Maker Returns To Its Racier Past". The New York Times. Retrieved December 9, 2012.
  2. ^ a b c "Victoria's Secret names CEO for Pink division". Columbus Business First. March 29, 2011. Retrieved 2020-06-18.
  3. ^ a b c d e Hensel, Anna (2020-01-30). "'It was only a matter of time': Why Victoria Secret's Pink business has struggled". Modern Retail. Retrieved 2020-06-18.
  4. ^ "L Brands to spin off Victoria's Secret by August, hoping to nab higher valuation". CNBC. May 11, 2021. Retrieved October 11, 2021.
  5. ^ "Bath & Body Works Stock Looks Attractive At $64". NASDAQ. October 6, 2021. Retrieved October 11, 2021.
  6. ^ Bhatnagar, Parija (July 30, 2004). "Victoria's Secret launches Pink collection for college kids". CNN Money. Retrieved 2020-06-18.
  7. ^ Harris, Ainsley (August 1, 2014). "Victoria's Secret Loses Trademark Battle Over "Pink" Brand". Fast Company. Retrieved May 28, 2019.
  8. ^ "Limited Brands 2009 Annual Report". Materials.proxyvote.com. p. 56. Retrieved October 27, 2012.
  9. ^ Merrick, Amy (February 29, 2008). "Apparently, You Can Be Too Sexy". The Wall Street Journal. Retrieved October 23, 2012.
  10. ^ Trefis (7 July 2010). "Impact on Lingerie Brand on A&F Stock". TheStreet.com. Retrieved October 10, 2012.
  11. ^ Barbaro, Michael (July 15, 2006). "What Women Want; Underwear That Fits So Well It Can Be Outerwear". The New York Times. Retrieved December 5, 2012.
  12. ^ Kuczynski, Alex (March 16, 2006). "Leaving Las Vegas With a Little Secret". The New York Times. Retrieved December 5, 2012.
  13. ^ "Heritage". L Brands. Retrieved December 30, 2016.
  14. ^ . CBC News. 12 August 2010. Archived from the original on 16 August 2010. Retrieved 25 January 2011.
  15. ^ a b c d e f Hutson, Brittany (April 5, 2011). "Meet The Man Behind The Rise of Victoria’s Secret PINK" MadameNoire. Retrieved June 5, 2020.
  16. ^ "Richard A. Dent III". The Network Journal. 2011-06-22. Retrieved 2020-06-18.
  17. ^ a b Wade Talbert, Marcia (2008-12-16). "Pink Rolls Out HBCU Apparel". Black Enterprise. Retrieved 2020-06-18.
  18. ^ "Victoria's Secret Pink Expands Collegiate Collection". Chief Marketer. January 22, 2009. Retrieved 2020-06-18.
  19. ^ a b Rupp, Lindsey (August 22, 2018). "Victoria's Secret Owner Drops After Pink Chain's CEO Steps Down". Bloomberg. Retrieved June 18, 2020.
  20. ^ "Victoria's Secret rolls out NFL-branded Pink line". Columbus Business Journal. August 9, 2011. Retrieved 2020-06-18.
  21. ^ Fox, Emily Jane (March 27, 2013). "Racy Victoria's Secret spring break campaign angers parents". CNN Money. Retrieved June 19, 2020.
  22. ^ Hirsch, Lauren (2018-08-23). "Victoria's Secret's Pink lingerie 'is not wanted any longer' as investors shun L Brand shares". CNBC. Retrieved 2020-06-18.
  23. ^ Jiang, Ethel (September 6, 2018). "Victoria's Secret is broken and its Pink franchise is in the 'early innings' of a long decline (LB)". Business Insider. Retrieved June 19, 2020.
  24. ^ Schlossberg, Mallory. "Victoria's Secret is ignoring a massive shift in the lingerie industry, and it could be costing it tons of money". Business Insider. Retrieved 2020-06-19.
  25. ^ Silver-Greenberg, Jessica; Rosman, Katherine; Maheshwari, Sapna; Stewart, James B. (2020-02-01). "'Angels' in Hell: The Culture of Misogyny Inside Victoria's Secret". The New York Times. ISSN 0362-4331. Retrieved 2020-06-09.
  26. ^ Goldberg, Carey (January 3, 2020). "Victoria's Secret Models Got Thinner Over 23 Years Of Fashion Show, Study Finds". WBUR. Retrieved 2020-06-04.
  27. ^ Hanbury, Mary. "The rise and fall of Victoria's Secret, America's biggest lingerie retailer". Business Insider. Retrieved 2020-06-03.
  28. ^ "L Brands". Fortune. Retrieved May 28, 2019.
  29. ^ "Victoria's Secret's Newest Model, Zuri Tibby, Was Discovered at a Mall". Yahoo Lifestyle. August 24, 2016.
  30. ^ "Victoria's Secret Targets College Women". NBC News. July 29, 2004. Retrieved November 11, 2011.
  31. ^ . Zimbio.com. March 10, 2009. Archived from the original on October 6, 2012.
  32. ^ Barnett, Leisa (May 27, 2008). "Victoria's Pick". Vogue. UK. Retrieved November 3, 2012.
  33. ^ Kaunitz, Kate (March 15, 2010). "Behati Prinsloo Opens PINK". Fashionista. Retrieved October 18, 2012.
  34. ^ Lewis, Casey (November 3, 2012). "Supermodel Elsa Hosk on Her Favorite Sports, Style Essentials, and Advice For Breaking Into The Business". teenvogue.com.
  35. ^ "Rachel Hilbert Is the New Face of Victoria's Secret Pink—See the Pics!". E! Online. June 10, 2015.
  36. ^ "Victoria's Secret's Newest Model, Zuri Tibby, Was Discovered at a Mall".
  37. ^ "Strange Bedfellows: Victoria's Secret Pink Makes Football Jerseys". Racked.com. April 23, 2010.
  38. ^ "Candice Swanpoel & Behati Prinsloo attend the Victoria's Secret Pink MLB collection launch in Chicago". EyePrime. June 14, 2010. Archived from the original on December 3, 2012. Retrieved January 2, 2015.
  39. ^ Taylor Hill/FilmMagic. "Mark Sanchez and Erin Heatherton - Did You See That? - Photos - SI.com". Sportsillustrated.cnn.com. Retrieved 2013-10-20.
  40. ^ "Victoria's Secret PINK Model Jessica Hart Attends The Jets Game To Celebrate The NFL Victoria's Secret PINK Collection - City Sports Report". City Sports Report.
  41. ^ jaredhatch1719748 (18 November 2011). "Elsa Hosk and Matt Forté Showing off Pink NFL". Racked Chicago.{{cite web}}: CS1 maint: numeric names: authors list (link)
  42. ^ "Photos - Victoria's Secret PINK Nation Launches MLB - entertainment.ie". entertainment.ie.
  43. ^ Heather Muir (5 March 2010). "Victoria's Secret PINK Takes Over Spring Break in Key West!". Seventeen.
  44. ^ "Behati Prinsloo and Chanel Iman Celebrate Spring Break with Victoria's Secret PINK". teenvogue.com. 22 March 2011.
  45. ^ "Victoria's Secret PINK Model Sara Sampaio & DJ Irie Host A Spring Break Beach Party In Destin Florida". Guest of a Guest.
  46. ^ SFL (14 March 2013). "Victoria's Secret Pink Spring Break Dance Party - southflorida.com". southflorida.com.
  47. ^ "Photos - Joe Jonas attends Victorias Secret Spring Break - entertainment.ie". entertainment.ie.
  48. ^ "Gigi Hadid At Pink Spring Break". Refinery29.
  49. ^ a b http://www.fashionnstyle.com/articles/75288/20151030/models-rachel-hilbert-jessica-strother-celebrate-the-victorias-secret-pink-nation-game-on-bash-at-utsa.htm
  50. ^ "Iggy Azalea to Perform at 2014 Victoria's Secret PINK Nation - Us Weekly". usmagazine.com. 23 October 2014.
  51. ^ Maura Brannigan. "Taylor Hill Interview: The Rising Supermodel On Life After The Victoria's Secret Fashion Show". LuckyShops.
  52. ^ "Emily Didonato at Victoria's Secret PINK Limited Release Varsity Crew Launch, Buffalo". SAWFIRST - Hot Celebrity Pictures. 15 March 2015.
  53. ^ POPSUGAR Celebrity (3 July 2006). "Ashlee Simpson Gets Pink for Victoria's Secret". Popsugar.com. Retrieved 2013-10-20.
  54. ^ Dominy, Troy (28 August 2013). "Fashion Event Design". www.behance.net. Behance. Retrieved 16 November 2016.
  55. ^ Hope Church (21 October 2014). "Hope Church on Twitter". Twitter. Retrieved 16 November 2016.
  56. ^ a b Hauser, Christine (2019-08-05). "Victoria's Secret Casts First Openly Transgender Woman as a Model". The New York Times. ISSN 0362-4331. Retrieved 2020-06-19.
  57. ^ "Too Sexy Too Soon?". Yahoo! News. ABC News. 20 March 2013. Retrieved 24 November 2016.
  58. ^ "Model Katie Wile". filmmagic.com. FilmMagic. Retrieved 30 June 2015.
  59. ^ "Victoria's Secret: And the first model is dressed as a bicycle". Mamamia. 2012-11-08. Retrieved 2020-06-07.
  60. ^ Krause, Amanda (May 10, 2019). "34 wild looks models have worn at the Victoria's Secret Fashion Show, which may be ending as we know it". Insider. Retrieved 2020-06-07.
  61. ^ McLean, Sarah (2015-11-09). "9 Memorable Aussie Model Moments on the Victoria's Secret Runway". The Fashion Spot. Retrieved 2020-06-07.
  62. ^ "PINK @ WVU to host Victoria's Secret Fashion Show viewing party". The Daily Athenaeum.

External links edit

  • Official website

December 07, 2023
pink, victoria, secret, this, article, uses, bare, urls, which, uninformative, vulnerable, link, please, consider, converting, them, full, citations, ensure, article, remains, verifiable, maintains, consistent, citation, style, several, templates, tools, avail. This article uses bare URLs which are uninformative and vulnerable to link rot Please consider converting them to full citations to ensure the article remains verifiable and maintains a consistent citation style Several templates and tools are available to assist in formatting such as reFill documentation and Citation bot documentation August 2022 Learn how and when to remove this template message Pink stylized PINK is a lingerie and apparel line by Victoria s Secret a former subsidiary of L Brands targeting younger women than their main line The target demographic skews younger from teenage girls 13 18 to young adult women through their mid twenties 18 25 1 PINK had a regular segment featuring their products in the Victoria s Secret Fashion Show held through 2018 Sales at the company were initially swift reaching 1 billion in 2010 2 Reports of decline due to shifting consumer preferences appeared in 2018 3 4 5 PINKTypeSubsidiaryIndustryApparelFoundedOctober 16 2002 21 years ago 2002 10 16 HeadquartersReynoldsburg Ohio United StatesNumber of locations141 stores 2020 Key peopleAmy Hauk CEO 2019 ProductsApparel lingerieParentVictoria s SecretWebsitevictoriassecret wbr com wbr pink Contents 1 History 2 Marketing 2 1 Models 2 2 Victoria s Secret Fashion Show 3 Notes 4 References 5 External linksHistory edit nbsp Pink in Vancouver BC CanadaOn October 16 2002 Victoria s Secret announced the launch of PINK a new sub brand and product line While originally aimed at tween girls ages 10 12 the brand would eventually state its official target demographic is teen girls and college age women 1 The product first appeared in late 2003 in select stores with a full chain wide roll out in July 2004 6 7 The company often placed its stores side by side with Victoria s Secret stores 3 The PINK brand sells underwear swimsuits sleepwear loungewear beauty products and accessories 8 The brand was launched strategically to increase and preserve future Victoria s Secret customers i e ages 21 and market share by building an expanded pipeline of customers whose brand awareness and loyalty are established and cemented up to 10 years earlier as tweens and teens 9 Pink s competition in the lingerie market for the youth demographic includes Abercrombie amp Fitch 10 and Aerie by American Eagle 1 11 The company s pajamas and sweat pants proved popular within the teenage and preteen set from 2006 12 The company grew rapidly in the 2000s adding stores domestically and by 2010 sales at PINK reached 1 billion 2 On November 1 2009 PINK established its first stand alone store in Canada 13 prior to the main Victoria s Secret brand opening its first Canadian store on August 12 2010 14 After working as a leading executive at L Brands and Bath and Body Works Richard Dent joined the management team at PINK in 2005 15 He held several key leadership roles at PINK including the jointly held responsibilities of COO SVP and co leader of the division 15 16 17 Under Dent s leadership the brand established a partnership with the National Football League NFL Major League Baseball MLB and the Collegiate Licensing Company for use of the names and logos of 60 universities in a line of PINK clothing 15 The Pink Collegiate Collection was released in July 2008 18 Dent expanded the company s college line in 2009 to include historically black colleges and universities HBCUs in response to a campaign by a student at Howard University 15 17 Denise Landman was appointed CEO at PINK in 2011 and served until she retired at the end of 2018 19 2 Landman was succeeded by Amy Hauk as CEO in 2019 19 The PINK line has been promoted through college tours and in 2011 the brand continued to work in partnership with NFL teams to market apparel containing team logos to teenage girls and college aged women 20 In March 2013 Victoria s Secret PINK launched a marketing campaign for its Bright Young Things underwear line directed at teen and pre teen girls that drew considerable negative attention The underwear contained wording such as call me feeling lucky and wild A Change org petition calling for the company to discontinue its product line amassed over 24 000 subscribers After the criticism increased Victoria s Secret removed the items from the company s website and said that the ad campaign was meant for college age women 21 Reports of declining sales at PINK began to appear in 2018 following shifts in consumer preferences towards athleisure and a move towards more body positive brands of underwear than parent brand Victoria s Secret 22 3 23 Analysts have regarded PINK as more nimble with a better track record of shifting their marketing towards inclusivity than their parent brand 3 24 which faced an onslaught of controversy in 2019 and 2020 25 26 27 As of 2020 the company had 141 stores all attached to Victoria s Secret stores 3 Marketing edit nbsp Victoria s Secret Pink Store in New York CityPINK is a division of Victoria s Secret and was owned by American retail company L Brands Victoria s Secret was a subsidiary of L Brands with financials for PINK reported jointly with those of Victoria s Secret In a 2009 letter to shareholders the company s founder Les Wexner stated in that PINK had brought vitality youth energy and an all new customer base to base Victoria s Secret 28 Models edit The PINK brand has its own spokesmodels that serve as brand ambassadors Zuri Tibby became the brand s first spokesmodel of color in 2016 29 Nationality Name Contract nbsp Brazil Alessandra Ambrosio 2004 2006 30 nbsp Canada Jessica Stam 2006 2007 nbsp Australia Miranda Kerr 2006 2009 31 nbsp Namibia Behati Prinsloo 2008 2011 32 33 nbsp Australia Jessica Hart 2011 2013 nbsp Sweden Elsa Hosk 2011 2014 34 nbsp United States Rachel Hilbert 2015 2017 35 nbsp United States Grace Elizabeth 2016 2018 nbsp United States Zuri Tibby 2016 2018 36 nbsp United States Maggie Laine 2018PINK has a college line that focuses brand recognition through public university athletics started in 2008 under the leadership of Richard Dent 15 nbsp Singer Fergie wearing PINK shirt in July 2007 The company has partnered with both MLB and the NFL 15 for lines launched by Prinsloo as well as then Angels Chanel Iman Erin Heatherton and Candice Swanepoel 37 38 39 Since then spokesmodels including Hosk and Jessica Hart have attended sporting events to promote joint ventures with MLB and the NFL 40 41 42 Starting in 2010 43 the brand marketed their product line at spring break parties 44 45 often hosted by a pair of female models including Behati Prinsloo Chanel Iman Elsa Hosk Rachel Hilbert Sara Sampaio and Devon Windsor and a male guest such as Alexander Ludwig 46 Nick Jonas 47 Cody Simpson 48 or Diego Boneta 49 The brand via a PINK Nation campaign has also promoted their products with campus bashes featuring popular performers as in 2014 with Iggy Azalea at University of Nevada Las Vegas 50 Additional models appeared at events for the brand including Taylor Marie Hill 51 Emily Didonato 52 and Jessica Strother 49 as well as the celebrity Ashlee Simpson 53 Kylie Bisutti a former Victoria s Secret model headlined several Pink to Purpose events from 2013 to 2015 and since 2018 These events unrelated to the retailer are described as an encouragement for women to leave the PINK lifestyle to find PURPOSE Bisutti perceives her past as being at the pinnacle of the PINK lifestyle of fake broken relationships 54 55 PINK was central to the controversy around longtime L Brands Chief Marketing Officer Ed Razek s 2018 interview with Vogue in which he spoke out against the inclusion of plus size and trans models in the Victoria s Secret Fashion Show specifically and the Victoria s Secret business model generally In August 2019 the first openly transgender model Valentina Sampaio was hired to work for PINK 56 Razek s resignation was announced just days later 56 Victoria s Secret Fashion Show edit nbsp The bicycle corset VS Fashion Show 2012 Pink Ball segment 57 There has been segment for PINK in the annual Victoria s Secret Fashion Show from 2006 to 2018 the final year the show was held In 2007 the brand held an event featuring spokesmodel Miranda Kerr alongside Jessica Stam and Rosie Huntington Whiteley citation needed The company ran a contest called Pink Road Trip to the Runway awarding a spot in the 2007 fashion show to winner Katie Wile 58 The Fashion Show runway segment for PINK was initially accompanied by recorded music from popular artists From 2010 through 2018 the PINK runway segment featured live performances by widely recognized music acts citation needed Katy Perry was the first live performer for the PINK runway at Victoria s Secret Fashion Show 2010 performing a medley from her recently released Teenage Dream album in addition to performing Firework in a segment for the main Victoria s Secret brand citation needed In 2012 Justin Bieber performed during the Pink segment of the fashion show while the notorious bicycle corset featuring only handlebars with streamers was modeled by Jessica Hart 59 60 61 PINK has also marketed their brand by sponsoring fashion show viewing parties during air time such as in 2013 at West Virginia University 62 Pink runway history Year Segment name Opener Closer Performer Song Type2006 PINK Jessica Stam Doutzen Kroes Kelis Bossy and Entrance of the Gladiators Recording mashup 2007 PINK Miranda Kerr Flavia De Oliveira The Vines Get Free Recording2008 PINK Planet Behati Prinsloo Flavia De Oliveira The Ting Tings and Montefiori Cocktail That s Not My Name and Hu Ha Recording2009 PINK Planet Behati Prinsloo Shannan Click Kings of Leon and The Four Tops Use Somebody and It s the Same Old Song Recording2010 PINK Behati Prinsloo Chanel Iman Katy Perry Teenage Dream Hot n Cold California Gurls Live performance medley 2011 Club PINK Erin Heatherton Karlie Kloss Nicki Minaj Super Bass Live performance2012 PINK Ball Jessica Hart Jourdan Dunn Justin Bieber Beauty and a Beat Live performance note 1 2013 PINK Network Ieva Laguna Monika Jagaciak Neon Jungle Trouble Live performance2014 University of PINK Elsa Hosk Monika Jagaciak Ariana Grande Love Me Harder Bang Bang Break Free Problem Live performance medley note 1 2015 PINK USA Taylor Hill Taylor Hill amp Megan Puleri Selena Gomez Hands to Myself Me amp My Girls Live performance medley 2016 PINK Nation Grace Elizabeth Dilone Bruno Mars Chunky Live performance2017 PINK Millennial Nation Grace Elizabeth Zuri Tibby Jane Zhang Work For It 808 Dust My Shoulders Off Live performance2018 PINK Grace Elizabeth Maggie Laine Bebe Rexha I m a Mess Live performanceNotes edit a b Nicki Minaj did not return to the Victoria s Secret Fashion Show since her 2011 performance As such her vocals are played as a recording in the 2012 and 2014 performances Jessie J and Iggy Azalea have never performed at Victoria s Secret only their recordings of Bang Bang and Problem respectively are played in 2014 References edit a b c Rozhon Tracie October 25 2002 A Lingerie Maker Returns To Its Racier Past The New York Times Retrieved December 9 2012 a b c Victoria s Secret names CEO for Pink division Columbus Business First March 29 2011 Retrieved 2020 06 18 a b c d e Hensel Anna 2020 01 30 It was only a matter of time Why Victoria Secret s Pink business has struggled Modern Retail Retrieved 2020 06 18 L Brands to spin off Victoria s Secret by August hoping to nab higher valuation CNBC May 11 2021 Retrieved October 11 2021 Bath amp Body Works Stock Looks Attractive At 64 NASDAQ October 6 2021 Retrieved October 11 2021 Bhatnagar Parija July 30 2004 Victoria s Secret launches Pink collection for college kids CNN Money Retrieved 2020 06 18 Harris Ainsley August 1 2014 Victoria s Secret Loses Trademark Battle Over Pink Brand Fast Company Retrieved May 28 2019 Limited Brands 2009 Annual Report Materials proxyvote com p 56 Retrieved October 27 2012 Merrick Amy February 29 2008 Apparently You Can Be Too Sexy The Wall Street Journal Retrieved October 23 2012 Trefis 7 July 2010 Impact on Lingerie Brand on A amp F Stock TheStreet com Retrieved October 10 2012 Barbaro Michael July 15 2006 What Women Want Underwear That Fits So Well It Can Be Outerwear The New York Times Retrieved December 5 2012 Kuczynski Alex March 16 2006 Leaving Las Vegas With a Little Secret The New York Times Retrieved December 5 2012 Heritage L Brands Retrieved December 30 2016 Victoria s Secret opens 1st Canadian store CBC News 12 August 2010 Archived from the original on 16 August 2010 Retrieved 25 January 2011 a b c d e f Hutson Brittany April 5 2011 Meet The Man Behind The Rise of Victoria s Secret PINK MadameNoire Retrieved June 5 2020 Richard A Dent III The Network Journal 2011 06 22 Retrieved 2020 06 18 a b Wade Talbert Marcia 2008 12 16 Pink Rolls Out HBCU Apparel Black Enterprise Retrieved 2020 06 18 Victoria s Secret Pink Expands Collegiate Collection Chief Marketer January 22 2009 Retrieved 2020 06 18 a b Rupp Lindsey August 22 2018 Victoria s Secret Owner Drops After Pink Chain s CEO Steps Down Bloomberg Retrieved June 18 2020 Victoria s Secret rolls out NFL branded Pink line Columbus Business Journal August 9 2011 Retrieved 2020 06 18 Fox Emily Jane March 27 2013 Racy Victoria s Secret spring break campaign angers parents CNN Money Retrieved June 19 2020 Hirsch Lauren 2018 08 23 Victoria s Secret s Pink lingerie is not wanted any longer as investors shun L Brand shares CNBC Retrieved 2020 06 18 Jiang Ethel September 6 2018 Victoria s Secret is broken and its Pink franchise is in the early innings of a long decline LB Business Insider Retrieved June 19 2020 Schlossberg Mallory Victoria s Secret is ignoring a massive shift in the lingerie industry and it could be costing it tons of money Business Insider Retrieved 2020 06 19 Silver Greenberg Jessica Rosman Katherine Maheshwari Sapna Stewart James B 2020 02 01 Angels in Hell The Culture of Misogyny Inside Victoria s Secret The New York Times ISSN 0362 4331 Retrieved 2020 06 09 Goldberg Carey January 3 2020 Victoria s Secret Models Got Thinner Over 23 Years Of Fashion Show Study Finds WBUR Retrieved 2020 06 04 Hanbury Mary The rise and fall of Victoria s Secret America s biggest lingerie retailer Business Insider Retrieved 2020 06 03 L Brands Fortune Retrieved May 28 2019 Victoria s Secret s Newest Model Zuri Tibby Was Discovered at a Mall Yahoo Lifestyle August 24 2016 Victoria s Secret Targets College Women NBC News July 29 2004 Retrieved November 11 2011 Miranda Kerr Launches Victoria s Secret New Pink Bdy Organic and Natural Body Care Collection Zimbio com March 10 2009 Archived from the original on October 6 2012 Barnett Leisa May 27 2008 Victoria s Pick Vogue UK Retrieved November 3 2012 Kaunitz Kate March 15 2010 Behati Prinsloo Opens PINK Fashionista Retrieved October 18 2012 Lewis Casey November 3 2012 Supermodel Elsa Hosk on Her Favorite Sports Style Essentials and Advice For Breaking Into The Business teenvogue com Rachel Hilbert Is the New Face of Victoria s Secret Pink See the Pics E Online June 10 2015 Victoria s Secret s Newest Model Zuri Tibby Was Discovered at a Mall Strange Bedfellows Victoria s Secret Pink Makes Football Jerseys Racked com April 23 2010 Candice Swanpoel amp Behati Prinsloo attend the Victoria s Secret Pink MLB collection launch in Chicago EyePrime June 14 2010 Archived from the original on December 3 2012 Retrieved January 2 2015 Taylor Hill FilmMagic Mark Sanchez and Erin Heatherton Did You See That Photos SI com Sportsillustrated cnn com Retrieved 2013 10 20 Victoria s Secret PINK Model Jessica Hart Attends The Jets Game To Celebrate The NFL Victoria s Secret PINK Collection City Sports Report City Sports Report jaredhatch1719748 18 November 2011 Elsa Hosk and Matt Forte Showing off Pink NFL Racked Chicago a href Template Cite web html title Template Cite web cite web a CS1 maint numeric names authors list link Photos Victoria s Secret PINK Nation Launches MLB entertainment ie entertainment ie Heather Muir 5 March 2010 Victoria s Secret PINK Takes Over Spring Break in Key West Seventeen Behati Prinsloo and Chanel Iman Celebrate Spring Break with Victoria s Secret PINK teenvogue com 22 March 2011 Victoria s Secret PINK Model Sara Sampaio amp DJ Irie Host A Spring Break Beach Party In Destin Florida Guest of a Guest SFL 14 March 2013 Victoria s Secret Pink Spring Break Dance Party southflorida com southflorida com Photos Joe Jonas attends Victorias Secret Spring Break entertainment ie entertainment ie Gigi Hadid At Pink Spring Break Refinery29 a b http www fashionnstyle com articles 75288 20151030 models rachel hilbert jessica strother celebrate the victorias secret pink nation game on bash at utsa htm Iggy Azalea to Perform at 2014 Victoria s Secret PINK Nation Us Weekly usmagazine com 23 October 2014 Maura Brannigan Taylor Hill Interview The Rising Supermodel On Life After The Victoria s Secret Fashion Show LuckyShops Emily Didonato at Victoria s Secret PINK Limited Release Varsity Crew Launch Buffalo SAWFIRST Hot Celebrity Pictures 15 March 2015 POPSUGAR Celebrity 3 July 2006 Ashlee Simpson Gets Pink for Victoria s Secret Popsugar com Retrieved 2013 10 20 Dominy Troy 28 August 2013 Fashion Event Design www behance net Behance Retrieved 16 November 2016 Hope Church 21 October 2014 Hope Church on Twitter Twitter Retrieved 16 November 2016 a b Hauser Christine 2019 08 05 Victoria s Secret Casts First Openly Transgender Woman as a Model The New York Times ISSN 0362 4331 Retrieved 2020 06 19 Too Sexy Too Soon Yahoo News ABC News 20 March 2013 Retrieved 24 November 2016 Model Katie Wile filmmagic com FilmMagic Retrieved 30 June 2015 Victoria s Secret And the first model is dressed as a bicycle Mamamia 2012 11 08 Retrieved 2020 06 07 Krause Amanda May 10 2019 34 wild looks models have worn at the Victoria s Secret Fashion Show which may be ending as we know it Insider Retrieved 2020 06 07 McLean Sarah 2015 11 09 9 Memorable Aussie Model Moments on the Victoria s Secret Runway The Fashion Spot Retrieved 2020 06 07 PINK WVU to host Victoria s Secret Fashion Show viewing party The Daily Athenaeum External links editOfficial website Retrieved from https en wikipedia org w index php title Pink Victoria 27s Secret amp oldid 1173532553, wikipedia, wiki, book, books, library,

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