Revive Adserver is an open-sourceadvertising server that is licensed under the GNU General Public License. It features an integrated banner management interface and tracking system for gathering statistics. It used to be known under different names in the past, most recently as OpenX Source. In Sep 2013, OpenX Source was sold to Andrew Hill and rebranded Revive Adserver.[2] The current code base for OpenX Enterprise and Revive Adserver (formerly known as OpenX Source) are completely separate.
The software enables web site administrators to rotate banners from both in-house advertisement campaigns as well as from paid or third-party sources, such as Google's AdSense. Revive Adserver provides standard banner rotation, click tracking, zone-based ad selection, zone-based campaign targeting, direct ad selection, ad targeting (per browser, domain, language, etc.), ad capping and support for Adobe Flash banners.
Historyedit
OpenX Source began as phpAdsNew, a fork from a similar project called phpAds, created by Tobias Ratschiller in 1998. When the phpAds project came to a halt in 2000, Wim Godden decided to create phpAdsNew by expanding the project with new features. He hoped the 'New' moniker would be temporary, lasting only until Ratschiller could update the phpAds website. Unfortunately, this only happened years later, after the name phpAdsNew was too well established to be changed.[citation needed]
During the time period between 2001 and 2002, Wim Godden led the phpAdsNew project and later received help from developers such as Niels Leenheer and Phil Hord, continually adding new features and improving the existing ones. After the release of version 1.9, a completely revised version 2.0 was created. This task was led by Niels Leenheer. The new version included many new features as well as a revised graphical user interface.
After gaining in popularity and earning support from the open-source community, the project was renamed to OpenAds. Features that were built for phpAdsNew 2.0 were also integrated into the latest OpenAds software, which at this point had reached version 2.3.[3]
When version 2.4.4 was released in 2007, OpenAds was once again rebranded under a new name: OpenX. The final 2.4 version is v2.4.11 and was released in March 2009.[4]
In 2011, the OpenX company disabled direct downloads of the software (a form must be filled out). Wim Godden subsequently made all GPL versions from phpAds 1.2.0 to OpenX 2.8.11 available.[5]
Revive Adserver can be extended with help of plug-ins.
In 2020 and 2021, compromised Revive ad servers were used to deliver malvertising (advertisements which led victims to install malware). Researchers estimated number of victims to be in "the tens if not hundreds of million of devices".[6]
^"OpenX Sells Open Source Ad Serving Product". 2013-09-13.
^Matt Asay (July 26, 2007). "Advertising the open-source way with Openads". cnet. Openads is one of the most interesting open-source projects/companies on the planet. Period. It's an open-source ad server. Like DoubleClick without the lock-in or fees. In other words, it's open source--100 percent GPLv2. I guess it should be no surprise that the world's most popular ad server, powering Web 2.0 business models, is open source, just as the LAMP stack is the technological basis for Web 2.0 sites/services. I've been following Openads since May, when my friend Bryce Roberts indicated that he was considering investing in the company. (And so he/O'Reilly Alpha Tech Ventures did, along with Index Ventures, Mangrove Capital Partner and First Capital in a $5 million Series A round of funding, as Tim O'Reilly reports.)
^"Index of /OpenX-releases/OpenX-2.4". Matteo Beccati. Retrieved 2012-07-21.
^Goodin, Dan (2021-04-19). "Millions of web surfers are being targeted by a single malvertising group". Ars Technica. Retrieved 2021-04-20.
January 01, 1970
revive, adserver, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, april, 20. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Revive Adserver news newspapers books scholar JSTOR April 2009 Learn how and when to remove this message Revive Adserver is an open source advertising server that is licensed under the GNU General Public License It features an integrated banner management interface and tracking system for gathering statistics It used to be known under different names in the past most recently as OpenX Source In Sep 2013 OpenX Source was sold to Andrew Hill and rebranded Revive Adserver 2 The current code base for OpenX Enterprise and Revive Adserver formerly known as OpenX Source are completely separate Revive AdserverStable release5 4 1 1 May 12 2022 2 years ago 2022 05 12 Repositorygithub wbr com wbr revive adserver wbr revive adserverWritten inPHPTypeAdvertising serverLicenseGNU General Public License and proprietaryWebsitewww wbr revive adserver wbr com The software enables web site administrators to rotate banners from both in house advertisement campaigns as well as from paid or third party sources such as Google s AdSense Revive Adserver provides standard banner rotation click tracking zone based ad selection zone based campaign targeting direct ad selection ad targeting per browser domain language etc ad capping and support for Adobe Flash banners History editOpenX Source began as phpAdsNew a fork from a similar project called phpAds created by Tobias Ratschiller in 1998 When the phpAds project came to a halt in 2000 Wim Godden decided to create phpAdsNew by expanding the project with new features He hoped the New moniker would be temporary lasting only until Ratschiller could update the phpAds website Unfortunately this only happened years later after the name phpAdsNew was too well established to be changed citation needed During the time period between 2001 and 2002 Wim Godden led the phpAdsNew project and later received help from developers such as Niels Leenheer and Phil Hord continually adding new features and improving the existing ones After the release of version 1 9 a completely revised version 2 0 was created This task was led by Niels Leenheer The new version included many new features as well as a revised graphical user interface After gaining in popularity and earning support from the open source community the project was renamed to OpenAds Features that were built for phpAdsNew 2 0 were also integrated into the latest OpenAds software which at this point had reached version 2 3 3 When version 2 4 4 was released in 2007 OpenAds was once again rebranded under a new name OpenX The final 2 4 version is v2 4 11 and was released in March 2009 4 In 2011 the OpenX company disabled direct downloads of the software a form must be filled out Wim Godden subsequently made all GPL versions from phpAds 1 2 0 to OpenX 2 8 11 available 5 Revive Adserver can be extended with help of plug ins In 2020 and 2021 compromised Revive ad servers were used to deliver malvertising advertisements which led victims to install malware Researchers estimated number of victims to be in the tens if not hundreds of million of devices 6 References edit Download Revive Adserver OpenX Sells Open Source Ad Serving Product 2013 09 13 Matt Asay July 26 2007 Advertising the open source way with Openads cnet Openads is one of the most interesting open source projects companies on the planet Period It s an open source ad server Like DoubleClick without the lock in or fees In other words it s open source 100 percent GPLv2 I guess it should be no surprise that the world s most popular ad server powering Web 2 0 business models is open source just as the LAMP stack is the technological basis for Web 2 0 sites services I ve been following Openads since May when my friend Bryce Roberts indicated that he was considering investing in the company And so he O Reilly Alpha Tech Ventures did along with Index Ventures Mangrove Capital Partner and First Capital in a 5 million Series A round of funding as Tim O Reilly reports Index of OpenX releases OpenX 2 4 Matteo Beccati Retrieved 2012 07 21 Opensource be phpAds PhpAdsNew OpenAds OpenX downloads Goodin Dan 2021 04 19 Millions of web surfers are being targeted by a single malvertising group Ars Technica Retrieved 2021 04 20 Retrieved from https en wikipedia org w index php title Revive Adserver amp oldid 1155251370, wikipedia, wiki, book, books, library,
