Norman B. Norman was born to a Jewish family[2][3] in New York City. In 1934, he graduated from Columbia University.[1] After school, he worked as an unpaid assistant at the Biow Agency founded by Milton H. Biow.[1] After six months, he was given a salary of $5 a week, and after two years, he was making $25 per week.[1] While at the Biow Agency, he worked in all areas of the business including research, new business, and account management.[1] In 1942, he joined the United States Navy where he served during World War II on a minesweeper as a lieutenant; he was awarded a Bronze Star.[1]
After the war, he worked for the Norman A. Mack & Company as an executive vice president and then in 1948, he accepted a position with the William H. Weintraub & Company.[1] In 1955, he along with fellow Weintraub co-workers, Eugene H. Kummel and Walter Craig, bought the William H. Weintraub agency and renamed it Norman, Craig & Kummel.[1][3] In 1957, he was elected president of the agency[1] and pioneered the concept of what he called "emotional advertising" aimed at having the reader find himself inside the advertisement.[3] The tenets were summed up in one word: P-E-O-P-L-E: Put people in the sell; Excitingly different look and sound; Open the way through the heart-not the head; Put in an important reason why; Living visuals people will talk about; Eliminate any non-preemptive selling proposition.[4] The firm won many major clients including Colgate-Palmolive, Revlon, Ronson, Chanel, Liggett & Myers, and Olin Corporation.[1] In 1956, the firm won the U.S. Democratic National Committee account and its presidential candidate Adlai Stevenson, going head-to-head with its rival Batten, Barton, Durstine & Osborn.[4]
In 1961, the firm was renamed the NCK Organization.[4] In 1979, he retired as president and chairman of the board; he served as honorary chairman until 1985.[1] By 1982, the NCK Organization had 1,184 employees in 32 offices worldwide with $433 million in sales and $70 million in income.[4] In 1983, the firm merged with Foote, Cone & Belding Communications and ceased to exist under its own name.[4]
Norman served as the director of the Association for a Better New York and as a trustee of the New York Police Foundation.[1]
^ abcdefghijklmnoSaxon, Wolfgang (November 28, 1991). "Norman B. Norman, 77, Is Dead; Former Ad and Marketing Advise". The New York Times.
^"Race & Ethnicity in Advertising—America in the 20th Century: Jews and American Advertising". Association of National Advertisers Educational Foundation.
norman, norman, 1914, 1991, american, advertising, executive, founded, norman, craig, kummel, advertising, agency, born1914died1991, miami, floridanationalityamericaneducationb, columbia, universityoccupationadvertising, executiveknown, forco, founder, norman,. Norman B Norman 1914 1991 was an American advertising executive who co founded the Norman Craig amp Kummel advertising agency 1 Norman B NormanBornNorman B Norman1914Died1991 age 77 Miami FloridaNationalityAmericanEducationB A Columbia UniversityOccupationAdvertising executiveKnown forco founder of Norman Craig amp KummelSpouseGail SnyderChildrenPeter Norman Susan Norman Blumenthal Contents 1 Biography 2 Personal life 3 References 4 External linksBiography EditNorman B Norman was born to a Jewish family 2 3 in New York City In 1934 he graduated from Columbia University 1 After school he worked as an unpaid assistant at the Biow Agency founded by Milton H Biow 1 After six months he was given a salary of 5 a week and after two years he was making 25 per week 1 While at the Biow Agency he worked in all areas of the business including research new business and account management 1 In 1942 he joined the United States Navy where he served during World War II on a minesweeper as a lieutenant he was awarded a Bronze Star 1 After the war he worked for the Norman A Mack amp Company as an executive vice president and then in 1948 he accepted a position with the William H Weintraub amp Company 1 In 1955 he along with fellow Weintraub co workers Eugene H Kummel and Walter Craig bought the William H Weintraub agency and renamed it Norman Craig amp Kummel 1 3 In 1957 he was elected president of the agency 1 and pioneered the concept of what he called emotional advertising aimed at having the reader find himself inside the advertisement 3 The tenets were summed up in one word P E O P L E Put people in the sell Excitingly different look and sound Open the way through the heart not the head Put in an important reason why Living visuals people will talk about Eliminate any non preemptive selling proposition 4 The firm won many major clients including Colgate Palmolive Revlon Ronson Chanel Liggett amp Myers and Olin Corporation 1 In 1956 the firm won the U S Democratic National Committee account and its presidential candidate Adlai Stevenson going head to head with its rival Batten Barton Durstine amp Osborn 4 In 1961 the firm was renamed the NCK Organization 4 In 1979 he retired as president and chairman of the board he served as honorary chairman until 1985 1 By 1982 the NCK Organization had 1 184 employees in 32 offices worldwide with 433 million in sales and 70 million in income 4 In 1983 the firm merged with Foote Cone amp Belding Communications and ceased to exist under its own name 4 Norman served as the director of the Association for a Better New York and as a trustee of the New York Police Foundation 1 Personal life EditNorman was married to Gail Snyder they had two children Peter Norman and Susan Norman Blumenthal 1 They had homes in Woodstock Vermont in Fairfield Connecticut in the Cotswolds of England and in Key Largo Florida 1 Norman died in Miami at the age of 77 1 References Edit a b c d e f g h i j k l m n o Saxon Wolfgang November 28 1991 Norman B Norman 77 Is Dead Former Ad and Marketing Advise The New York Times Race amp Ethnicity in Advertising America in the 20th Century Jews and American Advertising Association of National Advertisers Educational Foundation a b c Jewish Virtual Library Modern Jewish History Advertising retrieved May 4 2017 a b c d e Norman Craig amp Kummel Advertising Age September 15 2003 Archived from the original on April 1 2015 Retrieved September 7 2021 External links EditNorman B Norman at Find a Grave Retrieved from https en wikipedia org w index php title Norman B Norman amp oldid 1112775894, wikipedia, wiki, book, books, library,
